F I R S T Y E A R A N N I V E R S A R Y I S S U E

MO2VATE
Find out
Are you practising daily
valuable
gratitude? 10 ways this
business tips
and tricks
can change your life
through
our HOW TO
articles!

The
MO2VATE
Team:
one year on! Our
Editor in Chief
shares how the
last 12 months
have been a
whirlwind!
Rita Preston
shows us some simple steps
to prioritising self-care
ISSUE 08 |
JUNE 2021

T H E W IN N I N G F OR MU LA 1
2
Contents. FROM THE
EDITOR.
HOW TO! BUSINESS We’ve made it!
YES, we have reached one
4. HOW TO: Market your Small 14. A Comedy of Errors ends
Business for Free in Death year of MO2VATE Magazine
and we celebrate our
6. HOW TO: Survive in a remote 18. Failure - A Step in the anniversary in this fabulous
selling environment Process issue. When I started this
8. HOW TO: Benefit your business 22. It’s all about the words business, I had a feeling
through comedy deep in my gut that this
26. From Bronte to Blogging project would be a success,
10. HOW TO: Boss your Podcast
but I never in a million years
28. One Year in
realised just how amazing it
would turn out to be and how
fabulous a team we would
have.

YOU the reader, have really

given us the momentum to
keep coming up with new
ideas and to keep pushing
forward to try new things and
get you more involved in the
16. HOW TO: Create a passionate day to day activities.
elevator pitch

20. HOW TO: Make Money While We have more exciting things
You Sleep planned for you in the next 12
months and we look forward
24. HOW TO: Use Email Marketing
Effectively to going from strength to
strength with you by our side.
38. HOW TO: Rest, Live and Grow HEALH
I’ll take this opportunity to say
30. Then, There and Now
INSPIRATION thank you to the wonderful
32. The effects of traditional MO2VATE Team, Laura
Chinese Medicine Billingham, Nicola Matthews
34. Sharing Discipline
and Danielle Robyn, all of
36. New Levels, New Devils whom have been a pleasure
to come on this journey with.
40. In Pursuit of Happiness
I also want to thank YOU,
42. The Joy of being a Photographer our readers. Without you
we couldn’t exist and I thank
44. The Power of Gratitude you for all your support,
46. Trauma is not the end! enthusiasm and loyalty over
the past 12 months.
48. Inspirational Man!
All opinions
within these
articles are the
writers own.

3
 HOW TO: Market
your Small Business
for Free
In the aftermath of COVID-19, the UK’s your customers have a clear journey,
economy is rising again like a phoenix from the second they land on it
from the ashes. The lockdowns and strict through to either purchasing a
restrictions have made people realise what product or completing a call to
is important in life, and for many flexibility at action (filling in a form, downloading
work and doing a job they love has become something).
a priority. Consequently there are a lot of
small businesses starting up, but the only way If you install Google Analytics, then
for them to survive is to stand out from the you will be able to see which website
crowd, and marketing is the way to do it. pages aren’t performing well and you
can make changes to see if that helps.
When it comes to starting a business there This isn’t a quick fix and does require a bit
are a lot of things that need to be done and of experimenting, but it is better than doing
sometimes there isn’t room in the budget for nothing.
expensive marketing or a big business launch.
Build your personal brand
Here are some easy marketing activities that
need to be done either before you launch or Becoming an expert in your field takes time
in the very early days. so start early on. Posting on your LinkedIn
profile and building up your network will help
Sign up to Google My Business and you do this.
free business directories
You can post about industry news and give
Google offers a free business listing that advice and tips as this will help your audience
helps you get found on Google search. It get to know you and see your expertise.
is also a great way to get reviews from
customers. Getting reviews on your product Writing articles and blogs on your website
or service will give future customers is another way of showcasing your expertise
confidence as people trust the opinions of and knowledge to your audience. It will also
others. help people find your website on search
engines.
There are a lot of other free directories you
can use such as Yell.com or Bing places. Get Marketing can be expensive for a small
your business listed on these as it will not business owner on a budget, but it doesn’t
only help people find you, but it will also help need to be that way. There are small things
your rankings on search engines. you can do that will help your business when
times are tough. During quiet times, spend
Get your website working for you some time making sure that you are making
the most of free marketing tools.
Your website is your storefront, the first
thing people see when they come across your
business. Spend some time making sure that
4
 wd”
o
t f rom the cr
nd ou
sta
to
is

iv
e

r v
“T su
he
only m to
way for th e

Emma Dunlop-Walters
www.er-marketing.co.uk

5
 HOW TO: thrive in a remote
selling environment
Virtual selling is not a COVID fad, it is here to stay. Those days of
traipsing up the M6 to discuss business with a customer are long
gone. Customers’ expectations have changed, they are more open to
buying online. Research from McKinsey found as many as 80% of
B2B buyers would rather interact remotely when making purchasing
decisions. Let’s be frank about it, remote sales meetings are easier to
schedule, organise, and cheaper, a cost saving many businesses will
happily pocket at the moment.

You may be a pro at virtual selling or a relative beginner, but one

thing is certain, you will need to future proof and adapt your sales
approach in order to be successful selling virtually. So, how do you
achieve this?

6
 Suzy Hunt
futureyou-coaching.com

Firstly ask yourself how are you selling virtually is likely to

right now? Have you just copied over your in encourage
person selling process and changed the title to more
virtual? You wouldn’t expect a spoon to butter engagement
bread so don’t expect your sales methodology for from your
in person selling to work as well in virtual selling. customer
It is also important to ask yourself how do you contact.
want to be selling virtually in the future? This is a
great starting point in thinking about what needs to Thirdly,
change and then designing your sales methodology ensuring you
to achieve your desired outcome. There are lots of create the right
resources available online or the services of a sales environment.
coach can support this. So, set your
background
Secondly, review your customer communication for Zoom calls to demonstrate the brand of your
channels and ensure they are fit for purpose for the business, perhaps your company logo, or a book
remote setting we are now operating in. Virtual you enjoy, and links to your work. Encouraging
working results in asynchronous communication, interactivity is key, using applications such as
the concept that when you send a message you SLIDO to encourage interactive Q&A sessions,
don’t expect an immediate response. Do your and screen share documents to capture the needs or
communication methods allow for this delay? For key points discussed with customers. The beauty
example, if you need to get a date confirmed with of virtual meetings is that you can play around
a customer, think about using a meeting scheduler and practice new ideas before you go live with
app such as Meeting Bird which both parties have customers.
access to. Customers can book a slot that works
best for them plus the app can update this in your The key to thriving when remote selling is to
calendar. Other collaboration tools such as Asana invest in your approach, ensure you have effective
or Loom video can be shared with customer communication tools, and be confident in the
contacts, for them to review and input into when is environment you create. This will encourage
most convenient for them. This flexibility of style interactivity and creativity, and sales will follow!
7
 HOW TO: Benefit your
business through comedy

L
aughter is a sign of pleasure, and so it Therefore the question becomes, “ how can I
follows that if you and your contacts get noticed”, and for me the answer is Social
are seen laughing, then it is likely that Media Plus Comedy.
they are enjoying the moment. No matter if
we are talking clients, customers, or staff, I train for this with a charity, that puts me on
we all need to be happy to make the process stage with many others, doing stand up
better for all concerned. comedy. Very brave you might think, and yes,
it is a challenge. But people can watch me, I
But we are not all comedians, so how can we can publicise the event, I can post about it at
engender that feeling in our daily lives? I can regular intervals, and I can enjoy the period
only tell you how I do it, so sit back and leading up to the night. Additionally it will
enjoy this short guide to “living a happy raise money for a Charity I care about,
business life“. Cancer Research UK, and they in turn will
support me on this mission.
I am an optimist, but in viewing my world,
what I notice is the differences I see. I try to
make my business different by encouraging
individuality. I always go the “extra mile”
for my customers and clients, but unless they
notice me, or are recommended to me, they
will not see the differences and therefore not
gain the benefits.

John Robert Reed

theoldfellah.co.uk

8
Along with all of these benefits I gain one kind of way. This is why it must be done
more, credibility! People perceive me as well, and why I train for it. The process is
approachable, fun, trustworthy and reliable, hard to master (if it were easy everybody
all attributes that I want to see associated would do it) but the returns are huge.
with my business. Life is not about being in Coupled with a Social Media campaign,
business just for money, it is about the impact designed to show that your ambition is
we can have on the lives of others. Comedy not just to be funny but to raise money
gives me an edge that many others do not for a much respected charity, the result is
have, and hence my comedy is popular, and win-win.
good for business.
My charity is Cancer Research UK, in
But comedy is a two edged sword, it can memory of my dad Lesley Reed and my best
harm you if not handled correctly. It is not friend, Alan Bird, who lost his battle late in
helpful if it makes you look funny in a stupid 2020.

