IBA Child Abuse Prevention

Campaign Report

Submitted By:
Ayesha Anwer Ali 06879
Sameen Jawaid 06845
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 Table of Contents
Acknowledgement...........................................................................................................................3
Background......................................................................................................................................4
Risk Factors..................................................................................................................................5
When, Where and How................................................................................................................5
Signs of possible sexual abuse.....................................................................................................5
Aims.................................................................................................................................................8
Target Audience...........................................................................................................................8
About Our Organization...................................................................................................................9
Our Mission..................................................................................................................................9
Vision............................................................................................................................................9
Goal..............................................................................................................................................9
Objective......................................................................................................................................9
Strategy............................................................................................................................................9
Action Plan.......................................................................................................................................9
Implementation.............................................................................................................................10
Monitoring.....................................................................................................................................10
References.....................................................................................................................................12

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 Acknowledgement
We would like to thank Mam Tabish Shahzad for giving us an opportunity to design this
Campaign. Moreover, we are grateful to all those people who helped us to promote this
Campaign which include the Headmistress Miss Zeeba Rizvi of Little Step Montessori.
However, despite all our collective efforts child abuses against children are on the rise
and manifest in new ways.

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Background
Child abuse has many forms which include neglect, physical abuse, sexual abuse,
exploitation and emotional abuse. But our campaign is focused upon “How to prevent
sexual abuse amongst children”. Unreported or untreated child sexual abuse not only
destroys childhood and leaves scars but also leaves offenders free to abuse .It is any
kind of sexual activity when one forces it on the other, including sexual touching acts. It
is a crime .Hence, must be reported. Studies show that most of the child sexual abusers
are men, and may be respected members of the community drawn to settings where
they gain easy access to children like schools, homes. Surprisingly, most victims are
familiar with their abusers and usually trust them.

 Adult retrospective studies show that 1 in 4

women and 1 in 6 men were sexually abused before the age of 18.
 The primary reason that the public is not sufficiently aware of child sexual abuse
as a problem is that 73% of child victims do not tell anyone about the abuse for at
least a year.
 45% of victims do not tell anyone for at least 5 years. Some never disclose.

Accordingly, this report highlights our child abuse prevention campaign with an action
plan to reduce risk for child abuse. It outlines a concrete vision, mission, objectives,
strategy and its implementation.

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 Risk Factors
 Passive, quiet, troubled or lonely children increase their risk of being abused.
 Perpetrators work to establish a trusting relationship before abusing.
 Risk increases when children live with step-parents or a single parent.
 Females are 5 times more likely to be abused than males.(Gender)
 Children in low socioeconomic status households are 3 times as likely to be
identified as a victim of child abuse.
 Children with disabilities are at greater risk for sexual abuse.
 Children who live in rural areas are almost 2 times more likely to be identified as
victims of child sexual abuse.

When, Where and How

 Many abusers "groom" victims and their families by forming a trusting
relationship with the victim’s family to gain access to the child.
 Most sexual abuse of children occurs in a residence, typically that of the victim or
abusers.
 Sexual assaults on children are most likely to occur at 8 a.m., noon and 3-4 pm
after-school hours.

Signs of possible sexual abuse

Physical Signs are evident which includes genital irritation, infections or painful bowel
movements. Physical signs are less common to Behavioral signs though. Behavioral
signs are more common which includes depression, anxiety, anger, loss of appetite,
withdrawal from normal activities, bed-wetting, night sweats and nightmares.
Long Term Consequences of Child Sexual Abuse 
1. Depression, anxiety, trouble sleeping.
2. Low self-esteem.
3. Social isolation.
4. Relationship problems such as an inability to trust or poor social skills.
5. Panic attacks.

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Aims
The campaign aims to educate the children regarding unsafe touches in order to
prevent them from child abuse. We aim to create a new social norm around increasing
awareness and educating that stop children taking action. The campaign will address
one forms of abuse that is sexual.

Target Audience
Our core audience is children of Pre-Primary School aged 3-8. More than 20% of
children are sexually abused before the age of 8 (Snyder, 2000).Research shows that
this group is most likely to experience abuse and feel confused about reporting it and
can therefore continue to experience abuses.
But we also realize that the campaign will be seen by professionals such as teachers
and are well placed to spot instances of abuse. The campaign will serve to remind them
of their responsibilities.
Research for this campaign has shown that if children are aware about the unsafe
touches related to child abuse, this reduces their fear of reporting and encourages them
to report or talk about it with their parents or guardians.

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About Our Organization
Our Organization focuses on the Prevention of Child Sexual Abuse. It is formed in the
year 2016 with the help and support of our fellow colleagues and our instructor Mam
Tabish Shahzad. Its Primary focus is on Educating Children regarding prevention
and reporting techniques which fall under the age group 3-8.Our Organization beliefs
that every child deserves to be protected from abuse. Students of IBA work together
every day to achieve this goal. Our team is leading work to make improvements across
the area of the child protection system and will continue to introduce improvements that
we expect will bring real benefits to children. Educating Children on taking action on
child abuse have been suggested and we are grateful to campaign groups and
members of the public who have participated in this Campaign.

Our Mission
Our organization Campaign promotes great childhoods and healthy child development.
All our efforts are dedicated to prevent Child abuse.

