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Abrigo, Rohanne G: Bsa-D

The document discusses Jollibee Foods Corporation and the challenges it faced during the COVID-19 pandemic. It outlines problems like store closures resulting in a 12 billion peso net loss in the first half of 2020. It then describes some of the most effective strategies Jollibee used to address the challenges, including improving customer service through new delivery and mobile ordering services, rationalizing its business structure, and running powerful promotional advertisements highlighting themes of strength and love.

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Rohanne Garcia Abrigo
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56 views

Abrigo, Rohanne G: Bsa-D

The document discusses Jollibee Foods Corporation and the challenges it faced during the COVID-19 pandemic. It outlines problems like store closures resulting in a 12 billion peso net loss in the first half of 2020. It then describes some of the most effective strategies Jollibee used to address the challenges, including improving customer service through new delivery and mobile ordering services, rationalizing its business structure, and running powerful promotional advertisements highlighting themes of strength and love.

Uploaded by

Rohanne Garcia Abrigo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DON HONORIO VENTURA STATE UNIVERSITY

MAIN CAMPUS
VILLA DE BACOLOR, PAMPANGA
COLLEGE AND BUSINESS STUDIES
BACHELOR OF SCIENCE IN ACCOUNTANCY

Abrigo,Rohanne G BSA-D
Jollibee Foods Corp. is engaged in developing, operating, and franchising
fast food stores under the trade name Jollibee. The company operates
through the following segments: Food Service, Franchising, and Leasing.
Jollibee is the largest fast food chain in the Philippines, operating a
nationwide network of over 750 stores.
The company has also embarked on an aggressive international expansion
plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly
establishing itself as a growing international QSR player.
Jollibee Foods was founded by Filipino-Chinese Tony Tan Caktiong in 1975
and is headquartered in Pasig City, Philippines

BRIEF HISTORY OF
https://youtu.be/938-ZyYPfI4
https://youtu.be/OddFHd55hIo
Existing Problems of Jollibee During Pandemic

• 255 stores are closed due to the • In the 2nd quarter, half of Jollibee
coronavirus pandemic stores worldwide were temporarily
• P12-billion net loss in the 1st half closed.
of 2020. • 48.4% decrease in sales to P30.7
• In March alone, it lost over billion
million jobs and $25 billion in • P10.2-billion net loss included the cost
sales. -National Restaurant of P7 billion for the business
Association transformation program
• On the same month, it incurred a • On a year-to-date basis, revenues fell
loss of P2.07 billion. 25.3% to P62.8 billion, while sales fell
24.5% to P85.8 billion
Most Effective Strategies
of JFC During Pandemic
1. Improve Customer Service
As part of compliance of safety protocols due to pandemic Jollibee Foods will also devote some resources to the
establishment of new delivery and take-out services – including unmarked delivery outlets without dine-in
facilities.
JFC said it tapped financial technology (fintech) player PayMaya to deploy payments solutions for the pilot
implementation of its brands’ mobile ordering system via Facebook chatbot.
This allows consumers to pay for their transactions online using their credit, debit, prepaid cards, and e-wallets.
They also launched Jollibee delivery across the United States and Canada, powered by DoorDash so that the public
can have even easier access to its menu.
2. Rationalization 3. Powerful Promotion
(Advertisement)
JFC business structure will be rationalize and redesign, to adapt to
new economic conditions and changed consumer behavior brought by Once again, Jollibee captured the hearts of Filipinos
the pandemic and emerge as a stronger business and organization in
with its latest set of Kwentong Jollibee episodes in time
2021.
for---and after---the Valentine season that has a theme
The company is shelling out P7 billion to embark on a “significant”
#FindStrengthInLove that features love as the greatest
global business restructuring to cope with what could be a prolonged
fallout from the COVID 19. source of strength amid the challenges of the pandemic,
based on the real-life love stories and experiences of
Amid the uncertain business environment, Jollibee is still keen on
introducing new products and is set to launch cloud kitchens. ordinary people.
https://nhobeelab.weebly.com/introduction.html
https://asia.nikkei.com/Companies/Jollibee-Foods-Corp
https://www.rappler.com/business/jollibee-earnings-report-january-june-2020
https://insideretail.asia/2020/05/26/jollibee-foods-vows-to-make-the-most-of-covid-19-opportunities-globally/
https://businessmirror.com.ph/2020/05/29/covid-19-pummels-jollibee/
https://www.prnewswire.com/news-releases/jollibee-brings-joy-home-with-the-launch-of-nationwide-delivery-
via-doordash-301039313.html

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