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    FIFA 2018 Be A King New Magnum This Is Living Naturally Different

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    Harmandeep singh
    The candidate has over 7 years of experience in market research and marketing across industries like FMCG, automobiles, and telecom. They have worked with companies like Nielsen, AB InBev, and Indian School of Business. Some of their key achievements include winning best marketer awards, pioneering digital marketing capabilities, identifying new growth opportunities worth millions of rupees, and increasing brand recall and sales. They are proficient with analytics tools and have expertise in insights, branding, sales strategy, and stakeholder management.

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    FIFA 2018 Be A King New Magnum This Is Living Naturally Different

    Uploaded by

    Harmandeep singh
    92 views1 page
    The candidate has over 7 years of experience in market research and marketing across industries like FMCG, automobiles, and telecom. They have worked with companies like Nielsen, AB InBev, and Indian School of Business. Some of their key achievements include winning best marketer awards, pioneering digital marketing capabilities, identifying new growth opportunities worth millions of rupees, and increasing brand recall and sales. They are proficient with analytics tools and have expertise in insights, branding, sales strategy, and stakeholder management.

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    CV2_Aashna_Gupta_61920424

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    The candidate has over 7 years of experience in market research and marketing across industries like FMCG, automobiles, and telecom. They have worked with companies like Nielsen, AB InBev, and Indian School of Business. Some of their key achievements include winning best marketer awards, pioneering digital marketing capabilities, identifying new growth opportunities worth millions of rupees, and increasing brand recall and sales. They are proficient with analytics tools and have expertise in insights, branding, sales strategy, and stakeholder management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    92 views1 page

    FIFA 2018 Be A King New Magnum This Is Living Naturally Different

    Uploaded by

    Harmandeep singh
    The candidate has over 7 years of experience in market research and marketing across industries like FMCG, automobiles, and telecom. They have worked with companies like Nielsen, AB InBev, and Indian School of Business. Some of their key achievements include winning best marketer awards, pioneering digital marketing capabilities, identifying new growth opportunities worth millions of rupees, and increasing brand recall and sales. They are proficient with analytics tools and have expertise in insights, branding, sales strategy, and stakeholder management.

