The Contribution of Travel Vloggers

and

Vloggers in the Tourism Industry of

Romblon, Province

Cynthia F. Panoy

Gladys C. Lesigues

Meldrid Talamisan

Ryan James F. Palacio

Mary carol B. Fabiculana

Romblon State University

Bachelor of Science in Hospitality Management

Gina M. Mapalad

February 25, 2021

 BIOGRAPHICAL SKETCH

The researcher, Meldrid Musico Talamisan, was born on September 24, 1999 in

San Andres, Romblon Province, as the youngest daughter of Mr. Rudy Gabayno

Talamisan and Melinda Musico Talamisan. She took her primary and secondary

education at First Mile Christian School in North Fairview, Quezon City, but continued

her K-12 curriculum in San Andres National High School. She attended her tertiary

education at Romblon State University, Main Campus in Odiongan, Romblon and

currently taking up Bachelor of Science in Hospitality Management.

The researcher, Mary Carol B. Fabiculana, was born on December 2, 1998 in

Romblon Province, as the youngest daughter of Mr. Alfred Fabiculana and Rowena

Babas. She took her primary education at Odiongan, South, Central, Elementary,

School, and her secondary education at Odiongan, National High School. She

experience to work in her very young age to support her education because her mother

left when we was 8months. She experience to work as waitress in some famous fine

dining restaurant in Odiongan. Sometimes she work as partime job as server at Lyn’s

Fern Catering services. Carol is also a NCII Holder in Food Processing when she was in

her senior high school. She attended her tertiary education at Romblon State University,

Main Campus in Odiongan, Romblon and currently taking up Bachelor of Science in

Hospitality Management.

The researcher was born on December 19, 1996. She is the 2 nd child of Mr.

Dennis Lesigues and Mrs. Maribeth Lesigues. She graduated her Primary Education at

Pinamihagan Elementary School in the year 2009. She finished her Secondary
Education at San Jose Agricultural High School in the year 2013. She enrolled her

Tertiary Education at Romblon State University Santa Fe Campus taking up Bachelor of

Science in Hospitality Management.

The researcher was born on November 23, 1998. He is the 2 nd child of Mr. Ruel

Palacio & Mrs. Gemmar Palacio. He graduated his primary education at Roxas

Adventist Elementary School in the year 2012. He finished his secondary education at

Santo Niño School of Roxas in the year 2018. He is currently studying at Romblon State

University taking up Bachelor of Science in Hospitality Management at College of

Business and Accountancy.

The researcher was born on November 07, 1999. She is the 5 th child of Mr.

Mamerto F. Panoy Jr. and Cleofe F. Panoy residing at Brgy. Budiong, Odiongan,

Romblon. She graduted her primary education at Budiong Elementary School in the

year 2012. She finished her secondary education at Odiongan National High School

year 2018. She is currently studying at Romblon State University taking up Bachelor of

Science in Hospitality Management at College of Business and Accountancy.

 Acknowledgement

First of all we want to thank first our Almighty God for giving us knowledge and

strength in our daily life to finish this research requirements.

We are so blessed because despite of this pandemic we managed to finish this

research proposal with the help of our instructor Mrs. Gina Villamor Mapalad. We also

thank our instructor for giving her time just to answer our concerns and sharing her

knowledge.

Also we would like to acknowledge our group members for their unending

cooperation and effort to finish this research. And last but not the least we would like to

thank our parents for their full support especially in financial, love, and courage.
 Table of Contents
CHAPTER
TITLE PAGE i
BIOGRAPHICAL SKETCH ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
I INTRODUCTION
Background of the Study
Statement of the Problem
Research Questions
Significance of the Study
Scope and Limitations of the Study
II REVIEW OF RELATED LITERATURE
Conceptual Framework
Theoretical Framework
Definitions of Terms
III RESEARCH METHODOLOGY
Research Design
Research Method
Data Gathering Procedures
The Participants/Respondents
Sampling Procedures and Techniques
Research Locale
Research Instrument
Data Analysis and Interpretation
REFERENCES
APPENDICES
Appendices A Questionnaire
 Introduction

The term “vlog” originally comes from a blog. It is short for video blogs where

information is shared in the form of video. It explains everything through video. For

some people, reading seems boring. So, they use vlogs to perceive the information just

by watching and listening. The most popular platform for vlogging is Youtube. People

create youtube channels where they upload motivational videos, educational videos,

memes, funny videos, or anything which is interesting for your targeted audience etc.

