Republic of the Philippines

Surigao del Sur State University

Rosario, Tandag City, Surigao del Sur 8300
Telefax No. 086-214-4221
Website: www.sdssu.edu.ph

OUTCOMES-BASED COURSE SYLLABUS IN

GE-PC (PURPOSIVE COMMUNICATION)
1st Semester, A.Y. 2021 – 2022

PHILOSOPHY

SDSSU believes that higher education is an instrument for the improvement of life through democratized access to quality education in the
development of a well-rounded person.
VISION
A leading “glocal” University with widened academic perspectives that focus on attaining food security, supporting poverty alleviation,
developing renewable energy, and conserving natural environment.
MISSION
SDSSU shall provide competency-based higher education training driven by relevant and responsive instruction, research, extension and
sustainable resource management.
Particularly, SDSSU is committed to:

1. produce competent and skilled graduates prepared for gainful employment;

2. develop graduates who shall not only foster economic progress but also care for the environment, adhere to positive value system, and
preserve cultural heritage;
3. engage in high-impact research for instruction and develop technology for food security and renewable energy;
4. collaborate with government and non-government agencies to help improve the lives of the marginalized groups; and
5. promote cooperation/partnership among regional, national, and ASEAN institutions in Higher Education.

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 1

CORE VALUES
Competence
A combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to enhance SDSSU
employee and student performance and ultimately result in organizational success.
Accountability
Responsibility for own actions, decisions and commitment to accomplish work in an ethical, efficient, cost-effective and transparent
manner manifesting the value of sound stewardship in the wise use of resources for common good.
Responsiveness
A prompt action, consistent communication, quality information, and a focus on providing a superior experience to stakeholders.
Excellence
The quality spectrum at exceptional levels demonstrated by learning outcomes and the development of shared culture of quality
consistent with the vision, mission and goals of University.
Service
Dedication for a continuous improvement of services, stakeholder’s relationships and partnership which stresses interdependence and
collaboration for a sustainable success of clients and their communities in helping build a just, peaceful, stable and progressive Filipino
nation.
SDSSU CARES…
These core values are not descriptions of the work we do, nor the strategies we employ to accomplish our University vision. They
are the core values that underlie our works and interactions as we internalize responsibilities to fulfil our mission. They are the basic
elements of how we go about our work and how we deal with stakeholders, molds students to become competent, innovative, globally
competitive and service-oriented.

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 2

GOALS

These are the specific goals in the four (4)-fold functions of the University:

KRA 1. Instruction
Develop highly competent, globally-competitive and morally upright graduates.

KRA 2. Research
Produce research for the advancement of knowledge, new technology and innovative approaches for competitive endeavors.

KRA 3. Extension
Empower the rural poor to improve their lives through transfer of technologies and knowledge.
KRA 4. Production
Sustain University operations through viable and profitable income generating projects.

PROGRAM GOALS
This program produces graduates who are not only adept in English language and its linguistic features but also proficient in
conventional and analytic discourse, exposition and research. The program is designed to meet the following objectives.
1. provide students with the opportunity to develop and enhance their four macro-skills;
2. enrich students’ understanding on literature and English language, as well as its linguistic principles and theories;
3. develop a systematic, critical and analytical mindset of students in research and other technical undertakings; and,
4. instill the value of commitment, industry, integrity, and professionalism.

INSTITUTIONAL INTENDED LEARNING OUTCOMES

The College of Arts and Sciences is committed to:

1. promote of the academic excellence in all its programs particularly in Arts and Sciences;
2. develop human potentials who will build a workforce for local and national advancement in global village perspective;
3. improve the quality of life of the countryside through research, extension and production; and
4. establish networks to achieve quality education.

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 3

INTENDED LEARNING OUTCOMES
GE-PC (Purposive Communication) Preliminaries
Course Title: Purposive Communication
No of Units: 3 units
Course Description:
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s. 2013). It is a
three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal
tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-
based output for various purposes.

Learning Outcomes
At the end of the course, the students should be able to:
Knowledge

1. define language and communication;

2. describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts;
3. explain how cultural and global issues affect communication;
4. determine culturally appropriate terms, expressions, and images;
5. determine the different types of language registers;
6. evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills; and
7. summarize the principles of academic text structure.

