Technology and Livelihood Education – Grade 7

Alternative Delivery Mode

Module 2: Environment and Market
First Edition, 2020
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Published by the Department of Education – Region 10

Regional Director: Dr. Arturo B. Bayocot, CESO III
Assistant Regional Director: Dr. Victor Q. De Gracia Jr., CESO V
Development Team of the Module

Writers: Michael Joseph F. Boniao, TI, Mansabay IS

Remegio C. Adlaon, Jr., TI, Clarin NHS
Merrydelle Joy B. Lauron, TII, Baliangao SOF
Anna Z. Gumahad, TI, Baliangao SOF
Remuel D. Montifalcon, TII, Aloran THS
Helen G. Marcellana, MTI, Aloran THS

Evaluators: Nena T. Arcay, School Head, BaliangaoSOF

Gregorio F. Carillo, Jr., HT III, Clarin NHS
Spark Erl E. Balicog, TI, Clarin NHS
Sammy C. Adlaon, TII, Lampasan IS

Illustrator and Layout Artist: Michael Joseph F. Boniao

Management Team
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director

Co-Chairpersons: Dr. Victor G. De Gracia Jr. CESO V

Asst. Regional Director

Edwin R. Maribojoc, EdD, CESO VI

Schools Division Superintendent

Myra P. Mebato,PhD, CESE

Assistant Schools Division Superintendent

Mala Epra B. Magnaong, Chief ES, CLMD

Members: Neil A. Improgo, EPS-LRMS

Bienvenido U. Tagolimot, Jr., EPS-ADM
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Joseph T. Boniao, EPS – EPP/TLE
Rone Ray M. Portacion, EdD, EPS – LRMS
Edwin V. Palma, PSDS
Ray G. Salcedo, Principal II/District In-charge
Avilla G. Taclob, Principal I/District In-charge
Agnes P. Gonzales, PDO II
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 Technology and 7
Livelihood Education
Module 2
(ENVIRONMENT AND MARKET)

This instructional material was collaboratively developed and reviewed by

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stakeholders to email their feedback, comments, and recommendations to the
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Department of Education ● Republic of the Philippines

 Introductory Message

For the learner:

Welcome to the Technology and Livelihood Education 7 Alternative Delivery
Mode (ADM) Module on Environment and Market (EM).

This is an introduction to the study of Drawing as a subject. It serves as the

foundation in a deeper study of drawing. This subject deals with the basics, like rules and
regulations, objectives of the subject, instruments used, materials and supplies needed,
reminders in the process of preparing and in the course of drawing, maintain drawing tools
and equipment and applying occupational safety in the working environment.

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to process
the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

What I Need to Know
competencies you are expected to learn in
the module.
This part includes an activity that aims to
What I Know
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link
What’s In
the current lesson with the previous one.
In this portion, the new lesson will be
What’s New
introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.
This section provides a brief discussion of
What is It
the lesson. This aims to help you discover
and understand new concepts and skills.
This comprises activities for independent
What’s More
practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank
What I Have Learned
sentence/paragraph to be filled in to process

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 what you learned from the lesson.
This section provides an activity which will
What I Can Do
help you transfer your new knowledge or skill
into real life situations or concerns.
This is a task which aims to evaluate your
Assessment
level of mastery in achieving the learning
competency.
In this portion, another activity will be given
Additional Activities
to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
This contains answers to all activities in the
Answer Key
module.

At the end of this module you will also find:

References This is a list of all sources used in developing
this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the module.
Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included
in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not hesitate
to consult your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain
deep understanding of the relevant competencies. You can do it!

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 Table of Contents

What I Need to Know ---------------- 1

What I Know ---------------- 2

Lesson 2 ---------------- 4
What’s In ---------------- 5
What’s New ---------------- 5
What is It ---------------- 9
What’s More ---------------- 12
What I Have Learned ---------------- 15
What I Can Do ---------------- 16
Assessment ---------------- 17
Additional Activities ---------------- 19
Answer Key ---------------- 20
References ---------------- 21
 What I Need to Know

This module was designed to help you explore about Environment and
Market as entrepreneurs. The scope of this module permits it to be used in many
different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with the
textbook you are now using.

