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OVERVIEW Dunkin Donuts

Dunkin' Donuts LLC is a top American coffee and donut brand that began in 1948 and now has over 12,600 locations worldwide. The company aims to be the leading provider of delicious baked goods and beverages in a relaxed environment, offering quality coffee and products that provide good value. Dunkin' seeks to be the market leader in the bakery and coffee industries by offering a place to enjoy donuts, coffee, and bakery items with family and friends.

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42 views

OVERVIEW Dunkin Donuts

Dunkin' Donuts LLC is a top American coffee and donut brand that began in 1948 and now has over 12,600 locations worldwide. The company aims to be the leading provider of delicious baked goods and beverages in a relaxed environment, offering quality coffee and products that provide good value. Dunkin' seeks to be the market leader in the bakery and coffee industries by offering a place to enjoy donuts, coffee, and bakery items with family and friends.

Uploaded by

tawfiq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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OVERVIEW/BACKGROUND OF THE

BUSINESS:
Dunkin' Donuts LLC, more widely known as
Dunkin' is a top American multinational Donut
and coffee Brand, as well as a top notch quick
service restaurant currently owned by ‘Inspire
Brands’(https://en.wikipedia.org/wiki/Dunkin
%27_Donuts) Dunkin’ faces the critical competition in the foodservice market while operating
in early days and present time as well. In fact, Dunkin’ has been the only most feasible
companies who have survived and well managed to gain consistently high reputations inside and
outside of USA.

History:
The journey of famous Dunkin’ began in 1948 with a donut and coffee restaurant in Quincy,
Massachusetts expressed as “Open Kettle.” William Rosenberg the founder of Dunkin’ served
donuts for only five cents and ten cents for a premium cup of coffee. In 1950, after a long
brainstorming session with his top executives, Rosenberg renamed his restaurant “Dunkin’
Donuts”. The earliest goal was to “make and serve the most freshest and yet delicious coffee and
donuts quickly and well-mannered in modern merchandised stores”.
In 1990, Baskin-Robbins holding company Allied Domecq has acquired the chain; alongside
with its acquisition of the Mister Donut chain followed by Dunkin' Donuts facilitated the
brand's growth dramatically specially in North America that year.
(https://www.boston.com/news/business/2013/06/05/a-history-of-dunkin-donuts)
Since 1950 to till present, the number of Dunkin’ chain has increased to more than 12,600 across
40 countries worldwide.The company serves nearly 2 billion cups of iced and hot coffee every
year, with constant quality standards for coffee excellence that are among the best in the coffee
beverage industry.
https://news.dunkindonuts.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/
285/files/201610/Dunkin%27%20Donuts%20History_11%203%2016.pdf)

Mission:
To be the leading mainstay of the wide range of delicious baked products & beverages around
the United States in a more relaxed, convenient and friendly environment, that make sure the
highest level of quality coffee and baked products which genuinely best value for money.

Vision:

To be always the market leader in the bakery and premium coffee beverage industry. To offer a
great place for delicious complementary donuts alongside coffee beverages and & bakery
products to celebrate every opportunity with family and friends.
(https://www.comparably.com/companies/dunkin-brands/mission)

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