Saint Columban’s Montessori School

San Felipe, Zambales

Business Enterprise and Simulation

Business Proposal
SeoultoSeoul_ph a K-pop Merchandise Online Shop

Submitted By:
Jeigh Anne F. Labarador

Submitted to:
Mrs. Lyrene Rondero
 Saint Columban’s Montessori School
San Felipe, Zambales

TABLE OF CONTENTS

I. Introduction
Description of the Business
Vision, Mission and Objectives
II. Executive Summary
III. Business Proponents (Organizational Structure/Chart with activities)
IV. The Target Customers
V. Marketing Plan
Market Research
Competitors
Competitive Advantage
SWOT Analysis
Marketing Strategies
VI. Product/Service Offerings (Include the costs of the products/service)
Product Concept
Product Design
Packaging Concept
Packaging Design
Positioning statement
Production Process
Production Process
Pricing Strategy
 Place/Location

VII. Enterprise Delivery System (EDS)

VIII. Income Statement
IX. Business Permit
I. Introduction

A. Description of the Business

What is Korean Pop? Who is not aware of the current trend trends? However, it
was usually referred to as K-pop. Korean pop or K-pop is a new cultural phenomenon
that has swept the globe. Who has not heard the name like IU, IKON, Red Velvet, Psy,
Super Junior, Twice, Blackpink, EXO, BTS, 2NE1, Big Bang, Girls Generation, NCT,
SuperM, and other K-pop idols? And if not everyone is aware of them, they have almost
definitely been heard of them. Their success, popularity and influence has reached all
corners of the globe. Many people have been introduced to Korean popular culture in
recent years, including members of film industry, music artists, writers and others.
Korean music is one of the influence that has a pretty much an impact for Filipino
teenagers. Korean Idols enliven the Philippines music industry with a style of music and
their performances are inspired from Korean boyband and girlband. When a K-pop Idol
performs or held a concert in the Philippines, the fans typically carry merchandise that
reflects and represents the idol’s personality or character.

Enthusiasm of Philippine young people greatly to the Korean music that

encouraged some businessman to take advantage of this moment by selling a variety of
merchandise related to the Korean Idol Group. This is an enterprise that has a lot of
potential. Since K-pop is now well-known in the Philippines, and Filipino teenagers’
passion for the genre is high, it’s questionable if any of the merchandise will be
purchased or bought by fans. Since the most of them want to own items associated with
their favorite idol group. For example like, CD/DVD, Album, Posters and etc. are the
example of merchandise which are sold out bought by fans. There are still a lot of
merchandise which sold by some entrepreneur of K-pop merchandise.

The business name is “SeoultoSoul_ph”, which is a K-pop Merchandise business

that will sell different merchandise of a certain idol. The SeoultoSeoul_ph is an online
shop that offers information about selection of the most popular Kpop merchandise and
apparel Official and Unofficial K-pop Merchandise including albums, CD/DVD, T-shirts,
Keychains, Pillowcase, Plushies, bag, mug, stickers and etc. that we found interesting and
worth of introducing to the broader audience and I can sell at a very affordable price.

B. The Business Goals: Vision, Mission, and Objectives

Vision:

- Seoultosoul_ph aims to be the one of the trusted go-to online store and to have
a physical store to grow and expand my business for Filipino consumers for
affordable K-pop merchandise, both official and unofficial items.

Mission:

- To provide a supply and place where K-pop fan from Philippines can find a
variety of different K-pop merchandise and serves as a point of relation and
connection between Korean Idols and their fans.