The module covers only:

● Lesson 1 – Generate a business idea that relates with career choice in

Technical Drafting

After going through this module, you are expected to:

1. conduct SWOT analysis;

2. identify the different products/services available in the market;
3. compare different products/services in Technical Drafting business;
4. determine the profile potential customers;
5. determine the profile potential competitors; and
6. generate potential business idea based on the SWOT analysis.

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 What I Know

Multiple Choice
Directions: Choose the letter of the best answer. Write your answer in your TLE –
Technical Drafting activity notebook.

1. Managerial tool used to assess the environment, gather information and in

strategic planning
a. Marketing c. Business seminar
b. SWOT Analysis d. Business marketing
2. These are the things that an organization distinguishes from other
competitors.
a. Opportunities c. Threats
b. Strengths d. Weaknesses
3. The openings or chances for something positive to happen and required an
eye to what might happen in the future.
a. Opportunities c. Threats
b. Strengths d. Weaknesses
4. These include anything that can negatively affect business from the outside.
a. Opportunities c. Threats
b. Strengths d. Weaknesses
5. A tangible item that is put on the market for acquisition and consumption
a. Needs c. Services
b. Product d. Wants
6. These are products and services for personal consumption.
a. Goods c. Industrial Products
b. Services d. Consumer Products
7. These products are purchased for further processing or for business used.
a. Goods c. Industrial Products
b. Services d. Consumer Products

8. The important things which an individual cannot live without them

a. business c. wants

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 b. luxuries d. basic needs
9. Classified as luxuries and desires that require wealth and expensive way of
living
a. business c. wants
b. luxuries d. basic needs
10. It considered as the sum total of all external and internal factors that influence
a business.
a. Business Idea c. Business Marketing
b. Business Analysis d. Business Environment

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 Lesson GENERATE A BUSINESS IDEA THAT
RELATES WITH A CAREER CHOICE
2 IN TECHNICAL DRAFTING

To become a successful entrepreneur in a certain business, you should

always consider the environment and market. The needs and wants of the people in
a certain area, the raw materials and skills available and identifying the kind of living
in that area, those will help the new entrepreneur explore business opportunities.

Try to think of a simple business/services you can offer to everybody that

relates to Technical Drafting. Upon thinking on it, what particular thing you consider
in order to make your simple business/services possible? How can you start with
your business/services? Is it important to know who your customers are? Does your
environment affect your decision in pursuing such plan?

Business environment is the sum total of all external and internal factors that
influence a business. The business environment will now be considered in a more
practical manner. There are forces in the business environment that will give an
impact to your business, which are out of your business’s control. There are some
factors that affect the business growth and reduce the chance of generating profit.
To avoid it, an entrepreneur will evaluate these factors by simply conducting a
SWOT analysis.
SWOT analysis is used to assess your organization's current position before
you decide on any new strategy. It is a managerial tool used to assess the
environment and gather important information which is then used in strategic
planning.

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 What’s In

In our previous lesson, you’ve identified different competencies and qualities

of an entrepreneur, these qualities are important in able to come up with a
successful business venture. In addition, an entrepreneur should also be
knowledgeable with some important factors that may affect their business/services
like environment factors and market factors.

Now that you have an idea about some of the important considerations to be
a successful entrepreneur, let’s begin digging more about environment and market.
Just enjoy exploring this module.

What’s New

What Is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, it
helps you to build on what you do well, to address what you're lacking, to minimize
risks, and to take the greatest possible advantage of chances for success. Use
SWOT Analysis to assess your organization's current position before you decide on
any new strategy.
When carrying out your analysis, be realistic and rigorous. Apply it at the right
level, and supplement it with other option-generation tools where appropriate.

Strengths

Strengths are things that your organization does particularly well, or in a way
that distinguishes you from your competitors. Think about the advantages your
organization has over other organizations. These might be the motivation of your
staff, access to certain materials, or a strong set of manufacturing processes.