9
 HOW TO:
Boss Your
Podcast

Podcasting is a very niched broadcast that is used

to inform, educate, or entertain a target audience.
The tone of the broadcast will depend on who
you want to attract as listeners. The appeal and
Want To Podcast but Have No Idea explosive growth is due to the ease with which
How to Start? the recording technologies have become more
accessible. You don’t have to be a sound engineer
I admit that I stumbled into podcasting about to become a podcast host. There are various
three years ago when encouraged to sign up for podcast platforms such as Spotify or Apple that
an expensive studio package from a business provide free tutorials and various self-teaching
contact. I was understandably nervous and books to help if you don’t want to use a studio
grateful for the “technical hand-holding” from package.
the studio, and quickly found I enjoyed it as I’m
a natural talker. I gained enough confidence to Do you want to do studio recording
investigate and research how podcasting could or use a podcast app on your phone?
leverage my brand messages and vision to a
wider audience. I now love doing my own podcasts from my
smartphone! I decided to install the Anchor.
Here’s some advice if you are thinking about Fm App on my phone. I have learnt by trial and
starting a podcast. Firstly, understand why error to edit recordings and invite several guests
you want to broadcast your podcast in the first to participate in a live recording. The App sorts
place and how to do it. Research your ‘why’. Ask out the distribution to the major platforms at the
yourself, do you enjoy chatting to people and if touch of a button. You can start just using an App
your voice is clear? It is not about accents, more on your phone. That is the allure, you can act
the clarity of your voice. Podcasting should be quickly, progress your skill level and upgrade as
seen as a tool in your marketing plan, driving you become more confident. I’m at the stage of
traffic to your website, raising your Social Media upgrading my recording space and adding new
profile, and positioning yourself as a collaborator bits of kit to produce a better sound quality for
with others in your industry. my growing number of listeners.

10
Some tips for fledgling podcast hosts

One tip is to muffle extraneous sounds by covering the hard surface of the space around you with
curtains or a blanket. Secondly, if inviting guest speakers, always let them know the format and have a
quick run through. It keeps nerves at bay. I find scripting a basic introduction and having a couple of
icebreaking questions for guests to get conversation flowing sounds more professional.

I am now learning how to monetise my podcast channel, which is on my “to do list” for later this year.

Ellie LaCross
www.littleredtypewriter.com

11
12
 MEET OUR SPEAKERS

Anna Goodwin
Anna Goodwin Accountancy

Anna is an Accountant, Financial Mentor, Trainer and

Author of five accounting books. In her presentations,
she uses her 30 years’ experience of small business
accounting to uncover the key challenges faced by
accountants, small businesses and individuals. Her
interest in people and what motivates them to succeed,
brings an interesting dynamic to each talk.

Anna is known for her straightforward, jargon-free delivery. Interaction with the audience, coupled
with Anna’s zest for her topic, engages the audience from her opening sentence.

John Reed
TutisOnline CIC

My expertise centres around the use of words and music

in a unique way that improves the mental health of those
8
suffering loneliness and the results of that situation.
Typically residents of prisons may be feeling emotionally
low, and by engaging with them I enable a feeling of hope
that things will improve. In turn this reduces anxiety and
encourages trust and respect between residents and
officers. Overall this tends to improve conformity on the inside, and subsequently results in better
outcomes for all concerned.

In the general population loneliness is also a big problem and my experience of overcoming this
feeling by talking, laughing, storytelling, combined with poetry writing and reading is a major benefit.

13
 A comedy of errors
ends in death

D
o you know that feeling, where you demise. But because I realised the
try to do things right and whatever business was no longer serving me. It
happens, doesn’t seem to go the way had become a drain on my time, my
you planned it? money, and my own health.

And you’ll know the phrase “You win some, It reminded me of one of the critical
you learn some!” things that, as a business owner,
you need to have planned from the
Yet do you actually learn? start - your exit strategy. Because in
reality, you only have 7 ways to exit a
After 7 years, I’m cashing up the virtual till, business:
shutting the virtual windows, and locking the
virtual door for the • Your death
last time on one of my • Your expulsion
businesses. It is time to • Your ill health
say goodbye. • You lose your marbles
Not because I am dead, • You liquidate
or any living being • You keep in the family
has been brought to a • You sell
swift and premature

Martin Sharp
sharpfitforlife.com

14
14
When I’ve spoken with business owners, they opened up. The loss is part of your education,
think about the last two, with aspirations of so make it count - after all, it is a foolish man
building something to pass on or sell later in who doesn’t learn from his mistakes.
life to reap the rewards of their hard work. You can free up capital to use elsewhere. Yes,
The thing is, it is not always going to end that if there are assets in the business, you need to
way, and you need to be thinking about the find a buyer. And assets aren’t always physical
other five ways… items like property or machinery, it could
be intellectual property, or a relationship,
You may realise a loss, but this is not always perhaps you could help other businesses by
a bad thing, if you can capitalise it before introducing them to suppliers or customers.
closing the business you can use it as part Did you systemise something that makes
of your tax allowance. As with everything things easier, cheaper, more predictable? Can
to do with your business finances, you need you help other businesses learn from your
to speak with your accountant. Make sure mistakes?
you have a fabulous relationship with them,
if your accountant doesn’t initially feel Then there is always the next adventure.
expensive, you only see them once a year, and Having realised the effect running major
they don’t suggest ways of maximising your transformations for global enterprises from
money - you are with the wrong accountant!
my micro consultancy firm was having on my
own wellbeing, I’m now concentrating my
Reflect on what you have learned, people
you’ve met since you started the business, effort on Physique and Lifestyle coaching for
the experiences that may not have opened business owners. You never know, I may find
up. The experiences that may never have a way to fix the obesity crisis.

15
 Elevator Pitch
to Passion Pitch
Elaine Mitchell
www.elainemitchell.co.uk
16
Are you ready? I am a life coach and there are lots of us around.
The pitches were bland and uninviting.
Ready, to get back into the world of face-to-face After gaining experience in public speaking, I
networking? began to gain confidence and to create pitches
that were fun, informative, gained attention
Have you missed it? and always received positive feedback with
connections made. People would pay attention,
Those awkward moments speaking to a really listen, and make notes about what I was
saying, rather than be thinking about their pitch

“Passion and or if anyone would notice a second bacon butty

being consumed.

Personality” I soon created “Elevator Pitch to Passion Pitch”.

A way of bucking the trend of the 60 second
stranger. Wondering if you are making a good pitch. Creating engaging and informative
impression, or, have they drifted off into their pitches that can be used for speed networking
own world. or a spotlight.

How do you make that amazing pitch, that Here are my Top Five Tips to ensure your pitch
first impression that lasts for longer than the has passion and personality.
meeting? How do you ensure your pitch is more
memorable than the bacon butty and hot coffee 1 Create the outline of a few pitches. This
that is on offer? ensures you always keep it fresh, and relevant.
Even if people know you, this avoids being
The answer is easy. repetitive.
2 Respect the audience. Stand up smile and
Forget about your Elevator Pitch. Yes really, we engage, avoid reading from notes. That paper
are British, we don’t get in elevators – we get aint going to buy your services.
in a lift. We certainly don’t start a conversation 3 Slow down. It’s not a race, breathe and speak
in said elevator and we don’t blow our own clearly.
trumpet telling our life story. So why have we 4 Split your pitch into 3 sections. The Hook –
engaged for so long in the networking theory The Body – The Finale CTA
that we need an elevator pitch, when elevators 5 Never start a pitch with your name.
and speaking in them causes a discord in our Controversial I know!
psyche.
It does take time and effort. A well-constructed
Swap that elevator pitch to your passion pitch. and thought out pitch with the format honed
You love your business; you are eager to speak down can be used for 60 seconds or a 20 minute
about how you work and who you work with. spotlight.
What you have to offer and how you can help.
Do it with passion. Return to networking with passion, I dare you.

I used to dread going to networking, formal

or informal, it was always the sixty seconds
pitch that took a lifetime to get around the
table. Waiting for my turn I would only be half
listening as everyone followed the same format.

