Vikrant Dhakad FT A ITBM

Subject – ITBM
Topic- Social media Etiquette

(Facebook)
Class- MBA FT A
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Vikrant Dhakad - 1121212641 Dr. Alok Bansal
Social Media Etiquette
What is social Media?

Social media is computer-based technology that facilitates the sharing of
ideas, thoughts, and information through the building of virtual networks and
communities. By design, social media is internet-based and gives users
quick electronic communication of content. Content includes personal
information, documents, videos, and photos. Users engage with social media
via computer, tablet or smartphone via web-based software or web
application, often utilizing it for messaging.
Etiquette – Netiquette?
Etiquette, decorum, propriety imply observance of the formal requirements
governing behavior in polite society. Decorum suggests dignity and a sense
of what is becoming or appropriate for a person of good breeding: a fine
sense of decorum.
Rule No.1) DON’T BADMOUTH ANYONE
FOR INDIVIDUAL USERS:

Don’t sow hatred. Social media should be a platform to initiate meaningful
discussion and promote better communication. It’s not the place to vent out
your anger on something or someone. Don’t add to its toxicity by trolling and
spreading negativity.
FOR BUSINESS ACCOUNTS:

Play nice with your competitors. Badmouthing or marring the image of your
competitor should never be the name of the game. If a user slurs your brand
or spreads negative propaganda at about your business, take time to
consider your steps in responding to this situation professionally.
Rule No.2) RESPECT THE OPINIONS OF OTHER NETIZENS

In case you find yourself in a heated exchange with other users, always
remember to be respectful. Make sure your statements are based on hard
facts. Also, avoid attacking the person personally and never resort to threats
as this can be lawfully punished.

Never try to dip into matters that are not part of your business. As an
entrepreneur or social media manager, you must know how to stay on the
sideline. Stay culturally and socially sensitive to protect your brand reputation
and to keep the trust of your customers.
Rule No.3) ALWAYS KEEP YOUR AUDIENCE IN MIND

The number one reason why most users find trouble in social media is
because they fail to keep their audience in mind. By considering your
audience, you should be able to identify what’s worth sharing or posting and
what’s not.

Be mindful of who can view what you post, comment, and share. You can
tweak the privacy settings in your social media account to control what
people can see.

It pays to be sensitive to your audience, especially when managing a brand.
Your social media efforts and the content you post on social media should
never be offensive or inappropriate. Instead, it should be valuable,
shareable, and original.
Rule No.4) KNOW WHEN TO AND WHEN NOT TO TAG PHOTOS

social media sites can be a peaceful and fun place if users are sensitive
when it comes to tagging posts or photos. We should all respect each other’s
privacy.
FOR PERSONAL USERS:

Asking for permission before tagging a person is a good practice because
candid shots that are unflattering could mar the personal and professional
image of a person, Tagging the wrong photo might even cost him or her a
job.
It is expected of you to share content that is professional and related to the
business. This is rarely a problem for most businesses.
Rule No.5) MONITOR THE FREQUENCY OF YOUR POSTS
FOR PERSONAL USERS:

You don’t have to share everything in social media. You don’t have to post
everything about your personal life and your day-to-day activities.

A standard in keeping your social media accounts active is to keep a content
calendar. It’s a handy tool to avoid clutter in your social media profile and
keep your content regularly scheduled for posting. This way you can avoid
over-sharing.
Rule No.6) BUILD A REPUTABLE IMAGE

Posts and shares can make or break your career. Hiring officers now check
social media to find and screen potential talent. They can cross-check your
background through your profile. Always be careful with what you share or
post.
To prevent your employees from jeopardizing your brand reputation, you
should keep a well-defined policy regarding the representation of your
organization in social media. The views and opinions of your employees and
execs should not reflect your brand’s. Posts on behalf of your brand should
always follow the rigours of your social media guide and policy.
Rule No.7) GIVE DUE CREDIT TO YOUR SOURCES

Be respectful to the authors of your sources. Always give credit where it’s
due.
Plagiarism is costly for businesses. To avoid an expensive and troublesome
social media blunder, first you have to gain permission from the copyright
owner or their agent which may require payment of licensing fees. where
copyright work has been produced as part of a contractual agreement,
consider using an Assignment of intellectual property document.
Rule No.8) DON’T SPREAD FAKE NEWS

Always check your sources and be critical with what you read. Don’t be easily
fooled with unreliable information.

With every content you share, the integrity of your brand is at
stake. Enterprises should always draw from reliable sources. Always check
the authenticity of the information you share.
Rule No.9) SAY NO TO CYBERBULLYING

Always be sensitive when interacting with others in social media. Treat them
as you would like to be treated.

Be an active contributor for a healthier social media environment. Hold off
contents that contain even the slightest hint of aggression.
Rule No.10) VALUE PRIVACY
FOR PERSONAL USERS:

Make use of the privacy settings of the social media channels you
use. These settings are now more versatile and help keep your content
secure.

