Pakistan Television Corporation

Executive Summary
PTV by business is an organization dealing in the sector of television
broadcasting. It was formed in 1964 and was the first television channel of
Pakistan. Dramas, news, programs, talk shows, serials, music shows etc are the
basic product of PTV. PTV sells its time to generate revenue. The revenue is
generated by playing commercials during the break time of programs. All shares
of PTV are held by Government of Pakistan. PTV has a contribution towards the
economic development both directly and indirectly. The managing director of
PTV is elected by the sitting Government.
I have done my internship at PTV news Islamabad centre in marketing
department. During my internship I had to perform various tasks which are a part
of daily work of the marketing officers. I started my work with understanding the
work of marketing department by observing employees. The first task performed
by me was to send a fax to marketing agency for regular updates. Then I
received the release order and filled contract register according to it. At the next
step I had to forward the release order to head office Karachi to check
availability. After it I received the ad from customer and get it censored. The next
step was to forward the ad for playing and then I had to receive the transmission
certificate and invoice and forward it to client. The client had to pay for it in 90
business day. I also send recovery reminders to client with the help of Marketing
Officers.
During my internship I have learned a lot of skills that shall be helpful for me
throughout my life. I have improved my communication skills, interpersonal skills,
leadership skills, team work, and confidence level a lot. During my internship I
came to know that PTV is a very idea of channel that defends the cultural norms,
values of our country. It is rapidly moving towards growth and is the market
leader currently. I have observed that PTV lacks in having a proper system for
recruiting and selection of employees.

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1.1 BRIEF INTRODUCTION

The media in the whole world play pivotal role to create an awareness among the
masses, which covers all the aspects of life, whether they are related to,
economic, social, and political or recreation. It is the media, which has brought
the world so closer that now it is termed as the Global Village and it gave a new
concept of Globalization and opened a new era of advancement in other fields.
Considering the importance of the media since from the very inception of
Pakistan the need of highly develop and advance media was greatly felt. Thus
state owned media in the shape of PTV was introduced in Pakistan.
It is not denying the fact that at the time of partition of the indo-Pak subcontinent
the present Pakistan had not inherited and advanced media. Thus the 50 years
of any state are considered to be the childhood age. But in this infant age where
it achieved its objectives, there are still grave flaws facing by PTV that need to be
addressed.

1.2 Overview of Organization

PTV is an organization that deals in telecast broadcasting. It is a public limited
company and all its shares are owned by Government of Pakistan. It gives its
media coverage all over the country and generates its revenue by the ads that
are being played during various programs. PTV gives its coverage to almost 91%
populations of Pakistan and in more than 53 countries around the world.

1.2.1 Historical Background

An important day in the history of communications in Pakistan is 26 November.
The country’s first pilot Television station went on air from Lahore that day.
Television in Pakistan has never looked back.
In October 1963, on the recommendations of National Publicity Conference, It
was decided by the Government to establish a general purpose Television
service in the country with the participation of private capital and under the

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general supervision of the Government of Pakistan. As a first step towards the

implementation of the decision an agreement was entered into with the Nippon
Electric Company of Japan for the setting up of two pilots Television Centre on
experimental basis at the company’s cost and risks.
The first of these went on air in Lahore on November 26, 1964 and the other at
Dacca in December 1964. On the completion of the experiment, which proved
successful, these centers were taken over by the Television Promoters Company
limited a private Ltd. Company in 1965. On 27 th June 1967, this company was
latter converted into a public limited company with the Government of Pakistan,
M/s. Nippon Electric Company of Japan and M/s Kane Matsu. Gosho Company
of Japan as shareholders. The new company was named “Pakistan Television
Corporation Limited”. In 1977 Government of Pakistan liquidated all the foreign
equity and presently all the shares are owned by the Government of Pakistan.

1.2.1.1 PTV Logo:

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1.2.1.2 PTV Mission

The mission of PTV is to disseminate accurate and true information and also
providing healthy and value oriented entertainment.

1.2.1.3 PTV Vision

The vision of PTV stands to build upon the professional expertise and excellent
tradition and aspire to create positive change in line with the wishes of people of
Pakistan.

1.2.1.4 4P’s of PTV:

The basic marketing mix 4P’s of PTV is as following:
Product
The Programs, Plays, Shows, Events, Conversation etc. are all the product of
PTV
Price
The price of PTV is set according to the time slot in which the ad is being played.
Placement
PTV’s signals covers more than 90% of the local population and more than 53
countries worldwide. It reaches to the target population trough satellite and cable
network.
Promotion
PTV promotes its upcoming programs by playing their trailers on the channel,
advertising boards, through sending pamphlets of the programs to the
companies.

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1.2.1.5 PTV Family

Now PTV family contains 8 channels and they are listed as following:

 PTV HOME
 PTV NEWS
 PTV SPORTS
 PTV NATIONAL
 PTV BOLAN
 PTV GLOBAL
 AJK TV
 PTV WORLD (recently new inaugurated)

1.2.1.5.1 PTV HOME

PTV Home channel is known as family channel of Pakistan on that channel
Drama sequels, Sessions plays, children’s programs and other Live and
recorded programs about religions, cultures, and fun etc. are played.

1.2.1.5.2 PTV NEWS

PTV News is a news channel of PTV Network and that is known as informational
channel, on that channel News played after every half hour and also played
Debates, Talk shows, business updates, whether updates and political updates
also played.

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1.2.1.5.3 PTV SPORTS

PTV Sports channel of PTV Network is most popular channel among youth and
also famous on international areas. PTV Sports is fully entertainment channel of
sports. During any live event in anywhere of world PTV emphasis to purchase its
live transmission rights and that time PTV Sports meet the boom stage of
viewership.PTV Sports also played fitness programs, game shows, recorded
famous sports events etc.

1.2.1.5.4 PTV NATIONAL

PTV National is fully national channel, which is only channel in Pakistan in which
all languages of mother land are transmitted in shape of different programs and
News also. Urdu, Punjabi, Sindhi, Pashto and all other languages which consist
in Pakistan are followed by PTV National.

1.2.1.5.5 PTV BOLAN

PTV Bolan is also a national channel of Pakistan, which is follow in Bolan area of
Pakistan

1.2.1.5.6 PTV GLOBAL

PTV Global is an international channel of Pakistan, which covers more than 50
countries of Globe. PTV Global also played international programs according to
the demand of viewership.

1.2.1.5.7 AJK TV
AJK TV (Azad Jammu-o-Kashmir Television) is also national TV channel of
Pakistan, which transmitted to follow Kashmiri people of Azad Jammu-o-Kashmir.
AJK TV covers 50% area of Azad Jammu-o-Kashmir.

1.2.1.5.8 PTV WORLD

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PTV World is recently new inauguration channel of PTV Network and that is also
an international channel.

1.2.2 Nature of organization

PTV is a Government owned organization as it holds all paid up shares of the
organization. The television broadcasting is the business of PTV. It has a well
established system of telecasting throughout Pakistan and also in some foreign
countries also. It has its main offices at Lahore, Islamabad, Karachi, Peshawar
and Quetta. PTV has 8 departments in it. It is the national representative of
Pakistan in the field of telecasting. All international and national debated,
conversation, addresses, parliament meetings and all party conferences are all
communicated through PTV. Moreover the messages send to other country
related to any incident event is sent through PTV. PTV is the leading channel in
the field. The advantage that PTV has on its entire competitor is of coverage at
large scale.

