Channel A Channel B

Budget 10,000,000 Budget 14,000,000

Duration 45 sec Duration 30 sec
Days 15 Days 15
Time bands Tariff Ratings Time bands Tariff
0 5,000 0.1 0 5,000
1 2,000 0.1 1 2,000
2 2,000 0.1 2 2,000
3 2,000 0.1 3 2,000
4 2,000 0.1 4 2,000
5 2,000 0.1 5 2,000
6 2,000 0.1 6 2,000
7 2,000 0.1 7 2,000
8 10,000 0.5 8 10,000
9 12,000 0.5 9 12,000
10 12,000 0.5 10 12,000
11 15,000 0.8 11 15,000
12 15,000 0.8 12 15,000
13 15,000 0.8 13 15,000
14 15,000 0.9 14 15,000
15 15,000 1 15 15,000
16 15,000 1.2 16 15,000
17 20,000 1.3 17 20,000
18 30,000 1.5 18 30,000
19 35,000 2.8 19 35,000
20 50,000 3 20 50,000
21 100,000 3.8 21 100,000
22 150,000 0.5 22 150,000
23 30,000 0.5 23 30,000

A. Make a media plan for each

B. Calculate CPRP & Grps of each time group you have planned
C. Plan Budget for given period
D. Compare channels with each other which channel is performing more In Grps count.
 Channel C Channel D
Budget 900,000 Budget 15,000,000
Duration 20 sec Duration 120 sec
Days 15 Days 15
Ratings Time band Tariff Ratings Time band Tariff Ratings
0.3 0 5,000 0.4 0 5,000 0.5
0.3 1 2,000 0.4 1 2,000 0.5
0.3 2 2,000 0.4 2 2,000 0.5
0.3 3 2,000 0.4 3 2,000 0.5
0.3 4 2,000 0.4 4 2,000 0.5
0.3 5 2,000 0.4 5 2,000 0.5
0.3 6 2,000 0.4 6 2,000 0.5
0.3 7 2,000 0.4 7 2,000 0.5
1 8 10,000 0.5 8 10,000 0.5
0.2 9 12,000 0.5 9 12,000 0.5
0.2 10 12,000 0.5 10 12,000 0.5
0.9 11 15,000 0.8 11 15,000 0.8
1.5 12 15,000 0.8 12 15,000 0.8
1.5 13 15,000 0.8 13 15,000 0.8
0.5 14 15,000 0.9 14 15,000 0.9
2 15 15,000 1 15 15,000 1
0.5 16 15,000 1.2 16 15,000 1.2
1.5 17 35,000 1.3 17 15,000 1.3
1 18 40,000 1.5 18 20,000 1.5
3 19 38,000 2.8 19 30,000 2.8
3.5 20 90,000 3 20 40,000 3
2.5 21 150,000 3.8 21 80,000 3.8
0.9 22 200,000 0.5 22 90,000 0.5
0.6 23 35,000 0.5 23 25,000 0.5

Grps count.
Channel A
Budget 10,000,000
Duration 45 sec
Days 15
Time band Tariff Duration 1 2 3 4
0 5,000 45 - - - -
1 2,000 45 - - - -
2 2,000 45 - - - -
3 2,000 45 - - - -
4 2,000 45 - - - -
5 2,000 45 - - - -
6 2,000 45 - - - -
7 2,000 45 - - - -
8 10,000 45 - - - -
9 12,000 45 - - - -
10 12,000 45 - - - -
11 15,000 45 1 1 1 1
12 15,000 45 - - - -
13 15,000 45 - - - -
14 15,000 45 - - - -
15 15,000 45 1 1 1 1
16 15,000 45 1 1 1 1
17 20,000 45 2 2 2 2
18 30,000 45 3 3 3 4
19 35,000 45 2 2 2 2
20 50,000 45 3 3 3 3
21 100,000 45 4 4 4 4
22 150,000 45 - - - -
23 30,000 45 - - - -

