FILAMER CHRISTIAN UNIVERSITY

Graduate School
Masters in Business Administration

MBA 408: BUSINESS POLICY

MS. MA. NETGIL GEVELA PROF. VIOLY BARREDO

Student Course Facilitator

VISION, MISSION, AND GOALS

Example: JOLLIBEE FOODS CORPORATION

VISION
An organization’s vision describes what the organization hopes to become in the future. Vision highlights
the values and aspirations that lay at the heart of the organization. Well-constructed visions clearly
articulate an organization’s aspirations. Although vision statements have potential to inspire employees,
customers and other stake holders, vision statements are relatively rare and the good visions are even
rarer.

“To be one of the Top 5 Restaurant Companies in the World”

The vision statement for Jollibee Foods Corporation is its strategic plan for the future – it defines what
and where Jollibee Foods Corporation Company wants to be in the future. It is a document identifying
the goals of Jollibee Foods Corporation to facilitate its strategic, managerial, as well as general
decision making processes.

Components of the vision statement

1. Concise
The vision statement should be brief and comprehensive – it should communicate the essence of the
business, and its future plans to help the stakeholders understand its business philosophy and business
strategy.

2. Encompassing description
The vision statement of Jollibee Foods Corporation should be brief but should be holistic in nature. This
means that the visions statement should be complete in its description and information of what the
company desires, and how it plans to achieve its long term goals strategically. The vision statement
should be a comprehensive statement identifying the company’s core strengths, which would enable it to
achieve its futuristic goals.
MISSION

The mission statement of a business justifies and explains its reason for existence. As the company’s
purpose, the mission should guide everything the company does. At every organizational level,
individuals can use the mission to evaluate priorities. If a proposed course of action doesn’t further the
mission, it shouldn’t be pursued.

While a vision looks to the future, a mission captures the key elements of the organization’s past and
present.

“To serve great tasting food, bringing the joy of eating to everyone.”
The mission statement for Jollibee Foods Corporation is a public document that details the values and
strategic aims the corporation. It also identifies the purpose of the organization existence,
highlighting the services and the products it offers.

Components of a mission statement

1. Customer Satisfaction
The mission statement of Jollibee Foods Corporation

 focuses on addressing issues of customer satisfaction.

 has identified its target customer groups

 identified their needs and demands.

 reflects on how its products and services work towards increasing customer satisfaction for its
target customers.

2. Based on core competencies

The mission statement of Jollibee Foods Corporation is based on its integral strengths and competencies.
This is important for Jollibee Foods Corporation as the mission statement will highlight the different
systems and processes as well as strategic tactics that the company uses to achieve its organizational and
strategic goals. The achievement of the goals will depend on how well Jollibee Foods Corporation makes
use of its core competencies.

3. Realistic and clear

The mission statement for Jollibee Foods Corporation is also realistic and clear. This means that Jollibee
Foods Corporation has used simple and easily understood words and phrases in the drafting of its mission
statement. Clarity is important so that the mission statement is understood by all relevant stakeholders of
Jollibee Foods Corporation Company. Jollibee Foods Corporation’s mission statement is also realistic,
which makes it able to achieve various set goals and targets
4. Motivational and inspirational
The mission statement of Jollibee Foods Corporation is motivational in that it works towards inspiring the
employees and the workforce towards giving their optimal best performance towards the goal
achievement of Jollibee Foods Corporation. The mission statement of Jollibee Foods Corporation is also
inspirational in that it develops the need for growth and progress in individuals – for the betterment of not
only the company but also for their own selves.

5. Specific and sharp

The mission statement of Jollibee Foods Corporation is precise and to the point. It is easy to understand
and delivers what the audience must know about Jollibee Foods Corporation’s offerings and operations. It
is important to keep the missions statement short, sharp and precise to be able to successfully
communicate the company’s standing to stakeholders, instead of dragging it on into long pages with
repetition and non-important aspects.

6. Reflects the company’s offerings

The mission statement of a company should be based on what the company has to offer in terms of
products and services. This means that the mission statement for Jollibee Foods Corporation highlights its
offerings, but ensures that this offering is in line with the values that the company stands for. The mission
statement for Jollibee Foods Corporation, therefore, identifies the ethical grounds through which the
company systematically works to deliver its offering.

GOALS
Business goals are goals that a business anticipates accomplishing in a set period of time. The goals that
come out of creating the mission and vision are strategic—that is, they fulfill the company’s strategic
plan. They take at least a year—often several years—to carry out, and further the organization as a
whole. Because of the rapid changes to marketplaces caused by increasing technologies, small-
business owners should consider creating a strategy map.

Most of the store openings over the next five years will also be geared overseas as the fast food gi ant
aims to divide equally the revenue contribution of overseas and domestic outlets. They hope t o hit
50% foreign sales over the next five years.