1.2.2.1 PTV Coverage

The coverage of PTV province wise is also noted along with its percentage is as
following:
Name of Province Total Population PTV Coverage Percentage
(in millions) (in millions)
Punjab 92.12 90.18 97.89%
Sindh 38.15 35.22 92.31%
NWFP+FATA 26.36 21.75 82.50%
Balochistan 8.07 3.78 46.84%
Northern Area 1.20 0.56 46.67%
AJK 4.08 2.04 50%
TOTAL 169.98 153.53 90.32%
1.2.3 Business Volume

There are last five years business volumes of Pakistan Television Corporation:

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Serial Year Volume Growth

Number (in millions)
1 2007-2008 505.257
2 2008-2009 581.221
3 2009-2010 732.765
4 2010-2011 1356.342
5 2011-2012 1702.304

There are no specific awards that are given to PTV. There are just some
employees of PTV who have different national awards in sports like swimming,
boxing, cricket, badminton etc. moreover PTV has made a lot of successes in a
form that it has accomplished its determined goal very well. It has increased its
business volume. It is the leading broadcasting channel of Pakistan.

1.2.4 Product/Service line

PTV offers different products or services to its viewers through its seven different
channels. The Drama’s Play shows, Singing Programs, News, Sports events,
Conversations or Talk shows, Awards shows, Live sports, Reality shows etc are
the offered by PTV. PTV offers these products for both its viewers and
customers. Moreover PTV also some services for its advertising customers like
sending them frequent information of up coming events, programs and dramas
so that they may set strategies to play theirs Ad’s during these programs. PTV
also provides extra services to its regular customers like record the special
events organized by the client and give it in news on demand of the client. PTV
offers service of allowing its regular customers to shoot its ad’s in PTV’s studio. It
also plays various documentaries of its client on demand like documentaries of
US AID and Turkish Culture are been played recently. All the above mentioned
products of PTV can be divided in three parts:

1.2.4.1 News

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This part covers the shows based on the current affairs, the daily happenings,
conversations on different topics about politics.

1.2.4.2 Entertainment
This part contains the drama’s the show’s and films. In drama’s we have prime
time drama, soaps, and comedy drama’s etc. while in shows PTV produces
Game shows. Reality shows, Singing shows. In films we have tele-film’s that are
shown occasionally.

1.2.4.3 Sports
In this part PTV covers different sports shows, events or games play on PTV
Sports channel. There are recorded events or some live events according to
viewers interests.

As these are the products during which the ads are played and these are a way
to attract different companies to sponsor them and have there ad played. The
actual thing that PTV sells is its time through which it generates its revenue. So
the prices are set according to the trend of viewer’s ship during these time bands.
The more the viewers are in number in a particular time band the more shall PTV
charge for that time slot.

The rates of PTV currently for different slots are as following:

1.2.4.4 Tariff Rates of PTV

Time PTV PTV PTV PTV PTV PTV
HOME NEWS SPORTS NATIONA BOLAN GLOBAL

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(Rs/min) (Rs/min) (Rs/min) L (Rs/min) ($/min)

(Rs/min)
07-08am 15,000 10,000 10,000 10,000 10,000 150
08-09am 15,000 15,000 10,000 10,000 10,000 150
09-10am 20,000 15,000 10,000 10,000 10,000 150
10-11am 20,000 20,000 10,000 10,000 10,000 150
11am-03pm 20,000 10,000 20,000 10,000 10,000 150
03-05pm 20,000 15,000 20,000 10,000 10,000 150
05-06pm 25,000 15,000 20,000 10,000 10,000 150
06-06:30pm 60,000 15,000 20,000 10,000 10,000 150
06:30-07pm 60,000 40,000 40,000 10,000 10,000 150
07-07:40pm 100,000 40,000 40,000 10,000 10,000 150
07:40-09pm 178,150 40,000 40,000 10,000 10,000 150
09-09:30pm 132,225 40,000 40,000 10,000 10,000 150
09:30-10pm 75,000 40,000 40,000 10,000 10,000 150
10-11pm 60,000 25,000 20,000 10,000 10,000 150
11-11:30pm 25,000 25,000 20,000 10,000 10,000 150
11:30pm-12am 10,000 25,000 10,000 10,000 10,000 150
12-01am 10,000 25,000 10,000 10,000 10,000 150
01-07am 10,000 7,500 10,000 10,000 10,000 150

We see that maximum charges are during the prime time drama because at that
time PTV has the maximum number of viewers. And after it the per prime time
and the post prime time. These rates are also changed over time.

1.2.5 PEST ANALYSIS

1.2.5.1 Political
PTV is a government owned organization and all the higher authorities and the
major decision lies with the government. There is a large influence of government
and its policies on the organization.PTV strategies are set by the managing
director. Managing Director is allocated by the present government whenever the
government changes the managing director is changed. The organization is
though bound to perform as the present government wants it. PTV has to follow
all the policies, decision of the government. Government uses PTV as an opinion

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building tool to support the activities that are performed by government.PTV has
to follow the norms and values of the country more than any other channel.
Government also influences in the hiring process of PTV as people are hired on
political preferences.

1.2.5.2 Economical
The situation affects PTV a lot as it’s is government owned organization so as
the economical situation of the country decreases the funds that are available to
PTV decreases. PTV can manages its expenses by its own profit but as the profit
is also owned by the government and a set budget is given to PTV to meet its
expenses so we can say that the economical situation is harmed PTV is also
effected by it.

1.2.5.3 Social
Social norms and values have a great impact on PTV. PTV is influenced by
different standards of society like life style, religious values, social norms, pattern
of life etc. PTV has to show all its programs according to standards. PTV is used
to promote the society’s image. It is used to promote the changes in society, but
at the same time PTV is limited to shows only those things that are acceptable in
the society according to their culture. PTV is a family channel so it has to limit its
programs to the level that is seen in families of society in real. Like PTV has to be
careful in showing personal relation, dressing closeness etc. PTV also has to
support the changes that have to be brought in the societies as needed. It is also
used to promote various activities that are done for the benefit of people like
supporting the Pakistan Army in war against terrorism etc. also PTV is trying to
finish the conflict among people that are developed on the basis of social norms,
values, beliefs and culture.

1.2.5.4 Technological

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PTV uses the latest and best available technology for its function. Still some time
it is affected by change in technology. It can not rapidly shift from old to new
technology. PTV has to adopt the technology because it has to represent
country’s media at international level. If the speech of President or Prime Minister
is to be given coverage it is done through PTV. So PTV has to keep its
technology up to date. PTV gives its coverage through satellite. It is using 3D
technology. It is not currently using DTH (Direct to Home) service but is looking
to shift towards it. PTV is also using old technology, but as a whole they are
having very reliable and fault free technology.

