Business Plan Example - WordToPdf
Business Plan Example - WordToPdf
B. Business Address: Purok-6, Barangay Sto. Nino, Magallanes, Agusan del Norte
H. Name of Owners:
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I. Brief Description of the Business
The name of the said business was HabHab BOOTH. The reason behind
the name is that it connects our same interest in eating. The name was also attractive
to the ears of the market.
J. Objectives
To gain profit
To build strong relationship with the customer
To provide adequate needs of the customer
To measure our ability in terms of business
To catch the attention and taste of every customer
To give each customer a good vibes and delightful Valentines
To endow a memorable Valentines for each customer
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2---MARKETING PLAN
A. Product Description
The products that are being used to our offers are considered as one of the
most high-end brands worldwide. We used Senorito Fries, Virginia Hotdogs, and
Eight O’clock juice Powder and Cyn-cyn tempura for our package snacks. We used
very healthy organic popcorn freshly picked from the farm. Moreover, we used one
of the most delicious Shake powders worldwide, King’s Vermicelli. While in photo
booth we used the high definition camera (DSLR) and we used cannon photo paper.
In HabHab BOOTH we assured that before our costumer leave our shop
they will receive a simple free give a ways to make them much happier and they
won’t easily forget our shop. We let them Know what product we are using to our
services.
B. Location
The location of the HabHab BOOTH will be placed at the covered court of
Magallanes National High School at P-6 Brgy. Sto. Nino Magallanes Agusan del
Norte. The owner of the business will build a small space for cooking the product and
they will also build another space for the Photo Booth.
C. Market Area
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D. Main Customers
Population
5% 20%
16%
16% 17%
13% 13%
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E. Selling Price
Product Price
Shake Php 10.00
Popcorn w/ cheese Php 5.00
Package Snack Php 35.00
Photo Booth Php 5.00
Love Notes w/ Flowers Php 3.00
Table 2.1 Selling Price
Product Price
Popcorn w/ cheese + Shake Php 13.00
Package snack w/ Barkada’s (5 person) Php 159.00
Photo w/ Barkada (3 person above) Php. 14.00
Table 2.2. HabHab Booth Promos
G. Mark-up Prices
I. Chocolate Shake
Item Quantity Price Cost
Chocolate Syrup 1 bag Php 50.00 Php 50.00
Evaporated Milk 2 pcs. Php 16.00 Php 32.00
Ice 20 pcs. NA NA
Spoon 1 bag Php 25.00 Php 25.00
Cups 2 bags Php 50.00 Php 100.00
Nips 1 bag Php 70.00 Php 70.00
Sprinkles 1 bag Php 20.00 Php 20.00
Total Cost Php 297.00
Number of Chocolate Shake made 50 pcs
Original Price Php 5.94
Mark-up Costs Php 4.06
Suggested Retailed Price Php 10.00
Table 2.3 Chocolate Shake Mark-up Cost
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II. Popcorn with Cheese
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IV. Photo Booth
V. Love Notes
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H. Mark-up Cost
Mark-up Cost
18
16
14
12
10
17.44
8
6
4
4.06 3.5 4.18 3.94
2
0
Chocolate Popcorn with Package Photo Booth Love Notes
Shake Cheese Snack with Flowers
Mark-up Cost 4.06 3.5 17.44 4.18 3.94
I. Chocolate Shake
Chocolate Shake (medium size) total cost is Php 297.00 with a produce of
50 pcs. It is composed of Chocolate syrup, Nips chocolate, Evaporated milk and
Sprinkles as a topping. Chocolate Shake’s Original Price is Php 5.94 and a Mark-up
Cost Php 4.06 because of the operating expenses like fare for purchasing and
electricity. It has a Selling Price of Php 10.00 which is very affordable for the
students in the Campus.
II. Popcorn with Cheese
Popcorn with cheese total cost is Php 150.00 with a produce of 100 pcs. It is
composed of a corn and a cheese. Popcorn’s Original Price is Php 1.50 and a Mark-
up Cost Php 3.50 because of the operating expenses like fare for purchasing,
electricity and also for the gas stoves. It has a Selling Price of Php 5.00 which is very
affordable for the students in the Campus.
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III. Package Snack
Photo Booth total cost is Php 91.00 with a produce of 50 pcs. It is a great
photography station for the students to have memorable moment for the Valentine’s
Day. Photo Booth’s Original Price is Php 1.82 and a Mark-up Cost Php 4.18 because
of the operating expenses like fare for purchasing, electricity and design for the
Booth. It has a Selling Price of Php 5.00 which is very affordable for the student in
the Campus.