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 4

Skills
1. convey ideas through oral audio-visual, and/or web-based presentations for different target audiences in local and global settings using
appropriate registers;
2. create clear, coherent, and effective communication materials;
3. present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
4. compose sentences applying the rules of subject-verb agreement; and
5. write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values
1. adopt cultural and intercultural awareness and sensitivity in communication of ideas;
2. appreciate the differences of the varieties of spoken and written language;
3. adopt awareness of audience and context in presenting ideas; and
4. appreciate the impact of communication on society and the world.

Number of Hours: 1 hour every week for 18 weeks or 18 hours in a semester

Course Outline and Framework

TEACHING AND LEARNING REFERENCES ASSESSMENT TOOLS
ACTIVITIES

Flexible Flexible
TIME INTENDED TOPICS Learning Learning
ALLOTMENT LEARNING Approaches to Approaches to Online Not Online For Learners with For Learners
OUTCOMES Learners with Learners Connectivity without
Connectivity without Connectivity
Connectivity

know the Course Virtual Lecture- Printed Website of the Course Syllabus Oral Recitation Oral
overview of the Overview Discussion Handout University using Zoom or recitation
course/subject Student Google Meet through
memorize and VMGO & Handbook mobile phone
Week 1 Quality Policy
explain the call
VMGO &
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 5
 University University
Quality Policy Policies and
understand the Classroom
University Guidelines
policies and
classroom
guidelines
(requirements
and grading
system)

define language Language and Preassessment Pre-learning http://promeng.eu Baradillo, D.G. Collaborative Tasks/activiti
and Communication on Language tasks or /downloads/traini et al. (2018). Activity via es and
communication and activities and ng- Purposive Google quizzes in the
demonstrate Communication Communication discussion of matrials/ebooks/s Communication, Classroom interactive
understanding of Processes, the lessons in oftskills/effective Mutya module
the principles Principles and the Module Publishing Inc., Individualized
and purposes of Ethics Audio and/or Philippines. Quiz via Google Oral
Virtual lecture video clips on Classroom recitation
communication and class YouTube of Uychoco, M.T.A through
process
Weeks 2-6 discussion various media & Santos, M.L. Oral Recitation mobile phone
understand the (using Zoom (e.g. TV (2018). using FB or Zoom call
importance of
Cloud or commercials, Communication App
ethics in Google Meet movies, for Society:
communication Assignment via
App) newscasts, etc.) Purposive
and academic Google
writing Communication, Classroom
describe the REX Bookstore,
nature, Brainstorming Philippine
elements, and Copyright.
functions of
Reyes, C. L.
verbal and non- Watch Video (2018). 21st
verbal Clips with After- Century
communication Viewing Discourse:
in various and Questions Purposive
multicultural Communication.
contexts
St. Andrew
compare and
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 6
contrast the Publishing
different models House, Bulacan,
of Philippines.
communication
process Anderson, K. &
apply the basic Tompkins, P.
skills needed for (2015).
a good Practicing
communicator Communication
Ethics:
Development,
Discernment
and Decision-
making.
Routledge.

explain how Communication Virtual sharing Pre- See Uychoco, M.T.A Individualized Oral
cultural and and on the essay, assessment/ac “Communicating & Santos, M.L. Quiz via Google recitation
global issues Globalization “Flight from tivity and in Multicultural (2018). Classroom through
affect Conversation,” Discussion of Society and Communication mobile phone
communication  World or video the lessons in World” for Society: Journal Activity call
recognize the Englishes “Connected but the Module Purposive
 Culturally Article “Flight Communication, Reaction Paper
importance of Alone” and
Sensitive from on the impact of
communication “How Social REX Bookstore,
and Bias- Conversation” globalization on Tasks/activiti
on society and Media can Philippine
Free https://www.nytim Copyright. how people es and
the world make History”
Language es.com/2012/04/0 communicate, quizzes in the
appreciate the or “Wiring a
2/opinion/sunday/ Reyes, C. L. and vice versa interactive
difference Web for Global
the-flight-from- (2018). 21st (using Google module
between Good”
conversation.html Century classroom)
Standard
English, World Virtual ?_r=0 Discourse: Assignment
Englishes, and discussion on Purposive
Video “Connected Communication. through Google
Philippine how cultural
but Alone” in TED St. Classroom
English diversity and Andrew
global issues talks Publishing
use Standard
affect https://www.ted.c House, Bulacan,
English and om/talks/sherry_t
bias-free