1.2.6 Contribution of organization toward economic

development
PTV as an organization contributes in economic development of the country
directly and indirectly.
 PTV contributes directly in the economic development as it is earning
profit for the Government by which they are able to start many new
projects for development.
 PTV contributes in the economic development by providing employment.
 It provides business related information for business which are helpful for
them to improve their business and start new business.
 PTV contributed in economic development by teaching people and people
about advancement in different field of business.
 Another aspect by which PTV is contributing is that it increases the
demand of goods in the country.
 PTV gives entrepreneurial knowledge in the country which motivates
people to start new business at different levels.
 PTV also contributes in economic development by keeping people in
touch with stock exchange information as it daily shows the up and down
in share price of various companies in stock exchange.

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 Further it shows gold rate, currency rate on shows. It shows budget

discussion policy making programs disaster relief and rebuilding
awareness.
All these points further make the economy stronger. This awareness plays a vital
role in increasing the performance of these fields which ultimately results as
development in the economy. Also many new small and medium enterprises are
provided the information to how get started and how to further develop the
business.
PTV contributes to Pakistan economy in the form of income tax, excise duty and
divided to Government. PTV is also providing communication network to the
Government for projecting its policies and programs in an effective manner, the
benefit of which cannot be qualified in financial terms.

1.3 Organizational Structure

1.3.1 Organizational Hierarchy: The organizational hierarchy chart of PTV
to be following:
Managing Director

Marketing Admin & Personnel

Department Department

Chief Marketing
Officer Finance Department
General Manger

Head of
Finance Manager
Marketing/Sales Executive Manager

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General Manager of Senior Accounts

Officer (02 posts) Senior Personnel
Marketing/Sales Officer
(03 posts)

Account Officer
Personnel Officer
Deputy Controller of (04 posts)
(02 posts)
Marketing/Sales
(03 posts)
Assistance Accounts
Officer (12 posts) Assistant Personnel
Officer (02 posts)
Marketing/Sales
Manager (05 posts)
Assistance
Accountants
Marketing/Sales
Executive (09 posts) (16 posts)

Marketing/Sales
Officers (18 posts)
1.3.1.1 Board of Director
The board of director comprises 13 directors, with the secretary, Minister of
Information and Broadcasting of Pakistan as its Chairman. The executive head of
the corporation is Managing Director.

1.3.2 Number of Employees

PTV now has approximately 6300 employees in all its office around Pakistan.
The employees of PTV are divided in 9 pay scale groups on the basis of work,
skills, responsibilities, work position etc. every group than accordingly has a
different pay scale. The pay for higher group is more than lower group.

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1.3.3 Main offices

PTV has its 5 main offices in following cities:
 PTV Lahore Center
 PTV Karachi Center
 PTV Quetta Center
 PTV Peshawar Center
 PTV Islamabad Center
Further details of the main offices are given bellow:

1.3.3.1 PTV Lahore Center

The first television station in Pakistan made its appearance through a pilot
transmitter at Lahore, in November 1964. With the installation of a permanent
transmitter in December 1968 and facilities of modern sophisticated machinery, it
attained the position of a complete program production and transmitting Center.
The main building was inaugurated in December 1976. Over the years its
productions have flowered and achieved high standards of professional quality. It
provides a varied fare with outstanding contributions in the fields of drama, the
music presentations in particulars. In 1964, 4 million were covered while today
around 40 million falls under the umbrella of its beams carried through
transmitters at Shujaabad Sahiwal, Jamal Din Wali, Faisalabad, Pasrur and Kala
Shah Kaku.

1.3.3.2 PTV Karachi Center

The Karachi Center commended transmission on November 2, 1967 and was the
first full-fledged station with its own building, equipment with requisite proper
technical facilities. The Center has facilities for via satellite transmission and
reception through the earth satellite station at Deh Mandro. Via satellite programs
are fed to the other PTV Centers through the national network link. The Karachi
Center beams programs and news feed to foreign TV networks via satellite. The

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quality of it’s varied programs fare, be it music or drama, and is a good standard.
PTV- Karachi Center, along with connected transmitter at Thana Bulla Khan,
Shikarpur, Nurpur and Tan do Allah Yar, now covers 20 million populations.

1.3.3.3 PTV Center Quetta

The era of audiovisual broadcasting began in the scenic capital of the province of
Baluchistan in November 1974, when TV signals beamed out into the Quetta
valley. This center now originates and contributes programs to the national
network from its new center, commission in early 1985, which contains all the
necessary facilities of a modern television center. Through connected
transmitters Lak Pass, Sibbi and Ghazaband, around one million population of
Baluchistan is covered. With the setting up of more transmitters and Super high
frequency links to cover the remote areas and mountainous terrain of the
province, the television service would be further extended deep into the interior.

1.3.3.4 PTV Peshawar Center

The Peshawar Center of the Pakistan Television Corporation Limited was
inaugurated in December 1974, though then a smaller station, it soon achieved a
good professional standard. The present center commissioned on February
18,1982, is fully equipped with modern and sophisticated facilities as well as
professional color studios. It covers a population of over 6 million through the
transmitters at Cherat, Razmak, Mangora, Marasar, Chitral, Gull Bagh and But
Khela.

1.3.3.5 PTV Islamabad Center

The center went on air on11th May 1967. Later, a powerful transmitter, installed
at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of
transmission. As expansion plans gradually progressed, transmitters installed at
Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74

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million populations. The modern PTV- Islamabad Center was inaugurated on

March 30,1987. The National News Bureau of PTV is located at this Center.
National and international news including comprehensive pictorial coverage of
events people and happening in various fields are brought to viewers daily by this
bureau, sometimes via satellite. Aside from quality contribution to the general
programming fare telecast by PTV, well-blended programs on current affairs are
the Center’s specialty.

1.3.4 Introduction of all departments

PTV has total 8 departments named as following:
 Marketing & Sales Department
 Finance Department
 Admin & Personnel Department
 Information Technology/Engineering Department
 Programs Department
 News Department
 Camera Department
 Current Affairs Department
Other detail of these departments as follow:

1.3.4.1 Marketing & Sales Department

The marketing division of Pakistan is responsible for marketing the programs of
PTV, finding commercial items for it to generate revenue for the organization.
This department is major source of PTV’s department has been expanding its
self as much as increase in viewers ship and broadcast. The central marketing
office is located in Karachi where as regional offices are functioning at all centers
of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales
department has some additional offices at Faisalabad and Gujranwala and newly
in Sialkot to create ease for local industry. The department works in the market

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by being in contact with its customers. A major part of department is also helped
by “Advertising Agencies” which are accredited with marketing department.
Department pays them 15% commission on their gross billings. Contacts
between PTV and clients are also made direct without any advertising agencies.
This department is also responsible for making contracts to purchase programs
that are to be played on channels.

1.3.4.2 Finance Department

The finance department of PTV deals with activities that are concerned with
(RAE) Recording, Analyzing and Evaluating of all transaction that are done with
money. The finance department has a work to set budgets. The basic work of
finance department is at head quarters as the income is only generated there. At
centers only expenses are done which are to be recorded by the finance
department. The others departments when ever want some equipments or any
other thing for use they send a requisition to purchase department they purchase
it after verifying there is a real need of it. After that the bills are send to finance
department who give cash against those bills or sometimes directly pay the bill.