In the tourism industry, travel bloggers consistently share online their narratives

of the destination they visit, people they meet, food they eat, as well as sights and

sounds they see and hear. They share their journey on social media and gain feedback

while they inspire others to take on the same journey. Bloggers and travel bloggers

influence consumer’s decision to book a destination, and they are considered

destination marketing, they also influence purchase decision because travelers trust

word-of-mouth more than company advertisement.

Background of the Study

People have always been on the move; however their motivations differ over

time. Conquering, fighting, finding salvation, being a pilgrim or enlarging worldviews

were the main goals of travelling during the last centuries. Not only travelling, but also

the tradition of writing about travel trips has a long tradition (Shackley, 2006).When

conquering the new world, colonial travel literature had a great impact because it let the

reader create a certain image of the unknown territories. Imperial ideologies were

spread and were the only accounts of life in the conquered countries (Pratt, 1992).
 A biased report of the experiences started early in history, excluding the

perspective of non-western societies and the lower classes (Towner, 1995). In the 17th

century travelling was a part of the education for young men of higher classes. Reports

of these “Grand Tours” were published and started to form cultural practices of tourism

(Inglis, 2000). The tours were very time-consuming and expensive. The common

practice of writing down one’s travel experience helped to justify the expense of the trip

by providing an informative account to those who stayed at home, and these memoirs

formed an intrinsic part of the experience. Tourism pioneers felt the urge to express,

compare and to evaluate their different experiences (Steward, 2005). With the first signs

of industrialization an important change in lifestyle began. Rapid economic growth and

new technologies increased opportunities and made travelling easier. Relaxation

became a motivation for travelling too, - first as a luxury for the higher class and

subsequently also for the middle class. In the post war period after 1945 there was a

‘take off’ of tourism activity in the Western world; more industrial development and a

technological revolution changed peoples’ way of travelling at a high pace (Lickorish &

Jenkins, 1997).

With the advent of the internet, computer mediated communication quickly

became very popular, changing tourism practices again. “The internet empowered the

‘new’ type of tourist to become more knowledgeable and to seek exceptional value for

money and time” (Buhalis, 2001, p.75). As the internet facilitated the process of

globalization, tourism became increasingly more flexible by providing individualized and

up-to-date information (Buhalis, 2001). For Bauman (2010), travelling is distinctive for

the age of modernity. He defines the modern world as liquid because it is continuously
moving and changing. People are constantly on the move. They are prepared to be

flexible and strive to collect information about what is going to happen next. In this

regard, the internet is salient; it provides information that is always available.

Choi and Lee (2019) talk about how travel vloggers communicate with

audiences in the same ways as celebrities, but since they are considered everyday

people they have the same role as a friend or acquaintance of the viewer. As such the

relationship between the vlogger and viewer can be seen as virtual friendship, a para-

social interaction – relationship between audience and media. Rubin (1985) argues that

if interactive relationship persists the media side will be considered a more reliable

source of information. Lee and Watkins (2016) also argue that because vloggers upload

personal content they have increased attraction to themselves and are therefore today

“opinion leaders or important information sources on social media”.

Further Safko (2010) says that vlogging is an effective way of communicating

because the viewer can notice body language, emotions and tone. Intention for sharing

content also affects the audience’s attitude, and if the audience has a positive attitude

regarding the intention the content will be more likely to be exposed in media (Mangold

& Faulds, 2009). A study conducted by Hill, Troshani & Chandrasekar (2020) showed

that vlogging has more effect on the customer regarding experience products (book or

wine) which is the category that tourism would fit in to, rather than search products

(computer or TV). It also showed that the perceived expertise and trustworthiness of the

vlogger was influenced by the amount of viewers and subscribers.