Your strengths are an integral part of your organization, so think about what
makes it "tick." What do you do better than anyone else? What values drive your

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business? What unique or lowest-cost resources can you draw upon that others
can't?

Weaknesses

Now it's time to consider your organization's weaknesses. Be honest! A

SWOT Analysis will only be valuable if you gather all the information you need. So,
it's best to be realistic now, and face any unpleasant truths as soon as possible.
Weaknesses, like strengths, are inherent features of your organization, so
focus on your people, resources, systems, and procedures. Think about what you
could improve, and the sorts of practices you should avoid.

Opportunities

Opportunities are openings or chances for something positive to happen, but

you'll need to claim them for yourself! They usually arise from situations outside your
organization, and require an eye to what might happen in the future. They might
arise as developments in the market you serve, or in the technology you use. Being
able to spot and exploit opportunities can make a huge difference to your
organization's ability to compete and take the lead in your market.
Think about good opportunities you can spot immediately. These don't need
to be game-changers: even small advantages can increase your organization's
competitiveness. What interesting market trends are you aware of, large or small,
which could have an impact?

Threats

Threats include anything that can negatively affect your business from the
outside, such as supply chain problems, shifts in market requirements, or a shortage
of recruits. It's vital to anticipate threats and to act against them before you become a
victim of them and your growth stalls.
Always consider what your competitors are doing, and whether you should be
changing your organization's emphasis to meet the challenge. But remember that

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what they're doing might not be the right thing for you to do, and avoid copying them
without knowing how it will improve your position.

How to conduct SWOT Analysis:

● Be realistic about the strengths and weaknesses of your business when
conducting SWOT analysis.
● SWOT Analysis should distinguish between where your business is today,
and where it can be in the future.
● SWOT analysis should always be specific. Avoid any gray areas.
● Always apply SWOT analysis in relation to your competition, i.e. better than or
worse than your competition.
● Keep your SWOT analysis short and simple. Avoid complexity and over
analysis.
● SWOT analysis is subjective.
An aspiring entrepreneur plans to have a simple business that offers both
product and services, and he is about to plan for a food delivery using technology. In
his business, he has to plan carefully all of his steps in acquiring such business.
Upon thinking about it, he has to start with developing his own SWOT analysis,
involving himself as well as the other factors that he may encounter. Here is an
example of his SWOT analysis.

Strength (S) Weaknesses (W)

- Good reputation among local - Modest advertising budget
community
Opportunities (O) Threats (T)
- Potential for growth via food - Rising costs of ingredients
delivery apps/technology

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Task 1: SWOT Analysis
Directions: In your TLE – Technical Drafting activity notebook, make a SWOT
Analysis. You have to think of a business you want to have and evaluate yourself on
what are your strengths, weaknesses, opportunities and threats. After listing them,
use the stated strategies below in order to make an Analysis, Activities and Best
Business Idea.
Strength (S) Weaknesses (W)
- -
- -
- -
Opportunities (O) Threats (T)
- -
- -
- -
Strategies:
1. SW – Maximize on the Strengths to overcome the internal Weakness.
2. OW – Capitalize on the Opportunities to eliminate the internal
Weakness.
3. ST – Maximize on your Strengths to eliminate the external Threats.
4. OT – Take advantage of the available Opportunities to eliminate the
external Threats.

Analysis:
___________________________________________________________________
___________________________________________________________________
______
Activities:
_________________________________________________________________________
_________________________________________________________________________
______

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My Best Business Idea:
_________________________________________________________________________
_________________________________________________________________________
______

What is It

Tasks 2: Survey
Directions: Copy the table below in your TLE – Technical Drafting activity notebook
and fill it with your answers. Give at least five (5) products and five (5) services
present in your areas.

PRODUCTS (GOODS) SERVICES

Ex. French Style Bangus Ex. Photo printing

Products are considered as goods and services sold/offered in the market.