Name
Business
Who they serve
Who they want to meet.
Name (again)
Business (again)
17
 Failure - A Step in
the Process
“I gave virtual assistants a try once - it didn’t Finally, I realised it wasn’t the virtual assistants
work for my business.” who were dropping the ball…it was my process!
I revised it and - nothing. I tried again but things
I’ve heard that more than once, believe me, and still weren’t right. It took a few more failed
I can honestly tell the person speaking that I attempts but once I sat down and thoroughly
know exactly how they feel. When I started documented the steps it took to see the job
my first business, I was sure that hiring virtual through from start to finish, things took a
assistants (VAs) would be my ticket to success. definite turn for the better.
I couldn’t wait to get started. Like many
entrepreneurs, I was flying solo and, frankly, I decided which Key Performance Indicators
was running out of fuel. (KPIs) would work best to track progress and
performance too. The end result was that my
It was really disheartening when things went business began to grow… and it gave me the
from bad to worse initially, because I had to idea for Rocket Station, the 800+ employee
redo everything to fix mistakes. Even so, I knew virtual assistant agency I run today. None
that handing off the everyday tasks to virtual of that would have happened if I’d given up
assistants would leave me free to strategise instead of pushing through.
ways to build the business. I could envision
myself achieving success but couldn’t figure out
why, when I hired VAs with experience in the
field, they continued to fail.

18
Even before COVID, virtual assistants had
proven themselves to be a valuable asset in Always look at failure as
the workplace. The pandemic emphasised
that value exponentially. Just remember that a an “okay, that didn’t work,
well-documented process is the overall secret
to success when you bring VAs onboard. It
enables them to step into the position and rock
what now?”

it from day one. It also creates positive energy

that flows straight into your culture. “Any business owner
Any business owner can follow the same
process I did and achieve success. I’ll interject
can follow the same
here that you should keep your core tasks, as
in the ones you leverage to scale up, in-house process I did and
and outsource the rest. Here are the steps one
more time. achieve success.”
• Determine which duties VAs will perform
• Thoroughly document the process from Robert Nickell
start to finish www.rocketstation.com

• Decide which KPIs will best suit your needs

• Stand back and smile

Always look at failure as an “okay, that didn’t

work, what now?” moment instead of a reason
to give up. When you do that, you turn the
table and instead of pushing you farther away
from your goal, failure brings you one step… or
maybe a few steps if it involves a trial and error
process... closer to resolving the issue.

19
 HOW TO: make
money while you sleep
A very open statement, YES, but it is possible! There are three obvious ways to get online:

WHY? • Start a membership subscription site

• Offer online courses
The big WHY for me is easy. I want to reduce • Offer 1-2-1 coaching services online
time spent on screen, reduce stress and on-
demand services from clients. I want to spend More and more businesses are heading down this
more time doing other things that I enjoy and road, with membership sites and online courses
not be working 10 hour days. I’ve done a lot of
the hard work but thankfully have reduced my
working hours to Monday to Thursday now.

I had always dreamt about that ‘laptop lifestyle’ I

read about in magazines and thrillers, but I never
actually thought it could be easily attainable. I
started to read the right books, observe the right
people, and learn that anyone can do this.
popping up everywhere. The key is to do your
Time freedom is the most valuable commodity homework and ask yourself ‘what services are
you can have. If you have time, you have a choice, people looking for?’
and if you have a choice, the world is your oyster.
That, combined with financial stability, and the If you can find a gap in the market anywhere,
sky really is the limit on how you can live your that’s where you should start. Think about
life. your competitors…can you do it better and
differently? Is the market already saturated with
You may think this is outside your capabilities those businesses or ideas?
or capacity, but I can tell you first hand you can
achieve it, and I’ll give you some insight into how Don’t copy others; come up with something
in the next section. unique. I know they say no idea is a new idea,
but the difference is action, and you can make it
HOW? unique to you!

It’s easier than ever to start an online business. A You’ll have some tasks to do before you can start
few years ago, I needed to get my business online a business online, and here are the first few to get
as the trend was heading that way, and I believe you going:
it will continue down this path. This means that
most potential customers are shopping online Write down a list of things you are good at and
for something, whether that be physical goods or enjoy doing - your strengths and interests.
digital products or services.

20
Think about services or products you could do around these interests. Are these things that a
customer could benefit from? Are they things a customer would want to buy?

Once you’ve decided on one, think about creating a simple business plan (1 or 2 pages max)

You’ll need to think about price points too, so do your due diligence, and research what others are
charging. Do you want to undercut on price and become a budget brand, or do you want to go
middle or high end?

Those are the main points to get you started. Once you’ve nailed the above, you can start thinking
about the intricate details of branding and setting up your website…

The laptop lifestyle is not as far away as you think!

Sharon Brown
revivalsanctuary.co.uk

21
 It’s all about
the words.
W hen you first start out in business you The words you use within your brand are just as
are probably very aware that you need a important as your logo and other visuals, and yet
logo and some idea of colours, fonts, and they often seem to be the last thing a business
imagery. You’ll be told by designers and owner considers. The website designer may create
marketing experts that you need to create a fabulous looking site for you, but not all website
‘your business brand’ (or your personal designers are great at copy - especially the smaller
brand) and you’ll be bombarded by offers set ups that are probably where you will start as
to create your artwork, logo, images, and they are (usually) more affordable for a start-up
website. You’ll be advised to use this brand business. You may be asked to create your own
image in everything you do - from email content; if you aren’t confident in your writing
campaigns to social media, and website, skills, how comfortable will you feel to see your
and physical things like store fronts, words ‘writ large for all to see’?
letterheads, and business cards.

And all of this is absolutely great! You

will start to get recognised, prospective
customers and clients will check you out…
BUT what happens when those prospects
visit your website, open the email, or read
the letter and the written words they see
don’t match your carefully created brand?

Think of a brand as a personality. For

example, your image branding suggests a
young, vibrant, energetic brand personality
- think Apple, Nike, Amazon - but your
copy is flowery, old fashioned and boring.
Or you have carefully cultivated a ‘high
end’ business brand - think Gucci, Chanel,
Cartier - but your copy is grammatically
poor and more representative of ‘hip hop’
than haute couture.

22
The problem is, first impressions count,
so if your words don’t match the brand
image you are trying to create, your
business will come across as confused
and inauthentic - as if you don’t know
who you are or what you are doing
(when of course you do…don’t you?).

So, how can you get

it right? How do you
create written content
that matches your
brand?

1.) Ensure you know what your brand

personality and message actually is - and if
you don’t know figure it out quickly!

2.) Whether you personally, or a contractor,

are responsible, ensure the written content
matches your brand personality across ALL
mediums…be consistent.

3.) Make sure you check your spelling and

grammar (all word processing applications
include spell and grammar checks…a top
tip is to use the ‘read aloud’ function as this
helps with the ‘flow’ of the words).

4.) DO NOT PLAIGARISE!

5.) Employ a specialist! (but of course as a

content writer I would say that wouldn’t I?)

Finally, always remember - words are very

powerful, so use them carefully!

Laura Billingham
www.landgassociates.co.uk

23
 HOW TO: Use
Email Marketing

24
Email marketing, is it something you engaging, imagine you’re writing to
should be doing in your business? The just one person, rather than hundreds
answer is a definite YES! or thousands. A good subject line is
essential - you want to entice your
Here’s why: reader to open the email, but don’t
• Nearly 90% of adults use email use click bait, this will ultimately
• Your email list is yours and, unlike frustrate your reader and you run the
followers on social media, you control risk of being flagged as spam. And, on
your list. the subject of spam, make sure you
• You can choose exactly who you’re send your emails at a frequency your
marketing to, and tailor different offers audience will be comfortable with.
and messages to different groups.
• You can assess the effectiveness of 4. Ensure you comply with local
your email marketing to an individual data protection regulations.
level – what each person opens and In a nutshell, this means making sure
acts on. people actively opt in to receiving your
emails, ensuring that it is easy for them
How do you go about making it work to unsubscribe if they no longer wish
for you? It’s not as daunting as you to receive them, and keeping their data
might think! safe.