1.3.4.3 Admin & Personnel Department

The department of admin & personnel is very actively working at PTV. This
department is working in two fields, first is administration in administration the
department is responsible for formulation and implementation of administrative
policies to have coordination with other centers, for overseeing administrative
service, formulation of PTV employee service rules and for making further
amendments in the rule as and when required. To deal with legal matters
instituted for and against PTV in courts is also responsibility of this department.
The second main field is personnel. It has various types of operative functions
that include the activities concerned with procuring, developing employees,
utilizing and maintaining efficient work force. Moreover the department has to

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perform some broad functions that are overseeing personnel functions,

formulation and implementation of personal policies, manpower planning
including recruitment, promotion and transfers etc. The responsibility of training
to staff within the country and also in abroad, dealing with foreign delegations,
deputing officials for seminars, organizing workshops, conferences, meetings,
exhibitions, competitors, advisory.

1.3.4.4 IT/Engineering Department

The department of information technology is also called as Engineering
department in PTV. That department takes care of the day to day operations and
maintenances of PTV centers and broadcast. That department plays a major role
in bringing, controlling and maintaining new technology as time required in the
organization. The IT department plays a vital role in setting new projects,
planning and procurement as well as research and development activities. They
are responsible to select and implement the best technology that can be
valuable for the organization and can enhance its working. The day to day
progress of PTV in achieving latest technology to run its operation are all due to
good working of engineering department.
1.3.4.5 Programs Department
PTV in the role to fulfill its broad and main objective, PTV has to telecast various
types of international and national matters that are of interest for its viewers. It is
being the main objective of PTV to educate its viewer about the values and
norms that are vitally important in formation of a united integrated, disciplined
and peaceful society in the light of Islamic teachings. These objectives have
been achieved by PTV by showing various types of programs regarding religion,
education, entertainment, culture and sports etc so we can say that, the
programs are the main source for PTV to achieve its goals. So for the making
these programs more efficient and to the point PTV has a specific department for
this purpose named as programs. The basic work of the department is to make
programs for its viewers in the perspective of themes like morality, civic, religious

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or national responsibilities and drive against narcotics, environmental pollution

and agricultural reforms by highlighting them in discussion, shows, dramas,
documentaries and through anchorpersons in transmission.

1.3.4.6 News Department

The basic function of news department at PTV is to inform its viewers around the
country with the recent incident taking place in the country. It includes providing
the views the information of latest newsworthy happening on national and
international levels.

1.3.4.7 Camera Department

PTV gets its major income by selling its programs by placing ads of different
brands or other organizations. So the record these programs PTV meet camera
department in which the all recordings assets are saved. The department is
responsible for the giving a quality videos of all programs.

1.3.4.8 Current Affairs Department

The section of current affairs has been a real feature of PTV since the day it has
started its operation. It was counted as one of most important thing for the
organization. That department formed in 1982. Many programs have been
played to discuss the important issues arising in the country. The live shows
programs also include in current affairs department. Such live shows include live
telecast of Armed forces parade, Flag hoisting ceremony, Head of State address
to the nation. Documentaries on important national projects and certain sessions
of Senate and National Assembly.

1.3.5 Comments on Organizational Structure

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The organizational structure of PTV is a well managed one as it is working from

a very long period. PTV has basically a normal level of span of control which
means there are only a reasonable number of employees under one head. It is
centralized structure where decisions are basically made by higher
management. The departmentalization is done on the basis of functions they
perform or work they do. The department are separated on their working like all
those linked to news are in news department and all those related to technical
issues are in information technology department. Unit of command is single
means that employees are basically answerable to one head and also gets
command from him. At the end I’m say to that, the organizational structure of
PTV is very well developed and also very well managed.

1.4 Internee Work

1.4.1 Introduction of office/branch
I have completed my internship at marketing department of PTV Headquarter
Marketing Department Islamabad. My internship ongoing on 10 th August 2012
and end at 21st September 2012. There are 8 departments that are serviceable
in Islamabad centre. However I worked in marketing department.
The office of PTV in which I have worked is located at Agha Khan Road F-5/1
Islamabad in front of Parliament House of Pakistan.
The center went on air on11th May 1967. Later, a powerful transmitter, installed
at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of
transmission. As expansion plans gradually progressed, transmitters installed at

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Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74
million populations. The modern PTV- Islamabad Center was inaugurated on
March 30,1987. The National News Bureau of PTV is located at this Center.
National and international news including comprehensive pictorial coverage of
events people and happening in various fields are brought to viewers daily by
this bureau, sometimes via satellite. Aside from quality contribution to the
general programming fare telecast by PTV, well-blended programs on current
affairs are the Center’s specialty.

PTV Headquarter Islamabad

1.4.2 Details of My Supervisors in PTV
I have completed my different tasks under different supervisors during my
internship at PTV. I was supervised by the person who truly responsible for doing
that task.
The details of my supervisors are as following:

 Dr. Khalid Zia Ramay

G.M Marketing & Sales
 Mr. Syed. Khawar Abbas Zaidi
Manager Marketing & Sales
 Mr. Hussain Ahmed Piracha

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Marketing & Sales officer

 Mr. Qaisar Abbas
Marketing officer
 Mr. Ahmed Waqas
Marketing officer

1.4.3 Weekly Timetable

These are my daily routine work which I have done with different tasks perform
under different supervisors.

Week Date Task Performed Supervisor

10th August 2012 Overview of Dr. Khalid Zia
organization Ramay
th
11 August 2012 Introduction of Dr. Khalid Zia
working Ramay
employees
th
14 August 2012 Interaction with Dr. Khalid Zia
1st Week
supervisors Ramay
th
15 August 2012 Sending a fax to Dr. Khalid Zia
CMO Ramay
16th August 2012 PESTL Analysis Mr. Syed. Khawar
Abbas Zaidi
th
17 August 2012 Introduction of Mr. Syed. Khawar
Marketing Abbas Zaidi
Agencies
th
20 August 2012 Contact with Mr. Hussain
Marketing Ahmed Piracha
Agencies
st
21 August 2012 Contact with Mr. Hussain
Marketing Ahmed Piracha
Agencies
nd
22 August 2012 Receive release Mr. Hussain

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2nd Week order from client Ahmed Piracha

rd
23 August 2012 Receive release Mr. Hussain
order from client Ahmed Piracha
24th August 2012 Receive release Mr. Hussain
order from client Ahmed Piracha
th
27 August 2012 Filled Contract Mr. Hussain
Register Ahmed Piracha
th
28 August 2012 Contact with Mr. Hussain
Marketing Ahmed Piracha
Agencies
th
29 August 2012 Receive release Mr. Hussain
order from client Ahmed Piracha
3rd Week 30th August 2012 Filled Contract Mr. Hussain
Register Ahmed Piracha
31st August 2012 Receive RO and Mr. Hussain
filled Contract Ahmed Piracha
Registar
03rd September Receive RO and Mr. Hussain
2012 filled Contract Ahmed Piracha
Registar
th
04 September Forward RO to Mr. Syed. Khawar
2012 main marketing Abbas Zaidi
Office
th
05 September Forward Release Dr. Khalid Zia
2012 Instruction to Ramay
4th Week
Programs
th
06 September Forward Special Dr. Khalid Zia
2012 Packages to Ramay
Marketing
Agencies
th
07 September Forward Special Mr. Hussain
2012 Packages to Ahmed Piracha
Customer

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10th September Forward RO to Mr. Ahmed Waqas

2012 main office for play
11th September Forward RO to Mr. Ahmed Waqas
2012 main office for play
12th September Receive RO and Mr. Hussain
2012 filled Contract Ahmed Piracha
5th Week
Register
13th September Send reminder to Mr. Qaisar Abbas
2012 customer for
recovery
14th September Forward RO to Mr. Ahmed Waqas
2012 main office
17th September Receive Invoice for Mr. Syed. Khawar
2012 collection Abbas Zaidi
18th September Receive Invoice Mr. Syed. Khawar
2012 and collect cash Abbas Zaidi
19th September Received RO and Mr. Hussain
2012 forward to Release Ahmed Piracha
and filled register
6th and last 20th September Got information Dr. Khalid Zia
Week 2012 about Admin & Ramay
Personnel and
Finance
Departments
st
21 September Got feedback of Dr. Khalid Zia
2012 my work Ramay

1.4.4 Department I worked in

During my internship at PTV I have worked at mainly in Marketing Department
but also get some basic information about Admin & Personnel and Finance
Department of PTV to know how that departments worked.

