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    4Psc of Renault

    Uploaded by

    Nirdesh Agrawal
    Renault sells its products under 4 categories and offers a variety of models. It uses a competitive pricing strategy, setting prices between Rs. 3.18 lakh and Rs. 9.72 lakh for its models. Renault sells through both online and offline channels, partnering with over 500 retailers and delivery services. It promotes its products using various media like television, radio, online, and social media advertising as well as sales promotions and trade exhibitions.

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    4Psc of Renault

    Uploaded by

    Nirdesh Agrawal
    123 views4 pages
    Renault sells its products under 4 categories and offers a variety of models. It uses a competitive pricing strategy, setting prices between Rs. 3.18 lakh and Rs. 9.72 lakh for its models. Renault sells through both online and offline channels, partnering with over 500 retailers and delivery services. It promotes its products using various media like television, radio, online, and social media advertising as well as sales promotions and trade exhibitions.

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    4Psc of renault

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    Renault sells its products under 4 categories and offers a variety of models. It uses a competitive pricing strategy, setting prices between Rs. 3.18 lakh and Rs. 9.72 lakh for its models. Renault sells through both online and offline channels, partnering with over 500 retailers and delivery services. It promotes its products using various media like television, radio, online, and social media advertising as well as sales promotions and trade exhibitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    123 views4 pages

    4Psc of Renault

    Uploaded by

    Nirdesh Agrawal
    Renault sells its products under 4 categories and offers a variety of models. It uses a competitive pricing strategy, setting prices between Rs. 3.18 lakh and Rs. 9.72 lakh for its models. Renault sells through both online and offline channels, partnering with over 500 retailers and delivery services. It promotes its products using various media like television, radio, online, and social media advertising as well as sales promotions and trade exhibitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    4P’s Of Company

     Product – Renault sells its products under 4 broad categories,

    and each of these serves as separate product lines. All of its

    products are sold under the brand name of.

    Renault car price starts at Rs 3.18 Lakh for the cheapest model
    which is Kwid and the price of most expensive model, which is
    Duster starts at Rs 9.72 Lakh. Renault offers 4 car models in
    India, including 1 car in SUV category, 1 car in Hatchback
    category, 1 car in MUV category, 1 car in Compact SUV.

     They sell products with a lot of variety available, which

    allows customers to select the product variety that best suits

    them.

     They are famous for its traditional design that is also

    practical for customers to use.


     Price - The current pricing strategy to set the price level that

    follows is a competitive based pricing strategy. This is

    because the data on competitors is easily available due to a

    large number of competitors that exists within the industry.

     Renault has fixed the prices of the final product. Channel

    members; retailers and wholesalers, buy the product at a

    lower price and earn through their own margins.

     They also uses an optional product pricing strategy for

    certain products, where it offers a price for the base product

    and separate prices for the accessories that come along with

    it.

     Place – They sell their products through two marketing

    channels. The first is where it sells directly to its customer

    through its online website. The second is where it sells to


    wholesalers who then sell to different retailers located all

    over the country. These then sell to its customers.

     They have a substantial amount of online sales with frequent

    traffic on its websites. In order to run its online operations,

    has partnered with numerous delivery service providers in

    order to provide timely deliveries.

     Renault has its products present on over 500 retailers

    throughout the country. It follows an intensive marketing

    strategy where it tries to include its products on as many

    retailers as possible. This ensures that its products are

    available to customers easily in different parts of the country.

     Promotion – They uses multiple media channels to promote


    its products. It uses traditional media, which includes an

    advertisement on television and radio. This is beneficial due


    to its large reach and ability to attract a large number of

    people.

     Also use online and social media advertising, which is

    cheaper and beneficial due to the increasing usage of the

    internet.

     And undergoes various sales promotion taking part in

    various trade exhibitions and events around the year.

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