Objectives:

1. To provide a way to fulfill their K-pop fan desires with the help of my small
business
2. To serve my clients with respect and honesty
3. To ensure that every money they spent is worth it
 Performance Target:

Year 1 Year 2 Year 3

Goals Advertise the brand name Improve Financial Health Open a Pop-Up Store or
and products to increase of the Business and Physical Store wherein I
sales Create a New Customer can attract K-pop fans
Service Process wherein with the ambiance and
K-pop Fans can visit look of my desired places
with a clean website. of my business.
Sales Few Many Numerous

Customer Few Many Numerous

II. Executive Summary

Watching concert by our favorite artist feels so empty without merchandise which
showed a characteristic of the group or artist. Nowadays, having a merchandise which
related to a favorite Idol group is a must.

K-pop Merchandise or Korean Pop Merchandise is an items that every Korean

Idols’ Fans needed. K-pop merchandise has become an important and integral part of
the k-pop business. Many fans shows their support for their favorite artists by
purchasing and buying their merchandise even though it cost money and may not be
delivered on time and to listening to their music. Aside from the well-known albums,
there are variety of other collectibles items created to purchase and please us. As the
South Korean music becomes more widely recognized across the globe, the market is
becoming more competitive.

The SeoultoSoul_ph will feature a most popular K-pop merchandise. The shop
will accept messages through the selective online platforms like Instagram, Facebook
and Twitter from 8 am to 10 pm, Monday to Saturday only. This shop will also care
about the employees.
 The SeoultoSoul_ph will execute their business first is to rent an affordable
address in Korea and find a supplier of Official and Unofficial K-pop merchandise
that offers affordable costs. After finding a Supplier, the owner of the business will be
posting items that they have purchased from their suppliers through the given social
media platforms, Then, Customers can now do the messaging and transactions from
the SeoultoSoul_ph shop owner, and the owner of the SeoultoSoul_ph wil also send a
forms that customers they need to fill out about the desired K-pop Merchandise. And
if they already purchased a certain K-pop merchandise the owner of the business will
eventually update the customers by posting whether the items is secured or in transit
already because delivery will take some time to arrive. Last, If the delivery box that
contains merchandise from the supplier of Official and Unofficial K-pop
merchandise, the owner of the SeoultoSoul_ph can now update the customers so that
they will not worry about their purchased items and do the own style of packaging
from SeoultoSoul-ph and deliver again from the customer who purchased certain K-
pop merchandise. We will not force customers to give some feedback and we will
prioritize every customers’ requests if there is needed but to ensure them that they
will be satisfied about the SeoultoSoul_ph shop.

SeoultoSeoul_ph mode of payments are BPI, BDO, G-Cash, Palawan Express,

and Paypal only. The shipping mode is LBC and J&T Express. The ETA’s (Estimated
Time of Arrival) are indicated every batch and tracking numbers will immediately be
provided to you if we approve your desired items.

The SeoultoSoul_ph will improve their market segments to also gain more
attention to every Filipino fans and to encourage them to buy in our shop and also
giving freebies, special offers, season sales/promos, leaflets/posters, advertising, and
social media posting high-quality of packaging and fast delivery is want every K-pop
fans like so SeoultoSoul_ph will be a perfect shop for Filipino K-pop fans.

The SeoultoSoul_ph is a start-up business that offers K-pop Merchandise for

everyone in the Philippines but especially to teenagers ages from 14 to 25. This shop
will provide freebies or free gift for those who order through our shop. The
 SeoultoSoul_ph will also improve their products and service to be able to meet the
customer’s expectation and satisfaction to also gain more attention to the K-pop fans.

The SeoultoSoul_ph’s products are affordable K-pop Merchandise shop. Here

are some products we offer Official and Unofficial K-pop Merchandise. We also
indicate whether the products is Official or Unofficial items by captioning very items
we post in our online shop.

The SeoultoSoul_ph is an online shop based in the Philippines. But the

location for the deliveries is 143# Burgos Street Barangay Rosete, San Felipe,
Zambales, 2204 for a mean time since we are start-up business but SeoultoSoul_ph is
hoping to expand on its time to expand and give more K-pop Merchandise and better
service for Filipino K-pop fans.