These are to fulfil the customer’s needs wherein a customer can be a plain
consumer, a business partner or business in-lined, the government, or another
organization that simply needs your product.
A product is a tangible item that is put on the market for acquisition, attention
and consumption, while a service is an intangible item, which arises from the output
of one or more individuals. One thing to keep in mind is that products and services
are closely aligned. A majority of products carry within them an element of service.
For an example, when a customer buys a car, the product comes with a lot of other
service responsibilities, such as tune – up and maintenance. This is where services

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came along. The customer who bought the car will surely find for services he needed
to keep his car.
Product is classified into two, Consumer Products and Industrial Products.
1. Consumer Products are products and services for personal consumption, on
how consumers buy them.
1. Convenience product – these are consumer products and services that
the consumer usually buys frequently, immediately and with a minimum
comparison and buying effort. Ex. Newspaper, candy, fast food
2. Shopping Products – are consumer products and services that the
customer compares carefully on suitability, quality, price and style. Ex.
Furniture, Cars, Appliances.
3. Specialty Products – are consumer products and services with unique
characteristics or brand identification for which a significant group of
buyers is willing to make a special purchase effort. Ex. Medical
services, Designer clothes, High – Tech electronics.
4. Unsought products – are consumer products that the consumer does
not know about or knows about but does not normally think of buying.
Ex. Life insurance, Funeral services, Blood donations
2. Industrial Products are products purchased for further processing or for use
in conducting a business.
● Raw materials and Parts – the raw materials and manufactured
materials and parts usually sold directly to industrial users.
Ex. Wheats, Lumber, Iron, Cement
● Capital – are industrial products that aid in the buyer’s production or
operations. Ex. Buildings, Elevators, Computers
● Supplies and Services
Identifying the goods and services needed in the market will give the aspiring
entrepreneur a great business idea. It will help you analyze what kind of
product/services you have to offer in the market. Studying the flow of the market in a
certain environment will contribute a large part of your business idea. When you find
out what product/services is missing in your area, you can come on a perfect
decision on what product/services you have to offer for the benefit of everybody as
well as brings you fortune.

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 In addition, needs and wants of the people living in the area wherein you
considered as target market must be taken to a big consideration. Needs and wants
can be classified in different concepts, this will depend on the person itself. Needs
are important things in which an individual cannot live without, these includes:
1. Basic commodities for consumption
2. Clothing
3. Shelter and
4. Education
Basic needs are important to every individual to live in a community, this can
help you develop a great business idea and choose the products/services you can
offer. In a way that everybody will adapt your products/services.
Wants are classified as luxuries and desires that requires wealth and
expensive way of living. Wants are considered as above of all the basic necessities
of life. Some examples of wants are: Fashion accessories, Expensive shoes and
clothes, Travels, eating in an expensive restaurant, Jewelries and perfumes and
Living in an impressive home.
Basic needs and wants of the people are the basic indicators of the kind of
business you need to have, because you can simply measure how far your business
can live in that specific market. Considering what type of place you do have, aside
from the basic needs and wants, there is the lifestyle, culture and traditions and also
the social orientation. All of these factors can affect on the development of your
business idea.

Tasks 3: Classifying type of products/services

Directions: Copy the table in your TLE – Technical Drafting activity notebook and fill
it up with your correct answers. Classify the type of products/services listed in the
box, if it is a Consumer Product or an Industrial Product.

Building Rentals Wheats Cabinets McDo Pipes iPad

Manila Bulletin G.I sheets Steel Lumber Jollibee
Flat screen TV Cellphones Iron Cement Insular Life

CONSUMER PRODUCT INDUSTRIAL PRODUCT

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 What’s More

Tasks 4: Matching Type

Directions: Column B indicates the career that was shown in column A. Match the
pictures in column A with column B. Write your answers in your TLE – Technical
Drafting activity notebook.

A B
1. All – around
Carpenter
1. 2. Silk – screen printer
3. Craftsman
4. Tailor
5. Sculptor
2.

3.

4.