Vision
We envision a society with happy, healthy and safe childhood – free of abuse.

Goal
Increase society awareness about child abuse, including strategy for prevention.

Objective
By the year 2017 the number of children who report against abuse (if attempted) to their
respected guardians will be increased by 10 percent.

Strategy
Our Strategy is to provide child abuse education early in life so that children can be
prevented from being abused and can report to their trusted caretakers if any of such
incident occur.

Action Plan
 Survey to find out “How many mothers think it is important to educate their
children about how to keep their bodies safe”
 Educational campaigns in preprimary school.
 Spread resource information and educational materials
 Provide booklet, “Essential Education”, featuring animations for kids to educate
children
 Provide brochures for creating awareness among adults to contribute towards
providing a safer childhood by following few precautionary steps.
 Promote Child Abuse Prevention Awareness

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We will be providing a toolkit of materials to support the campaign which includes:
 Brochures
 Presentation
 Booklets
 Safety guidelines to keep children safe

Implementation
First of all we began with a survey on social media that is Facebook. We circulated a
Google form and asked mothers to fill it to find out that “How many mothers think that it
is important to educate their children about how to keep their bodies safe”. The results
of which showed that 8 out of 10 mothers haven’t educated their children about child
abuse and 9 out of 10 mothers think that it is very important for their children to get
education regarding it.

Then we designed a campaign for educating children. We did a lot of research and got
inspiration from NGOs already working on it, but none of the campaign seemed whole
or complete. Some of them were internet based, some of them were working for victims,
some of them were working to create awareness among adults but there was no proper
program to communicate this to children. So we thought of educating children directly
about unsafe touches. The biggest challenge was to communicate this information to
children in a way they understand. So we designed a booklet for them.

It is also important for parents to create an understanding with their children, and join
hands with us to prevent child abuse. So we designed a brochure to share the
knowledge and how they can contribute to a safer childhood in our society.

Our next step was to reach out to children. Our target audience was 3-8 year old
children so we started looking for a school where we can go and start our campaign.
We contacted Ms. Zeeba Rizvi through a reference and told her about our program. We
showed her the material as well that information in the booklet is safe for kids. She
appreciated our efforts and allowed us to visit her school and teach kids for a day.

Next day, we went to Little Step Montessori to teach kids about unsafe touches. We
taught them with the help of presentation. At the end of the session each student was
given a booklet called “Essential Education”. The booklet consists of colorful
animations to help children learn about the private parts of their body, recognize safe
and unsafe touches, and identify whom to tell if they have experienced an unsafe touch.
During the session, children were also are encouraged to ask questions and voice
concerns. To keep children’s attention, the session lasted for 30 minutes. These activity
and coloring books were designed to reinforce the messages.

In the end we thanked Ms. Rizvi and gave her few brochures for parents to give them in
the next parent teacher meeting.

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It is not the end. It is a new beginning. Our organization got a clear direction from this
experience that we want:
 Schools to include “Essential Education” in the curriculum of Montessori and
Nursery
 Schools to have a workshop for parents at the beginning of the new session to
share the knowledge with them about child abuse and tell them how they can
contribute to a safer society for children
 Every child to have a safe childhood
Because every child’s safety is essential.

Monitoring
IBA Child abuse prevention Campaign is currently evaluating the effectiveness of its

“Essential Education” sessions. This research project of findings will be completed in

2017 to help other NGO’s to connect who are working for the same cause in order to
reduce the ratio of child sexual abuse.

References
Finkelhor, D. (1990). Early and long-term effects of child sexual abuse: An update. Professional
Psychology Research and Practice, 21(5), 325-330.

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Neumann, D. A., Houskamp, B. M., Pollock, V. E., & Briere, J. (1996). The long-term sequelae of
childhood sexual abuse in women: A meta-analytic review. Child Maltreatment, 1(1), 6-16.

Noll, J. G., Zeller, M. H., Trickett, P. K., & Putnam, F. W. (2007). Obesity risk for female victims of
childhood sexual abuse: A prospective study. Pediatrics, 120(1), e61-e67.

Putnam, F. W. (2003). Ten-year research update review: Child sexual abuse. Journal of the American
Academy of Child & Adolescent Psychiatry. 42(2), 269-278.

Sandberg, D., Lynn, S. J., & Green, J. P. (1994). Sexual abuse and revictimization: Mastery,
dysfunctional learning, and dissociation. In: Lynn, S. J., & Rhue, J. W. (Eds.), Dissociation: Clinical and
theoretical perspectives. New York: Guilford Press.

Sedlak, A. J., Mettenburg, J., Basena, M., Petta, I., McPherson, K., Greene, A., et al. (2010). Fourth
national incidence study of child abuse and neglect (NIS-4). Washington, DC: U.S. Department of
Health and Human Services Administration for Children and Families.

Snyder, H. N. (2000). Sexual assault of young children as reported to law enforcement: Victim,

incident, and offender characteristics. Annapolis Junction, MD: Bureau of Justice Statistics
Clearinghouse.

van Roode, T., Dickson, N., Herbison, P., & Paul, C. (2009). Child sexual abuse and persistence of risk
sexual behaviors and negative sexual outcomes over adulthood: Findings from a birth cohort. Child
Abuse & Neglect, 33(3), 161-172.

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