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The detail of marketing department and some basic information about Admin &
Personnel and Finance departments are as follow:

1.4.4.1 Marketing Department

The marketing division of Pakistan is responsible for marketing the programs of
PTV, finding commercial items for it to generate revenue for the organization.
This department is major source of PTV’s department has been expanding its
self as much as increase in viewers ship and broadcast. The central marketing
office is located in Karachi where as regional offices are functioning at all centers
of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales
department has some additional offices at Faisalabad and Gujranwala and newly
in Sialkot to create ease for local industry. The department works in the market
by being in contact with its customers. A major part of department is also helped
by “Advertising Agencies” which are accredited with marketing department.
Department pays them 15% commission on their gross billings. Contacts
between PTV and clients are also made direct without any advertising agencies.
This department is also responsible for making contracts to purchase programs
that are to be played on channels.
Marketing department has to work on complete process to run ads. They have to
promote their programs and persuade clients to run their ads during the
programs. The next step is to collect the ads from customer by mail then the ads
is sent to censor board to be censored. After this department has to set its place
that during which program the ads is to be played. Then the ads is forwarded to
main marketing office of PTV Karachi which also know as Central Marketing
Office (CMO) from where the order to play the ads is given by preparing a sheet
named Communication Transmission Sheet (CTS). It contains the sequence of
ads. The copy of Communication Transmission Sheet (CTS) is then sent to all
offices in Pakistan. Then the ads will be transmitted and the CTS sheet will be
marked a sign on the ads played. Then a copy of CTS is sent to revenue which

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make invoice for it that is send to the client and a time period of 90 days is given
to client to pay the bill. That was a brief introduction of marketing department and
its some part of working.

I mainly engaged with the marketing department but I also got information about
admin and personnel and finance department of PTV which information are
following:

1.4.4.2 Admin and Personnel Department

The department of admin & personnel is very actively working at PTV. This
department is working in two fields, first is administration in administration the
department is responsible for formulation and implementation of administrative
policies to have coordination with other centers, for overseeing administrative
service, formulation of PTV employee service rules and for making further
amendments in the rule as and when required. To deal with legal matters
instituted for and against PTV in courts is also responsibility of this department.
The second main field is personnel. It has various types of operative functions
that include the activities concerned with procuring, developing employees,
utilizing and maintaining efficient work force. Moreover the department has to
perform some broad functions that are overseeing personnel functions,
formulation and implementation of personal policies, manpower planning
including recruitment, promotion and transfers etc.

1.4.4.3 Finance Department

The finance department of PTV deals with activities that are concerned with
recording, analyzing and evaluating of all transaction that are done with money.
This department keeps the records and provides all the information about the
finance to concern with parties and other relate department. It prepares the
financial statement and maintains store &ledger, payroll etc. All the accounts

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prepared under historical cost convention. The finance department has a work to
set budgets. The basic work of finance department is at head quarters as the
income is only generated there. At centers only expenses are done which are to
be recorded by the finance department.

1.4.5 Description of the operations I worked in

Within marketing department I performed various tasks that were in working of
marketing department. The tasks are as follows with there details:
1.4.5.1 Understand the work
At the starting time of my internship there is no practical work given to me it is
only task to observe and understand the work, and that task is not much
interesting for me but at the time of practically working I think that observation
and understanding with the work is the basic pillars of my practical work and that
increase my performance. The general manger asks me to observe individually
employee at the time he work and I just observe them on sitting the chair. After
two or three days of my internship I am able to understand the some basic rules
of marketing work which done in real practical life.

The GM of marketing understand me with the marketing department work and

also give me the some basic information of others department. After that GM
introduce me with my others supervisors and attached with him for different
tasks. I also guided by the Marketing Manager to PEST analysis of PTV.

1.4.5.2 Introduction and Contacted with Marketing Agencies

The very first task which I have to perform in PTV during my internship is contact
with a marketing agency which is paid 15% commission by PTV. The first of it is
to be in contact with the marketing agencies and ask that if there was any new
order of clients to play their ads during the programs. Moreover the marketing
agencies tell the tendency that which type of program will be more force by the

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clients. During my task I had to call these marketing agencies and had to ask
them that if there was any new contract or ads planned by any client at that day.
Moreover the client mainly will be in touch with the marketing agencies that what
type of product or service they have to play, what are its basic functions and use.
The marketing agency is liable to make draft of the commercial and then to make
the ads. Then it is shown to the client who approves it for transmit. The client
also tells that what production or outcome that he want to get from that
advertisement. While interact with them I also got information from them the
marketing agency that is client will be satisfied with the already transmitted
commercials and is it obtaining its required objectives from the advertisement or
not. I also asked if client is willing to make any changes in time when ads is to be
on air.
PTV also contact directly with customer to deal but there is more chances of risk,
so the use of medium like marketing agencies is the best way to decrease the
chances of loss or risk.

1.4.5.3 Receive Release Order from client

After interaction and contacted with the marketing agencies I have a task to
perform which was given to me by Marketing and Sales Manager is receiving the
release order from client. Release order is order in form of paper in which the ads
play description and details are given from client to PTV. It contain the fully detail
and name of client and also detail of his product or service name and there is
also mention the client GST number and media plan number, the other things
which is on mention the release order are release date of the ads , position of the
ads, cost of the ads, commercial name and spot ID and also mention the spots.
The client send release order throw using the medium like email or fax. During
my internship I have no personal email ID to use in PTV for working purpose with
marketing agencies, so the manager of marketing and sales help me to receive

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release orders from using his email ID. The manager of sales and marketing also
instruct me time to time for increasing my performance.
After receiving release order I follow the instruction which given to me by
manager of marketing and sales, inform to the client to receiving release order
and then read carefully the release order and discuss it with the customer on
phone, if there is any problem in release order then ask to the customer to
correct it and sent it to again.