Photo Booth total cost is Php 53.00 with a produce of 50 pcs. It is a great
event for the students to have memorable moment for the Valentine’s Day. Love
Notes with Flowers’ Original Price is Php 1.06 and a Mark-up Cost Php 3.94 because
of the operating expenses like fare for purchasing etc. It has a Selling Price of Php
5.00 which is very affordable for the student in the Campus.
I. Marketing Strategy
1. Targeted Marketing
Marketing directly to the customers will help the booth to determine
which targeted audience are going to give the booth the most bang and
effective. Since it’s the Month of February, it is the month for the couples who
are willing to express their love through the booth. However, it is more
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practical to the Owner to establish a business that are good both for the single
and couples.
2. Seasonal Marketing
Seasonal events offer a great way to meet new consumers. For a
human being embodied by love, Valentine’s Day represents a large portion of
the business. By tuning into the various seasons that are important to the
customers the business can become more relevant in their lives.
3. Freebie Marketing
Promote free give away products and services sold at low rates to boost
the sales of other related products or services. The business promotes freebies
to the customers who purchased a product which cost 30 pesos and above.
4. Online Marketing
As commerce has propagated to the Internet, a new form of marketing
has emerged. The product and service offered will be posted through
Facebook since it is a trendy website and can spread the post easily. Most of
the students of Magallanes National High School has Facebook/Twitter
account. They will read our post immediately and share it with their friends,
family etc. In this way the customers will increase quickly in a short period of
time.
5. Room-to-Room Marketing
Room-to-room Marketing allow the customer to meet their interest regarding
to the services and products we promote. It helps the customer to properly
informed the objectives and goals of the business as well as provide them time
to prepare for the upcoming business that we are going to establish. We can
announce after the Flag Ceremony what we are going to do through visit every
section. By verbally explain to them to convince the students and teacher to try
and being part of our business. Our full effort will be perceived in this
business that surely meet their quality of standard.
The organization will promote the service by informing the markets through
the following ways:
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1. Posting in Social Media
Social media platforms now offer businesses of all sizes unprecedented
opportunities to reach new customers. In such way of creating a Facebook
page or a website where all the details of the business were posted and thus,
the customers will have an open access of the business. Engaging users on
social media to meet the highest peak of the business is by tagging on
Facebook and Twitter.
2. Flyers and Tarpaulins
This strategy indicates of giving fliers and as well as print-out
tarpaulins where the information are being attached. The owners of the shop
offer fliers for the students who are not able to read the information posted on
Facebook/Twitter.
3. Words of Mouth
Words of mouth is the passing of information from person to person by
oral communication. Customers are very excited to share with world the
services and product they love. Many customers find meaning in sharing
stories of their favorite products and services. This is the best and most
effective way to promote a business in terms of its advantage effectiveness.
4. Personal Interaction
This type of strategy promotes the business in terms of having good
conversation towards the customer that suit their needs about our services and
product. Combining the needs of the customer with efficiency of personal
communication will benefit our business by fostering stronger relationships
with the customers, increasing brand loyalty.
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J. Marketing Budget
Equipment Source
Bond papers Household
Printer School
Scissors Household
Scotch tape Household
Ink School
Camera Household
Cloth Household
Wallpaper Design Household
Nails Household
Table 2.8. Marketing Budget
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Chapter III
Production Plan
A. Production Process
1 bag Sprinkles
1. First, put the ice into the ice crusher to produce a crushed ice.
3. Third, put the Chocolate Syrup, evaporated milk and the toppings such as nips
chocolates and sprinkles.
4. Final step is to put the finished product to the freezer to preserve the chocolates
and ready to sell.
Corn Cellophane
Oil Bowl
4. Fourth, put the cooked popcorn into the bowl and mixed it with the cheese powder.
5. Lastly, put the product into the cellophane for it to ready to sell.
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3.3 Package Snack
Oil Cups
Hotdog Strainer
Sugar
Water
Ice
1. First, pre-heat the deep fryer to prepare for cooking the potato fries.
2. Second, put a large amount of oil to the deep fryer. When the Oil starts to boil, put
3. Third, put the cooked potato fries into the bowl using a strainer.
4. Fourth, after cooking the fries put the tempura into the deep fryer to cook. After
5. Fifth, pre-heat the frying pan for cooking the hotdog. Then put the oil to the frying
pan and when it starts boiling put the hotdog to the frying pan to cook.
7. Prepare a larger container and water for mixing the ice tea with the ice.
8. Mixed the iced tea with water, sugar and put some ice.
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9. Lastly, put the iced tea first to the cup then put another small cup above the iced tea
then leave a small hole to the center for the straw. After making the whole, put the
hotdog, tempura and potato fries to the small cup and it is ready to serve.