Organizational goals are those business and strategic objectives that define the purpose of Jollibee Foods
Corporation. Organizational goals are strategic targets that Jollibee Foods Corporation wants to achieve
over a period of time. This time period is generally long term. The goals of Jollibee Foods Corporation
help direct its employee behavior, as well as help in directing the operations of the business in the short
term.

Components of Goal
1. Achievable
The goals set by Jollibee Foods Corporation should be achievable. This means that Jollibee Foods
Corporation should have the resources and the finances necessary for being able to realize the
organizational goals over the long haul. Jollibee Foods Corporation should also have the strategic
leadership to be able to achieve these organizational goals.
2. Time-frame defined
All goals set by Jollibee Foods Corporation- even for the long term – have an attached time frame. This is
important to ensure that the organization is effective and efficient in realizing its goals.an attached time
frame for the goals set for the long term future also helps in establishing a related time frame for the more
short term organizational objectives.

3. Easy to understand
The goals should be fairly simple and should be easily understood by all employees of Jollibee Foods
Corporation. This is important as only when employees are clear about what the goals are, their
importance, and the urgency of achieving them will they be able to relate with them and work towards
achieving them.

4. Easy to communicate
The goals set by Jollibee Foods Corporation should also be easy to communicate. This means that the
jargon used for goal setting and goal communication should be clear and precise. These goals should be
communicated with all managerial levels, and all employees to allow them a directive path to help the
organization achieve these goals.

5. Pragmatic
The goals set by Jollibee Foods Corporation should also be realistic in nature. This means that all
strategic goals defined by Jollibee Foods Corporation should take into consideration not only its internal
financial position and resources but also the skill set of its employees and the larger macro environment.
This will enable the company to set goals that will sue the core competencies of Jollibee Foods
Corporation to help it achieve the strategic goals easily, and realistically.

6. Relation with job tasks

All goals should be relatable with the employees of Jollibee Foods Corporation. This means that all goals
should directly or indirectly be tied to the job tasks and job nature of employees. This is to ensure that
employees don’t feel redundant and use their skills to help the organization progress.

PURSUING THE VISION AND MISSION THROUGH SMART GOALS

An organization’s vision and mission combined offer a broad, overall sense of the organization’s
direction. To work toward achieving these overall aspirations, organizations also need to create  goals—
narrower aims that should provide clear and tangible guidance to employees as they perform their work
on a daily basis. The most effective goals are those that are:

Specific- a goal is specific if it is explicit rather than vague.

Measurable- goal is measurable to the extent that whether the goal is achieved can be quantified.

Achievable- goal is aggressive if achieving it presents a significant (as opposed to easy) challenge to the
organization. A series of research studies have demonstrated that performance is strongest when goals are
challenging but attainable. Such goals force people to test and extend the limits of their abilities. This can
result in reaching surprising heights.
Realistic- it is tempting to extend this logic and thinking to conclude that setting nearly impossible goals
will encourage even stronger effort and performance from staff. However, people act rationally and tend
to become discouraged and give up when faced with goals that realistically have little chance of being
reached.

Time-bound- Most of us have found that deadlines are motivating and that they help you structure your
work time. The same is true for organizations, leading to the conclusion that goals should be time-
bound through the creation of deadlines. 

SMART goals help provide clarity, transparency, and accountability

BOARD OF DIRECTORS AND BOARD OF TRUSTEES

What is the board of directors?
A board of directors is a group of appointed professionals whose primary responsibility is to hire CEOs
and other company leaders. They regularly review the performance of the professional they chose to lead
the company and can re-vote on a new CEO if needed.

The board of directors also monitors the company's financial status and represents the interests of the
company's investors. Their other primary duties may include:

 Designing policies
 Proposing company goals
 Meeting with managers, investors and CEOs
 Reviewing company performance
 Upholding ethical business practices within the company

What is the board of trustees?

A board of trustees is a group of volunteers who preside over a nonprofit organization or charitable
foundation to help uphold the relationship between the nonprofit and its donors. The professionals who
make up a board of trustees usually have other careers and often provide their advisement for free. Their
primary duties include:

 Motivating the nonprofit to reach its goals

 Ensuring that the organization is adhering to laws and strong ethical standards
 Developing the nonprofit's reputation
 Acting as a liaison between the organization's leadership and donors
 Assisting in strategic planning

Board of directors vs. board of trustees

Business type

One of the fundamental differences between these two boards is that a board of trustees presides over a
nonprofit organization, such as a hospital or charity. In comparison, a board of directors works within a
public or private corporation or company.
Salary

While they are both appointed positions, members serving on a board of trustees are often volunteer
workers. Companies usually pay professionals who serve on their corporation's board of directors.

Participation

These groups can share similar primary duties, but a key distinction between the two is the level of
participation each has within the organization or company they serve. Members of a board of directors
can make decisions for the company, particularly regarding the leadership. However, professionals who
work on a board of trustees are advisers but do not actively work in the organization. This means they do
not involve themselves in the organization's daily operations.