III. Business Proponents

OWNER

MARKETING FINANCE SERVICE DELIVERY MANAGER /

PRODUCTION/ MANAGER MANAGER INVENTORY CLERK
PURCHASE
MANAGER

ADVERTISING ACCOUNTS PACKAGES

PURCHASE SALE
UNIT AUDIT DELIVERIES
SALES UNIT
PRODUCTION
UNIT
 OWNER - Owner is responsible for the growth, stability, and daily operation of the
business. She/he is also responsible for messages together with the marketing manager
and production manager from the customers and etc.

 PRODUCTION MANAGER- A production manager’s role is to focus on the process of

purchasing and in producing unit of items.

 MARKETING MANAGER - A marketing manager is responsible for managing the

promotion and positioning of a brand or the products and services that a company sells.
They are also in charge of sales unit and advertising to attract more customers to buy
from the business.

 FINANCIAL MANAGER – A financial manager is responsible for the accounts, audit,

budget planning, and prepare financial statements, business activity reports, monitor
finances to ensure that legal requirements are met and etc.

 SERVICE DELIVERY MANAGER and INVENTORY CLERK- A service delivery

manager's role focuses on keeping clients satisfied with the business’ services through
managing projects, fixing any reliability issues, tracking service metrics, and responsible
for getting services delivered to clients safely and in a good condition. An Inventory
Clerk is responsible for managing and maintaining all inventory, parts or products,
including recording new items within a stock room or warehouse.

IV. The Target Customers

The SeoultoSoul_ph target market is composed more on teenagers ages from 14 to

25. The target customer is someone that is K-pop Merchandise enthusiast people who
wants to collect a certain K-pop Merchandise. The SeoultoSoul_ph also targets people
who is attracted to our product even though they are not collectors.
V. Marketing Plan

A. Market Research

According to https://biaswrecker.com/ The Philippines took fourth place

as the country with the most K-Pop related Tweets, proving they’re a country that
loves the Korean idol industry. The data was released by Twitter themselves in
collaboration with K-Pop Radar. The list of top artists by market was derived
from the total number of artist hashtags and account mentions from July 1, 2019
to June 30, 2020. For the top 5 is the TWICE, One of the biggest Filipino K-Pop
fandoms is undoubtedly ONCEs! TWICE has a large male fanbase that came out
in full force when they visited the country in 2019.Top 4 is Tomorrow by
Together (TXT), TXT is not just a rising group in Korea, but also in the
Philippines. Their refreshing songs, boyish visuals, and all-around talent have
amassed them a growing fanbase. Top 3 is EXO, EXO has been one of the largest
groups in the Philippines ever since their debut. Pinoy EXO-Ls have never
wavered in their support. Whenever they visit the country as a whole or sub-unit,
tickets sell out right away. Top 2 is BLACKPINK, BLACKPINK’s “DDU-DU
DDU-DU” is one of the most recognized K-Pop songs in the Philippines, being
played in radio stations, TV shows, and online platforms. Another proof of their
popularity was when the Manila leg of their tour 2019 WORLD TOUR [IN YOUR
AREA] MANILA was attended by thousands of fans and numerous Filipino A-list
celebrities. Top 1 is Bangtan Sonyeondan (BTS), According to
https://www.koreaboo.com/, The Philippines has got its 21 % of ARMYs (name
of the BTS fandom) from 2018 but as for now, as the we are looking base on the
achievements they receive nowadays like grammy nominations, billboard #1, IFPI
Global Recording Artist of the Year and etc. there is the a possibility that fandom
did expand with a numerous number. Also, BTS is the most mentioned K-Pop
artist in the Philippines. They are a household name that everyone, even non-fans,
are ware of them.
 According to Delgado, 2018, she stated four (4) Reasons why Filipinos
love K- pop. First, the dynamic choreography, before making their debut, K-pop
artists undergo extensive preparation and mentoring. Their abilities and
capabilities are evident in their music videos, and they show it in their live shows
by doing the same (or even better). Filipinos are impressed of their music videos
because K-pop choreography is considered to be complicated and complex. One
of the most notable characteristics of K-pop fans is their desire to memorize (and
perform) their favorite songs' choreography. Second, the charming personalities.
Fans of K-pop artists are fascinated by them, which is why they show their love
and support. Since their idols are good to their fans, fans enjoy interacting with
them. Third, the trendy attire, Filipinos love K-pop because the artists look great
in everything they wear. They mix and match outfits that you wouldn't think
would go together, but they do. They follow current trends but add their own
unique spin, resulting in the emergence of a whole new one. Most fans imitate
their idols' fashion sense, purchasing clothes for their friends and dressing up to
look like the same group.