CPRP= BUDGET/GRP'S
15,140.05
 5 6 7 8 9 10 11 12 13 14
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
1 1 1 1 1 1 1 1 1 1
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
4 3 3 3 3 3 3 3 3 3
2 2 2 2 2 2 2 2 2 2
4 4 4 4 4 3 3 4 4 3
5 4 5 5 5 5 5 5 5 5
- - - - - - - - - -
- - - - - - - - - -
 30 SEC
15 Total spotsTotal secs Total minuTotal cost CPRP
- 0 0 0 0 33,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 13,333.33
- 0 0 0 0 16,000.00
- 0 0 0 0 16,000.00
1 15 675 11.25 168,750 12,500.0
- 0 0 0 - 12,500.0
- 0 0 0 - 12,500.0
- 0 0 0 - 11,111.1
1 15 675 11.25 168,750 10,000.0
1 15 675 11.25 168,750 8,333.3
2 30 1350 22.5 450,000 10,256.4
3 47 2115 35.25 1,057,500 13,333.3
2 30 1350 22.5 787,500 8,333.3
3 52 2340 39 1,950,000 11,111.1
5 70 3150 52.5 5,250,000 17,543.9
- 0 0 0 - 200,000.0
- 0 0 0 - 40,000.0
10,001,250 539,522.49
Ratings GRP'S
0.1 0
0.1 0
0.1 0
0.1 0
0.1 0
0.1 0
0.1 0
0.1 0
0.5 0
0.5 0
0.5 0
0.8 12
0.8 0
0.8 0
0.9 0
1 15
1.2 18
1.3 39
1.5 70.5
2.8 84
3 156
3.8 266
0.5 0
0.5 0
660.5
At the highest ratings , we have low CPRP but high grps so it justifies the budgeting
Channel C
Budget 900,000
Duration 20
Days 15
Time band Tariff Ratings 1 2 3 4 5 6 7
0 5,000 0.4 - - - - - - -
1 2,000 0.4 - - - - - - -
2 2,000 0.4 - - - - - - -
3 2,000 0.4 - - - - - - -
4 2,000 0.4 - - - - - - -
5 2,000 0.4 - - - - - - -
6 2,000 0.4 - - - - - - -
7 2,000 0.4 - - - - - - -
8 10,000 0.5 - - - - - - -
9 12,000 0.5 - - - - - - -
10 12,000 0.5 - - - - - - -
11 15,000 0.8 - - - - - - -
12 15,000 0.8 - - - - - - -
13 15,000 0.8 - - - - - - -
14 15,000 0.9 - - - - - - -
15 15,000 1- - - - - - -
16 15,000 1.2 - - - - - - -
17 35,000 1.3 - - - - - - -
18 40,000 1.5 1 1 1 1 1 1 1
19 38,000 2.8 1 1 1 1 1 1 1
20 90,000 3 1 1 1 1 1
21 150,000 3.8 1 1
22 200,000 0.5 - - - - - - -
23 35,000 0.5 - - - - - - -

CPRP= BUDGET/GRP

7985.803
 8 9 10 11 12 13 14 15 Total spotsTotal secs
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
- - - - - - - - 0 0
1 1 1 1 1 1 1 1 15 300
1 1 1 1 1 1 1 1 15 300
1 1 1 1 1 1 11 220
1 1 4 80
- - - - - - - - 0 0
- - - - - - - - 0 0
 30 SEC
Total minuTotal cost CPRP Ratings GRP'S
0 - 74,626.87 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.1 0
0 - 29,850.75 0.5 0
0 - 35,820.90 0.5 0
0 - 35,820.90 0.5 0
0 - 27,985.07 0.8 0
0 - 27,985.07 0.8 0
0 - 27,985.07 0.8 0
0 - 24,875.62 0.9 0
0 - 22,388.06 1 0
0 - 18,656.72 1.2 0
0 - 40,183.70 1.3 0
5 200,000 39,801.00 1.5 22.5
5 190,000 20,255.86 2.8 42
3.666667 330,000 44,776.12 3 33
1.333333 200,000 58,915.95 3.8 15.2
0 - 597,014.93 0.5 0
0 - 104,477.61 0.5 0
920,000 1,440,375.41 112.7