Business-related information should be confidential. Consider investing in
online security and make sure you’re ready to prevent leakage of company
information by anyone involved in the business.
Live Example- FACEBOOK
What is Facebook?
Facebook is a social networking that makes easy for use to connect and
share with family and friends online. Originally designed by Mark Zuckerberg
in 2004 for college student.
Rule No.1) DON’T BADMOUTH ANYONE
For example – like we had conflict on something so we get angry and we

start using abusive and toxic languages while texting on Facebook and it
shows our bad behavior over connections (net citizens) and sometimes it
may happens that if content is very sensitive so, there can be chances of
restricting your online account.
Rule No.2) RESPECT THE OPINIONS OF OTHER NETIZENS
For example – First we have to understand the opinions of net citizen , the virtual
world seems fun but one should not forget our manners and etiquettes. Like
people use social networking sites for fun but somewhere they drop off
frustration so be careful while replying, commenting etc… so don’t get rude or
offend if wrong opinions given by someone then ignore or leave it . if it right
opinions then respect the opinion of net citizen.
Rule No.3) ALWAYS KEEP YOUR AUDIENCE IN MIND
While sharing any information keep your target audience in mind like for
example if I am having professional account in that I will share regarding work
status, certification, motivational thoughts, hiring alerts. The Facebook provide
feature in which you can select that the message which you want to share with
Public , Friends or only Me (you).
Rule No.4) KNOW WHEN TO AND WHEN NOT TO TAG PHOTOS
We should understand the privacy of others while tagging them in post. For
example – you can tag a photo who’s in the photo or post a status update
and say who is with us.by that any one can see by clicking their name and
check out there profile.
Rule No.5) MONITOR THE FREQUENCY OF YOUR POSTS
It says that posting very often may occur as losing our connection and
posting more then twice per day seems as annoying. After posting and the
commenting are done by followers. It also be noticed by followers that we
are replying or mentioning them back, we can ignore it also affect our fan
following .
Rule No.6) BUILD A REPUTABLE IMAGE
It can be easy to use of social media platform but it can difficult to be build and
maintain a positive reputation. If you post anything that is just like arrow which
cannot taken back and It may harm your reputation so be aware will typing on
social media platform to making their trust on you.
Rule No.7) GIVE DUE CREDIT TO YOUR SOURCES
When share any information or photo so we have to mention the information of a

particular person or website or organization to give a credit it seem positive and
feels a person happy. It would be good gesture and also for reputation.
Rule No.8) DON’T SPREAD FAKE NEWS
While sharing any information you should aware that the information is quite
true and reliable if you don’t check it then it will harm to you and reduce the
followers.
Rule No.9) SAY NO TO CYBERBULLYING
while using the social media platform not be done cyberbullying because it
means that you sharing information which may somewhere intentionally
harming the persons mental and emotional health. Then Set your profile as
private and monitor and update privacy setting and do not accept any friend
request of unknown person.
Rule No.10) VALUE PRIVACY
Value privacy is necessary because we don’t know that who is using our data
which is harmful and it contents a lot of personal information like, pictures,
email id, DOB, etc…that any anonymous person can harm in any manner.
Such as hacking, cyberbullying, etc…

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Subject – ITBM

Topic- Social media Etiquette

Submitted By: - Submitted To: -

What is social Media?

Rule No.1) DON’T BADMOUTH ANYONE

FOR INDIVIDUAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.2) RESPECT THE OPINIONS OF OTHER NETIZENS

FOR INDIVIDUAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.3) ALWAYS KEEP YOUR AUDIENCE IN MIND

FOR INDIVIDUAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.4) KNOW WHEN TO AND WHEN NOT TO TAG PHOTOS

FOR PERSONAL USERS:

Rule No.5) MONITOR THE FREQUENCY OF YOUR POSTS

FOR PERSONAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.6) BUILD A REPUTABLE IMAGE

FOR INDIVIDUAL USERS:

Rule No.7) GIVE DUE CREDIT TO YOUR SOURCES

FOR INDIVIDUAL USERS:

Rule No.8) DON’T SPREAD FAKE NEWS

FOR INDIVIDUAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.9) SAY NO TO CYBERBULLYING

FOR INDIVIDUAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.10) VALUE PRIVACY

FOR PERSONAL USERS:

FOR BUSINESS ACCOUNTS:

Rule No.1) DON’T BADMOUTH ANYONE

For example – like we had conflict on something so we get angry and we

Rule No.3) ALWAYS KEEP YOUR AUDIENCE IN MIND

Rule No.5) MONITOR THE FREQUENCY OF YOUR POSTS

Rule No.7) GIVE DUE CREDIT TO YOUR SOURCES

When share any information or photo so we have to mention the information of a

Rule No.9) SAY NO TO CYBERBULLYING

Rule No.10) VALUE PRIVACY

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