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 7

language in communication urkle_alone_toget Philippines.
writing her
Video “How
Social can make
History?”
https://www.ted.c
om/talks/clay_shir
ky_how_cellphon
es_twitter-
facebook_can_m
ake_history
Video “Wiring a
Web for Global
Good”
https://www.ted.c
om/talks/gordon_
brown

determine Local and Pre-activities Pre- Films or videos Dainton, M. and Individualized Case
culturally Global assessment/ac on YouTube Zelley E. (2015). Quiz using Analysis
appropriate Communication Watch Video tivity and showing different Applying Google
terms, Clips with After- Discussion of
in Multicultural speakers from Communication Classroom Tasks/activiti
expressions, Settings Viewing the lessons in various regions Theory for es and
and images Questions the Learning communicating in Professional Oral Recitation quizzes in the
(sensitivity to Varieties and Module a multilingual Life. A Practical using Zoom app interactive
gender, race, Registers of Virtual Lecture setting (e.g. Lost Introduction. 3rd or Google Meet module
class, etc.) Spoken and and Class
in Translation”) ed., Sage
Written Discussion on (Collaborative
adopt cultural Publications.
Language using culturally TED Talks “Pop Activity)
and intercultural appropriate Culture in the Biber, D. & Research and
awareness and
terms, Arab World” on Conrad S. report on various
sensitivity in expressions YouTube (2009). cultural and
communication
and images; Register, Genre, intercultural
of ideas varieties and See and Style. modes of
determine the
registers of http://celsalangue Cambridge: communication
different types of language s.wordpress.com/ (e.g.

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 8

 language Brainstorming 2015/01/29/it- Cambridge words/gestures
registers aint-right-innit- University used in a
write an about-language- Press. particular region
organizational register-in- or country to
essay based on english/ Uychoco, M.T.A show respect)
the guidelines of & Santos, M.L. and/or various
formal writing See http://really- (2018). issues in
learn- Communication communication
english.com/lang for Society: (e.g. use of
uage- Purposive politically correct
register.html Communication, words in today’s
REX Bookstore, world; gender
See Philippine sensitivity through
http://www.british Copyright.
language)
council/blog/whic
h-varitey -english- Assignment via
should-you-speak Google
Classroom
See
http://icaltefl.com/
category/varieties
-of-english

PRELIM EXAMINATION
define message Evaluating Quick Picture Preassessmen Authentic texts Authentic texts Individualized Multi-modal
familiarize with Messages (e.g. Analysis as t/activity and about cultural about cultural written work Invitation
the purposes of pictures, Pre-activity Discussion of sensitivity from from various using Google Making
the message illustrations) of the lessons in various media media (e.g. Classroom
distinguish types Different Types Virtual Lecture- the Module (e.g. text newspapers,
of speech of Texts Across Discussion messages, e- magazines, and Multi-modal
Weeks 7-10 Tasks/activitie
contexts Cultures (using Zoom mail, social other printedInvitation Making
App) (Collaborative s and quizzes
apply proper media, and materials)
definition Activity) using in the
ways of journal articles)
and Brainstorming Reyes, C. L. Google interactive
delivering
purpose of See sample: (2018). 21st Classroom module
messages
evaluate the http://www.kwent Century
essential.co.uk/cu Discourse: Essay writing via Oral
multimodal texts
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 9
critically to message ltural- Purposive Google Recitation
enhance how the services/articles/c Communication. Classroom through
receptive message ultural- St. Andrew mobile phone
(listening, conveyed sensitivity.html Publishing Assignment via call
reading, and by the text House, Bulacan, Google
viewing) skills and/or See Philippines. Classroom
convey ideas image? http://mindspacei
through oral who is the ntuition.files.word Africa, A.
audio-visual, target press.com/2015/0 (2018).
and/or web- audience of 1/cross- Purposive
based the cultural.jpg Communication
presentations for message? in the Now.
See Book Atbp.
different target what other
http://atlantablack Publishing Corp.
audiences in ways of star.com/2013/11/ Mandaluyong
local and global presenting
19/9-racist-ads- City.
settings using the commercials-that-
appropriate message
promote- Baradillo, D.G.
registers are there? negative-images- et al. (2018).
adopt
of-black-people/3/ Purposive
awareness of Communication,
audience and
Mutya
context in Publishing Inc.,
conveying
Philippines.
messages
show
appreciation and
acceptance of
differing cultures