Statement of the Problem

 This study conducted to find out the Contribution of Travel bloggers and bloggers in

the Tourism Industry in Romblon Province. It aimed to answer the following questions:

1) What impact do Travel Bloggers and Bloggers have on the tour and attraction

especially in Romblon Province?

2) How effective are travel vlogs in promoting the destination image in Romblon?

3) What are the rates of income in the province of Romblon before and after the

vlog promotion?

4) What are the possible impact of travel bloggers to the economic growth of

Romblon?

5) Does bloggers have a contribution in tourism industry of romblon province?

Research Questions

Q1. How does the tourist experience in the Province of Romblon change through vlogs

and the vlogging activities?

Q2. How does the process of travel preparation change through vlogging in comparison

with other offline procedures?

Q3. What are the advantages and disadvantages of travel vlogging in the tourism

industry of Romblon Province?

Significance of the Study

The results of the study will be of great benefit to the following:

Romblon Tourism Office. This will help them to promote the different beautiful places

at Romblon and will also one of the reason to attract more tourists and using their video
vlogs it also helps us to easily be in touch with those who love to travel and with that it

helps the tourism industry office also.

Romblomanon. This will help them realized to treasure first the local products and give

value to what their place of origin has much to offer. This will be a help for them to value

and take care of everything and maintain the natural beauty of their place has to offer.

Local Product Producer. This will help them to promote and advertise the local

products that the locals have made and will also help them for a living and will also help

for them to promote their products easily by the help of the travel vloggers. This will also

be a help for the local producers to easily ask for assistance when it comes to their

needs in order to produce such a local product and give them attention that they need in

order to promote it locally and also in the other places.

Students. This will help them realized to appreciate first their own beautiful destination

spots and value their own local products before anything else. This will also be a help

them when it comes to their studies about different places at Romblon and will be an

easy access for them to know something about its tourism. This will also help them to

gain more knowledge and a wider knowledge about their own place.

Scope and Limitation of the study

The scope of this study is to enhance the potential and use of video blogs or

vlogs shared on Facebook for creating a destination image in the tourist spot. In

particular, it makes an in-depth analysis of the travel vloggers about the Philippines in

the tourism of Romblon Province. The data were gathered through a qualitative content

and narrative analysis of the user-generated videos posted on the travel vloggers’

Facebook accounts. Content and visual analysis of the videos as well as viewer
responses support the argument that travel vloggers and their respective vlogs play a

key role in creating an online destination image in the tourist spot of a place in the

tourism of Romblon Province. Stories and images in vlogs vividly create destination

images necessary and fundamental for place marketing and encourage the tourist to

visit the place in the Romblon Province. Travel vloggers contribution are representations

of destination experiences, from which public and private tourism industry of Romblon

Province can use in their promotional/marketing agenda.

The tourist will truly encourage, benefit and will achieve total convenience for

visiting the tourist spot in the tourism industry of Romblon Province.

Limitation

The contribution of the travel vloggers and vloggers in the tourism industry of

Romblon Province is limited only to the tourist spot in the Province of Romblon. Another

issue was the COVID-19 situation which also put further limitations and made me

change my approach. I had to focus on the most relevant topics and target groups. I

chose to publish my survey in groups on social media that were all related to Province

of Romblon. Most of them were either travel / tourist groups, or groups for foreigners.

But some of them were also second hand sites, newspapers etc. Where I couldn’t

publish it on the main page I commented on the most recent posts. Due to the time

constraint, and to the limited amount of Province of Romblon related travel groups on

social media it confined my ability to get more replies.

With a larger amount of respondents, the reliability of the results would have

been higher, especially for part two of the survey which had significantly less
respondents. Another interesting aspect would be to see how the vloggers affect the

average viewer, including those who haven’t been to Province of Romblon. A good way

to research this would be in cooperation with the vloggers so they could encourage

their followers to participate in the survey. I did reach out to all the vloggers I analyzed,

however it didn’t result in any cooperation. Perhaps with more time this could be

achieved.

It’s important to understand that depending on what group you choose to

analyze. For this study it is likely that the results would have been different had the

survey been conducted with backpackers in Province of Romblon, as backpackers

generally are younger than what my respondents ended up being. Younger people

generally use internet and social media more than older people which also would

have an impact here. Older people also tend to pay more for information (for example

through travel agencies or guides) as they have more recourses

Chapter II

Review of Literature

With the speedy development of technology, travel vloggings has taken on a new

face and phase. The latest trend that has captured not just interesting stories but

authentic travel narratives and navigations of young people adventures enough to

explore the world using their video cameras or smart phones is vlogging. Vlogging is

increasingly becoming popular in social media used for destination marketing. It is an

extended feature of text-blogging because vlogging utilizes not just words and

photographs, but videos captured using technology such as a smart phone or digital

camera. Because it is a recent phenomenon, there is a dearth of studies conducted

regarding vlogging in tourism used as a destination marketing/branding tool. What exist

are studies about social media in general in the context of destination branding and

marketing (Aran et al. 2014; Elliot 2009; Hays et al. 2013; Purwadi et al. 2017).

In 2010, the “State of the Vlogosphere ” reported that Mefeedia tracked a total of

110,000 vlogs, which is 500% increase from the data it collected in 2007.from the same

reported, international vloggers are dominantly from the United stat. they choose major

line video hosting and sharing services such as Youtube (36%), Blip.tv (14%) Vimco

(9%), Myspace (7%), and Daily Motion (3%). About 13% use other video for sharing

platforms, whereas independent publishers or vloggers who set up their own video

hosting platforms account for 18% (Wanters 2010) promote the image of a place is vital

in the decision making process of tourist when choosing a destination. (Universal Mc

Cann 2009). It is likewise necessary for DMOs to recignice the enormous potential of

user-generated content such as vlogs because UGCs are becoming “the source of

incredible travel information” (Elliot 2012, p. 196) and DMOs use them at significant

variations especially so when public funds are limited (hays et al, 2013).

UGCs come in a various formats based on the criteria laid by the Organization for

Economic and development (OECD) (Gurung and Goswami 2017, p.49).

1. Text written by users or modified writing of others such as Fanfiction. Net,

Quizilla.com, Writely.

2. Photo- images or photographs taken or created by the user, e,g., Photos Flickr,

photo blogging, remixed images.

 3. Audio - own audio recorded or modified by the user and distribute in the varied

platforms in the internet, e,g., audio mash-ups, remixes, home-recorded music

on bands websites. MySpace, podcasting, and others.

4. Videos – own video recorded or edited and distributed in varied platforms in the

internet, e,g., movie trailer remixes, lip synching, video blogs and video casting,

hosting sites such as Youtube, GoogleVideo, and others.

Travel vloggers may be considered as social influences in destination marketing

because they share their story online, they receive feedback from their followers, which

in turn may persuade or inspire followers to do the same. In its White paper entitled

“Influencer Marketing Trends in the Tourism Industry sector for 2018,” Axon Marketing &

Communications revealed that the impact of influence on purchase decisions of

travelers is high on the purchase of tourist destination, hotel services, and airlines or

travel agencies (Axon 2018). It added that at least 3 influencers of traveling, fashion,

and/or lifestyle were followed by more than 85% of users surveyed. Similarly, a study of

“The State of Video Marketing 2018” conducted by Wyzowl found that video marketing,

such as vlogs, have the potential to influence customers more than any other medium

(Vermes 2018). The study found that in 1 day, an average customer watches online

video for more than an hour-and-a-half. Vermes further added that 81% of companies

use video content as a marketing tool

Review of Related

Studies

This concluded that communication channels, as well as the consumption and

promotion of tourist destinations, had been influenced by the emerging trend of

online diaries, or blogs. Furthermore, they stated that a travel blog being a

substantial source of destination marketing information is an area of research that

has been undervalued and overlooked. However the gap indicated in this study has

been limited to the travel blog itself. They claimed that blogging is not an individual

undertaking and that although there is an increasing number of blog readers, this

area is still yet to be unveiled.

