Nirmala College of Commerce-Malad (East)

Advertising SYBCOM SEMESTER IV

50 Sample Questions

1) Advertiser of _________ advertising can take advantage of current events

(Magazine, Newspaper, Cinema, Speciality)
2) _________ refers to too many ads at the same time
(Zipping, Clutter, Zapping, Traffic)
3) ________ is also known as transport advertising
(Hoarding,Transit Advertising, Car Cards, Sandwich man)
4) Full form of POP advertising is _________
(Point of purchase, Point of placement, Place of purchase, Product of purchase)
5) In advertising ABC stands for _________
(Audit Bureau of Circulation, Activity Based Costing, Association of Business Communities,
American Broadcasting Company)
6) ________ audits the circulation figures of its member publishers
(All India Radio,PrasarBharati,Doordarshan, ABC)
7) Local Audience Selectivity is possible in case of_________
(Magazine, Radio, Television, Cinema)
8) _________ Ads require literacy to decode the ad message
(Newspaper, Television, Radio, Cinema)
9) __________ supports large screen for displaying advertisement
(Cinema, Radio, Newspaper, Television)
10) _________ is the most economical medium among the following
(Television, Cinema, Magazine, Newspaper)
11) _________ is the first step in planning the Ad campaign
(Research Input, Client approval, Media selection, Implementing the Campaign)
12) The letter ‘G’ in Dagmar model stands for_______
(Gains, Goals, Going, Groped)
13) The letter ‘R’ in Dagmar model stands for __________
(Roadmap, Regulation, Results, Reach)
14) The first step of DAGMAR model is __________
(Creating awareness, Comprehension, Conviction, Action)
15) _________ refers to the goals that the chosen media need to accomplish
(Media objectives,Media vehicle, Media mix, Media points)
16) __________ refers to the programming of media insertions
(Media scheduling, Media buying, Media placement, Media plan)
17) ___________ objectives are qualitative in nature
(Market share, Sales, Profit, Communication)
18) ________ objectives are quantitative in nature
(Create awareness, Sales, Reinforce attitude, Educate customers)
19) ______ is a process of making the target audience mentally prepared to buy the product
 (Comprehension, Collection, Conviction, Correlation)
20) ___________ refers to specific class of media used to advertise the Product
(Media reach, Media vehicle,Media mix, Media points)
21) The advertiser uses __________ appeal by giving a better reason to buy the product
(Negative, Emotional, Positive, Rational)
22) ___________ is the special attribute of the Product that distinguishes it from its Competitors
(TRP, MSP,GRP,USP)
23) The letter ' P’ in USP stands for ___________
(Proposition, Process, Point, Procedure)
24) __________ refers to a person that promotes the Product on behalf of the advertiser
(Audience, Sponsor, Endorser,Visualiser)
25) The ________ stage for high involvement Products refers to creating awareness for the
Product
(Affective, Conative,Cognitive, Comprehension)
26) _________ ads can give detailed information in respect of product features, uses and merits etc
(Radio, Television, Newspaper, Magazine)
27) _________ advertising doesn’t require literacy on the part of the audience
(Newspaper, Magazine, Internet, Radio)
28) TV advertising first appeared in ________ in 1949
(USA, Germany, France, Italy,)
29) The term mural advertising is used for__________ advertising
(Radio, Outdoor, Television, Newspaper)
30) ________ advertising is also known as aerial advertising
(Sky, Outdoor, Transit, Radio)
31) ________ is one of the type of transit advertising
(Sky banners, Painted sign, Electric sign, Carcards)
32) The ad ___________ is the basic form of web advertising
(Buttons, Interstitials, Banners, Websites)
33) ____________ ads are also referred to as keyword advertising
(Classified, E- mail, Meta, Radio)
34) _________ media advertising enables to target the audience properly
(Social, Transit, Outdoor, Broadcasting)
35) It is often difficult to measure the response of the audience regarding the _________
advertisement
(Radio, Outdoor, Newspaper, Television)
36) __________ is an important device used by store owners to induce the passerby to enter into
their stores
(Radio, Pamphlet, Banners, WindowDisplay)
37) __________ is a dynamic form of Net advertising
(Buttons, Banners, Interstitials, Floating Banners)
38) _____________ advertising has reference value
(Television, Film, Newspaper, Radio)
39) ___________ is a series of ads that share a common idea and theme
(Project, Schedule, Ad campaign, Layout)
40) In the year __________ Russell Colley developed the model DAGMAR
(1951, 1961, 1965, 1958)
41) There must be a __________ to assess the success of the ad campaign
(Plan, Strategy, Benchmark, Schedule)
42) __________ objectives are quantitative in nature
(Communication, Sale, Company, Corporate)
43) ___________ objectives are framed by the ad agency
(Communication, Corporate, Sale, Company)
44) ____________ refers to the timing of the ad insertions in the media
(Continuity, Strategy, Objective, Plan)
45) Methodology is an element of ___________
(Media Strategy, Media Support, Media- Mix, Media Cost)
46) Under _________ media scheduling Strategy, there is heavy advertising followed by limited
advertising and then heavy advertising
(Seasonal, Bursting, Pulsing, Steady)
47) Availability of fund influences the amount of advertising __________
(Plan, Schedule, Strategy, Budget)
48) Reach is a media ___________
(Strategy, Objective, Cost, Support)
49) _________ requires that specific media types to be selected
(Media Objective, Media Cost, Media Support, MediaPlan)
50) In _________ appeal advertiser tries to exploit the emotion of the people
(Positive, Negative, Emotional, Rational)