1. Build your email list. 5. Analyse.

Offer a lead magnet - something that The final step in the process is to
you give away for free, such as an evaluate how well your emails perform.
eBook or a template, in exchange for The main metrics your email marketing
their email address. Be really clear service should provide are open
about what they’re signing up to and rate (what percentage of recipient
make sure the lead magnet is relevant opened the email), click through rate
to your business. State what they will (how many of them clicked on links
be receiving going forward and ensure within the email), and unsubscribes
you follow relevant data protection (how many unsubscribed either
regulations (such as GDPR). before or after opening the email).
Analysing these figures should give
2. Choose an Email Marketing you an indication of just how useful
Service (provider). and relevant your emails are to your
There are lots to choose from, and audience, allowing you to modify and
features vary, but essentially, all will tailor future campaigns.
allow you to store your email list, send
bulk marketing emails, ensure that And that’s it - 5 simple steps to starting
you comply with GDPR and provide and maintaining an effective email
some level of analytics to monitor marketing campaign.
the effectiveness of your campaigns.
Providers such as Mailchimp and
Mailerlite offer a free service for a
limited number of subscribers. Others
charge regardless of the size of your list Nicola Matthews
but may offer more functionality.

3. Create interesting and

relevant content.
Make your emails friendly and

25
 From the
Brontë’s to
Business
Blogging
An English Graduate’s Tale

“What can you actually do with an

English Literature degree?” I’ve been
asked it so many times, that I’ve Laura Bell | www.deearomarketing.com
started to wonder why universities
even offer it as an option.

I began studying a BA (hons) in There was plenty of crossover between

English Literature in September 2017, literature and writing on the course I chose,
graduating with a first in July 2020. so I felt I had all the options in the world for
Why did I pick English Literature? what I wanted to learn, refine, and eventually
Because I liked books. I liked to read, do for a career. Others, I learned once I had
and I enjoyed writing too. been accepted on the course, felt differently.

26
 Since graduating last year, I have found out
one of the many things you can do with a
degree in English Literature…you can write, I
don’t mean novels - although I certainly am not
dismissing the possibility in the future - but
content writing.

For those of you who don’t know (I didn’t),

content or copy writing (which is more sales
focused than general content writing) is writing
for marketing, social media, and businesses. If
the client needs website content, that’s what
I write. If they need a script for an advert, I
write that. I’ve found a comfy niche writing
SEO blogs for companies who want to improve
their search engine ranking and web traffic. No
two days are the same and I love the creative
ideas side of the job. As online marketing
and social media are thriving sectors, I would
definitely advise graduating writers or English
students to look into it. It may not involve book
deals or four-figure advances, but I get paid
to write, which is something most of my peers
wish they were doing.

Never let naysayers

People said if I wanted
to write novels, I should
have picked a writing
dissuade you from
course. If I wanted to be
a journalist, I should have following a course
of learning. It’s
taken a more specialised
course in journalism or
writing. “There’s no career

surprising what
in reading,” I was told. I
didn’t exactly know what my
degree was for. I wanted a
degree purely to show my
young stepdaughter that
education was important
you can end up
and to normalise further
education for her. I already doing if you follow
your instincts not
had a job I loved, and still
do now the pandemic is
backing down a bit, but I

someone else’s!
wanted a degree to be a
good role model for her.

27
 MO2VATE
ONE YEAR IN!
Centre
Feature

28
We finally got to meet up, one year in! March 2020 happened and along with it came the
first lockdown. I already had an online business and
It was an important day for the MO2VATE so I knew this was the right forum to be in looking
Team as we decided to celebrate our year long forward. I thought why not. I wrote out my mind map
anniversary with a lovely lunch, brainstorm and started to formulate my plan to create a profit
and all round nice afternoon just catching up sharing entity that would benefit not only the readers
face to face for the first time. but also the team, whoever that would be! From start to
implementation, it took 6 weeks to publish our very first
12 months ago, MO2VATE Magazine was born. edition, and I can’t tell you the excitement that created
It was a whirlwind of an idea, even though it for not only us, but all the new contributing article
had been fermenting in my mind since our writers who came on board.
MO2VATE Retreat the previous year, when
in September 2019, ten of us trotted off to a Since then, MO2VATE has grown exponentially over
luxury hotel for a fabulous weekend covering the past 12 months. We’ve given opportunities to
business, inspiration, health, relaxation, social over 100 business owners, allowing them to become
and recreational aspects of life, and WOW, Contributing Article Writers and spread their message
did we have a ball. We laughed, we cried, we across the world. Many of them have gone on to be
dined, we danced, we learned, and we revived interviewed on our #mo2vatemix podcast and become
ourselves. Friendships were made. Business a Published Author in our amazing book born out of
relationships were born. It was a huge success, our bonus Inspirational Women 2021 edition in March,
even more so than my initial expectations. which will be published in the next few months.

Since then, I’d been wondering HOW I could The MO2VATE Team is stronger than ever and fully
expand on this idea. How could I bring the committed to pushing this project even more in the
feelings and emotions from that amazing coming months and years. The focus, commitment
weekend back to life and to a wider audience? and input of Laura Billingham, Nicola Matthews, and
At that point I considered a magazine but Danielle Robyn alongside myself, has been outstanding.
shook it off like many ideas I have. I wrote it I consider myself extremely lucky to be working
down in my ‘MAKE IT HAPPEN’ journal, but alongside these wonderful ladies and to have such a
then forgot about it. That journal is brimming committed and supportive team. The support has been
with new and innovative projects still to be simply phenomenal, and I can speak for all of the team
launched, but the timing seemed perfect for in that we appreciate all of our supporters from the
this one. bottom of our hearts.

29
29
 Then, There,
and Now
Israel Bailey
1wishfit-ltd.business.site

I left school with few CSEs, and no milestone age, working a job that didn’t
O’levels (showing my age). I had no motivate me, and felt I had no purpose.
idea of what I wanted to do, but always This put me in the wrong mindset to
loved playing sports, despite being a commit fully to my health. In 2015
chronic asthmatic from an early age. things changed for the better, I found a
nutrition plan that was easy, and I could
In 2010 after having an unquenchable commit to wholeheartedly. During the
thirst, I decided to see the doctor who course of the following few months,
diagnosed what I suspected - type 2 I noticed the weight coming off, and
diabetes. Both my parents, and three other people were also commenting.
of my older siblings were also type
2 diabetics. I was prescribed a high I became more energetic, had a better
dosage of medication, but the phrase quality of sleep, was exercising less,
that resonated with me was, “it can be and generally had a better outlook in
controlled with diet and exercise”. life. The most important thing was, I no
longer needed any medication for type
I already exercised six days a week, 2 diabetes or to test blood sugar levels
doing gym classes and football. But (as advised by my doctor). My asthma
what was the best diet to lose weight? is so much better, and I rarely use my
Despite all my concerns about diet I inhalers at all these days.
would buy takeaways 2-3 times a week,
even though there was food in the 3 years later, and feeling so much
house. It was quick, convenient, and in more confident, I took the plunge
all honesty, I simply couldn’t resist. and completed my Personal Training
qualification, I decided this is what I
On reflection, I found myself reaching a wanted to do full time alongside my

30
“My
dream is
now my
reality”

wellness coaching. Self-employment

was always a dream of mine, allowing
me to help people, by losing (or gaining)
weight, healthy ageing and getting
fitter.

At the start of the first lockdown I

wondered how I would cope being
stuck at home not able to see clients.
I’ll be honest, I did feel sorry for myself
and began to eat all the things I hadn’t
eaten for a few years - of course the
weight piled on. I started to think of
ways I could adapt to the change if
lockdown continued. How would I
cope, both mentally and financially?
So I switched to working online doing
group exercise classes via zoom, at
the beginning three mornings a week,
which has now changed to an added
two evenings, which my partner
Claire teaches. We have created a
membership scheme where clients
can book via a free app, and guests can
book a one off session.

My dream is now my reality.

31
 The effects
of traditional
Chinese
Medicine

T
he natural world is a rich source of wisdom. recognising the physical environment (Feng shui,
We are part of Nature, and we need to learn and how our environment impacts on our body).
to bring balance of chi (qi, energy) in our When these pillars are balanced you will live a
bodies. healthy life free from illness and disease. The theory
of TMC health is intricately linked to the natural
Traditional Chinese Medicine (TMC) is an ancient world and the five elements: wood, fire, earth, metal
medical system that has been practiced for thousands and water, and how these elements interplay within
of years. It’s evolved and was influenced by other our bodies.
cultures, but the basics are still rooted in Taoist
philosophy. It’s important to maintain all five pillars of health
at once, because they also influence each other. For
TMC is an integrative, complementary medicine, as example, when you are exercising regularly but
it sees the human body as an interconnected system. neglecting your diet or ignoring emotional stressors,
The TMC focuses on understanding the human this will affect how well you sleep and think
body holistically and focuses on ways of preventing clearly which can lead to habits such as overeating,
disease from occurring. shopping spree, biting nails, and constantly worrying
and feeling fatigued - even if it’s not intentional!
The Five pillars of health
There are five pillars of health according to These Chinese teachings can help you to improve
traditional Chinese medicine: balance in your your health by adjusting the balance in your qi. Qi
body (emotions, mind); movement (exercise, rest, is an intrinsic energy that flows through our body,
meditation); metabolism (fresh seasonal foods that which is believed to affect everything from mental
are used as medicine, recognising the importance well-being to physical pain or weight gain. It’s
of herbs and nutritional balance, vitamins, minerals believed if there is a blockage of qi in one section
that plants/foods provide); forms of physical of the body then this could have adverse effects on
body therapy (cupping, acupuncture, tui-na) and other parts as it travels around.
32
How to incorporate TCM into your daily life?

