Business Proposal in Fashion Design - 1

To: Alison James
ABC
From: Mathew Johns

XYZ
New York City, New York
22nd May 20XX

Dear Ms. James,
Thank you very much for the meeting yesterday. We are extremely excited to start our XYZ fashion
designing store of Designer wear on Ashland Avenue, New York, and looking forward to your company
assisting us financially to set up this business. We have prepared this proposal for you, with all the details.
We are sending you samples of our clothes so your representatives can see the fineness of our
clothes. Have a look at the entire opportunity and share your assistance to support our business idea.
Let us know if you have any reservations or queries.
Regards,
Mathew Johns
Fashion Design Business Proposal for ABC

Business Summary
The fashion industry is one of the most important and wide-reaching industries in the world. Designers,
fashion stores, tailors, embroiderers are the individuals that define fashion. Our XYZ fashion house
would like ABC to assist us in opening our XYZ store for Maternity clothing line collection. All the
designing and stitching will be done by our in-house designers. We aim to compete with the world’s
best in the fashion industry and eventually become one of the top fashion designers. We understand the
fashion world and the needs of expectant moms in terms of textures, shapes and colors. We have a
work experience of more than 5 years. We aim to incorporate technology to help us become more
efficient and resourceful in design production. As ABC is a top venture capital firm and you support
talented entrepreneurs, we would like you to provide us with the necessary finances to start up our
business.
Services
Our shop will be providing the following services and products:
 Designing
 Stitching
 Consultancy services
 Sales of Maternity design wears
 Sales of fashion accessories
Business Summary
Hours of operation:
Monday -Saturday: 11am -5pm
proposal-templates.com
Location:
Ashland Avenue, New York
Items sold:
Garments and Accessories
Workers:
2 workers will be hired initially
Objective
Our main objectives are as follows:
 Stay in touch with the target demographics that are most likely to buy our garments and anticipate
current consumer maternity wear trends.
 Supply a wide variety of accessories related to fashion.
 Establish a long-lasting bond with other designers, such as manufacturers and showrunners, for
sharing creations through a wide range of audience. This will help in gaining annual service
contracts so we can have a sustainable business model.
Business Ownership
We are currently 2 partners registered under the XYZ Fashion Design business. It will be a privately held
business in New York.
 Mathew Johns/ Owner

 Nielson Barbara/ Owner
This business will contemplate a 50-50 equal partnership.

Registration
We have registered the name of the shop with the Department of Trade and Industry and Local
Government Unit.
Location
For a designer shop, the location is the most important factor and on that depends the profitability of the
business. We understand that foot traffic is also very important. The location that we have chosen is
nearby a few Boutiques and high-end Salons. There is 2,000 square feet shop available on Ashland
Avenue, next to a Tea-Lounge and Art Gallery. We think it is an ideal location to start the business.
Market Research
We have conducted a light feasibility study through sales and marketing regulation, so the launch of the
clothing line turns out to be a great success.
Industry Analysis
Nowadays, the demand for trendy and stylish maternity wear is on the rise. The global maternity
wear market is expected to be $5 billion this year. Not very long ago, women used to think it
wasn’t important to wear nice clothes or to look good during pregnancy. But today, times have
changed and wearing designer clothes is a norm, due to the existence of high fashion sense
among the millennial mothers. Women like dressing up and love to have a huge variety to select
from.
Customer Analysis
Consumers prefer new styles and designs and the availability of a wide range boosts the market
growth. The main thing that we can highlight in our marketing campaign is the diversity and
comfort of our clothing line.
Competitive Analysis
Only 3 brands are working in designer Maternity wear. Their clothing line is monotonous and for
this very reason, we have prepared a line that is diverse, comfortable and elegant. We have a
uniqueness and a wide variety at an affordable price, and this gives us an edge over our
competitors.
Marketing
Our marketing campaign will be as follows:
 We plan to advertise the clothes in all mediums, print, Internet, Social Media and Radio.
 We will print advertisement in newspapers, magazines and billboards.
 Also, we will place ad banners on the internet for brand awareness.
 Conduct fashion shows in all the big Malls in New York and the nearby states.
 A strong online presence plays a huge part in sales generation. We will invite bloggers, V-
loggers, social media influencers, mainstream media and renowned fashion designers.
 Throw a huge party just before the launch, to create awareness about our maternity line of
clothing.
Timeline
Once the proposal gets accepted, we will be able to start the shop within 4 months.
Cost
The cost details are provided below:
Name Cost
Start-up cost $2,000
Fashion show $3,000
Marketing promotion expenses $2,500
Product cost $50,000
Launch party $3,000
Insurance coverage $2,000
Travel $3,000
Miscellaneous $2,000
Legal paperwork includes getting approval from the concerned authorities, obtaining licenses and
permits. Equipment includes furniture, shelves, electronic devices, display units, CCTV cameras, etc.
Loan Requirement
To set up this business and sustain it, we will be needing a sum of approximately $150,000. We will put
in half of the amount and seek your esteemed firm to lend us $75,000, for three years.
Sales Forecast
During this summer, our company has been selling our summer collection online, through our website
and social media marketing. Not only did we generate our revenue but made a profit and our expenses
were covered in just 2 months. We have been able to analyze the market critically because of this. Below,
we are providing the cost price of our clothes and the expected sales price, at which we think our clothes
can easily be sold.
Different Sizes Quantity Expected sale price

($/piece)
Design S M L XL S M L XL
M1 50 50 80 80 $5,000 $6,000 $12,000 $16,000

($100/p) ($120/p) ($150/p) ($200/p)
M2 50 50 80 80 $5,500 $9,000 $16,000 $17,600

($110/p) ($180/p) ($200/p) ($220/p)
M3 50 50 80 80 $5,000 $6,000 $12,000 $16,000

($100/p) ($120/p) ($150/p) ($200/p)
First 6 months: $70,000

First fiscal year: $130,000
Second fiscal year: $200,000
Plan
 We want to make XYZ an online store so people would be able to order clothes online and get
them delivered at their doorstep.
 We would like to open more branches of XYZ stores all over the USA.
Approval
We would like to seek your approval to proceed with the necessary arrangements. After your approval,
we will initiate the process and we must work on the Terms and Conditions for the future.
Contact Us
You can contact us with any of the following ways:
Phone: 223-1333333
E-mail: [Email]

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To: Alison James

From: Mathew Johns

22nd May 20XX

Fashion Design Business Proposal for ABC

 Mathew Johns/ Owner

This business will contemplate a 50-50 equal partnership.

Start-up cost $2,000

Fashion show $3,000

Marketing promotion expenses $2,500

Product cost $50,000

Launch party $3,000

Insurance coverage $2,000

Different Sizes Quantity Expected sale price

M1 50 50 80 80 $5,000 $6,000 $12,000 $16,000

M2 50 50 80 80 $5,500 $9,000 $16,000 $17,600

M3 50 50 80 80 $5,000 $6,000 $12,000 $16,000

First 6 months: $70,000

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