They noticed that many travel blogs are rich narratives that have remarkable

potential into leading further research on tourism consumptions and at the same time

invoking tourism marketing management. However, it is insufficient to claim that

travel blogs themselves are rich narratives without including its readers who are

consumers of a travel blog’s content. This claims that the reader’s active

interpretation of and interaction with the blog is where its meaning truly exists, not

solely from the blogger, the blog, or the readers themselves. Hence, it is imperative

to see the perception of a travel blog’s content by its readers and whether, for the

readers their objectives and expectations are met. The posited some strategies

for using blogs in social research that a prominent feature of blogs is their

diverse, and sometimes, complex visual designs and layouts. Blogs are

simultaneously textual and visual. Blogs stimulate both textual expression and

especially visual expression through the use of typeface, selection of images,

template selection, titles, sidebars, icons, design, and color scheme. However, this

definition fell short of identifying the common trend in travel blogging and how they

are integrated and interpreted by the reader. Since, when travel bloggers
 document their travel experiences by means of travel blogs, they write for an

audience which is the prospective travelers.

They believe that readers feel that they are a part of travel blogs when they

read; moreover, they emphasized that reader is not a passive recipient of text but

active participant especially when the readers try to interpret the text. It is

interesting to note that this paper responds to the belief of them.

Theoretical Framework

The findings from this study suggest that the practice of blogging makes the

experience of travel more homogenous as it limits the freedom to be found within.

Blogging enacts a number of constraints upon the traveler which both physically and

mentally limit how they experience the environment. These are reinforced through the

interactive space of the blog which offers rewards to the blogger for conforming to the

conventions of the blogosphere. 

Problem Statement : Blogging enacts a number of constraints upon the traveler

which both physically and mentally limit how they experience the environment.

Research Question : How can travel vlogs contribute to the tourism industry?

Numbers of travelers

Travel vlogs contribution

The Problem :

The findings from this study suggest that the practice of blogging makes the experience

of travel more homogenous as it limits the freedom to be found within. Blogging enacts

a number of constraints upon the traveller which both physically and mentally limit how

they experience the environment. These are reinforced through the interactive space of

the blog which offers rewards to the blogger for conforming to the conventions of the

blogosphere. 

Aho (2001) mentions personal resources a tourist should have in order to receive

touristic experiences in an intense way. Often the factors time and money are

mentioned as crucial in this context. Still, there are other personal resources a person

can make use of in order to achieve a rich touristic experience.

Internal Desires

Vlogger’s Action

Travel Vlogs Contribution

Vlogger’s Behavior

External Rewards
Conceptual Framework

In this section, this will show the conceptual paradigm to present the figure of the

study:

Nowadays, travel vlogging and vloggers becomes a trend. Just by simply

recording one’s travel experience and posting it in a social media platform like facebook,

youtube and such. In this study, the researchers aim to know if travel vlogging really has

a contribution in hospitality industry. As well as the impact of the vlogging of travel

vloggers on the tour and attraction in the province of Romblon. Its effectivity in

promoting the destination image of the latter, and its impact in the economic growth and

rates of income in the province of Romblon.

Contribution of travel Vlogging in

Hospitality Industry in Romblon

Impact of Travel Vloggers and Effectivity of travel vlogs in

vloggers on the tour and attraction promoting the destination image in
in Romblon Province Romblon

Impact of Travel Vloggers in Rates of income in the province of

economic growth of Romblon Romblon before and after the vlog
Province promotion
Definition of Terms

For a better understanding of the study, the researchers gave several terms that

were defined conceptually and operationally as used in the study.

Travel Bloggers. Also known as travel writer or just as “blogger”, is someone who

travels around the world collecting material for writing about their travel experiences,

deriving income from a variety of on-line and off-line sources.

Tourism Industry. Therefore can be defined as the set of industries which facilitate by

providing infrastructure and products and services and make possible travelling for

different purposes and travelling to places of leisure and business interests.

Blog. A regular feature appearing as part of an online publication that typically relates to

a particular topic and consists of articles and personal commentary by one or more

authors (Merriam Webster, 1999)

 Chapter III

Methodology

Research Design

Smart Tourism Destination in Romblon Province

The principal goal of this study is the design and development of a smart tourism

destination framework and the facilitation of its implementation in Romblon Islands

by utilizing a Point of Interest (POI) recommender through a mobile app while

integrating Near Field Communication (NFC) and Augmented Reality (AR). POI

suggestions will be achieved via a context-aware recommender that would use

current user location, check-in, and attraction ratings from the app as well as

social network ratings as basis or criteria for establishing recommendations. NFC

will bridge the physical

Figure 1. Smart Tourism Destination Framework world to the digital realm by

allowing communication of the mobile app to the tagged destination. AR will

emphasize historical value on locations where significant events took place.