Once you stan a K-pop group that fits with your personality, I am telling
you there is no turning back. They can also be your source of happiness whenever
you need to smile, You learn things with them, Experience different kinds of
emotions and etc.

Market Segmentation:

 Demographic
- Age: 14 to 25 years old
- Gender: Any
- Income Class: Middle Class
- Ethnicity: (Open for everyone)
- Social Class/Reference: Friends, Family, Company
Workers, Other peers
- Dominicles: Rural Surroundings
 Geographic:
 - Rural based
- Filipino K-pop Fans
- Philippines
 Psychographics:
- Motivation: Affordable prices, good quality and perfect
shop for the k-pop fans
- Perception: K-pop enthusiast
- Lifestyle classification: People who are in K-pop and into
collecting K-pop merchandises.
- High-spenders, Low-spenders
 Technographic
- Social media or Websites

B. Competitors

The SeoultoSeol_ph major competitors are the Official K-pop Merchadise

shop like weverse shop, ktown4u, smtown&store, YG Select, BT21 and other
official store of merchandises of K-pop idols but also includes the most
known or most suggested online shop in Instagram and twitter like cokodive,
kpoptowm, kpopinmnl, kpopchinguph, kpopcultureph and etc.
C. Competitive Advantage

PRODUCT PRICE

- Packaging - Affordable
- Quality - Value based
- Design - Cost Leadership
- Brandings
- Services

LOCATION PROMOTION

- Safe - Special offers

- Retail - Advertising
- Wholesale - Freebies
- Direct Sales - Joint Ventures
- Peer to Peer - Social media postings
- Store Ambiance - Leaflets/Posters
- Internet - Season Sales/Promo
 D. SWOT Analysis

STRENGTHS WEAKNESS

 Brand loyalty increases with high  Start—up business (still no name in

product quality and affordable business industry)
prices.  Slow product developments
 Online presence and effectiveness in  Cancelled Orders
social media management on
various social networking sites
 Excessive exposure of product
variations, by genre of K-Pop
Artists.
 Items itself

OPPORTUNITIES THREATS

 Involving into new market segments  Competitors in the business industry.

that offer improved profits.  Price battle with competitors
 Online selling to capture my audience  The rise in inflation raises production
attention. costs and affects the business
 Population rise among K-pop profitability.
enthusiasts  Lack of employees experience
 Increase product line of K-pop  Increase supplier cost
Merchandises
 E. Marketing Strategies

-The SeoultoSoul_ph promotes its product by posting a K-pop

Merchandise through social media. Since the products are from Korea we
are doing a pre-order for the products we order because K-pop Merchandise
are easy to sell out and the delivery will take time to arrive in Philippines
since its Korean based items. Every K-pop idol agency is posting their
merchandise through their own pages but in transacting with Korean site is
not easy especially for those fans who wants to collect limited edition
merchandise, there is many requirements if you buy their products like
Korean address for limited albums, Credit card numbers and etc. but with
the help of our online shop, we are providing a way to every Filipino fans
to get their desired K-pop Merchandise.

The SeoultoSoul_ph will improve their market segments to also gain

more attention to every Filipino fans and to encourage them to buy in our
shop and also giving freebies, special offers, season sales/promos,
leaflets/posters, advertising, and social media posting high-quality of
packaging and fast delivery is want every K-pop fans like so
SeoultoSoul_ph will be a perfect shop for Filipino K-pop fans.

SeoultoSoul_ph also offers pasabuy (mostly related to a certain idols

things like t-shirt they wear that can only be sell in Korea) and promos on
holidays like Christmas, New year, Valentines, Halloween and etc.
Promos are most likely for sale that could attract customers but we still
have profit from selling.

VI. Product/ Service offerings (include the costs of the products/ service)

Product Concept:

-The SeoultoSoul_ph is a start-up business that offers K-pop Merchandise

for everyone in the Philippines but especially to teenagers ages from 14 to 25.
 This shop will provide freebies or free gift for those who order through our shop.
The SeoultoSoul_ph will also improve their products and service to be able to
meet the customer’s expectation and satisfaction to also gain more attention to the
K-pop fans.

Product Design:

- The give image below are the examples of the inclusions in every album.
Packaging Concept:

- The SeoultoSoul_ph offers a great packaging and high-quality of

packaging that includes bubble wraps, well-sized box (provided by the cargo
company), freebies, own designed (white or black) recyclable paper bag and
business card/Thank you card. Every fans are also worried about their parcel
because they want to ensure, display, own and keep a high-quality K-pop
Merchandise. Through our packaging concept we will organize our packaging
base on how to meet the expectation and satisfaction of our customers which is
very secured and safe. The bubble wrap are used to protect the purchased items
from defect. Well sized box to fit the items that every customers purchased. The
own designed (black or white) recyclable paper bag is also part in packaging to at
least they can have a remembrance from our shop and they can also use it to save
and help our mother earth instead of using plastic bags. We also provide freebies
to create a positive review for our brand, to encourage customers to buy other
product that we offer, to significantly improve customer relationships, to make
our brand look good, and to encourage their buying habits. Other than that, the
main point in giving and providing freebies is it can also add and build excitement
to our customers in waiting and opening their purchased items. The freebies that
we can offer is a photo card of their certain bias and a photo card of a certain
group they stan (we will recognize it through the form that they will fill out when
they purchased a product and we will also include a parental consent to ensure
that they are fill outing a form with the approval of their parents.

We believe in bringing or giving our customers more that they wished for
at SeoultoSoul_ph. In our opinion, it is important to move beyond and above the
call of duty in order to satisfy our clients. That way, you're better be able to foster
relationships that last for a long time. To us, it all begins in comparable customer
service. It is important that our clients enjoying their interaction with our shop
each every time they are in contact.
Packaging Design:

 Own designed (black or white) ● Bubble Wrap and Box

recyclable paper bag

 Freebies Sample
 Business Card/ Thank you card

 Other Details for the Sho

 Positioning Statement:
- For the K-pop Merchandisers collectors or those who wants to owned
selective K-pop Merchandise both official and unofficial, this is the perfect
shop for them. We are offering a various types of most popular items or
products of K-pop Merchandise that can fans trust in providing a high-quality
packaging and good service.

Production Process:

MATERIAL PICTURE BRAND QUANTIT COS TOTAL SUPPLIER

Y T
PER
ITE
M

Albums weverse shop, 20 Albums P 980 P 30,000 Aegyo

ktown4u, each K-pop –P (1,500 Korean
smtown&store group 2,500 cost of Merchandise
, YG Select, item ,
and Kpoptown because Paschershop,
not all weverse
albums shop,
are in ktown4u,
consisten smtown&sto
t price) re, YG
(depends Select, and
on the Kpoptown
price of
the
album)
Plushies weverse shop, 10 Plushies P P 17,000 Aegyo
ktown4u, and 1,000 (medium Korean
Kpoptown -P size of Merchandise
5,500 BT21 ,
(depe plushies Paschershop,
nds plus the weverse
on the price of shop,
size) tinytan x ktown4u,
5) and
Kpoptown

Pricing Strategy:
- The SeoultoSoul_ph’s products are affordable K-pop Merchandise shop. Here
are some products we offer Official and Unofficial K-pop Merchandise. We
also indicate whether the products is Official or Unofficial items by
captioning very items we post in our online shop.