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 The following are some of the jobs and occupations which call for at least a
basic knowledge of drafting. Some may call for a college degree and passing an
appropriate professional board examination to practice while others require only a
minimum of formal education with plenty of experience. These occupations may be
classified as belonging to the professional, semi – professional and nonprofessional
but skilled groups.

1. Silk – Screen Printer

He prints lettering and design on paper, metal, textiles and similar materials
by the silk – screen method; arranges designed stencils on silk – screen; fits silk –
screen on printing table; charges screen with required color.

2. All – around Carpenter

Workers of this class, cut, shape, assemble, erect and maintain various types
of wooden structures and fittings with the aid of hand tools or power tools. Their
functions include making, repairing, or altering structural woodworks or objects, at
bench or on location, which require general carpentry operations. They build wooden
scaffolding and similar works; constructs and repairs wooden ships and boats;
repairs and maintains the structural woodworks, wooden gear and equipment on
board ships; fits and assembles prefabricated wooden parts into simple furniture and
other wooden fixtures with the help of drawings and plans.

3. Tailors

He makes garments completely or performs the more difficult tasks in the

alteration and repair of overcoats, suits, shirts and similar garments to individual
requirements; measures customers size, makes patterns based on fashion plates
and in accordance with what the customers require; marks out material and cuts it to
pattern; sews and pads garments parts to give them shape and bastes or tacks them
together.

4. Craftsmen

Workers in this group include distinct categories of craftsmen performing

functions requiring specialized training and experience in the application of particular
tools such as weaving and interlacing rattan, bamboo, reed and similar materials for

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the fabrication of baskets and wicker furniture; producing a variety of products from
plastic materials; cutting, shaping, and finishing granite, marble, sandstone and other
stones for building, monumental and ornamental purposes; making boxes, bags,
envelopes and similar products from paper boards.

Task 5: Survey

Directions: With the help of the people around you, conduct a short survey about
this one. Lists down all possible products and services available in Technical
Drafting related business. Give at least 2 products and 2 services in each drafting
related job and write your answer on your TLE – Technical Drafting activity
notebook.

1. Silk – screen Printer

PRODUCTS SERVICES

2. All – around Carpenter

PRODUCTS SERVICES

3. Tailor

PRODUCTS SERVICES

4. Craftsman

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 PRODUCTS SERVICES

What I Have Learned

Task 6: Essay
Directions: Answer the following question briefly. Write your answer in your TLE –
Technical Drafting activity notebook. Refer to the rubrics presented below.

1. Why is it important to conduct SWOT analysis before starting a business?

2. What could be the most effective business for a Technical Drafting
professional? Support your answer.

ESSAY RUBRICS
5 points 4 points 3 points 2 points 1 point

● Have at ● Have at ● Have at ● The answer ● Fails to

least 3 or least 2 least one (1) has no idea develop
more strong strong strong idea related to main
ideas that ideas that that is the topic. points
are related are related related to ● Have four ● Fails to
to the topic. to the topic. the topic. or more use
● Free from ● Have few ● Have two or grammatica common
grammatical grammatica three severe l and words
and spelling l and grammatical spelling accurately.
errors. spelling and spelling errors.

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 errors. errors.

What I Can Do

Task 7: INTERVIEW

Directions: Select a successful entrepreneur or an aspiring entrepreneur in your

place. Conduct an interview using the guide questions below. Document your
interview with the help of technology (video or pictures) as evidences. Use your TLE
– Technical Drafting activity notebook for your answer.

