BSP 2

1)
 MARKET SHARE
The Indian banking system consists of 12 public sector banks, 22 private sector banks, 46
foreign banks, 56 regional rural banks, 1485 urban cooperative banks and 96,000 rural
cooperative banks in addition to cooperative credit institutions. As of September 2020, the
total number of ATMs in India increased to 210,049 and is further expected to increase to
407,000 by 2021.
Asset of public sector banks stood at Rs. 107.83 lakh crore (US$ 1.52 trillion) in FY20.
During FY16-FY20, bank credit grew at a CAGR of 3.57%. As of FY20, total credit
extended surged to US$ 1,698.97 billion.
During FY16-FY20, deposits grew at a CAGR of 13.93% and reached US$ 1.93 trillion by
FY20. Credit to non-food industries stood at Rs. 103.46 trillion (US$ 1.40 trillion) as of
November 20, 2020.
Industry attractiveness
As a key component of the financial system, banks allocate funds from savers to borrowers in
an efficient manner. They provide specialized financial services, which reduce the cost of
obtaining information about both savings and borrowing opportunities. These financial
services help to make the overall economy more efficient.
02)
* Major players
1) HDFC Bank.
Vision/Mission - HDFC Bank’s mission is to be a world class Indian bank. We have a
two-fold objective: first, to be the preferred provider of banking services for target
retail and wholesale customer segments. The second objective is to achieve healthy
growth in profitability, consistent with the bank’s risk appetite.
Objective - is to build sound customer franchises across distinct businesses so as to be
a preferred provider of banking services for target retail and wholesale customer
segments, and to achieve a healthy growth in profitability, consistent with the Bank's
risk appetite. We are committed to do this while ensuring the highest levels of ethical
standards, professional integrity, corporate governance and regulatory compliance.
2) State Bank of India.
Vision/mission - We will create products and services that help our customers achieve
their goals. We will go beyond the call of duty to make our customers feel valued. ...
We will offer excellence in services to those abroad as much as we do to those in
India. We will imbibe state-of-the-art technology to drive excellence.
Objective -(i) To act in accordance with the broad economic policies of the
government;
(ii) To encourage and mobilise savings by opening branches in rural and semi-urban
areas and to promote rural credit;
(iii) To establish government partnership in the provision of cooperative credit;
(iv) To extend financial help for the establishment of licensed warehouses and
cooperative marketing societies;
(v) To provide financial help to the small scale and cottage industries;
(vi) To provide remittance facilities to the banking institutions.
3) ICICI Bank.
Vision-To be the leading provider of financial services in India and a major global
bank.
Mission- ICICI will leverage our people, technology, speed and financial capital to:
be the banker of the first choice for our customers by delivering high quality, world-
class products, and services.
Objective- (i) To provide loans to various industrial projects in the private sector.
(ii) To stimulate the promotion of various new industries.
(iii) To provide assistance the expansion and modernization of existing industries.
4) Axis Bank.
Vision/mission- To be the preferred financial services provider excelling in customer
service delivery through insight, empowered employees and smart use of technology.
Objective - 1) address the growing customer service volumes through new automated
customer service channels and
2) Reduce customer complaints through improved customer satisfaction.
03)
Company - ICICI BANK
LOGO
TIMELINE –
ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and
representatives of Indian industry. The principal objective was to create a development
financial institution for providing medium-term and long-term project financing to Indian
businesses. Until the late 1980s, ICICI primarily focused its activities on project finance,
providing long-term funds to a variety of industrial projects. With the liberalization of the
financial sector in India in the 1990s, ICICI transformed its business from a development
financial institution offering only project finance to a diversified financial services provider
that, along with its subsidiaries and other group companies, offered a wide variety of products
and services. As India’s economy became more market-oriented and integrated with the
world economy, ICICI capitalized on the new opportunities to provide a wider range of
financial products and services to a broader spectrum of clients. ICICI Bank was incorporated
in 1994 as a part of the ICICI group. In 1999, ICICI became the first Indian company and the
first bank or financial institution from non-Japan Asia to be listed on the New York Stock
Exchange.
SWOT ANALYSIS
Strengths
1. Collaborations
2. Strong Organisation culture
3. Smooth banking for NRI
4. Management of their Treasury Operations

5. Industry specific solutions
Weaknesses
1. Increasing NPAS
2. Higher service charge
Opportunities
1. Using Robotics
2. Strategic Investment in Rural and semi urban are growth
Threats
1. Cyber threats
2. Competitors planning to expand in rural market
PESTEL ANALYSIS
Political
1. Financial Inclusion Policies by Indian Government.
Economical
1. Uncertain Fed Rates
2. Reduction in Manufacturing.
Social
1. Growth in awareness of banks among the rural people
2. Increase in participation of women.
Technological
1. Leveraging 'Chatbots and Smartkeys to retain the customers
2. Block chain
Legal
1. Sexual harassment at workplace
2. Whistle blower policy.
Environmental
1. Green and Safe Building.
KEY STRATEGIES
1) Improve the Digital Customer Experience

2) Enhance Data Analytics Capabilities
3) Increase Investment in Innovation
4) Meet Regulatory and Compliance Requirements.
BIBLIOGRAPHY
1) https://www.ibef.org/industry/banking-india.aspx
2) https://www.alphainvesco.com/blog/banking-sector-landscape-facts-figure/
3) https://www.investindia.gov.in/sector/bfsi-banking
4) https://www.statista.com/statistics/944662/india-leading-private-sector-banks-
based-on-market-capitalization/
5) https://www.icicibank.com/aboutus/history.page

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1)

Company - ICICI BANK

2. Strong Organisation culture

3. Smooth banking for NRI

4. Management of their Treasury Operations

2. Higher service charge

2. Strategic Investment in Rural and semi urban are growth

2. Competitors planning to expand in rural market

1. Financial Inclusion Policies by Indian Government.

1. Uncertain Fed Rates

1. Growth in awareness of banks among the rural people

2. Increase in participation of women.

1. Leveraging 'Chatbots and Smartkeys to retain the customers

1. Sexual harassment at workplace

2. Whistle blower policy.

1) Improve the Digital Customer Experience

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