NIRVANA

KHUSHI SHARMA
INTRODUCTION:

According to the World Health Organization,

India is one of the most depressed countries in
the world. While around 9% of people in the
country say they have experienced extended
periods of depression at least once within their
lifetime, nearly 36% have suffered from Major
Depressive Episodes (MDE).
Yes, chronic depression might not be the ideal
topic for an elevator conversation. But people
think it is perfectly alright to discuss swine flu
or dengue in public.
One could argue it’s because they could be
deadly and we can actually see people suffering
from them. What we don’t realize is that
depression can be deadly too and we can see
people suffering if we choose to look.
Going to see a doctor for depression should
ideally be as normal as visiting a physician for
diabetes. But our society does not consider it
“normal” because there is a stigma attached to
mental health issues
ABOUT US:

NIRVANA provides therapy and support groups

for a wide range of emotional and behavioural
issues. These can range from therapy for
depression, grief counselling, anxiety and much
more.
Our foundation also focuses on suicide
prevention and provides a 24/7 suicide
prevention helpline. But for those who are just
looking for support, we do organize support
groups for people suffering from bipolar,
schizophrenic disorders, and families affected
by suicide.
Our services include:

1. Music therapy (making them learn to

play an instrument to relieve pain)
2. Games (includes laughing, mini-
vacations, drawing, sports and many
more)
3. Self-love therapy (conducting personality
tests)
4. Interactive sessions with the recovered
clients.
5. Webinars for Awareness on mental
health.
HISTORY:

Our organization was set up in the year 2019

with the motive of providing health services for
mentally disturbed people in India who suffer
from various mental health issues like
depression, anxiety, panic disorder etc. First, we
were specialized in providing services for curing
depression and anxiety.
Now we grew into a larger organization and
started providing numerous mental health
services starting from suicide prevention to self-
growth.
When we first started, we didn’t have much
financial support and were not able to hire much
employees either. We couldn’t utilize promotional
tools like advertisement due to monetary issues
but our company blew up as we indulged in
affiliate marketing where our prosperity began to
grow. Also, clients played an important role in
our growth by providing testimonials.
Our motive for starting this initiative was simple.
We felt that everyone deserves peace of mind.
“There is no greater wealth in this world than
peace of mind”.
CAPITAL INVESTMENT:
Capital investment in the beginning: Rs.
5,00,000

PARTICULARS AMOUNT
Office rent Rs.45,000
Furniture and Rs.18,000
fixtures
Branding Rs.30,000
Salary Rs.1,00,000
Training the Rs.25,000
employees
Internet costs Rs.45,000
Musical expenses Rs.30,000

Liability: Loan- Rs.2,00,000

PROFILE OF THE MEMBERS OF THE
ORGANISATION:

Director: Amerithavarshini G (B.com, CMA)

• 7 years of experience in INFOSYS as a
Management accountant.
• Taking care of the external affairs of the
company for the past 2 years.
• Lead to the growth of the company by
providing major changes in policy and
decision-making.

Board member: Deepika S (MBA)

• Studied at IIM Trichy. Has 5 years of work
experience in Business administration in a
leading company in Dubai.
• Has been taking caring of decision making
and plans formulating for the company and
has implemented numerous ideas.
Financial aid representative: Hardhra K
(M.com)
• M.com from MOP Vaishnav College. Has 4
years of work experience in HCL
technologies, Chennai.
• Helped in developing long term Financial
plans and investigated ways to improve
profitability.

Social service Director: Akshada VG (MSc

Sociology)
• M.sc sociology from TISS, Mumbai. Has 5
years of work experience in lions club India.
Provided assistance to our organization
whenever needed.
• Helped many people mentally physically and
socially in our society to overcome their
problems.
Living skills Advisor: Sameenah Parveen
T (PHD Psychology)
• PhD in psychology from University of Delhi.
Has 6 years of work experience in Apollo
hospitals.
• Has worked in diverse work conditions.
• Helped in the growth process of Nirvana by
conducting various webinars both online and
offline.

Marketing manager: Tejaswi Sharma V

(B.com Marketing management)
• B.com marketing management from MOP
Vaishnav College.
• Has 3 years of work experience.
• Worked in Dell computers and TCL.
• Has helped a lot in affiliate marketing in our
company and promoted our company’s name
extensively.
Web production manager: Thanishka
Roonwal A (BSc Computer Science and
web designing)
• Has undergone a web designing course.
Leads efforts inter-design and
implementation of company website.
• Manage day to day web content production.
• Developed and created many web
transactional web pages for each brand and
effectively.
VISION AND MISSION:

OUR OBJECTIVE:
Our objective is to become one of the leading
counselling-program that helps people find their
inner peace and to make happiness a priority.

OUR GOAL:
Customers’ mental health is the ultimate goal of
our company.

MISSION STATEMENT:
We are committed to provide authentic services
to our customers and assist all the clients in
their quest to become contented human being.

VISION STATEMENT:
NIRVANA will help to provide an atmosphere of
security, warmth and encouragement as the
clients’ work to reach inner peace and personal
development.
 SWOT analysis of ‘NIRVANA’

Strengths:
• Uniquely positioned to provide support in
the community.
• Has a larger online presence with a well-
developed website.
• Abundant therapies available to the clients.

Weakness:
• Finds it difficult to attract customers.
• We face the problem of small client list.