OFFICIAL MERCHANDISE
Price of the items
Name of the (not include the
Artist/s Name of the Items shipping fee)

IU
Love Poem Album P 1,050
IU 5th Album (LILAC) P 970
IU lightstick P 2,500
 IU Celebrity Photocard Set P 950

Twice
Twice Candy Bong Z (keyring) P 1,500
Twice Candy Bong Z Official Lightstick P2,500
Twice TV5 in Switzerland P1,800
Twice more&more monograph P 1,790
Twice Summer in Nights (Random Ver.) P 860
Twice Mini Album Vol.8 Feel Special P 1,100
Twice x Kakaotalk Lightened Mirror P1,950

Red Velvet
Red Velvet the Reve Festival Finale (Final
Ver.) P 1,020
Red Velvet Official Lightstick P 2,500
Red Velvet Mini Album Vol. 3 Russian
Roulette P 1,000
Red Velvet Monster MD P 1,240
[Pre-Order] WENDY Like Water (1st Mini
Album) P 980

IKON
IKON Konbat Official Lightstick Ver 2.0 P 1,800
IKON Return P 1,110
IKON iDECIDE (3rd Mini Album) P 1,050

BLACKPINK
Blackpink Welcoming Collection 2019 P 2,320
Blackpink Photobook (Limited Edition) P 1,530
Blackpink Welcoming Collection 2020 P 2,190
Blackpink Official Hand Fan P 1,460
Blackpink Ice Cream MD P 1,140
Blackpink Special Edition (HYLT) P 980
 The Album Standard Vinyl P 2,590
Blackpink 2021 Season's Greetings P 2,250
[Pre-Order] Blackpink Official Lightstick Ver
2 P 2,390
Blackpink Official Keyring P 1,200
[Pre-Order] Rose 1st Single album -R- P 940

EXO
EXO Album Vol.5 Bon't Mess Up My Tempo P1,100
EXO Official Lightstck Ver 3.0 P 2,600
KAI Mini Album Vol. 1 (KAI) P 1,150 - P 3,110
Chanyeol The Box OST P 1 ,230
Baekhyun Delight Album (3rd Mini Album) P980

SHINEE
Don't Call me (7th Album) (Photobook Ver.) P 1,150
Shinee's Official Lightstick P 2,600
Shinee's 2021 Season's Greetings P 2,200
Official Character Dolls P 2 ,450
Shinee World V in Seoul DVD P 2,500

NCT
NCT Official Lightstick P 2,350
NCT 127 Album Vol.2 (NEO Zone) P 1,050
NCT 2020 Resonsnce Pt.1 P 970
NCT 2020 Resonsnce Pt2 (2nd Album)
(Arrival Ver.) P 990
WayV Kick Back (3rd Mini Album) P 890
NCT Dream 2021 Back to School kit P 1,750

SuperM
SuperM Super One Vol. 1 P 980
SuperM 1st Mini Album P 840
 SuperM Official Lightstick P 2,500
SuperM Album Concept Book (Super One) P 1,650
SuperM x Marvel Official MD P 900 - P 2,400

BTS
[Pre-Order] BTS, THE BEST P 1,800
[Pre-Order] BTS x FILA NOW ON Collection P 2,300
BTS Map of the Soul: 7 P 1,000
[Pre-Order] BTS BE Essential P 1,100
[Pre-Order] BTS BE Deluxe Album P 1,800
[Pre-Order] BTS Life Goes On Limited
Edition Cassette P 890
[Pre-Order] BTS 2021 Season's Greetings P 2,800
BTS Life Goes On Limited Edition Vinyl P 980
[Pre-Order] BTS Skool Luv Affair Special
Addition P 2, 100
BTS Hip Hop Monster Dolls P 500 - P 3,000
BTS IDOL Character Cushion P 1,800
BTS Lightstick Ver. 3 P 2,350
[Pre-Order] BTS Lightstick MOTS Special
Edition P 2, 500