1.4.5.4 Filled Contract Register

After receiving the release order the next task performed by me is given to me by
Manager of Marketing was to filling contract register. In PTV there is a 11
columns contract register. The basic use of contract register is to add the detail
of clients order after receiving release order. In the very first column the contract
number which given by PTV to his customer is written. Contract number is a
number which allocated to client by PTV. In second column the name of the
product is writte which shows that against which product or service the contract
number stands. Then in the third column the duration time of the ads is to be
written. The duration time of ads and product name are given by the client in
release order. Then we have to write the number of spots of ads in fourth column
as given by the client in release order. The fifth column contains the name of
marketing agency which has made the contract possible with client and PTV.
And in sixth column the starting date of ads or contract starting and in seventh
column ending date or expiry date of contract to be written. The eighth column
has the name of center from where the ads is to be transmitted in next column
the cont value is written. The second last or in tenth column is named of Revised
On it is filled if the ads is revised and transmitted again and again at same time.
The last column contain the value of that revised ads

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The contract register has to be filled daily as the release order is received as
without it the process in not further transferred to next step. The contract register
is the record of the deal with the client in written that stays with PTV.

1.4.5.5 Forward Release Order (RO)

The next task which was performed by me is forward to the release order which
is received from client to main marketing office CMO (Central Marketing Office)
Karachi. First I had the approval from Marketing Manager to forward release
order, and then call at central marketing office Karachi to receive the release
order by fax.

1.4.5.6 Receive and played the ads

After forward the release order I received a confirmation or availability call from
the CMO Karachi to played ads at the time specified by client. It is compulsory
because sometime the availability of required time is not possible to play due the
other clients reservation. Before the play ads we sent ads to censored board for
the purpose of quality check.

1.4.5.7 Forward ads to censored board

After received confirmation call from central marketing office Karachi I forward
ads to censored board for the quality check or that ads is acceptable or not
according to rules and regulation of PTV display material.

1.4.5.8 Received censored board report

After sometime of forward ads to censored board I received a report from
censored board for the confirmation about ads material. The censored board has
rights to reject the ads. That is clearly told to client the ads will be played after
censoring.

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1.4.5.9 Making a Contract

After receiving the confirmation call from the CMO Karachi I make the contract
between client and PTV. Client is agree to play his ads at time which is available
and PTV agree the amount which received from client. The contract statement
show that both the parties mean client and PTV are agreed. The contract shall
contain the name of client or marketing agency and also the name of advertiser.
There is also mention the amount of contract which is agreed and from PTV
there are also mention the date on which ads played, length of ads, and the time
slots at which ads to be played. The contract is signed by Manager
Marketing/Sales of PTV and also the signature and stamp of advertiser.
The client before agreed or signed has to read the term and condition of the
contract which are given by PTV. There are some term and condition given to the
client for the purpose of contract between PTV:
 While a contract may be in the name of an agency, it will be valid only for
the product mentioned on contract.
 Contracts are accepted on the condition that copy and material standards
and to all laws and regulation in force at the time.
 On the conclusion of a contract the advertising time will revert to the
corporation and the agency will not have claim on it.
 Contract can be made for a maximum period of 52-weeks and are valid
only for the financial year (July-June) in which the contract is made.
 Maximum 15% commission on net airtime rates is payable to marketing
agency.
 PTV rights to adjust any payment against any dues of agency.
 PTV reserves the rights to change the program schedule are shift the
position of spots without notice in such cases advertisers may cancel or
amend their contract if they like.
 PTV reserved the right to change the right and conditions without prior
notice, whoever the corporation with allow advertiser 15 days from the

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date of the announcement of change in rates and conditions in which to

cancel or amend their contract. Special charges and new condition may
be announced by the PTV from time to time and these shell be binding on
all.
 The agency will indemnity the corporation against all actions, claims, and
demands brought are made against the corporation by the reason of any
transmissions of their commercials
 PTV reserved the rights to refused to transmit any advertisement material
without assigning any reason in such cases the PTV refund to the agency
and money paid by the agency to the PTV for the particular advertisement.
 PTV will not be responsible for the damages or loss of advertising material
of any kind
 Central excise duty and other charges levied by the Government will be
born the advertisers.

1.4.5.10 Know how about Advertising Material

Sometime the client is not follow the rule and regulation about the advertising
material so there is the duty of marketing officer to give information about
advertising material to client. I am also learned about that material, there is some
information which I know about advertising material during my internship;
35mm or 16mm film or video cassette as per the requirement of PTV and also a
preferable sound track is require for the advertisement and that material is write
on the u-matic video cassette, 2.5 mm thickness may also be used. Generally a
single slide for 7 seconds and two slides for a 15 seconds spots are accepted.
Sounds in tape should be provided with the slides. Telops card can also be
telecast. The specifications of telop for all PTV centers are (card size: 12.5 cm x
10.0 cm / safe area: 9.0 cm x 77.0 cm).

1.4.5.11 Sending reminder to client for recovery

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There are several problem to received or collect the money from client. There is
specific time period of relaxation to client for recovery of 90 days. I also learned
how the send reminder to client for recovery from a marketing officer Mr. Qasir
Abbas. First I type a letter according to given instructions from marketing officer
then post it to client postal address and also have a record for future. The
reminder should sent after specific time period, first reminder sent to client after
playing ads and if the client not paid the money within one week then after one
week second reminder will be sent if there is no positive response then also sent
after four weeks third reminder after 8 weeks and last reminder sent after 90
days of played ads, and if there is no response after last reminder then PTV have
right to sue on client.

1.4.5.12 Make Special Package for MOBILINK

In the PTV there is specific tariff rates which is given to clients for make decisions
for advertisement, but sometime PTV make some special packages for special
client, I also made it and forward to the client with the help of Mr. Hussain Ahmed
Piracha. We made special package for Mobilink, in the package there is some
benefit provide to Mobilink.
We give 4015 minutes to Mobilink annually at the rate of Mr. Hussain Ahmed
Piracha Rs:35,000,000 + GST which actually cost is Rs:103,416,667. There is
also give some additional benefits to client for the package satisfaction in shape
of one ads free in a day and free logo show etc.
There are some terms and condition given by PTV and followed by Mobilink:
 PTV will make provision of 06 minutes CAT (Commercial Air Time) on
PTV News per day basis.
 Mobilink may use the CAT (Commercial Air Time) as its own choice in any
time segment, however two minutes will have to be used in the segment.
 Sponsorship of one program daily as per client’s choice, with the following
benefits: announcements, break bumpers, logo etc

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1.4.5.13 Received Invoice for collection

There is trustful task which I performed in PTV is received invoice for collection. I
performed this task with the trust of General Manager of PTV. After playing or on-
air ads or transmission CMO (Central Marketing Office) Karachi makes the
invoice for collection and sent it to Islamabad Center. Invoice for collection is also
called sales tax invoice. After receiving invoice from CMO Karachi deliver it to
clients or marketing agencies to made payment within in 90 days. Payment made
by cheque in favor of Pakistan Television Corporation Ltd.
1.4.5.14 Get information about other department
At the ending day of my internship I got information about other departments
which are working in PTV Islamabad Center. General Manager of marketing and
sales give me some basic information about finance department and also admin
and personnel department. The finance department maintains all types of the
accounts of the PTV Head Office and has the unit account department in each
PTV Centre. This department keeps the records and provides all the information
about the finance to concerned parties and other relating departments. It
prepares the financial statement and maintains store &ledger, payroll etc. All the
accounts prepared under historical cost convention. Admin and personnel
department have the authority the recruitment and selection, pay structure,
audits, to deal with legal matters, developing employees work force and made
rule and regulation for the department and also for organization.
That task is basically giving me to have knowledge about whole organization
strategy and know who to manage the organization with team work. There are no
department which is independent, all departments have correlation between
them.