identify Communication Watch a video Preassessmen See Reyes, C. L. Collaborative Tasks/activitie

communication Aids and on YouTube t/activity and http://creatingmult
(2018). 21st Short Film s and quizzes
aids and Strategies with After- Discussion of imodaltexts.com/ Century Critiquing (e.g. in the
strategies using tools of Viewing the lessons in Discourse: identifying interactive
analyze tools of technology Questions the Module “The World’s Purposive problems with module
technology in Worst Research Communication. the research
communication Lecture and Presentation” St. Andrew presentation in
use tools of discussion on http://www.youtub Publishing the video) using
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 10
technology in preparing e.com/watch? House, Bulacan, Google
communication audio-visual v=nSGqp4-bZQY Philippines. Classroom or
convey ideas and web-based Zoom App
through oral presentations Baradillo, D.G.
audio-visual, et al. (2018). Oral, audio-
and/or web- Audio or video Purposive visual, and/or
based recorded Communication, web-based
presentations for discussion Mutya presentations to
different target Publishing Inc., promote cultural
audiences in Philippines. values (e.g.
local and global respect for
Adler, R, elders,
settings using Elmhorst, J.M., bayanihan spirit,
appropriate
& Lucas. (2012). etc.) (Group
registers Communicating Activity) using
adopt
at Work: Zoom App
awareness of Strategies for
audience and
Success in Assignment via
context in Business and Google
presenting ideas
the Professions. Classroom
NY: McGraw
Hill.

identify the uses Communication Watch a video Preassessmen Video of ‘The Searles, G. Public Tasks/activiti
of for Various on YouTube t/activity and Most Important (2014). announcements es and
communication Purposes with After- Discussion of Cannot be Said”: Workplace (audio/video, quizzes in
in different Viewing the lessons in Eddie Calsanz on Communication: social media) the
contexts to obtain, Questions the Module YouTube The Basics. 6th about disaster
provide, interactive
determine the ed. Boston: preparedness
purposes of and Virtual lecture Sample texts Allyn & Bacon. through
module
communication disseminat and class (inquiry letter, (Collaborative
convey ideas e discussion on police reports, Baradillo, D.G. Activity)
through oral information informative, political et al. (2018).
audio-visual, to persuade persuasive and speeches, letters Purposive Editorial about
and/or web- and argue argumentative of appreciation, Communication, environmental
based communication etc.) Mutya issues
presentations for Publishing Inc.,
Virtual lecture See Formal one-

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 11

 different target and discussion http://www.omafr Philippines. minute speech
audiences in of types of a.gov.on.ca/engli based on current
local and global speeches and sh/rural/facts/03- Africa, A. issues
settings using public speaking 033.html (2018). (Extemporaneou
appropriate (read, Purposive s Speech) using
registers memorized, See Communication Zoom App
create clear, impromptu/ http://capmember in the Now.
coherent, and extemporaneou s.com/media/cms Book Atbp. Essay Writing via
effective s /I2I_mod2_ch8_ef Publishing Corp. Google
communicatio fective_communic Mandaluyong Classroom
n materials atio_63afca870d4 City.
present ideas 3.pdf Assignment via
persuasively Lucas, S. Google
using See (2011). The Art Classroom
appropriate http://hplengr.wis of Public
language
registers, tone, c.edu/Prof_Com Speaking. NY:
facial m,pdf McGraw Hill.
expressions,
and gesture See
adopt http://www.pearso
awareness of nhighered.com/sa
audience and mplechapter/0205
context in 524214.pdf
presenting
ideas
MIDTERM EXAMINATION
construct letter Communication Virtual lecture Preassessmen Video of “Giving Reyes, C. L. Mock JobTasks/activiti
and other for Work and class t/activity and Presentations (2018). 21st Interview Activity
es and
business- Purposes (e.g. discussion on Discussion of Worth Listening Century via Zoom App
Weeks related quizzes in
11-14 healthcare, effective the lessons in to”: Gordon Discourse: (with Rubric) the
documents
education, communication the Module Kangas at TEDx Purposive
create clear, Individualized interactive
coherent, and business and and oral Talks on Communication.
trade, law, presentations in YouTube St. Andrew short quiz using module
effective
communicatio media, science the workplace Publishing Google
n materials and Sample House, Bulacan, Classroom
present ideas technology) Analysis of communication Philippines.
persuasively different materials from

