EE Mid 2
EE Mid 2
EE Mid 2
RESOLVING
MORAL DILEMMAS
LECTURE 2
Moral Reasoning:
Right-Wrong or Better-Worse?
MORAL
Ethical dilemmas arise in engineering, as elsewhere,
because moral values are many and varied and can make
competing claims.Yet, although moral dilemmas comprise
CHOICES
AND ETHICAL
the most difficult occasions for moral reasoning, they
constitute a relatively small percentage of moral choices,
that is, decisions involving moral values.
DILEMMAS
The vast majority of moral choices are clear-cut,
although we sometimes fail to act responsibly because of
negligence and weakness of will.
❑ The first aluminium can was designed in 1958 by Kaiser Aluminium, in the attempt to
improve on heavier and more expensive tin cans.
❑ Aluminium proved ideal as a lightweight, flexible material that allowed manufacturing of the
bottom and sides of the can from a single sheet, leaving the top to be added after the can was
filled.
❑ The first aluminium cans, like the tin cans before them, were opened with a separate opener,
which required additional manufacturing costs to make them readily available to consumers.
❑ In 1959, Ermal Fraze, in 1959, who owned Dayton Reliable Tool and Manufacturing Company
and was hence familiar with metal, envisioned a design for a small lever that was attached to the
ALUMINIUM CANS improvements were made over subsequent years to ensure easy opening and prevention of lip
and nose injuries from the jagged edges of the opening.
❑ Within a decade an unanticipated crisis arose, however, creating an ethical dilemma. Fraze had
not thought through the implications of billions of discarded pull tabs causing pollution, foot
injuries, and harm to fish and infants who ingested them.
❑ The dilemma was what to do to balance usefulness to consumers with protection of
the environment.
❑ In 1976 Daniel F. Cudzik invented a simple, stay-attached opener of the sort familiar today.
Step 1 Moral clarity: Identify the relevant moral values.
STEPS IN
RESOLVING Step 3 Informed about the facts: Obtain relevant information.
ETHICAL
DILEMMAS
Step 4 Informed about the options: Consider all (realistic) options.
MORAL and the company’s clients are eager to begin to move forward. The software
company is eager to satisfy its clients, protect the software company’s finances,
DILEMMAS: and protect existing jobs; but at the same time, the management of the
software company wants to be sure that the software is safe to use. A series of
CASE STUDY
tests proposed by Engineer A will likely result in a decision whether to move
forward with the use of the software. The tests are costly and will delay the
use of the software at least six months, which will put the company at a
competitive disadvantage and cost the company a significant amount of money.
Also, delaying implementation will mean the state public service commission
utility rates will rise significantly during this time. The company requests
Engineer A’s recommendation concerning the need for additional software
testing.
What is wrong?
Professional Loyalty
Competitive Advantage
Job Risk
Utility Cost
EVALUATION
• Risk for Public safety
Option 3: Middle The Road
• Save partial money and time
• Partially meet the standard
Option 4: Smart Option
• Less Time & Money
• No Job Risk
• Competitive advantage and save utility cost
• Confident for Public safety
• Thanks