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    Understanding Business Plans: Startup Marketing

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    Afaq ahmed
    The document discusses how business plans are important written documents that describe a company's objectives and how it plans to achieve its goals from a marketing, financial, and operational perspective. Business plans are used by startups to attract investment and keep companies on target over time. While especially useful for new businesses, all companies should have a business plan that is periodically reviewed and updated to track progress and adapt to changes.

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    Understanding Business Plans: Startup Marketing

    Uploaded by

    Afaq ahmed
    19 views2 pages
    The document discusses how business plans are important written documents that describe a company's objectives and how it plans to achieve its goals from a marketing, financial, and operational perspective. Business plans are used by startups to attract investment and keep companies on target over time. While especially useful for new businesses, all companies should have a business plan that is periodically reviewed and updated to track progress and adapt to changes.

    Original Title

    BUISNESS PLANS

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    The document discusses how business plans are important written documents that describe a company's objectives and how it plans to achieve its goals from a marketing, financial, and operational perspective. Business plans are used by startups to attract investment and keep companies on target over time. While especially useful for new businesses, all companies should have a business plan that is periodically reviewed and updated to track progress and adapt to changes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views2 pages

    Understanding Business Plans: Startup Marketing

    Uploaded by

    Afaq ahmed
    The document discusses how business plans are important written documents that describe a company's objectives and how it plans to achieve its goals from a marketing, financial, and operational perspective. Business plans are used by startups to attract investment and keep companies on target over time. While especially useful for new businesses, all companies should have a business plan that is periodically reviewed and updated to track progress and adapt to changes.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    A business plan is a written document that describes in detail how a business

    —usually a startup—defines its objectives and how it is to go about achieving


    its goals. A business plan lays out a written roadmap for the firm
    from marketing, financial, and operational standpoints.

    Business plans are important documents used to attract investment before a


    company has established a proven track record. They are also a good way for
    companies to keep themselves on target going forward.

    Although they're especially useful for new businesses, every company should
    have a business plan. Ideally, the plan is reviewed and updated periodically to
    see if goals have been met or have changed and evolved. Sometimes, a new
    business plan is created for an established business that has decided to move
    in a new direction.

    KEY TAKEAWAYS

     A business plan is a written document describing a company's core


    business activities, objectives, and how it plans to achieve its goals.
     Startup companies use business plans to get off the ground and attract
    outside investors.
     Businesses may come up with a lengthier traditional business plan or a
    shorter lean startup business plan.
     Good business plans should include an executive summary, products
    and services, marketing strategy and analysis, financial planning, and a
    budget.
    Volume 75%
     
    1:07

    Want Funding? You Need a Business Plan

    Understanding Business Plans


    A business plan is a fundamental document that any startup business needs
    to have in place prior to beginning operations. Banks and venture capital
    firms indeed often make writing a viable business plan a prerequisite before
    considering providing capital to new businesses.

    Operating without a business plan is not usually a good idea. In fact, very few
    companies are able to last very long without one. There are definitely more
    benefits to creating and sticking to a good business plan—including being able
    to think through ideas without putting too much money into them and,
    ultimately, losing in the end.

    A good business plan should outline all the projected costs and possible
    pitfalls of each decision a company makes. Business plans, even among
    competitors in the same industry, are rarely identical. But they all tend to have
    the same basic elements, including an executive summary of the business
    and a detailed description of the business, its services, and its products. It
    also states how the business intends to achieve its goals.

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