Do you exercise regularly? Practice movement, yoga, meditation? Are

you eating wholesome foods that will give your body strength, and
hydrate by drinking at least 2 litres of water daily? Do you schedule
in your diary time for exercise, rest, relaxation? If not make it a daily
habit. We are more likely to do things if we write them down. Rest and
relaxation are as important as exercise. 7 hrs a night sleep time seems
to be the sweet spot for many, and according to TMC your beauty sleep
starts at 10pm, as this is the time our body regeneration and detox
processes kick in due to circadian rhythm (our 24 hours body clock).

A traditional Chinese Medicine approach examines our everyday habits.

What changes can you make?

Alicja Son
themineralspa.com

33
 Sharing
Discipline
As I moved to the back corner seat of the
minibus on a journey in Ghana, I looked over
and greeted the two young schoolboys at the end
of the row. The one sitting furthest away had his
shirt open. I found this strange, and I suspect
that the judgement and disapproval showed on
my face before I was able to hide it. He pulled
his shirt together and his friend nudged him
to which he responded by buttoning the shirt
quickly.

A young man boarded at the next stop and took

the seat between the two boys and me. The ‘mate’
(conductor) requested the money, and the young
man held some coins up. ‘Jamaican! Wow! Even better!’

‘Do you have coins?’ he turned to me and asked. I knew how much Ghanaians loved Jamaica and
I added this whenever people asked me about my
‘I do’, I responded. heritage.

‘American?’ he asked smiling. Thanking the young man for his offer of coins the
conversation continued. I discovered his name
‘No. I’m from the UK. My parents are from was Kobina and that he worked for Airtel Tigo;
Jamaica’. knowing he could potentially fit into one of the
projects I was working on I took his number.
Kobina also told me he had spent 6 weeks with

34
his cousins in London, my home town. you do. Maybe your fast will be a little longer
tomorrow’. I smiled and he smiled in return and
The school boy in the corner had watched and sat back.
listened to the conversation so I asked him his
name. Soon I arrived at my stop and disembarked
saying my bye byes to Kobina, Abdul, and his
‘Abdul?’, he said. friend. Sometimes, people are admonished when
all they need is encouragement and guidance. I
‘Are you Muslim?’ I asked. Not wishing to make am grateful that I was on that minibus, on that
any assumptions. day and time. I am glad that I was in a place
where I could speak to Abdul, who due to his
‘I am’ he smiled. curiosity about my accent, was already observing
my energy and words. Abdul was open and
I knew it was Ramadan, so I asked if he was willing to hear what I had to say. I do not take
fasting, and he told me he was. this for granted. I celebrate that he and his friend
had an encounter with a foreign stranger that
His friend nudged him, ‘But he’s broken his fast may serve them in many areas off their life.
today’.

I looked at Abdul, his friend clearly wanted him

to feel bad by revealing he had broken his fast
early.
Mbeke Waseme
‘Abdul your fast is about discipline. Discipline is mbekewaseme.international/
something that you can take to everything that

35
 New Levels,
I find myself in that place
right now and it is really
foreign territory for me.
I have never felt it before.
I can see it for others and

New Devils
understand it as a concept
but never felt it as an
experience.

But here we are!

Have you ever felt like you are not good enough? You are about
to take that next step and while deep down you know you’ve got Without a doubt it is the
this, the sneaky surface shadow doubt, the saboteur inside you, strangest thing, and the
decides to rear its insidious but logical sounding head and tell logical arguments happening
you that you don’t have what it takes. in my head as I carry on
with living are astounding.
Sneaky little whispers of
‘give up Ciara’, ‘what are you
thinking’, ‘you’re not good
enough’, ‘you should really
just not bother’, ‘why stress
yourself ’, ‘it’s all good where
you are so why change’…
and so many more, and they
happen in milliseconds.
Most of the time I don’t
hear these kinds of thought
because I am INjoying living
and moving and leaping,
Ciara M Heneghan and am excited to do it,
ciaraheneghanconsulting.lpages.co and so I question why these
ones have managed to make
themselves heard.

I have realised that these

ones have made themselves
heard because I am about
to take a leap unlike any I
have taken before, and my
brain literally cannot cope
with the uncertainty and
so it is sending me multiple
signals to halt, desist, fin,
no, this is not ok, computer
says no, and whilst I am not
listening, I can still hear it.

36
In times when you hear
these questions, this noise,
this nonsense, and mind
chatter, you must know that
it is not there to encourage
you to be more you, it is
there to encourage you to be
less! And so 100 times out of
100 you must ignore it and
keep living. Keep moving,
keep leaping and taking
chances that make you feel
like you’re about to pass out
with excitement (oh, and
know that excitement can
also feel like fear and anxiety
when that saboteur voice is
talking - so ignore!)

The thing you must trust is

this, when you are feeling
like you absolutely and
totally do not want to take
a chance doing something
that is scaring the bejaysus
out of you, that is the thing
you MUST do.

And when you are getting

the call to do something
totally unlike anything you
have ever done before and
those little voices come
crashing in, intrusively
tapping at the inside of your
head trying to stop you, tell
them NO! I am not only
enough, I am plenty, and I
will take the leap because I
trust that it is right for me.

That’s what I’m going to do

because it is what I always
do. Rise to my next level
REGARDLESS. Screw the
‘devils’.

37
 HOW TO:
Rest, Live and Grow
We all know we should practice self-care, but how often do we actually commit
to doing so?

Work, our families, friends, and the million and one other things in our lives, often
end up pushing us and our needs to the bottom of our list of priorities.

So, here’s some simple ideas to help you put YOU at the top of your to do list…

38
Sit. Yourself down. Your being. Your mind.

Shut-off. Your phone, tablet, laptop, your

desktop. The overhead lights. The television
and radios.

Listen. To the ticking of the old-fashioned

wall clock. To the sound of your breathing. To
the traffic in the distance. To the hum of an
appliance. To the whisper of God’s voice in your
ear, drifting to your soul.

Focus. On your presence. On your

surroundings. On your soul.

Slow. Your thoughts. Your projects. Your lists.

Give. Yourself. Time. Love. Patience.
Forgiveness. Labour. Gifts.

Lean. Back in the chair, on the sofa, in your

bed. Into the person you are. Forward into
daydreams. On God.

Begin. Again. And again. To think things

through. To work on yourself. To try harder at
your job, or at your business. To pick yourself up
from mistakes and failures. To renew your spirit.

Find. Yourself. Your goals. Your fun. Your

passion. Your work. Your joy. Your adventure.
Your focus.

Make. Lists. Goals. Plans. No plans. Dinner.

Make some
A date. Appointments.

Live. Life. Love. Yourself. Others. Your work.

time today, and
every day, that
Your hobbies. Your environment.

Get. Your hair done. A life. A coffee. A book.

is just for you…

A minute. A place of retreat.

Love. Yourself. Others, friends, AND enemies.

you deserve it!

Your home. Your planet. Your goals. Your work.

Take. Time. Love. Grief. Pain. Dirt. Missions.

Apologies.

Learn. About yourself. About others. Something

new. Something forgotten. From books. From
experience. From life. From practice.

Start. Today. Tomorrow. Everyday. Every Rita Preston

tomorrow. Over and over. Never stop. www.ritapreston.com

39
 In the
pursuit of
happiness
When you focus on things that shine a
What makes you smile?
light on your life, you can experience What fills you up?
depth, inspiration, and meaning in
your world. That elusive ‘happiness’ What lights you up?
escapes so many people. Make your life
a happier one by focusing on the feeling
of happiness as the ultimate goal, and
wake up every day full of excitement A happy life does not need to be a
about the day ahead, instead of every thing we are always seeking and never
day feeling mundane - who wouldn’t finding. You can choose to be happy,
want that? by understanding what makes you
happy. When you understand there
Focus on the good in your world, no are fundamental things you can do
matter how small, to see the positives, to support this goal, you can choose
seeking out small things that make activities and make decisions to lead
you smile - without fail. Keep them in to that. Dream about how it feels to
your mind always, so you can picture wake up feeling good. Start with this
a life where you begin by feeling good: daydream. Let it all fall out of your mind
waking up with a smile on your face, and take shape in a way that moves
excited about the day ahead. If what you. You want to feel good in this life.
you want is to be happier - what makes You don’t want a life that has you
you feel happy? The alternative? Going wondering what the point was.
somewhere without knowing where
you’re headed. You need a route map,
pointing to your destination, to figure
out the steps to get there.