UNOFFICIAL K-POP MERCHANDISE

Price of the items (
Name of the not include the
Artist/s Name of the Items shipping fee)
BTS
BT21 Figure Set P 255
Tinytan Figure Set P 290
8 inch BT21 Stuff Toys P 90
BE Deluxe Lomocards P 90
BT21 Adult Pajama P 120
BTS Tumbler P 190
 BTS LED Night Lamp P 280
BT21 headband P 65 each
BT21 Key Chain P 25 each
TWICE
Twice Logo Shirt P 160
Twice Lomocards P 90
Twice Jacket P 320
Twice Stuff toys P 650
Twice LED Night Lamp P 280
Twice Tumbler P 190
Twice Keychain P25 each
EXO
EXO Logo Shirt P 160
EXO Lomocards P 90
EXO Jacket P 320
EXO Stuff toys P 650
EXO LED Night Lamp P 280
EXO Tumbler P 190
Twice Keychain P25 each
BLACKPINK
Blackpink Logo Shirt P 160
Blackpink Lomocards P 90
Blackpink Jacket P 320
Blackpink Stuff toys P 650
Blackpink LED Night Lamp P 280
Blackpink Tumbler P 190
Blackpink Keychain P25 each
 J&T SHIPPING RATES (ZAMBALES AREA)
WEIGHT LUZON MANILA VISAYAS MINDANAO ISLAND
0g - 500 g Php 85 Php 95 Php 100 Php 105 Php 115
500g - 1kg. Php 155 Php 165 Php 180 Php 195 Php 205
1kg. - 3kg. Php 180 Php 190 Php 200 Php 220 Php 230
3kg. - 4kg. Php 270 Php 280 Php 300 Php 330 Php 340
4kg. - 5kg. Php 360 Php 370 Php 400 Php 430 Php 450
5kg. - 6kg. Php 455 Php 465 Php 500 Php 550 Php 560

LBC SHIPPING RATE

BOXES
SMALL MEDIUM LARGE
METRO MANILA Php 245 Php 400 Php 775
LUZON Php 308 Php 475 Php 925
Php
VISAYA/MINDANAO Php 328 Php 525 1,025

POUCHES
NPACK
NPACK SMALL LARGE
METRO MANILA Php 170 Php 245
LUZON Php 200 Php 308
VISAYAS/MINDANAO Php 215 Php 328
* Rates may change due to weight and size of the item/s.
Place/Location:
- The SeoultoSoul_ph is an online shop based in the Philippines. But the
location for the deliveries is 143# Burgos Street Barangay Rosete, San Felipe,
Zambales, 2204 for a mean time since we are start-up business but
SeoultoSoul_ph is hoping to expand on its time to expand and give more K-
pop Merchandise and better service for Filipino K-pop fans.

VICINITY MAP
143# Burgos Street Barangay Rosete,
San Felipe, Zambales, 2204
 VII. Enterprise Delivery System (EDS) h

The SeoultoSoul_ph enterprise delivery system will take time because all the
Official K-pop Merchandise are from Korea. . The ETA’s (Estimated Time of
Arrival) are indicated every batch and tracking numbers will immediately be provided
to you if we approve your desired items. Unofficial merchandise are all on-hand items
so it takes just 3 days or a week to receive the customer’s purchased items.

