B2B Marketing

Presented By:
Muskan (23002)
Nishant Sharma (23004)
Navneet Kaur (23046)
Osman Jan Ghusy (23053)
Piyush Rana (23044)
Muskan
Roll No: 23002
Business to Business (B2B) marketing is about grabbing the attention
of businesses who may have an interest in buying the product or
service you are selling.
B2B Marketing Channels
• Website
• B2B Content marketing
• Search Engine Optimization
(SEO)
• Pay Per Click (PPC)

• B2B advertising
Characteristics of B2B Marketing

Nishant Sharma
Roll No: 23004
1. Customized Pricing 2. Advanced Payment
Method
• Unlike the B2C portals that have • Customers must be able to transfer their
uniform pricing for all the customers, shipping costs to their delivery partners
the B2B enterprises propose accounts (such as FedEx, USP, etc.)
different pricing - depending on the

• Customers must be able to retrieve their
client or the quantity that is bought.
payment information from previous
The whole sale purchases offer you orders.
higher discounts compared with a

smaller amount of purchases. • They must have the possibility to pay for
orders through different payment
methods such as a line of credit, a
purchase request, commercial credit,
etc.
3. Wholesale Purchases 4. Minimum Amount of
Order
• Very often, B2B customers place • Making the minimum order amount
large orders. In such cases, is another feature that makes a
searching for all the products in your difference between B2C e-
online catalog is tedious and time- commerce websites and B2B
consuming. To simplify the task, you portals. Very often, B2B companies
can provide your consumers with a sell products only in quantities of
form for a bundled order. wholesale. Customers must order a
specific minimum amount of order
so it can be completed.
5. Improved Mobile 6. Real-Time Inventory
Experience Updates
• The mobile shopping experience is • This is an indispensable feature of
growing. Today, more and more B2B all B2B e-commerce portals. Only
customers are looking for with real-time inventory updates, you
professional products on their can provide your customers with the
mobile. most accurate information.
• If a consumer completes an order,

only to find that you don’t have the
required products, they not only lose
confidence in your brand, but you
also end up losing potential repeated
sales and even the customer.
Osman Jan Ghusy
Roll No: 23053
1. Customer Pain Point 2. Reviews, Testimonials,
Research & Case Studies
• Researching what your customers • Leveraging reviews, testimonials,
need
and case studies from existing
customers
• Customer user groups
• Case studies are helpful the closer

• Keyword research you get to a purchase decision
3. B2B SEO 4. Social Media for
Business
• Preliminary online research
• Business purchasing managers use
social media reviews and cultural
• One way to improve the SEO is by cues to decide if the organization is
leveraging content marketing for the a good fit
business website
• Businesses looking for top
marketing companies or
professional services.
5. Referral Systems 6. Influencer Marketing
• Referrals have always been a huge • Partnering with influencers can be a

source of new business for very effective marketing strategy for
companies, but the spotlight has B2B businesses. It makes the most
mostly been on digital marketing sense to leverage this if there are
over the past decade.
well-known public figures for the
industry you’re targeting.
• Establish default periods of time
where you gauge customer
happiness, and solicit referrals from
happy customers.
7. Marketing Automation 8. Campaign Tracking
and Reporting
• You can use automation to engage • Before you implement any strategy,
with and nurture business leads, as develop a system for tracking its
well as integrate all of your effectiveness.
marketing channels.
• Need to track and regularly review
• Be careful not to overwhelm your
reports about the marketing
business contacts with marketing
KPIs that matter most to your
automation.
business.
 
 
B2B Marketing Solutions on LinkedIn
Navneet Kaur
Roll No: 23046
LinkedIn is the world’s largest professional networking site, with more than 550 million
members, and its context is more tting than other networks for most B2B-leaning content.
For maximising your business impact and B2B marketing, there are a number of LinkedIn marketing
products and features you can take advantage of to reach and engage the right members.
fi
Native Ads Lead Generation Retargeting
Also known as Sponsored This is a primary goal against which This relatively new capability within
many B2B marketers are LinkedIn enables you to track
Content, these ads appear website visitors, using the LinkedIn
measured. Lead Gen Forms are
within LinkedIn feeds, alongside Insight Tag, and then market to
extremely effective for this purpose
the user-generated content because they pre-populate based them while they’re on the platform.
members come to peruse. Very on a member’s LinkedIn pro le It goes without saying that these
individuals are more likely to be
useful for thought leadership, data, and don’t force the user to interested in your company and
brand awareness, and driving navigate from the site, creating a product, improving your odds of
strategic traf c. seamless experience. conversion.
fi
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Sponsored InMail Dynamic Ads
Also known as Message Ads. As it These ads are
grows harder to reach professional customized to the
inboxes (and sometimes just to nd member viewing them,
email addresses to begin with)
populating with pro le
Sponsored InMail is growing more
advantageous. You can use this tool images and relevant
to send tailored direct messages to details to stand out
members on LinkedIn, even if you’re and capture attention.
not yet connected.
fi
fi
6,188,574 followers
3,545,701 followers
Successful Marketing Strategies For Early & Growth Stage
B2B Startups
Piyush Rana
Roll No: 23044
• Use Your Existing Connections
• Create Useful Blog Posts
• Shoot Cold Emails
• Study Your Competitors

• Udaan
• InMobi
• Delhivery
• Pine Labs
• Perpule
THANK YOU

B2B Marketing

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Presented By:

• Pay Per Click (PPC)

Characteristics of B2B Marketing

different pricing - depending on the

higher discounts compared with a

• If a consumer completes an order,

• Customer user groups

• Case studies are helpful the closer

• Referrals have always been a huge • Partnering with influencers can be a

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