40
To change your Life becomes
life, you need to bigger, fuller,
believe in it. If you
struggle to believe “To change your brighter and you
find yourself

life, you need to

you’re going to be enjoying
happy, tell yourself the simplest
that you deserve things because
to be happy. You
don’t need to believe in it.” you allowed
yourself to do
believe it, to begin so. You perceive
with. Fake it till you make it. Keep telling things differently and see them in a
yourself you deserve to be happy, make it a more positive light. When you see more
screensaver for your phone, a reminder on positives, you are on your way to better
the bathroom cabinet or mirror. Feel this feelings. Once you start seeing and feeling
thought everywhere you go. It will slowly it, you experience it, connecting with
penetrate your more people and
subconscious, experiences that
so you begin to
believe that you “Focus on good fit in your world.

in your world, no
deserve to be Happiness has
happy. If more landed!
people focused
on believing
they deserved matter how small”
happiness,
they would find
themselves achieving it much easier. There
are no hard and fast rules about who gets
to have, do, or be, anything in this world,
we all get to choose. By knowing you have
the freedom to choose, you are open to the
possibility of change.

Jacqueline Kent
www.jacquelinekent.co.uk

41
 W
hen I sit down and think
about what it means to be
a woman with her own

The Joy
business in 2021, I see faces. Business
people, families, my family and even
strangers.

When Nathalie, my eldest daughter,

arrived I was working for the
of being a
National Gallery. During my
maternity I would photograph her
at every available opportunity. She
Photographer
was changing day by day and I didn’t
want to miss out on a second. I know
the joy my family portraits bring from
personal experience, and I channel
that feeling into my work.

Growing up in Johannesburg my
grandfather would come to visit and
would venture, camera in hand, to
the local game reserves in order to
see the ‘big five’. I was eight years
old, and using his pictures with
storytelling, he would share his
adventures. I can honestly say that
my love of photography started there.
His shots were so expressive and
emotive, as was the joy on his face.

After college I travelled the world

taking my camera everywhere. In
Switzerland working as a chalet girl,
I would occasionally hike up the
nearest mountain with my camera
and approach tourists offering to take
souvenir photographs. That was the
very first step into making my passion
for photography a little business
enterprise. I can still see their faces,
full of that word again, joy!

42
I did briefly pack away my professional ways of making the virtual network
photography after the birth of Lucie my personable. I seem to bring out the
second daughter. I wanted to concentrate strength and confidence that could only
on being a mother again. You can usually come across in person. My business
document their lives, but sometimes you has grown through recommendation,
need to step away from the lens to enjoy technology has even provided me with
what’s around you. the ability to take the perfect headshot
virtually!
Of course I couldn’t stay away for too
long. As a regular visitor to playgroups As I think of all the faces from my life
and nurseries word had spread about and career, I am drawn to one lady in
my little portrait shoots. My reputation particular. During her recent business
was preceding me, and I grew my career shoot I suggested, just for fun, that she
as a professional photographer. I’ve met leap in the air. She embraced the idea and
people from all walks of life, publishers, threw herself literally into it.
advertisers, and business leaders have told
me their stories, opening their hearts as And do you know what I see when I look
well as their boardrooms. at her picture?

Most recently, before and during the global JOY.

pandemic, my niche has been professional
headshots. Particularly for other women
in business. The headshot is growing
ever more popular as part of the email
signature, people interact with people - not Amanda Hall
just a name. We’ve all tried to establish amandahallphoto.com
43
 THE POWER OF

Being grateful is life 1. Increases mental strength

changing, there’s Practicing gratitude can boost your happiness and resilience.
no wonder it has Write down things you are grateful for every day, keep a gratitude
become a trend to journal. Gratitude has also been known to help people deal with
make lists of things trauma and PTSD.
we are grateful for and
appreciate what we
have. 2. Decreases stress
Gratitude reduces stress by taking our minds away from toxic
Here are 10 ways emotions. Practicing gratitude regularly, improves our ability
gratitude can to switch focus and our attention is more inclined to find the
improve your life... positives in situations that may have otherwise proved stressful.

3. Improves physical health

Grateful people feel better physically overall. People who keep
gratitude journals tend to take better care of their health too. Some
studies show that it can even help with lowering blood pressure
and maintaining a healthy immune system.

4. Helps relationships
Gratitude can increase your sense of belonging in the world,
which in turn makes you feel less lonely and more connected to
everyone else.

Adam Claxton
claxtoncoaching.com
44
5. Helps us sleep better
Write down or say out loud the things you are grateful for before you go to sleep. This will help to relax
the mind away from worries and stresses allowing you to focus on the good things.

6. Improves self-esteem
Being grateful can help us feel better about what we have in our lives and put a stop to unhealthy
comparisons. When you practice gratitude, you practice self-love, which is truly vital for a happy life.

7. Makes us kinder
People with a daily practice of gratitude become naturally kinder. A focus on gratitude in our own
lives opens our hearts to those in need, and gives us that positive boost and ability to extend our love
outwards.

8. Helps us reach our goals

Those who regularly make lists of things to be grateful for are more likely to achieve personal goals or
make faster progress in their career. Gratitude can connect us to our purpose, make us see what we are
capable of, give us more motivation, and the ability to find solutions to challenges.

9. Makes us feel more optimistic

Gratitude can make us feel happier, more optimistic, and more in control of the path we are on in life. A
feeling of optimism can infuse us with strength and determination to live our lives more purposefully.

10. Gives us perspective

When we start being grateful, we begin to think less of ourselves and more of others. We develop
compassion, empathy, and kindness to turn the focus away from our own lives and can see others with
more clarity.

Gratitude is a
practice, and
like all practices,
consistency and
determination are
key. Feel the power
of gratitude and
enjoy this life-
changing practice!

What are you

grateful for today?

45
 Trauma -
Not the end,
but the beginning
I am on a mission to empower you, to was still abusing me, by standing by
take control of your life, and for you to him, as he hacked my laptop, he had
know that healing is possible…I can say been watching and seeing every move
this with truth, as I healed from my own I made. I had no energy left to fight and
personal trauma. took the hardest decision of my life…I
walked away, I needed peace of mind
I experienced multiple traumas, to feel safe once more and to work out
starting when my birth mother left me who I was.
in hospital. By the time I was three, I
had had one hundred different foster This lead me to study counselling, and
homes, which meant I grew up with to gain a degree in spiritual psychology
Child Attachment Disorder. Adopted where I studied ‘the shadow self’. I
by parents who were emotionally looked at how early trauma affects our
unavailable for a child who quite lives as adults, affecting our mindset,
obviously needed extra care and our physical health, and what we
attention, by my early teenage years I believe is possible. Most recently I
was suffering with suicidal tendencies. looked at my own health, and weight
I spent the next twenty years in and out issues and realised I had been storing
of mental health units, often being held extra weight to protect myself from
because I was at risk to myself. pain.

I felt so much internal pain, leading So many women who experienced

me down a road of addiction to numb trauma in childhood find it hard to put
the pain I was feeling, and so little themselves first, feel pleasure or feel
self-worth which ended up in multiple sexy and attractive. But I know you
domestic violence relationships. Finally, CAN! It starts with healing the past
fifteen years ago saw me in court, and learning new ways to be, and new
fighting for my children and discovering behaviours. It takes courage but you
not only had the man who abused me can get there.
become the one being heard and seen,
but worse, that my adopted mother

46
 “experience a life
where you get time
to see the beauty
all around you with
fresh eyes”

Sometimes it will feel hard, you’ll

want to go backwards but I know you
can face each challenge and find the
courage to move forward. You can
break the chains with your past, and
trust there’s something wonderful on
the way where you can be truly alive
and experience a life where you get
time to see the beauty all around you
with fresh eyes.

I am on a mission to empower you

to a place of sovereignty, we will rise
together hand in hand. It will be the
journey of a lifetime, I can’t wait to see
you heal and shine in your truth and
brilliance, changed into the woman you
were always meant to be!