Contacts

Both a board of directors and a board of trustees act as liaisons between the organization they serve and a
third party. However, the third party they are in contact with differs. For example, trustees meet with
members of the public and donors to understand their perspectives and goals for the organization, while
directors represent the interests of investors.

Ownership

Professionals who serve on a board of directors often have partial ownership in the company they serve.
This is rarely true for members of a board of trustees.

Focus

Members of a board of directors are obligated to maximize company profits and protect the interests of
their shareholders. Because of this, they are often involved in the company's financial decisions and have
the power to change unprofitable practices.

Though a board of trustees can also advise an organization on financial decisions, their focus is the
organization's mission. This means that they are more interested in achieving goals and developing the
most effective and productive practices than making a profit.

WHISTLE BLOWER POLICY

The Policy is designed to ensure that you can raise your concerns about wrongdoing or malpractice within
the Council without fear of victimization, subsequent discrimination, disadvantage or dismissal.

It is also intended to encourage and enable you to raise serious concerns within the organization rather
than ignoring a problem or 'blowing the whistle' outside.

This Policy aims to:

 Encourage you to feel confident in raising serious concerns at the earliest opportunity and to question
and act upon concerns about practice
 Provide avenues for you to raise those concerns and receive feedback on any action taken
 Ensure that you receive a response to your concerns and that you are aware of how to pursue them if
you are not satisfied
 Reassure you that you will be protected from possible reprisals or victimization if you have made any
disclosure in good faith.

Examples of whistleblowing include:

 a criminal offence, for example, fraud

 someone’s health and safety is in danger
 risk or actual damage to the environment
 a miscarriage of justice
 the company is breaking the law, for example, does not have the right insurance
 you believe someone is covering up wrongdoing

Situational Example:
Andrew worked for a major retail company. He noticed senior colleagues were not correctly recording the
stock and were taking items. He had good reason to believe they were then taking these items and selling
them for personal profit. 

Whilst what was happening was wrong, Andrew was reluctant to say anything. The people carrying out
the theft were his seniors and they were threatening and aggressive towards staff. The atmosphere at work
was unpleasant but Andrew knew he could lose his job if he said anything. And worse than that they
knew where he lived. Andrew was scared they would target him outside of work and make his life
difficult.

Eventually, Andrew contacted a third party – his union – for advice. They alerted the company to the theft
whilst keeping Andrew’s identity confidential. Security and procedures were tightened. Within weeks two
individuals were caught red-handed. The atmosphere at work improved significantly for all the staff. 

ANTI HARRASMENT POLICY

Anti-harassment policies make it clear that harassment and discrimination will not be tolerated, and set
standards and expectations for behaviour. It should describe the types of behaviour that are discriminatory
or harassing, and send the message that these issues are taken seriously.

This Policy aims to:

 Make sure that members, clients and associates of the organization are aware that harassment and
discrimination are unacceptable practices and are incompatible with the standards of this
organization, as well as being a violation of the law
 Set out the types of behaviour that may be considered offensive and are prohibited by this policy.

Examples of harassment include:

  Epithets, remarks, jokes or innuendos related to a person’s race, gender identity, gender
expression, sex, disability, sexual orientation, creed, age, or any other ground
 Posting or circulating offensive pictures, graffiti or materials, whether in print form or via e-mail
or other electronic means
 Singling out a person for humiliating or demeaning “teasing” or 
 Comments ridiculing a person because of characteristics that are related to a ground of
discrimination. For example, this could include comments about a person’s dress, speech or other
practices that may be related to their sex, race, gender identity or creed.
 Sexual Harassment. Example: Gender-related comments about a person’s physical
characteristics or mannerisms, Unwelcome physical contact and gender-related verbal abuse,
threats or taunting

Situational Example:

XYZ President allegedly harassed the employee over a period of several years with repeated
inappropriate sexual comments, remarks about her body, explicit emails and phone calls to the
employee’s home (Sexual Harassment). The employee complained to her employer, but instead of getting
relief from the harassment, she was ultimately fired (Power Harassment).

PRIVACY POLICY

A Privacy Policy is a legal statement that specifies what the business owner does with the personal data
collected from users, along with how the data is processed and for what purposes. It states how a
company or website collects, handles and processes data of its customers and visitors. It explicitly
describes whether that information is kept confidential.

Hence, the privacy policy should be accessible for your users and kept in a plain and readable language.

Examples of Privacy Policy:

Uber's privacy policy

Uber’s privacy policy is a great example of being easily acceptable and digestible. The very first thing on its
privacy policy page is when the policy was last updated, where to download it, and a menu where data
subjects can easily access how their data is collected and used.

Twitter's privacy policy

Twitter’s privacy policy website is outlined, providing how tweets, location, and personal information is
used. They have also made it relatively easy to read and understand the significance of the policy.

Disney's privacy policy

In addition to the above, Disney also is clear about how the company and its advertisers track your web
behavior for advertising purposes, as well as how they protect their largest audience, children.