These are all tasks performed by me during my internship at PTV. At the end of
my internship period General Manager give me feedback about my performance

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during internship in PTV, and I am happy when general manager give me

positive feelings about my work and give me best wishes for future.

1.4.6 Summary of learning

The period of my life as internee is very responsible, practical and learning part
of my life. That is my first practical work according to my qualifications and I had
a lot of things learned. That was a great experience for me to make a better
decision for my future life.

1.4.6.1 Skills and qualifications

From my internship at PTV I learned lots of thing about marketing by doing
practically work on marketing there are several basic skills which I gained by
doing internship. I have skill about how to do work in a team and in organization,
I have to skill how to coordinate with the co-workers or subordinates in the
organization, I learned how to work under the leader and as a leader, have skill
how to done work at the time. My communication and interpersonal skills are
improved after doing internship. By doing work or communicate with the clients
and marketing agencies and channels my skills were enhanced a lot, and also
learn how to change in behavior during communication, and my confidence level
also increased. The skills of punctuality and time management are also
increased during my internship. During my internship I also learned how to
develop the friendly environment by employees in the organization, how to
increase motivation levels of employees by leading them.

1.4.6.2 Responsibilities undertaken

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I have undertaken different type of responsibilities during my internship. I follow

the rules and regulations of the organization during my internship which given to
me at the starting time of my internship. I had responsible to do given tasks at the
time given. My supervisors give me instructions according to every task and I
follow them with very care because it is difficult when a new employee enter in an
organization without any experience or practical work. It was difficult for me also
because I have no experience before it. I also give positive attitude and behavior
to my supervisor and they all give me feedback about my work. There is my
responsibility to adjust myself into the organization environment I am also
responsible to create good relation and good communication with clients and
employees of the organization. I had also the responsibility to keep the
organization’s secrets confidential. When I contact with marketing agencies or
client then that is my responsibility to behave with then in good manners. When I
received the release order then I filled the contract register manually and this was
my responsibility to filled contract register very carefully by each column and row
correctly. The other most important responsibility of me during my internship is
forward release order to central marketing office Karachi. First I contact a person
who received the release order in central marketing office after ensuring it I send
release order throw e-mail or fax then attend confirmation call for receiving from
central marketing office. After receiving confirmation of availability slots then I
contact with marketing agency or client to ask them to send ads to be played.
After receiving ads from marketing agency or client I send it by hand to censor
board for the quality check and that was very important responsibility during my
internship. Another most important responsibility of me to receive invoice for
collection and forward it to client or marketing agency to made payment. I also
send reminder for recovery to client that is also important responsibility of me.

1.4.6.3 Influence of internship in future

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Internship period is my first practical work experience of my life and I learned lots
of thing during that period. And I think that is so important for me in future life.
Before internship I have no idea about organization environment and work. It was
my first experience to implement my knowledge in real work and that was very
good experience I enjoy it very much. I had understanding of organization
structure in real and understand to how to manage the management in several
ways. During my internship I had understanding to how work with team, it is
difficult for the leaders to make decision when you have a large number of
employees. My internship will also influence and enhance my skills while doing a
job. That experience also help me in future when I do job then there will be ideas
in my mind according to my skills and work performance of past experience, and
that ideas also enhance me to do good job and increase my performance in
future.

1.4.6.4 Correlation between class room Knowledge and Internship work

During my internship I also followed my class room knowledge with my work. My

class room knowledge also help me several task and increase my performance, I
have knowledge about marketing before internship but practical implementation
of my marketing knowledge into work is great experience during internship in
PTV. I had already studied all the terms of management theoretically but it is
great experience follow that terms practically during internship. After doing
internship I realized that class room knowledge is so much needed and very
helpful during practical work in life. So we are understanding to develop the
classrooms knowledge and shall be more attentive during the delivery of
knowledge in class rooms. Every task which perform in PTV marketing
department is also related to our knowledge for example when I type the
recovery letter for client my supervisor sitting around me and instruct me and
develop me business communication skills, and we also have knowledge to who

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the business letter write in Business Communication Read and Write (BCRW)
subject in bachelor of commerce. Especially the courses of “Fundamentals of
Marketing” and “Essentials of Management” which I have also read during my
study are also help me lot when I work with the marketing department in PTV to
understand the basic concepts of marketing and management and apply them in
real practical work. So at the end, correlation between class rooms knowledge
and internship work have strong relation and it is defiantly effect on the
performance and also on motivation of employees in organization.

Conclusion of the report

2.1 Summary of key conclusion

After completing my internship I came to know that PTV is the nation represent
channel of Pakistan. It is a channel of present countless opportunities of
programs and its production.PTV represent the culture of Pakistan to whole
world. PTV is a very idea of channel that defends the cultural norms, values of
our country. It is rapidly moving towards growth and is the market leader
currently. In view of the importance of the media since from the very inception of
Pakistan the need of highly develop and advance media was greatly felt. Thus
state owned media in the shape of PTV was introduced in Pakistan. This has
achieved the National Objectives, even in the presence of hazardous situation
faced by Pakistan from time to time. As the media in the whole world play vital
role to create awareness in the masses. Considering the importance of the
media, PTV Corporation was formed. The willingness, dedication and dynamic
approach of PTV staff has enabled it to play a due role in the country and
contributed to help in the rapid socio-economic uplift. It has welfare scheme for
its staff i.e. Provident Fund, Gratuity, Pension and advances with reserved
recoveries. PTV is become leading in South Asia by the force of quickly make
the strong network in a wide area. And now a days television broadcasting have

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strong networking coverage the production and transfer centers and its coverage
now extended to about 90% of total population. The area under the umbrella of
TV signals steadily raised from 8470 sq. kilometer in 1964 is more than 300,000
sq. kilometer today. The quantum of weekly telecast hours is now on the
average around 56 excluding special transmission and providing the facility of
transmission via satellite.

PTV increases its product; it has introduced PTV National for regional purpose
and PTV Sports for sports entertainments and PTV Global to entertain foreign
viewers as well as providing the information about the country to the Pakistanis
residing abroad. Now the important steps are being taken towards establishing a
new channel PTV News exclusively for the purpose of the news. It will telecast
news after every 30 minutes like other international and worldwide channels.
Keeping in view the importance of the Information Technology, it has established
a new department naming “Information Technology department”. So the PTV
taking positive step to enter in twenty-first Century and give more emphasis on
development.

The marketing department is the functional arm of the firm that is responsible for
overall marketing planning & raising capital, managing the firms cash and market
securities for overseeing the Corporate funds plan and all marketing decision.
The PTV marketing management is concerned with acquisition, marketing &
management of asset (either in form of cash or material) with some overall goals
in mind. Marketing deals can make or break an Organization so marketing is one
of the fastest tracks to the top of an Organization.

The Financial department is one of the most important departments in the PTV
for formulating and implementing the financial policies like all other organizations.
Financial position of the PTV is stable. The short-term liquidity position of the
corporation seems to be strong because current assets and working capital both

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are increasing. The stability analysis shows that the owners’ have a reasonable
share in total assets, this gives a confidence to the creditor as well.

The overall financial position of the Pakistan Television Corporation Limited is

satisfactory but as a universal truth there are certain loopholes which have to be
filled up to make the corporation more stronger, more prosper and more viable.