POI Recommender

This study would belong to three tasks of current recommenders. Initially, the

mobile app would perform as a conventional recommender by suggesting POIs

where ranking of POIs are calculated by a recommendation algorithm. Next, the

mobile app would suggest POIs through ranking obtained from a SNS. Lastly,

the tourism app will suggest POIs, dining places, and accommodations using

geographical attributes and listing the nearest items.

Smart Tourism Scenario

Romblon Islands, a member of MIMAROPA or Region IV-B in the Philippines, is

affluent in historical value and namely, Romblon, Tablas, Sibuyan, San Jose,

Corcuera, Concepcion, and Banton. Tourism promotion in Romblon Islands currently

utilizes brochures, web and social networking sites. Smart tourism is a principal

need for islands like Romblon in order to advance tourism operations, upgrade

traveler experiences and enhance the lives of the locals. The aim of Romblon

Islands being a smart tourism destination will be attained through the utilization of the

framework and the smart tourism app. The smart tourism destination framework

proposed for Romblon Islands. Filipino Vloggers who loves to explore different tourist

spots in the Philippines. He decided to visit the town Romblon for its history and
beautiful beaches. He prefers to travel to the nearest attractions from where he is

currently located but he prefers attractions that are recommended by other tourists

than least recommended ones. He is advised by the tourism officer to download the

smart tourism app. The app suggests the nearest and highest rated attractions to

them. They was able to visit the attractions that are near the town which are also

highly rated by other tourists.

Research Method
This paper critically examines the potential and use of video blogs or vlogs

shared on any social media for creating a destination image. In particular, it makes an

in-depth analysis of the travel vlogs about the Philippines created by popular non-

Filipino travel vlogger. The data were gathered through a qualitative content and

narrative analysis of the user-generated videos posted on the travel vloggers’ social

accounts. Content and visual analysis of the videos as well as viewer responses

support the argument that travel vloggers and their respective vlogs play a key role in

creating an online destination image of a place. Stories and images in vlogs vividly

create destination images necessary and fundamental for place marketing. Travel vlogs

are representations of destination experiences, from which public and private tourism

agencies can use in their promotional/marketing agenda. Romblon is one of the three

main islands and capital of the province of the same name in the Philippines. Formerly a

trading post during the Spanish period, Romblon Island is popularly known as the

“Marble Capital of the Philippines.” It’s also a rising ecotourism destination home to

stunning white-sand beaches and uncrowded diving spots.

 In the tourism industry, travel bloggers consistently share online their narratives

of the destinations they visit, people they meet, food they eat, as well as sights and

sounds they see and hear. They share their journey on social media and gain feedback

while they inspire others to take on the same journey. Studies of travel blogs in tourism

particularly tourists’ characteristics, motivations, and preferences (Car-son 2008;

Wegner 2008) tourists’ decision making (Litvin etal. 2006) and how it has impacted

destinations and tourist behavior were carried out by scholars (Bergmeister 2015;

Bosangit etal. 2009; Thurm 2014). Unanimously, they claim that travel bloggers

influence consumers’ decision to book a destination, and they are considered

destination marketing tools (Pan etal. 2007)

Data Gathering Procedure

In this section will state the sequence on how the researchers will gather the

data.
At first the researchers construct a title and was validated to the Professor; it was also

stated the general problem and specific problem to be answered through the results of

the study.

The researchers make a survey questionnaire to be able to know the significance

of the travel vloggers in the Province of Romblon.

The researchers will now survey the contribution of travel vloggers to the tourism

of Romblon Province and will interview some people of Romblon Province and look for

respondents in the Romblon Province people.

