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    Kitchen Appliance Survey

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    katemac2009
    This document contains a survey about kitchen appliances for VEGA Honours students conducting market research. It asks respondents about which appliances they would save from a house fire and why, their preferences for appliance brands and places of purchase, how much they are willing to spend on various appliances, and questions about how design, color and other factors influence purchase decisions. Demographic questions are also included to classify respondents. The results will be used for the students' assignment and kept confidential.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Kitchen Appliance Survey

    Uploaded by

    katemac2009
    197 views3 pages
    This document contains a survey about kitchen appliances for VEGA Honours students conducting market research. It asks respondents about which appliances they would save from a house fire and why, their preferences for appliance brands and places of purchase, how much they are willing to spend on various appliances, and questions about how design, color and other factors influence purchase decisions. Demographic questions are also included to classify respondents. The results will be used for the students' assignment and kept confidential.

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    Kitchen Appliance Survey

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    This document contains a survey about kitchen appliances for VEGA Honours students conducting market research. It asks respondents about which appliances they would save from a house fire and why, their preferences for appliance brands and places of purchase, how much they are willing to spend on various appliances, and questions about how design, color and other factors influence purchase decisions. Demographic questions are also included to classify respondents. The results will be used for the students' assignment and kept confidential.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    197 views3 pages

    Kitchen Appliance Survey

    Uploaded by

    katemac2009
    This document contains a survey about kitchen appliances for VEGA Honours students conducting market research. It asks respondents about which appliances they would save from a house fire and why, their preferences for appliance brands and places of purchase, how much they are willing to spend on various appliances, and questions about how design, color and other factors influence purchase decisions. Demographic questions are also included to classify respondents. The results will be used for the students' assignment and kept confidential.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    You are on page 1of 3

    THANK YOU FOR LENDING US 5 MINUTES YOUR TIME!

    We are VEGA
    Honours students, and we would like your opinion on kitchen appliances. Your
    help will contribute to the improving of product innovation and customer
    satisfaction. The results collected are voluntary and confidential and will be used
    for assignment purposes only. These will not be passed on to any other third
    parties. We appreciate and value your input.

    1. If your house was on fire, which kitchen appliances would you grab
    ___________________________________________________________

    1.1 Which would you gladly leave behind and why?


    _______________________________________________________________

    2. Rate the following Kitchen Appliance brands in order of preference. 1 being


    the most favoured, 4 being the least favoured.

    2.1 2.2

    2.3 2.4

    3. How much are you prepared to spend on a (Please tick):


    3.1 Toaster __R0-R200 __R250-R400 __R450+
    3.2 Kettle __R0-R200 __R250-R400 __R450+
    3.3 Blender __R0-R200 __R250-R400 __R450+
    3.4 Microwave __R0-R500 __R550-R800 __R850+
    3.5 Fridge __R0-R500 __R550-R800 __R850+

    4. Where do you buy your appliances?


    4.1__Discount Store (eg. Macro)
    4.2__Speciality Store (eg. Boardmans)
    4.3__Supermarket (eg. Pick’n’Pay)
    4.4__Lifestyle Store (eg. @home)

    5. What kitchen appliance would you like to receive as a gift?


    5.1__Toaster 5.4___Fridge
    5.2__Coffee Machine 5.5 ___Snackwitch toaster
    5.3__ Microwave 5.6___Other (please specify)_________________

    6. Which of the following statements best describes the brand: please circle

    1
    6.1 If Russel Hobbs was at a party, he would be:

    6.1.1 Sitting quietly in the corner


    6.1.2 Gatecrashing
    6.1.3 Stylishly dressed and mingling
    6.1.4 Who is Russel Hobbs?

    6.2 What car do you think Safeway drives

    6.2.1 A Toyota Corolla


    6.2.2 A Mini Cooper
    6.2.3 A Mercedes C Class
    6.2.4 Other_________________

    7. The best use for my kitchen is


    7.1 Cooking
    7.2 Entertainment
    7.3 Family bonding
    7.4 It came with the house

    8. Select the appropriate option:


    8.1 Design affects my choice of kitchen appliance
    strongly agree agree neutral disagree strongly disagree

    8.2 Colour affects my choice of kitchen appliance


    strongly agree agree neutral disagree strongly disagree

    9. Are you male or female?


    9.1__Male
    9.2__Female

    10. Circle the age category you belong to?


    10.1__18-24
    10.2__25-34
    10.3__35-44
    10.4__45+

    11. Which type of household do you live in?


    11.1 __Young Single
    11.2 __Single parent
    11.3 __young married (no children)
    11.3 __Full Nest (Children present)
    11.4 __Empty Nest (Children have moved out)
    11.5 __Older Single
    11.6__Other

    2
    3

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