B. Fixed Capital
Owners Contribution
Calvin Jhon C. Labial Php 220.00
Glenn Michael U. Casil Php 220.00
Winston A. Pabatang Php 220.00
Laiza Grace S. Digal Php 220.00
Hasib D. Mulok Php 220.00
Siejez Freid M. Jamito Php 220.00
Jalen Rina R. Virtudazo Php 220.00
Total Php 1,540.00
Table 3.1. Contribution Capital
Contribution
220 220
220 220
220 220
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C. Sources of Equipment
Equipment Sources
Refrigerator Household
Blender Household
Printer School
Ice bucket Household
Tables Household
Chairs Household
Casserole Household
Electric Stove Household
Ice crusher Household
Deep fryer Household
Strainer Household
Camera Household
Laptop Household
Table 3.1 Sources of Equipment
1. Photo Booth
Sticks
Straw Thread
Nails
Tables
Chairs
Cloth
Wallpaper design
Photo paper
Bondpapers
2. Chocolate Shake
Cups
Tables
Chairs
Straw
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3. Package Snack
Tables
Chairs
Cups
Straw
Container
Bowl
Bondpapers
Chairs
Tables
Cellophane
Embossed Paper
Glue
Stick
Neon Paper
Ballpen
Bondpapers
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E. Cost of Raw Materials
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F. Raw materials Availability
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G. Production Cost
1. Chocolate Shakes
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3. Package Snack
4. Photo Booth
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5. Love notes with Flowers
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4---ORGANIZATIONAL AND MANAGEMENT PLAN
A. Form of Business
managed by seven owners. They are Winston Pabatang, Calvin Jhon Labial, Laiza
Grace Digal, Jalen Rina Virtudazo, Glenn Michael Casil, Hasib Mulok, Siejez Freid
Jamito, and Marie Aurelyn Lorono. All of them invested equal and total amount of
capital thus they also have an equal share of the business authority.
They will invest a total amount of Php 220.00. Each of the seven owners
will have an equal share of 14.29%.
Shares
14% 14%
14% 14%
14% 14%
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B. Organization Structure
Winston A. Pabatang
MANAGER
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C. Pre-operating Activities
This section explains the activities needed to done before the day of the
grand opening on February 14, 2019 at Magallanes National High School covered
court.
1. Planning
This activity refers on the brainstorming of the owner. In which they will
make a quality, excellent, intelligent and trending ideas that will surely attract the
market. This also includes the things needed to be done before, during and after the
booth exhibition.
2. Purchasing of materials and products needed
After the planning stage, purchasing will follow afterwards. This time, one
of the owners will go to Cabadbaran city to buy all the materials and products needed.
3. Preparation of the goods to be sold
This time, the owners will prepare the goods to be sold such as the chocolate
shake, popcorn w/ cheese, and package snack. Since they didn’t hire any labor, they
will all act as the employees as well as employers.
4. Making the products to be used in the service business
The owners will prepare embossed paper for love note and paper roses.
5. Do the marketing activities
The owners will now do the promotional activities in order to introduce the
said business in the market. These promotional activities are posting in social media
about the business, giving flyers and announcing in the flag ceremony.
Fourth Step
Second Step
Third Step (Making the Fifth Step (Do
(Purchasing Sixth Step
First Step (Preparation product to be the
of materials (Making the Seventh Step
(Planning) of the Goods used in the marketing
and products Booth)
to be sold) service activities)
needed)
business)
Days 3 1 1 2 7 3 1
Days
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5---FINANCIAL PLAN
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Total Expenses
6% 4%
20%
10%
60%
Chocolate Shake Popcorn with Cheese Package Snack Photo Booth Love notes with flower
Service and 100% Total 75% Total 50% Total 25% Total
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Total Sales
250 500
300
500
1,750
Chocolate shake Popcorn with cheese Package snack Photo booth Love notes with flower
1800
1600
1400
1200
1000
800
600
400
200
0
Chocolate shake Popcornwith Package Snack Photo Booth Love notes with
Cheese flowers
First Day
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1. 100% Total Sales
3,300
1,760
1,540
Profit/Loss
Capital 1,540
Grossed Profit 3,300
Earned 1,760
2,475
1,540
935
Profit/Loss
Capital 1,540
Grossed Profit 2,475
Earned 935
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3. 50% Total Sales
1,650
1,540
110
Profit/Loss
Capital 1,540
Grossed Profit 1,650
Earned 110
1,540
825
715
Profit/Loss
Capital 1,540
Grossed Profit 825
Net Loss 715
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RETURN OF INVESTMENT PER OWNER
Investment Net Profit and Net Loss Net Profit share and Net loss share
1,821
966
684
100% Total Sales 75% Total Sales 50% Total Sales 25% Total Sales
1821
966
856
684
574
281
141
100% Total Sales 75% Total Sales 50% Total Sales 25% Total Sales
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