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    EDUCATION
    A-PDF Text Replace DEMO: Purchase from www.A-PDF.com to remove the watermark
    Indian School of Business | PGP in Management – Intended Majors: Marketing & Strategy Apr’19 – Apr’20
    • Procter and Gamble Emerging Leader: 1/72 students to be awarded a PPI from 2000+ applicants across top 7 B-Schools in India
    • Campus Finalist (8/200 teams) National Geographic Digital Marketing & Strategy Case Competition
    • Pro Bono Consulting Lead | Sewa Co-Op: Proposed a sales & marketing strategy; 40% increase in women employment & 20% ROI
    • ISB Super League Marketing Lead Coordinator: Devised 7-month event campaigns for cohort & alums, resulting in 500 player sign-ups
    • Shadow a CEO bid winner for Nestle CEO, Suresh Narayana; amount collected to be offered to NGO promoting girl child education
    • Certificates & Workshops: HUL for Marketing in Practice curriculum; Google Digital Marketing workshop
    Northpoint Centre of Learning (Nielsen Trainee) | PGP in Market Research July’14 – May’15
    • Technical Skills: R Studio, SPSS, Tableau, Q, Spotfire, Easi Suite, RMS Data Analyzer (Answers Desktop) & Visualizer Tool
    • Performed SWOT Analysis for Dabur, identified growth opportunity worth INR 3 Cr. for their toilet cleaner products in Tier 2 cities
    • Led Concept-Product Tests, Product Diaries & 2 Brand Health Dipsticks for a sanitary napkin brand, Sofy (Unicharm)
    • Conducted Price & Conjoint Analyses for Hyundai, Honda, and Hero; Set price point for Creta variants
    Lady Shri Ram College For Women, Delhi University | B.A (Economics & Psychology) June’11 – June’14
    • Intern, Diabetes Parental Support Group, Mauritius: Organized 10+ awareness camps & fundraisers across 10 villages in Mauritius
    • Awarded Change Agent certificate for organized & participated in 5 fundraiser marathons & 2 street plays promoting gender equality
    • Animal Welfare: Organized NDTV “Save the Tiger” awareness drive & adoption drives for Friendicoes, raising over 2 lacs for the cause
    WORK EXPERIENCE 3 years 9 months
    Marketeer & Researcher with rich experience in consumer insights, branding & sales strategy across FMCG, Telecom, Automobiles and
    Durables industries. Awarded nationally and globally for spearheading creative & disruptive initiatives in traditional & digital marketing.
    ABInBev | Insights Manager, Marketing | (Budweiser, Corona, Hoegaarden, Haywards 5000, Beck’s Ice) Bangalore, Aug’17 – Mar’19
    Awards & Recognition
    • Won Best Marketer Award for pioneering in-house research and digital marketing capabilities saving over INR 3 Cr. annually
    • Awarded ABInBev Global White Belt Certification on Brand Guidance Dissonance for attaining annual savings of INR 50 lacs
    • Spearheaded ‘Social Listening War Room’; first to do so globally & amongst the first 5 countries to complete 4 of 5 project stages
    • Revamped event marketing effectiveness platform & audit mechanism, leading to an annual saving of INR 60 lacs
    • Handpicked (1/20) by the CMO for a best-case practice (brand & insight management) sharing visit to the APAC HQ in Shanghai, China
    • Only employee to be selected by the CEO to prepare Op’ed pieces on ‘Future Trends in the Beer Market’ for Economic Times
    Brand & Digital Marketing Campaigns (Budweiser, Corona, Hoegaarden)
    • Strategized insights, communication & execution for FIFA 2018, Be a King, New Magnum, This is Living & Naturally Different campaigns
    − Increased Creative Cut Through by an average of 35%, Branded Recall by 20% and Penetration by 10% for all campaigns
    − Increased advocacy for Budweiser (tracked using NPS) by doubling promoters to 30% & met Earned Media target of 7%
    • Devised SEO & SEM strategies using Google AdWords & Keyword Planner leading to merchandise & event tickets sales of INR 50 lacs
    • Led the Brand & Creative Teams to design digital communication guidelines using Facebook Brilliant Basics & Picasso Content Tester
    Sales Strategy & Commercial Growth
    • Led project for sales forecasting of draught beer & new products included in the 1-year, 3-year and 10-year strategies
    • Identified and quantified white spaces (75,000 HL opportunity) in the ‘Core+ Beer’ segment translating into the launch of Beck’s Ice
    • Assessed sales performance of products resulting in savings of ~INR 50 lacs due to proposed no-go launch & repositioning decisions
    • Established processes & rhythms for A/B testing of content, benchmarking & ROI measurement, reducing project TAT by 7 days
    • Identified & Documented a directory of ~150 emerging trends and potential occasions to build a 5-year ‘industry disruptor’ pipeline
    Stakeholder Management
    • On Boarded & Supervised over 30 boutique research agencies for ad-hoc projects; reducing project TAT by 25% & spends by 50%
    • Pioneered cross-functional Consumer Safaris involving Sales, Finance, Procurement, Legal Teams and Creative & Research agencies
    Nielsen | Research Executive, Consumer Insights (Telecom, FMCG, Automobiles & Durables) Gurugram, June’15 – Aug’17
    Awards & Recognition
    • Awarded Highest Scorer in all-India test on Nielsen tools & Market Research conducted among 1000+ pan India employees
    • 100% client satisfaction score received from all clients for delivering actionable insights and resolving client business problems
    • Youngest employee in a team of 15 to deliver presentations on findings & business solutions to senior leadership of client companies
    • Only executive out of 10 to secure two new clients leading to increased revenue by 25 lacs & attainment of team’s revenue target
    Client Servicing (Airtel, Vodafone, Tata Docomo, Panasonic, Unicharm, Dabur, Hyundai, Hero)
    • Successfully serviced over 5 clients; brought in long-term repeat business of over 1 Cr. from Vodafone, Tata Docomo & Panasonic
    • Published & Presented over 60 reports on Brand Health, Product Testing, Segmentation, Profiling, Pricing, CSAT, FGDs and NPS studies
    Project Management
    • Handled 25 projects (trackers and ad-hoc) end-to-end, coordinating with external stakeholders and internal cross-functional teams
    • Managed & trained a team of 6 interns in developing questionnaires, monitoring fieldwork, analyzing data & preparing reports
    Process Improvement & Excellence
    • Designed & improved monthly dashboards (KPI definitions, results & insights) for TATA DOCOMO & Vodafone
    • Developed analysis plans & output formats for data processing reports, decreasing man-hours in data analysis by ~3 hours (50%) daily
    • Trained my team of 15 in Q, a new Nielsen analytical software, decreasing daily response time by ~2 hours (25%) to client queries
    EXTRA-CURRICULAR ACTIVITIES & PERSONAL INTERESTS
    • AIESEC in Delhi University, Vice President Marketing: Won National Best Marketing Award across 23 local chapters & 5000 members
    − Managed a local chapter of over 250 members and a team of over 25 people; organized over 10 events with footfall from 500-2000
    • Diversity & Inclusion Cell (ABInBev): Designed unconscious bias newsletters, workshops & blueprint for mentorship programs
    • Hobbies & Interests: Dancing (Ashley Lobo Jazz), Playing Table Tennis, Swimming, Yoga & Travelling (travelled to 10+ countries)

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