2.2 Observation about sector in which PTV operates

PTV was introduced in Pakistan to endorse a tolerant understanding of the world

as well as to promote a realization of Pakistan’s own legacy, the social and
economic growth of the country and to provide motivation and guides for
progress and success.PTV was considered necessary also for bringing about a
genuine decision in the social & cultural life of the sufficient, apart from its roles
to encourage the most effected instruments and enhancement of culture,
education and information and entertainment also.

The sector in which PTV is operating is the sector of “Television Broadcasting” or

“Electronic Media”. With modest beginnings, PTV becomes the leading television
network in South East Asia to develop its networking widely with progressive
achievements. Basically the sector of television broadcasting is introduced in
Pakistan by the PTV network. Before PTV Network there is no other source to
display and share the transmit, and that is only PTV achievement to introduced
first time in Pakistan the sector of “Television Broadcasting”. After that there are
lot number of television network join that sector and now the electronic media is
the main source for any kind of sector. The main source of income of PTV is
advertising the customers products and services so the attraction of customers
made by the high viewer ship of PTV. There are the several way to survey the

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viewer ship of PTV according to “Gallup Survey” in Pakistan there is 90 million

people whose are the viewers of TV and out of them more than half people are
rural viewers, and that is the achievement of PTV to increase enhancement of
new technology and information in rural areas. The total estimated TV set count
now stands at nearly 20,000 million and that refer the 8 people have seeing the
programs in front of one TV set the public have to see is high in rural and urban
areas also, as also on special occasions including live transmissions via satellite
and telecast of sports events. The quantum of weekly telecast hours is now, on
the average around 56 excluding special transmissions. The national network
carries most of these telecast while individual centres put on air programmes of
regional interest. Transmission via satellite, which commenced as early as 1972,
is now a regular feature and viewer important international event, including sports
of interest to the viewers in the country.

Pakistan Television Corporation also have an academy to train people about

electronic media and new technology and that role play in education sector.
During the starting years of PTV, central training institute was inauguration a
platform for the training of programmed producers and engineering and also for
human resource. This institute has been elevated to a fully fledged PTV
Academy, importing training to television personnel in all fields marketing, news,
engineering, management, finance, current affairs, programs production etc. as
well as arranges Information Technology courses for external candidates.

Improvement with PTV is a way of life over the past years it has developed in all
spheres, regularly and without doubt. It is PTV’s earnest enterprise to provide
motivation to the nation intolerance of religion values and residents building
activities as well meaningful programs even in the core of entertainment
programs.

2.2.1 Competitors

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PTV Network is those channels which give its coverage directly from satellite and
there is only one direct competitor channel named as “ATV”. But with the
passage of time and awareness of people the most disadvantage point of
decreasing viewership of PTV is cable network launched.

And now there many indirect competitors television network of PTV Network like
GEO Network, ARY Network. And other hands there are other several individual
TV channel competitors like HUM TV, TV ONE, ARY Digital, Express
Entertainment and GEO TV are the competitors of PTV Home channel.

In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT
News, and News ONE etc. are the competitors of PTV News channel. In sports
sector there is only Pakistani private sports channel named “GEO Super” is the
competitor of “PTV Sports” channel. Moreover PTV Network is the lead in the
sector as its maximum coverage in Pakistan.

2.3 SWOT Analysis of PTV

2.3.2 Strengths of PTV

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 PTV Network is only network in Pakistan which operate throw all modems
like satellites, cable, and terrestrial.
 PTV operating more than 50 countries of world, that increase its viewer
ship and also increase the market value.
 PTV considered as a trustable channel which provide accurate information
and that trust give good market to PTV and also increase the viewer ship.
 PTV Home is considered as a family channel and that provide quality
dramas and programs, so people refer it to play on home and that also
increase viewer ship of PTV.
 PTV also famous about its drama serials, people have craze for it and that
serials are popular among the people so PTV get high viewer ship, and
the highest charges of PTV slots is also for that time in which that serials
play.
 PTV is the defender of cultural and ethical boundaries of society in
electronic media sector.

2.3.2 Weaknesses of PTV

 PTV mostly used the old technology, so employees are unable to get
access to use up to date technology.
 Huge size of the organization is also a week point of PTV. There is difficult
to manage accurately in all fields to employees.
 Due to own by government PTV bound under the government policies and
has lack of freedom.
 Communication gap between departments.
 There is not a proper training facilitate to employees in PTV.
 PTV have large number of employees and effect to increase cost.

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2.3.3 Opportunities for PTV

 Advertisement is a type of basic need for the corporations as increasing

competition, so PTV has opportunity to grape these advertisement and
increase competition.
 International growth potential due to the increasing community population
across worldwide. As population increasing so as migration of people
from Pakistan to other countries, and those foreigner are want to share
and even learn our traditional rules or culture they want a platform and
PTV have opportunity to provide this facility to them.
 PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity
to share its maximum transmission to maximum peoples for the purpose
of extension.
 Due to have strong networking PTV has opportunity to easily launched
new services.

2.3.4 Threats to PTV

 Taxes on broadcasting sector are increasing day by day and that is

destructive for the PTV in shape of low profit.
 Deterioration of law and order situation in any time in country is also
another threat for the PTV.
 Low rate of advertisement offer to customers by competitors is also
threats for PTV.
 Turnover of old employees due to attractive packages offers by
competitors is a big threat for PTV.
 Large number of competitors in the sector is also a threat for an
organization, and now a days in television broadcasting sector there is a
big market and it is difficult for PTV to face the whole market.

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Recommendations

There are some suggestions and recommendations which I refer to PTV for
good career plan of employees and management of the organization:

 PTV has two main sources of revenue, one is licensing fee and the other
is advertising. PTV can also provide technical services like training
relating to editing, use of cameras and training for the Artists etc.
 should consider the latest innovation in the field of science and technology
and should prepare and telecast those programmes up to the maximum
level. This will enhance the public interest in the PTV channel and will be
popularized among the public.
 The Government influence should be minimized for the consideration of
programs’ production and strategic decisions.
 Rules and Regulations of PTV Corporation strictly followed in dealing with
the Government.
 The TV authorities should have to give attention towards those programs,
which are being offer to the world via satellite. PTV can also increase its
value in the international market by dubbing the popular programs in to
other languages. This will introduce Pakistan into other countries as well.

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 All the policies and planning should be prepared with the collaboration of
all departments.
 Talents must be selected on the basis of their devotions and artistic
capabilities and favoritism must be minimized to ensure the success of
various programs of entertainment.
 Fresh blood / graduates in every field should be entertained so that the
traditional and old set up can be modernized on scientific grounds
 The objectives and goals of each department must be determined and
communicated clearly to all staff members.
 The employees of PTV should be motivated by giving them incentives
either in tangible form or intangible form.
 Try to create competitive environment among employees for the
performance in the job
 Some effective measures should be taken to eliminate the late coming
habits of the staff and punctuality should be ensured at maximum.
 Decrease the number of employees to decrease the cost.

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References

Electronic/web Page

 http://www.ptv.com.pk/, accessed 07 Nov 2012

 http://en.wikipedia.org/wiki/Pakistan_Television_Corporation , accessed
07 Nov 2012

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