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Chapter 1

The document discusses analyzing a company's external environment using PESTEL analysis to determine opportunities and threats by considering political, legal, economic, social, technological, and environmental factors.

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kirthi nair
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22 views

Chapter 1

The document discusses analyzing a company's external environment using PESTEL analysis to determine opportunities and threats by considering political, legal, economic, social, technological, and environmental factors.

Uploaded by

kirthi nair
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Think

Different

Commit Position
Long Term Smart

Partner Brand
Local Global
Environment
Environment
Dynamic is multi-
is complex
faceted

Far reaching Environment Influenced


impact is wider by place
Determining Opportunities and Threats

Continuous
Giving Direction for Growth
Learning
Identifying Firm’s
Image Building Meeting Competition Strength and
Weakness
Political
Factors

Legal Economic
Factor Factors

PESTEL
Analysis

Environme
ntal Social
Factors Factors

Technological
Factors
Economic

Environment Governance

Intellectual
Privacy
Property

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