Scribd Logo
Upload

Welcome to Scribd!

  • 99 views

    Marketing Management Takeaways

    Uploaded by

    JOHN VL FANAI
    - The document discusses key takeaways from May including carefully reading assumptions for calculating breakeven, the most and least economical customer segments, and not discounting present money. It also discusses making decisions but not getting trapped and balancing returns with reserves. - It outlines marketing concepts like identifying customer needs, the 4Ps and additional 3Ps of marketing, using SWOT and Porter's 5 Forces analyses, and using PESTLE analysis. It discusses value from the customer and marketer perspectives. - Finally, it provides brief definitions for value in perspective, company sales potential, internal marketing, customer relationship management, company sales forecast, latent demand, and the influence of technology on the marketing environment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Management Takeaways

    Uploaded by

    JOHN VL FANAI
    99 views3 pages
    - The document discusses key takeaways from May including carefully reading assumptions for calculating breakeven, the most and least economical customer segments, and not discounting present money. It also discusses making decisions but not getting trapped and balancing returns with reserves. - It outlines marketing concepts like identifying customer needs, the 4Ps and additional 3Ps of marketing, using SWOT and Porter's 5 Forces analyses, and using PESTLE analysis. It discusses value from the customer and marketer perspectives. - Finally, it provides brief definitions for value in perspective, company sales potential, internal marketing, customer relationship management, company sales forecast, latent demand, and the influence of technology on the marketing environment.

    Original Description:

    marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    - The document discusses key takeaways from May including carefully reading assumptions for calculating breakeven, the most and least economical customer segments, and not discounting present money. It also discusses making decisions but not getting trapped and balancing returns with reserves. - It outlines marketing concepts like identifying customer needs, the 4Ps and additional 3Ps of marketing, using SWOT and Porter's 5 Forces analyses, and using PESTLE analysis. It discusses value from the customer and marketer perspectives. - Finally, it provides brief definitions for value in perspective, company sales potential, internal marketing, customer relationship management, company sales forecast, latent demand, and the influence of technology on the marketing environment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    99 views3 pages

    Marketing Management Takeaways

    Uploaded by

    JOHN VL FANAI
    - The document discusses key takeaways from May including carefully reading assumptions for calculating breakeven, the most and least economical customer segments, and not discounting present money. It also discusses making decisions but not getting trapped and balancing returns with reserves. - It outlines marketing concepts like identifying customer needs, the 4Ps and additional 3Ps of marketing, using SWOT and Porter's 5 Forces analyses, and using PESTLE analysis. It discusses value from the customer and marketer perspectives. - Finally, it provides brief definitions for value in perspective, company sales potential, internal marketing, customer relationship management, company sales forecast, latent demand, and the influence of technology on the marketing environment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    May Takeaways

    22/7
    *Read the assumptions carefully for calculating breakeven
    *Most economical segment is one with less acquisition cost & most expensive is one with more
    acquisition cost
    *Don't discount money in present because the value is same in present year
    *Decision that we take is a tradeoff between returns and reserves
    *Make decisions but don’t get trapped inside.

    ● Needs Pre-exist. The role of a marketer is to identify the needs of a customer and
    satiate the needs. Needs can also be latent.
    ● Concept of Needs, wants and desires.
    ● 4 Ps of MArketing + 3 P’s . Price, Place, Promotion, Product, People, Process, Physical
    evidence
    ● Competitors may/ may not be from the same industry. Use SWOT Analysis and Porter’s
    5 model.
    ● Use PESTLE for analysing for environment/context.
    Sociology is the first way used for identifying/understanding the right customer.
    ● The Five C Analysis- Company, Customer, Collaboration, Competition,
    Content/Environment
    ● Value- It is relative & idiosyncratic & subjective at the same time.( Value lies in
    exchange)
    ● The value from a marketer’s perspective is a bundle of benefit offered to the customer
    ● VALUE LIES IN USAGE
    ● VALUE LIES IN CONTEXT.
    ● Value lies in exchange
    ● Customer Value- they are the benefits offered to a customer by marketers vis-a-vis cost
    ● Protection of ur PODs and they should not become your POPs. For the short term goals,
    one cannot let go of their old age prodigy.
    ● Concept of VAlue
    ● Time VAlue of Money
    ● Identify the people from the industry/system that are your friends.
    ● Push vs Pull Strategy
    ● The 6 entities called decision makers- initiator, user, gatekeeper, desidor,
    influencer,buyer.
    QUIZ ANSWERS
    May the FORCE be with you !
    1)value in perspectivE
    Value in perspective

    Company sales potential

    A firm considering legal and ethical responsibilities of their marketing activities and
    programs is embracing what concept in marketing?

    Internal Marketing

    is the process of carefully managing detailed information about individual customers


    and all customer touchpoints to maximize loyalty.
    CRM

    is the expected level of company sales and based on a chosen marketing plan and an
    assumed marketing environment
    Company sales forecast

    Customers may share a strong need that cannot be satisfied by an existing product.
    This is termed as _Latent Demand ____
    Lawyers- influencer

    Latent demand

    In the __Technological____ environment, marketers must take account of opportunities


    for innovation and the increased governmental regulations brought about by
    technological changes.

    Which of the following is not a type of value from a marketer’s perspective?


    Value in Perspective

    Apple losing its market to Android phones in the recent times, may be because pple has
    lost too many points of parity in comparison to Android
    A and b i think

    What among the following options is a metric for tracking the scope or breadth of an
    ad’s reach?
    Engagement

    Lawyers vala question

    Answer- Influencers

    Submit guys fast

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy