What Is Strategy
What Is Strategy
2007 - 2008
Yokohama National University (Yokohama, Japan)
PhD Candidate – Global Economy
2000 - 2004
Yokohama National University (Yokohama, Japan)
PhD Candidate – Global Economy
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Components of a
business strategy
2. Core values
3. SWOT analysis
4. Tactics
6. Measurement
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What Is Competitive Advantage?
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A firm that achieves superior performance relative to other competitors in the same industry or
the industry average has a competitive advantage
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Stakeholders and Competitive Advantage?
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Exhibit 1.2
Internal and External Stakeholders in an Exchange
Relationship with the Firm
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A stakeholder has power over a company when it can get the company to
do something that it would not otherwise do
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Exhibit 1.3
Stakeholder Impact Analysis
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CSR has four components: economic, legal, ethical,
and philanthropic responsibilities
1. Economic Responsibilities
2. Legal Responsibilities
3. Ethical Responsibilities
4. Philanthropic Responsibilities
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Exhibit 1.4
The Pyramid of Corporate Social Responsibility
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Exhibit 1.5
The AFI Strategy Framework
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The Five Elements of Strategy
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The Strategy Diamond
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Case Study
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The End
Any Questions?
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