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Batch: PGDM 2020-22 Term: IV Course Name: Data Visualization Credits: 3 Course Instructor: Prof. S Maheswaran/Visiting

The document discusses a course on data visualization. The course aims to teach students how to effectively communicate quantitative analyses and their implications for business through data visualization tools like Tableau. Students will learn how to choose visuals based on context, focus attention, tell data stories, create common business graphs and dashboards in Tableau.

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Rohit Kumar
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21 views2 pages

Batch: PGDM 2020-22 Term: IV Course Name: Data Visualization Credits: 3 Course Instructor: Prof. S Maheswaran/Visiting

The document discusses a course on data visualization. The course aims to teach students how to effectively communicate quantitative analyses and their implications for business through data visualization tools like Tableau. Students will learn how to choose visuals based on context, focus attention, tell data stories, create common business graphs and dashboards in Tableau.

Uploaded by

Rohit Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Batch: PGDM 2020-22 Term: IV

Course Name: Data Visualization Credits: 3

Course Instructor: Prof. S Maheswaran/Visiting

Objectives of the course:


One of the skills that characterizes great business data analysts is the ability to communicate practical implications of
quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful
to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in
a way that non-technical people can understand.
In this course you will learn how to become a master at communicating business-relevant implications of data
analyses.
You will know how to streamline your analyses and highlight their implications efficiently using visualizations in
Tableau, the most popular visualization program in the business world.
Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate
perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in
designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on
businesstested methods and design principles.
Pre-requisites (if any.): Nil
Learning Objectives: Student will learn how to communicate business-relevant implications of data analyses.
Specifically, he will:
• Understand the situational context so that he can choose the effective visual to show the data he want to
communicate;

• Identify and eliminate clutter and understand the ways to focus attention where he wants to;

• Think like a designer and learn how to tell stories with data;

• Create the most important graphs used in business analysis and transform data in Tableau;
• design business dashboards with Tableau;

Career Focus: To work efficiently in any functional area as manager.


Mapping with Job profile: Suitable for all profiles
Any other Information: Nil

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