INPUT PROCESS OUTPUT

-Contact and Purchase items to our
Official and Unofficial Suppliers (Korea)
-Post K-pop
-Official and Unofficial
Merchandise items in - Customers can now choose what items
items that purchased
our Social Media they want to buy from us via messaging
from customers
platforms and sending them cognitive forms to
secure the items they want to purchase

-Delivery Box that contains items that we

have purchased from our suppliers

OUTPUT TO OUTCOMES:

OUTPUT OUTCOME

-Official and Unofficial

items that purchased -Customer’s Feedback
from customers with
our brand name and -Customer’s Experience
special gifts
WHAT WHEN WHERE WHO HOW HOW
MUCH
List the Schedule or Location of Person in charge or List resources Budget or
steps/activities dealine steps or step or assigned to the required for cost of the
for the activity activity or step/activity the activity activity
business plan location of
execution supplier of
step/activit
y
1.Search of Before the San Felipe, Owner Resume and 0
Employees Business Starts Zambales other papers
(Need for
applying job)
2. Process the After we hire San Felipe, Owner, Marketing Papers for 1,000
business employees Zambales Manager and business
(Business Production Manager (Permits and
permit, logo ect.)
and etc.)
3. Assess the 2 weeks San Felipe, Owner and Assessing the 0
Finances Zambales Financial Manager Financial of
the Business
4. Search and While processing San Felipe, Owner and Brainstormin 0 (because
Rent for Korea the business Zambales Marketing Manager g with the it will
Address (for and Korea Marketing process
the items that Manager through
we have social
purchased media
from Korea) messagings
)
5.Search for While waiting for San Felipe, Owner, Marketing Brainstormin 0 (because
supplier of the searching rental Zambales Manager and g with the it will
Official and from Korea and Korea Production/Purchas Marketing process
Unofficial e Manager Manager through
items social
media
messagings
)
6. Create an Takes only 1 day San Felipe, Owner, and Brainstormin 0 (because
Online Pages Zambales Marketing Manager g with the it will
for the Shop Marketing process
(Facebook, Manager through
Instagram and social
Twitter) medias)
seoultosoul.ph
will grow and
recognize)
7. Advertise After creating the San Felipe, Marketing Manager Brainstormin 0 (because
the Shop (Do Online Pages Zambales g with the it will
the marketing Marketing process
strategies so Manager through
that social
SeoultoSoul_p medias)
h will
recognize
8. Post and After selecting and San Felipe, Owner and Brainstormin 0 (because
advertise the purchasing the Zambales Marketing Manager g with the it will
items that we items from Korea Marketing process
purchased and in from the Manager through
from Korea supplier of social
and the Unofficial items medias)
Unofficial
items.
9.Collect the After the customer San Felipe, Owner, Marketing Collecting of P 25,000
items that message us for the Zambales Manager and the Products minimum
costumer’s items they needed Production/Purchas wage for
purchased to buy e Manager the items
that we
purchased
from the
suppliers
10. Proceed to After collecting San Felipe, Service Delivery Start the P 6,300
delivery and the items that Zambales Manager deliveries maximum
packaging the every costumer with Service of the
items. selected/purchased Delivery jumbo box
. Manager
 VIII. Income Statement

2021 % 2022 % 2023 %

Sales 2,800,000 100 % 3,900,000 100% 7,000,000 100%

Cost of Sales (1,500,000) -53.57% (1,680,000) -48.00% (2,455,000) 35.07%

GROSS PROFIT 1,300,000 46.43% 2,220,000 56.92% 4,545,000 64.93%

Salaries Expense (270,000) -9.64% (340,000) -8.72% (490,000) -.07%
Utilities Expense (85,000) -3.04% (95,000) -2.44% (120,000) -1.71%
Depreciation Expense (135,000) -4.82% (260,000) -6.67% (305,000 -4.36%
Bad debts Expense (30,000) -1.07% (45,000) -1.15% (95,000 -1.36%
Interest Expense (20,000) -7.14% (35,000) -8.97% (70,000) -1.00%

PROFIT FOR THE YEAR 760,000 27.14% 1,175,000 30.13% 3,465,000 49.50%
IX. Business Permit