(Language to use: Optional)

Name of Proprietor/Practitioner : ___________________________________

Age : ____________; Number of years in Business : ___________________
Business Name : _______________________________________________

Business Address : _____________________________________________

Guide Questions:

1. What is your business all about?

________________________________________________________
2. How did you come up with that kind of business?
________________________________________________________
3. What makes your product unique from other products?
________________________________________________________
4. Who are your customers?
________________________________________________________

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5. What are your bases in identifying your type of customers?
________________________________________________________
6. What are your strengths and weaknesses in dealing with your business?
________________________________________________________
7. How did you deal with your competitors?
________________________________________________________
8. How do you define success?
________________________________________________________

Assessment

A. Multiple Choice. Choose the letter of the best answer. Write your answers in
your TLE – Technical Drafting activity notebook.
1. A tangible item that is put on the market for acquisition and consumption
a. needs c. services
b. product d. wants
2. Classified as luxuries and desires that requires wealth and expensive way of
living
a. business c. wants
b. luxuries d. basic needs
3. The important things which an individual cannot live without them
a. business c. wants
b. luxuries d. basic needs
4. These products are purchased for further processing or for business used.
a. Goods c. Industrial Products
b. Services d. Consumer Products
5. Managerial tool used to assess the environment and gather information used
in strategic planning
a. Marketing c. Business seminar
b. SWOT Analysis d. Business marketing
6. These are the things that an organization distinguishes from other
competitors.

17
 a. Opportunities c. Threats
b. Strengths d. Weaknesses
7. These include anything that can negatively affect business from the outside.
a. Opportunities c. Threats
b. Strengths d. Weaknesses

8. The openings or chances for something positive to happen and required an

eye to what might happen in the future.
a. Opportunities c. Threats
b. Strengths d. Weaknesses

9. It considered as the sum total of all external and internal factors that influence
a business.
a. Business Idea c. Business Marketing
b. Business Analysis d. Business Environment
10. These are products and services for personal consumption.
a. Goods c. Industrial Products
b. Services d. Consumer Products

B. TRUE OR FALSE
Directions: Read and analyze well the following sentences. Write TRUE if the
statement is CORRECT and FALSE if it is INCORRECT. Write your answer in your
TLE – Technical Drafting activity notebook.

____ 1. Business environment does not give a positive outcome to one’s

business.
____ 2. Knowing one’s SWOT analysis helps build the best business idea that
provides greatest possible chances for success.
____ 3. In conducting SWOT analysis, strengths and weaknesses shall be
realistic and it requires an honest information.
____ 4. The flow of the market in a certain environment is unimportant in
formulating a great business idea.
____ 5. Wants are more important than needs.

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 Additional Activities

Task 8: Word Search

Directions: Copy the puzzle in your TLE – Technical Drafting activity notebook and
search those words in the box. Draw a line across the word that you found in any
direction.

Strengths Engineers Opportunities Threats

SWOT Analysis Products
Services
Drafters Designers Industrial Consumer
Needs Wants Luxuries Business

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 Answer Key

What I Know What’s More Assessment

1. b 1. d Multiple Choice
2. b 2. b 1. b 6. b

3. a 3. c 2. c 7. c

4. c 4. a 3. d 8. a

5. b 4. c 9. d

6. d 5. b 10. d
True or False
7. c
1. False 4. False
8. d
2. True 5. False
9. c
3. True
10. d

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 Word Search

References

CFI Education Inc., “Products and Services”, c 2015 to 2020,

https://corporatefinanceinstitute.com/resources/knowledge/other/produ
cts-and-services/
“Environment and Market”, FLIPHTML5, accessed on May 25, 2020,
http://online.fliphtml5.com/seyqp/dzcr/#p=26
Exploratory Drafting for Philippine Secondary Schools, pp. 2 – 22
Friesner, Tim, “Business Environment”, Ltd 2000 – 2019,
http://www.marketingteacher.com/business-environment/

Lujero, Rosalie P., et. Al., “TLE ICT GRADE 10 LM”, published on 2019,
https://www.academia.edu/38068598/TLE_ICT_GRADE_10_LM

"What Is Business Environment? - Definition & Factors.", Study.com., October 7,

2014,
https://study.com/academy/lesson/what-is-business-environment- definition-
factors-quiz.html.

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For inquiries or feedback, please write or call:

Department of Education – Region 10

Zone 1, DepEd Building Masterson Avenue, Upper Balulang

Cagayan de Oro City, 9000
Telefax: (088) 880 7072
E-mail Address: region10@deped.gov.ph

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