Sevda Hussein
www.facebook.com/sevda.hussein

47
 The 2021
Inspirational
Man Edition
Back in March this year we ran a special edition
of MO2VATE magazine to celebrate International
Women’s Day. We asked our readers, and people on
social media platforms to nominate the Inspirational
Women in their lives, and then approached those
nominees to see if they would like to contribute an
article.

WOW! When we came up with this idea, we had NO

idea just how popular it would be - we were inundated
with wonderful articles, and it was almost impossible for
the team to select the final contributors. But we did, and
that particular edition was extremely popular, leading to
a spin off collaborative book - Stories from Around the
Globe - which will be published soon, and an incredible
live Zoom event where some of the authors read their
stories aloud.

It wouldn’t be fair to have an edition devoted to

inspirational women without creating one featuring
inspirational men, so we are planning a special ‘men
only’ issue to celebrate International Men’s Day in
November this year. We’re giving a long lead up time
to this particular edition because we’ve noticed that
men seem to be a little shy when it comes to submitting
articles!

48
What are we looking for?

Just as with the Inspirational Women’s

edition, we need YOU, our readers, to
nominate the inspirational men in your
life. They could be your husband or
partner, your brother or son, a friend,
or someone who you know who has
impressed you with their fortitude,
knowledge, life experience, and resilience.
Perhaps there’s a man in your life, or your
social circle, who has come through a
traumatic event and succeeded against all
the odds. A man who has built a business
on the back of a personal tragedy, or
turned their life around when it seemed as
though they were rock bottom destined
never to amount to anything.

Whatever their story, we would love to

read it, and we’re sure our readers would
too. With so many reports of the mental
health problems affecting men in the 21st
century, imagine how amazing it would be
for men, young, and not so young, to read
a magazine packed full of inspiring true
stories written by men just like them.

What you need to do!

Have a think - who could you nominate

and why? Then tag these remarkable men
on our social media, Facebook or LinkedIn,
or drop us an email or message giving the
name and contact details of the person
you nominate. Whoever submits an
article for this edition, is published and
subscribes, will receive their MO2VATE
seal of recognition, highlighting their
nomination as a 2021 MO2VATE
Inspirational Man. They can use this seal
across their own social media to help raise
their profile.

It’s a fabulous opportunity to celebrate

the men in all our lives, so get thinking, get
nominating and help the MO2VATE team
create an incredible and uplifting special
‘Inspiration Men’ edition this year.

49
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THE BUSINESS DIRECTORY. Business Coaching
Listening to Your Voice Arah Perrett Consultancy Karen J Burge - Business Coach
www.listeningtoyourvoice.co.uk www.arahperrett.co.uk www.karenjburge.com
ruth.pearson@listeningtoyourvoice.co.uk hello@arahperrett.co.uk karen@karenjburge.com
07828 028 559 07944 478 348 07962 275 115

Empowered Leadhership Melitta Campbell, Business Coach Karin Weiser

www.empoweredleadhership.com www.melittacampbell.com karinweiser.com
renee@empoweredleadhership.com melittacampbell@me.com Karin@karinweiser.com
1+858-663-0445 +41 79 304 6575 +45 2685 9778

Trusha Lakhani Action Coach Hayoka Consulting Aurora Wellness

www.actioncoach.co.uk/trushalakhani www.hayoka.co.uk www.aurorawellness.uk
trushalakhani@actioncoach.co.uk donna.dibbert@hayoka.co.uk hello@aurorawellness.uk
07971 564 111 07834 694 838 07985 672 045

Annie Gibbins CS Planners Dare 2 Be Coaching

www.anniegibbins.com www.csplanners.com www.dare2becoaching.com
annie@anniegibbins.com stefanie.csplanners@gmail.com alison@dare2becoaching.com
+ 61 4 1474 0741 905-906-9414 310 344 5184

Thrive 365 Kylie Anderson Coaching Academy of Entrepreneurial

www.thrive365.co.uk www.kylieandersoncoaching.com Excellence
bep@thrive365.co.uk kylie@kyliemenz.com www.aoeenow.com
07747 760015 07843 092021 virginia@aoeenow.com
07192 908222
Future You Business Coaching The Geek Coach
www.futureyou-coaching.com www.thegeekcoach.co.uk Keri Ellen Tietjen
Suzy.futureyou@gmail.com michelle@thegeekcoach.co.uk www.keriellentietjen.com
07515 870305 07577 357256 keri@thewildfiregroupllc.com
+ 65 0622 6114

Coaching
Above Beyond Lady Boss Royalty Mindset Coach
www.abovebeyondcoaching.co.uk www.msladyboss.com www.royaltymindsetcoach.com
info@abovebeyondcoaching.co.uk bintimkubwa@gmail.com hello@royaltymindsetcoach.com
07923 367 545 07931 322 893 07032 313 061

Soulful Living with Andrea Helen Pinkett Alison Lincoln

www.soulfullivingwithandrea.com.au www.helenpinkett.com www.alisonlincoln.co.uk
andrea@soulfullivingwithandrea.com.au hpinkett101@gmail.com alincoln2913@icloud.com
400683136 07540 874 882
Sue Curr
Andrea Onadeko Relationship Coach Mojo Coach www.suecurr.com
www.andreaonadeko.com mojocoach.co.uk suecurr@suecurr.com
andrea@andreaonadeko.com mandy@mojocoach.co.uk 07802 544 805
07958 749 966 07891 084 093
Parent Teen Coaching
Clarissa Kristjansson Not a Rehearsal instagram.com/parenttennetwork
www.clarissakristjansson.com www.notarehearsal.co.uk parentteen2@gmail.com
clarissa@thelittlebreathingspace.com deb@notarehearsal.co.uk 07886 735043
+46 7206 96 950 07753 424 282
Brittany Parsons Coaching
Mastering Your Monday OVP Coaching calendly.com/shespeaksbravely/
www.masteringyourmonday.com www.ovpc4schools.co.uk spiritual-visionary-session
hello@masteringyourmonday.com info@ovpcoaching.co.uk information@brittanyparsons-
1+302-981-1271 07505 784 546 coaching.com
+26 7280 7458
Bernadette Bruckner The Effect Coaching
www.bernadettebruckner.com www.theeffectcoaching.co.uk Elaine Mitchell
brucknercb@gmx.at effete111@gmail.com www.elainemitchell.co.uk
6801306752 07950 237596 mail@elainemitchell.co.uk
07769 311823

51
 Ciara Heneghan Consulting Exceed Coaching
Coaching ciaraheneghanconsulting.lpages.co www.exceed-coaching.co.uk
lisa.cobble78@gmail.com
inessence@mail.com
Habit Breaker + 35 385 878 7875 07984 528563
www.habitbreaker.org
christine@habitbreaker.org Walking Without Skin Your Reason to Breathe
07932 488943 www.walkingwithoutskin.com www.yourreasontobreathe.com
lois@walkingwithoutskin.com sarah@yourreasontobreathe.com
Propelled by Possibility +278 2563 1959 07725 818898
propelledbypossibility.com
lisafenton@live.ca Sevda Hussein Shumba Wileman
+ 905 447 4768 www.facebook.com/sevda.hussein www.shumbawileman.com
sevdaauthenticitymovement@gmail.com pehps@msn.com
Gorgeous Hearts 07510 760910 07752 054430
THE BUSINESS DIRECTORY.

www.gorgeoushearts.com
sharon@gorgeoushearts.com Hearts Entwined Eva Sekeres
07909 292642 hearts-entwined.com www.shanshija.com
Lyn@Hearts-Entwined.com awekeva@gmail.com
Andrea A Smith 0115 727 0107 07956 665489
www.andreaasmith.com
hello@andreaasmithg. Jacqueline Kent Coaching
Mbeke Waseme
com www.jacquelinekent.co.uk
mbekewaseme.international
07967 151790 hello@jbkentcoaching.co.uk
mbeke@mbekewaseme.international
07956 753441
07400 881720
Shawna Snow
strongertogether.lpages.co/ Claxton Coaching
stronger-together/ www.claxtoncoaching.com
shawnasnow@mac.com claxtoncoaching@gmail.com
31 65 203 6696 07557 470026