After the survey to some people of Romblon Province the researchers ensure the

total number of respondents as prescribed. The researchers will tabulate the data and

analyze. The respondents will be asked by the researchers about the implications once

the questionnaire was done.

The Participants/Respondents

This study aims to know the Contribution of the Travel Vloggers in Tourism

Industry especially in Romblon Province. The Proponent selected Travel Vloggers as

the Respondents of the study. As travel Vloggers of Romblon Province must be fun for

them by travelling in different destinations and promoting local products in Romblon.

However, some of them travelled as their jobs or part of their jobs but still find

happiness while traveling.

Sampling Procedure and Technique

The research method we came up to study this subject after we had watched a travel

Vlogger is to use both quantitative and qualitative methods. The qualitative part of the

study was made through thematical analysis to find out what questions would be

relevant for the survey this study is based on. We choose to do the thematical analysis

because we wanted our questions to be as relevant and meaningful as possible.

Thematic analysis is good when you want to identify, analyze and find patterns in the

empiric material (Braune & Clarke, 2008), as such it was a good way to understand

what was needed for the survey. The second part – the main part of the study – is

based on a quantitative method – an internet-based survey. We choose this method

because we wanted as bigger picture of how travel vlogging contributes to the tourism.,

In a quantitative research, the first step is to come up with a survey questions and

correlate it with a survey designs, after which we ought to find a travel vlogger or a

group of travel vloggers in the Province of Romblon to conduct interviews or survey

distribution. The next step is to gather the data and do the survey analysis.

Research Locale and Time of the Study

The study will be conducted in Province of Romblon. The

r e s p o n d e n t s w e r e a s e l e c t e d t r a v e l v l o g g e r f r o m O d i o n g a n . The

researchers also gathered respondents residing in Odiongan. These respondents

will be interviewed via video chat because of the pandemic we are facing today.

The researchers choose the place of implementation because it will give the
researchers the needed information for people. The study will be conducted in the

second semester of the academic year 2021.

Research Instrument Used

An interview schedule was prepared which included a set of pre-determined

open-ended questions. As a main data gatherer, we used one textual analysis form for

each vlogger which acted as an organized guide in collecting the data needed for this

study. The textual analysis form can be found in the following table.

Vlogger’s Name AUDIO VISUAL NARRATIVE

What language How are other What narrative

does the vlogger characters in the does the vlog

mostly used? vlog presented? follow?

What Filipino How are What is the theme

values or concepts relationships and of the vlog? Is it

Vlog Title does the vlogger interactions clearly identifiable

mention? presented in the and

vlog? understandable?

Was the theme of

the vlog helped the

tourism economy of

the subject

place/Romblon?
Data Analysis and Interpretation

The first objective is to know and learn what is the Contribution of Travel

Vloggers in the Tourism Industry of Romblon Province. This is to know their significance

in the tourism and what kind of help are they doing.

The researchers make a questionnaire connected to the travel vloggers and will

be answered by the respondents which are the Romblon Province people.

The objective was analyzed through thematic analysis based from the responses

of the interviewees. The results of the interview were backed-up with feed backing

among the people of the Romblon. While the fourth objective was come-up with the

collaboration among the respondents of Romblon with respect to the responses of the

interviewee.

APPENDICES A: QUISTIONNAIRE

Directions: Below is the body of instrument that the researcher intend to use for their

study. Please fill in the blanks or place and X or check mark next to the word or phrase

that best matches your response.

Date: __________
Part I.

What is your gender?

Male

Female

What is your marital status?

Married

Widowed

Separated

Divorced

Living with partner

Single

Prefer not to say

What is your age?

20-23

24-27

28-31

32-35

36-39
40 above

Employment status?

Casual

Contractual

Temporary

Provisionary

Permanent

Part II.

a). position in the Hospitality Industry?

Front Office Clerk
Tour Guide
Travel Agent

Bartender
Chef/Cook
Receptionist
Food Attendant
Cashier

b). Length of Employment

1-6 mos
7-12 mos
13-18mos
19-24 mos
25 above

c). Name of Company

Restaurant
Hotel
Airport
Country Club
Others

d). Field of Expertise

Waitering
Cooking
Housekeeping
Front Office
Travel and Tour
Others