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Google Analytics Basic Summary: The Basics 1.pageviews

Google Analytics is a tool that provides data to help make marketing decisions. It tracks key metrics like pageviews, visits, unique visitors, and user behavior. However, interpreting the data can be challenging, especially for newcomers. This document provides a brief glossary of 15 common Google Analytics terms, including pageviews, visits, unique pageviews, unique visitors, hits, new vs returning visitors, segments, entrances, bounce rate, time on page, traffic sources, events, and goals. Understanding these basic terms helps new users navigate Google Analytics.

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60 views

Google Analytics Basic Summary: The Basics 1.pageviews

Google Analytics is a tool that provides data to help make marketing decisions. It tracks key metrics like pageviews, visits, unique visitors, and user behavior. However, interpreting the data can be challenging, especially for newcomers. This document provides a brief glossary of 15 common Google Analytics terms, including pageviews, visits, unique pageviews, unique visitors, hits, new vs returning visitors, segments, entrances, bounce rate, time on page, traffic sources, events, and goals. Understanding these basic terms helps new users navigate Google Analytics.

Uploaded by

Yash Diwakar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Google Analytics Basic Summary

Google Analytics is a powerful tool which provides actionable data that can help you to make decisions about
marketing your website. However, while the data may be easy to get hold of, that doesn’t make it easy to interpret
and use, especially for new comers. To help beginners here is the compiled brief glossary of the key terms you may
come across when navigating through Google Analytics.

The Basics

1.Pageviews :

This is the number of times users view a page that has the Google Analytics tracking code inserted. All page views
are covered under this. It’s a count of viewed pages and not individual visitor. If a user refreshes a page ,or navigates
away from the page and returns ,these are counted as additional page views. This helps you to identify your most
popular pages

2. Visits / Sessions :

Visits are individual periods of time or sessions ,that visitors spend on your site. This visit ends either after 30
minutes of inactivity or if the user leaves the site for more than 30 minutes but if the user leaves the site and returns
within 30 minutes, this is counted as a part of the original visit.

3. Unique Pageviews :

The unique pageview is the count of all the times the page was viewed in an individual session as a single event. If
a visitor viewed the page once in their visit or five times, the number of unique pageviews will be counted as just
one.

4. Unique Visitor :

When a user visits your site for the first time ,a new visit and unique visitor both are recorded. But if the same visitor
returns to the site after their initial visit, then only a new visit is added and not recorded as unique visitor.

Whether a user has been to the site before is recognized by Google Analytics through the use of cookies. If a user
deletes their cookies ,or accesses the site through different browser or machine ,then they may be mistakenly added
a new unique visitor.

5. Hits :

Hits are the interactions during a visit, including pageviews, events, and transactions

User Behaviour

6. New Vs Returning Visitors :


New visitors are those users that have not visited your site before the time period specified, while returning visitors
will have made at least one visit to at least one page on your site previously. Google Analytics uses cookies to detect
previous visits. If google cannot detect a cookie one will be set for the future recording, provided the user has not
disabled cookies in their personal browser preferences.

7. Segments :

According to your own specific needs ,Google analytics allows you to create subsets of your data. Segments enable
you to analyze data in more detail, by filtering the results to show only information for certain kinds of traffic.
Segments can be used to compare results between groups of visitors (e.g.paid vs organic search traffic). Custom
segments can be set up to analyze data more precisely.

8. Entrances :

Entrance represents the number of visits that started on a specific web page or group of web pages.

9. Bounce rate :

A Bounce represents a visit with only one page view.The Bounce rate is measured in percentage. It represents the
number of visits when users leave your site after just one page view, regardless of how long they stayed on that
page. (Total Bounces divided by total visits)

10. Time on Page :

Time on page represents the average amount of time in seconds, a visitor spends on a particular page. Technically
it represents the time between the start time of a given Pageview and the start time of the subsequent Pageview
or Event.

Traffic :

11. Content :

This allows you to see which through which specific link or piece of content a visitor visited your site. It’s most often
used in conjunction with a custom campaign.

12. Direct Traffic and Referral Traffic :

Google Traffic sources show you how users got to your site. Traffic sources split into direct and referral traffic. Direct
traffic is made up when visitor type a URL, or click on bookmark to get to your site. Referral traffic is when a user
has landed on your site by clicking on a link from somewhere else, it could be another site, a social media or a
search engine.

13. Organic Search Traffic and Paid Search Traffic :

Google Analytics lets you see what percentage of your traffic came from search engines. It splits into organic and
paid search. In organic search traffic, user comes to your site by clicking on organic links on search engine results
page. These results typically appear below the search engine results page (SERP) and are determined by how well
the page is optimized for search engines.

The paid search results show users who clicked one one of your paid search engine adverts. These typically appear
at the top and side of the SERPs and are managed by an advertising account such as Google Adwords or Bing Ads.
Custom Information :

14. Events :

Events represent custom actions that are distinct to a particular Google Analytics account. Events can include actions
like clicking hyperlinks, images or stop and play buttons in video players. These can be set up to help you track
activity independent of page or screen loads.

15. Goals :

Goals can be set up in Google Analytics account to monitor the conversion rate of the various activities by the
visitors on your site. These activities may include a visitor making a purchase, finishing a game, downloading an
ebook or signing up for email newsletter. You can also assign a monetary value to each goal completion, to help
determining the return on investment from your website.

It’s important to note that this is not a complete list of all Google Analytics key terms,but these are the key terms
in Google Analytics which provides quick start information to new users or a refresher for those with more
experience

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