Opportunities:
• Working with influencers to spread
awareness.
• Collaboration with large consulting agencies.
• Promotion of training and development of
employees.
Threats:
• Larger competitors can be a hindrance to
our company.
• Community support is only USP.
WORK PLACE ETHICS:

EMPLOYEE BENEFITS AND PERKS:

VALUING OUR PEOPLE, OUR MOST

IMPORTANT ASSESTS:
We believe that the most important assets are
the people we employ. Our experienced and
professional team includes professional
counsellors, project managers, backed up by
dedicated management, administration and
music team.

With a variety of projects we undergo, our

employees have the flexibility to develop their
skills and knowledge. Our experienced team
members mentor our new employees to develop
and guide them ensuring that our client’s needs
are met, while delivering services that meet our
accredited quality, safety and environmental
standards.
TRAINING AND DEVELOPMENT:
Being a leader in the industry is easy when you
harness the drive and commitment of a talented
team of people. We always encourage further
training and development of our employees
wishing to increase their skills, knowledge and
expertise allowing progression through the
company. We offer our employees the chance to
learn from some of the strongest and most
experienced teams and professionals in the
company, and to apply their skills and shine in
their chosen field.
EDUCATION:
NIRVANA encourages employees in their further
education in areas such as counselling,
psychology, accounting, human resources and
marketing.

TRAINEESHIPS:
NIRVANA supports employees continuing their
development and gaining qualifications in the
counselling industry. We offer our apprentices
the opportunity to take on the challenge and
knowledge of our long-term employees to teach
and guide them.

OTHER BENEFITS:
• HEALTH BENEFITS: Employee-owned
individual health insurance plans with a
defined employer contribution.
• WELLNESS BENEFITS: Employer-funded
allowance for memberships or services
selected by the employee.
• We also provide free food in the office with
self-service HR software to customize and
manage benefits.
• We have a cordial relationship with the
employees and the members of the company.
We treat all the employees with equality
through equal pay, equal employment
opportunities (EEO) and affirmative action
(AA) in managing diversity and equality in
the work place.
• 0ur company follows diversity management
system and promotes culture audits to bring
diversity and equality in the workplace.
NEED AND PURPOSE:

1. Why one should attend our counselling

program?
Our counselling programme are very interesting and
interactive so that one never gets bored to attend our
sessions. Through our programme one gets enlightened
about the exact meaning of stress, which helps them to
differentiate between tension, anxiety, stress and
depression. Our counselling programs has brought light
to many pure souls.

2. The reasons behind awareness

webinars:
As, many families have this superstitious belief that only
mentally sick people go to a psychiatrist or attend the
counselling sessions. We have specially designed our
webinars to spread awareness on what is counselling, its
effects and how one can get benefitted from counselling
programs.

3. Motive behind our interactive

sessions:
Our interactive sessions are specially organised for our
clients to interact with our formerly recovered clients to
get inspired from them and find inner peace and this will
also help them to overcome social anxiety and gain
emotional stability.

“HEALING DOESN’T MEAN THE DAMAGE NEVER

EXISTED. IT MEANS THE DAMAGE NO LONGER
CONTROLS OUR LIVES”.
UNIQUE FEATURES:

• Pencil therapy:
Our pencil therapy is the foremost unique
feature developed by our senior psychologists. It
has flourished to aid the worst of our cases just
by using a pencil. The theories we had come up
with a simple pencil helps our clients to learn
new life lessons.

• Music therapy:
Music can have a heartfelt effect on both the
emotions and the body. Music therapy is more
effective in relieving stress. As per our survey
conducted in 2016 with a group of 55
youngsters has manifested that soft music has
a great effect in reducing the extent of stress
and depression.
 • Self-love therapy:
As per our self-love therapy, we narrate
remarkable stories based on our client’s
interest. Our message helps them to overcome
their hardships in life and start loving
themselves.
• Games and other Fun filled activities.
WEB PLAN SUMMARY:
The website will be used as a resource that
prospective companies and clients can view to
gain more information about the programme. In
essence it is NIRVANA’S brochure. On the site,
there will be information about the management
of the company and corresponding bios
indicating all of their experience. Also, on the
website will be a list of the present and the past
clients, information regarding NIRVANA’S fee
structure and willingness to accept stakes of
option.

WEBSITE MARKETING DESIGN:

The marketing of the website will consist of
submitting it to the popular search engines. The
website will be used more as a information tool
that prospective companies can be sent to for
more information about “NIRVANA” as opposed
to marketing the website in order for the website
to develop new leads.
DEVELOPMENT REQUIREMENTS:
The development requirements will entail hiring
an individual to develop and produce the site.
COMPANY CARD:
BROCHURE:
TESTIMONIAL OF CUSTOMERS:

From Krishna: Florida Institute of Technology

“I would like to give a massive thank you to
Reshma who guided me through online
counselling and gave me hope that I can achieve
my dream in my opinion her advice has been
proper, timely and constructive. I would
thoroughly recommend Reshma and counselling
point to anyone considering using a counsellor”.

From Varsha: Masters in Medical

“I will be forever grateful to rhea for her guidance
in helping out with my depression. brainstormed
with me and has always pushed me to do better.
There were times I have messaged her regarding
my queries at odd times of the day but she has
always patiently answered them and much
more”.
THANK YOU!
ASSIGNMENT DONE BY:
1. SAMEENAH PARVEEN T
2. TEJASWI SHARMA T
3. THANISHKA ROONWAL A
4. HARDHRA K
5. AKSHADA VG
6. AMERITHAVARSHINI G
7. DEEPIKA S