Business Services Propelled By Possibility

propelledbypossibility.com
KI Leadership Institute
www.kileadership.com
lisafenton@live.ca arthiemoore@kileadershipinstitute.com
The Speaakers Index (905) 447-4768 72 439 4220
www.thespeakersindex.com
Premier Property Solutions G Kaur Consultancy
Changemaker Central premierpropertysolutions.co.im www.gkaurconsultancy.com
www.speakerinsight.com caitrionaellis@gmail.com admin@gkaurconsultancy.com
kelly@speakerinsight.com 07624 252757 07535 973758
07956 887545
Leave A Better Legacy Nicola Matthews
Virtual Business Pro www.leaveabetterlegacy.co.uk nicolamatthews.co.uk
www.virtualbusinesspro.com haworth@eggandnest.co.uk hello@nicolamatthews.co.uk
susan@virtualbizconnection.com 07377 005177 01283 808046
207-322-2567
Rocket Station Property Smiles
rocketstation.com www.propertysmiles.org
pr@spartanmedia.com slphimister@gmail.com
214-989-7937 07852 002105

Charity and
Social Enterprise
The Swap Shop The Luca Foundation Julie McElroy
theukswapshop.co.uk thelucafoundation.org.uk www.juliemcelroy.com
rachel@askthechameleon.co.uk info@thelucafoundation.org.uk juliemcelroy@hotmail.com
01332 232 054 01926 754 076 07870 759480

Street Style Surgery Unique New Adventure

www.streetstylesurgery.co.uk uniquenewadventure.com
sissy@streetstylesurgery.co.uk unarlappin@gmail.com
07793 633003 07872 580732

Revival Sanctuary
Networking www.revivalsanctuary.co.uk
enquires@revivalsanctuary.co.uk
52
THE BUSINESS DIRECTORY. Finance
Health Empowered Alignment
theea.life Jo Outram
and Fitness align@theea.life
07873 557 574
Financial Ftness Club
www.jooutram.com
joanne@financialfitnessclub.co.uk
Monika Mateja Primal Nature 07791 091 599
www.monikamateja.com www.primalnature.info
mmateja921@gmail.com primalnature.eml@gmail.com Finpert
07872 066176 07916 125 146 www.finpert.co.uk
contact@finpert.co.uk
By George Pilates Anita Andor 07541 594 627
www.bygeorgepilates.com www.anitaandor.com
bygeorgepilates@gmail.com info@anitaandor.com Anna Goodwin Accountancy
07739 180681 07976 183631 www.annagoodwinaccountancy.co.uk
anna@annagoodwinaccountancy.co.uk
Sharp Fit For Life 1Wishfit 07711 805 183
sharpfitforlife.com/ 1wishfit.com
martinsharp@martinsharp.com israel@1wishfit.com Willow Brook Lifestyle Financial Planning
07973 293154 07525 447323 www.willowbrooklfp.co.uk
ceri.willowbrook@sjpp.co.uk
01495 766740

Hynotherapy and NLP

Limitless Transformation My NLP Works Oakes-Wilson Hypnotherapy
www.limitlesstransformationja.com www.mynlpworks.co.uk www.oakeswilsonhypnotherapy.com
nlptrainingjamaica@gmail.com markwood@mynlpworks.co.uk info@oakeswilsonhypnotherapy.com
876-556-5177 07816 055 552 07827 061 637

Oxford Spires Hypnotherapy Live Your Life Hypnotherapy Tracey Cole

www.oxfordspireshypnotherapy.co.uk liveyourlifehypnotherapy.co.uk traceycolenlp.com
oshypnotherapy@yahoo.co.uk aniko.hevizi@gmail.com tracey@traceycolenlp.com
07837 281 693 07886 394 365 07815 016 169

Lifestyle
Whiskey’s Orchard Lynne Page
True Colours with Sarah Heron travel-pa.com/Lynnep
www.truecolourswithsarahheron.com www.whiskeysorchard.co.uk
ingrid@whiskeysorchard.co.uk lynnep@travel-pa.com
hello@truecolourswithsarahheron.com 07368 184 620
07545 145 765 07799 409 337

Heidi McCurdy Paterson Photographic Services

Harmony Glass twp111281@hotmail.com
harmonyglass.co.uk heidimccurdy.com
coachhmc@telus.net 07538 522 707
ali@harmonyglass.co.uk
07961 668 996 604-538-715

Elke Wallace Amanda Hall Photography

e.wallace.info@mail.uk www.amandahallphoto.com
07952 254 810 amandahallphoto@gmail.com
07779 261832

Marketing
Jakenna Creative Design Thoughtful Innovations Laura Rose Creative
fb.com/Jakenna.creative.design www.thoughtfulinnovations.com www.laurarosecreative.com
info@jakennacreativedesign.com Robert@thoughtfulinnovations.com laura@anchoranddash.com
314-304-7149 07956 559 201
53
 Marketing Writing
Deearo Marketing The Visuals Adviser The Book Chief
www.deearomarketing.com thevisualsadviser.co.uk Coming soon...
hello@deearomarketing.com abbi@amoreantos.co.uk
01763 764334 07966 712 017 Kim Lengling Author
www.kimlenglingauthor.com
ER Marketing Real Good lenglingauthor@gmail.com
www.er-marketing.co.uK www.realgoodlive.co.uk 814-724-9099
hello@er-marketing.co.uk james@realgoodlive.co.uk
07427 607018 07792 670490 L&G Associates
www.landgassociates.co.uk
07736 351 341
THE BUSINESS DIRECTORY.

Nicci Lou
niccilou.com
info@niccilou.com
Counselling Online 07903 531 599
Wellbeing www.counsellingonline.ie
Nishka Writes
mary@counsellingonline.ie
00 35 3860 709 843 www.nishkawrites.com
nishkawrites@gmail.com
Aurea Reis Lucy Atkinson +91 993 034 5535
aurea.reis1@gmail.com lucyatkinson.org.uk
07990 674 991 lucy@hypnohelp.uk.com Tamsy Ashman
07969 247 928 tsashman@gmail.com
Gabrielle Anya Rafello 07679 035 46
www.gabrielleanyarafello.com The Hand of Nature
gabrielle@gabrielleanyarafello.com www.thehandofnature.co.uk The Lone Penguin
07913 724 183 info@thehandofnature.co.uk www.thelonepenguin.com
07952 241 215 ss@steveshelley.org
Origin of Energy Coaching 07548 885 576
originofenergycoaching.com Visionary Heart
lavinia@originofenergycoaching.com www.visionary-heart.com Bob Sanderson
07391 446 058 visionaryheart@yahoo.com bobsanderson@talk21.com
07518 810 613 01384 374767
Jannette Barrett
jancancare1@gmail.com YBU Coaching Tecassia Publishing
07818 814 519 www.ybucoaching.com www.tecassia.com
ybu_coaching@outlook.com info@tecassia.com
Mind Body Alignment 07568 332 863 07908 521342
www.mindbodyalignment.co.uk
hochgatterera@aol.com The Old Fellah Caron Asgarali
07712 165 197 www.theoldfellah.co.uk caronrasgarali78691029
tutisltd@aol.com .wordpress.com
The Loss Connection caronasgarali810@gmail.com
www.thelossconnection.co.uk Mel Riley Counselling + 1-868-370-4086
laura.bridgingthegap@gmail.com www.meljriley.co.uk
07989 321091 meljriley@yahoo.co.uk Debora Luzi
07958 721040 www.deboraluzi.com
At Home with Ayurveda info@deboraluzicoachingand
www.athomewithayurveda.com Recovery After Abuse healing.com
lbretherton@btconnect.com recoveryafterabuse.ca 07780 693788
07818 045393 susan@susanball.ca
Gill Whitty-Collins
Donna Marie Yoga Odelia Marvan www.gillwhittycollins.com
donnamarie-yoga.com odeliamarvan@gmail.com gill.whittycollins@gmail.com
donnamarieyogateacher@gmail.com + 316 4821 5675 +41 79360 9266

Monika Mateja Rita Preston Kez Wickham St George

www.monikamateja.com www.ritapreston.com www.kezwickhamstgeorge.com
monikahealthcoaching@gmail.com represt@mdvl.net author@kezwickhamstgeorge.com
07872 066176 814-282-2111 +40 380 6157

Sherell Salmon Little Red Typewriter

linktr.ee/SCSalmon www.littleredtypewriter.com
relly_s@msn.com ellie@littleredtypewriter.com
07763 869696 07747 057028

The Mineral Spa Meena Chan Book Brilliance Publishing

www.themineralspa.com www.meenachan.com bookbrilliancepublishing.com
alicja.son@themineralspa.com meensarav@gmail.com admin@bookbrilliancepublishing.com
54 07834 884161 + 148 0414 7291 020 8641 5090
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