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 12

 using  Types of communication different Baradillo, D.G. Assignment via
appropriate Letter materials workplace setting et al. (2018). Google
language (e.g. minutes, Purposive Classroom
 Job
registers, tone, Writing memo, requests, Communication,
facial Interview
exercises on business/technica Mutya
expressions, communication
and gesture l/incident reports, Publishing Inc.,
materials for the letters) available Philippines.
adopt workplace (e.g. in the Internet
awareness of
minutes, memo,
audience and requests, See
context in
business/techni cmonash.edu.au/l
presenting ideas cal/incident ls/llonline/writing/
adopt
reports, letters) medicine/reflectiv
awareness of e/5.xml
audience and Audio or video
context in recorded See
presenting ideas discussion http://tawanmandi
engage in an .org.af/knowledge
interactive -
interview portal/Media/Wor
kplace_communic
ation_chapter_in_
communications.
pdf
See
http://www,dol.go
v/odep/topics/you
th/softskills/Com
munication.pdf

PRE-FINAL EXAMINATION
compose Subject-Verb Watch a Video Preassessmen See Bullock, R. and Individualized Tasks/activitie
Weeks sentences Agreement on Subject-Verb t/activity and https://www.gram Goggin, M. Quiz via Google s and quizzes
15-18 applying the Agreement Discussion of marbook..com/gr (2013). The Classroom in the
rules of subject- the lessons in ammar/subjectVe Norton Field interactive
verb agreement Virtual Lecture- Guide to Analysis Papers
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 13
describe the Discussion the Module rbAgree.asp Writing. 3rd ed. (e.g. literary module
elements of W.W. Norton analysis, political
academic writing Communication Independent Video of “Subject- and Company. science analysis
critique sample for Academic research (topic verb Agreement- paper) and/or
argumentative Purposes (e.g. proposal, English Reyes, C. L. Technical
essays to research-based literature Grammar” by (2018). 21st Papers (for
evaluate the journal or review, data Team Lyqa on Century journal article or
presence of magazine gathering, data YouTube at Discourse: magazine article)
elements of article, etc.) analysis) https://youtu.be/N Purposive on political,
academic writing QOEAo9pWKY Communication. social, cultural,
write and St. Andrew economic or
See Publishing
present health,
http://english28- House, Bulacan, environment
academic
payte.weebly.com Philippines.
papers using issue
/uploads/3/8/2/9/3
appropriate (Collaborative
829406/3nortonfi Baradillo, D.G.
punctuation, eldguide.pdf et al. (2018). Activity)
tone, style,
Purposive Final project:
conventions and See Communication, Multimodal
reference styles http://www4.stat.n Mutya Advocacy
adopt csu.edu/- Publishing Inc., campaign (print,
awareness of reich/st810A/oral. Philippines. audio, visual,
audience and pdf
context in web-based)
presenting ideas See addressing
convey ideas htpp://pne.people. current issues
through oral, si.umich.edu/PDF tackled in
audio-visual, /howtotalk.pdf previous tasks
and/or web- (e.g. good
based governance,
presentations for responsible
different target citizenship,
audiences in disaster
local and global preparedness,
settings using environmental
appropriate preservation,
registers poverty

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 14

 reduction, etc.)

FINAL EXAMINATION

Course Requirements:

1. Class Participation 4. Examinations

2. Attendance 5. Final Project/Requirement
3. Quizzes and Assignments

Grading System:
Class Standing 40%
Examinations 40%
Requirements 20%

100%

Date Revised/Prepared : July 16, 2020

Effectivity : August 2020

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 15

Prepared by: Reviewed and Verified by:

ELIAS B. TARAGUA ROLLY G. SALVALEON, PhD

Contractual Faculty Program Coordinator
Date: ___________ Date: ___________

Contents Noted:

EVELYN T. BAGOOD, EdD

Director, Curriculum Development
Date: ____________

Recommending Approval:

ROLLY G. SALVALEON, PhD NEMESIO G. LOAYON, PhD

Department Chair Campus Director, Tandag City
Date: ___________ Date: ____________

Approved by:

ROMEO A. PATAN, EdD

Dean, College of Arts and Sciences
DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 16
 Date: ______________

DEPARTMENT OF LANGUAGES – GE-PC (PURPOSIVE COMMUNICATION) – FIRST SEMESTER, A.Y. 2020-2021 17