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    I. History: Mang Inasal

    Uploaded by

    Madz Roño
    This document compares two Philippine fast food chains that serve chicken inasal: Mang Inasal and Bacolod Chicken Inasal. It provides a history of each chain, evaluates their service and popular dishes, conducts a S.W.O.T. analysis for each, and recommends Mang Inasal due to its tastier chicken and more affordable prices.

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    I. History: Mang Inasal

    Uploaded by

    Madz Roño
    873 views6 pages
    This document compares two Philippine fast food chains that serve chicken inasal: Mang Inasal and Bacolod Chicken Inasal. It provides a history of each chain, evaluates their service and popular dishes, conducts a S.W.O.T. analysis for each, and recommends Mang Inasal due to its tastier chicken and more affordable prices.

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    History

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    This document compares two Philippine fast food chains that serve chicken inasal: Mang Inasal and Bacolod Chicken Inasal. It provides a history of each chain, evaluates their service and popular dishes, conducts a S.W.O.T. analysis for each, and recommends Mang Inasal due to its tastier chicken and more affordable prices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    873 views6 pages

    I. History: Mang Inasal

    Uploaded by

    Madz Roño
    This document compares two Philippine fast food chains that serve chicken inasal: Mang Inasal and Bacolod Chicken Inasal. It provides a history of each chain, evaluates their service and popular dishes, conducts a S.W.O.T. analysis for each, and recommends Mang Inasal due to its tastier chicken and more affordable prices.

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    I.

    History

    Mang Inasal

    -(Ilonggo for Mr. Barbecue) is a common fast food chain in the


    Philippines. Edgar Sia II engaged in business at twenty years of age. He opened
    the first branch in December 2003 at the Robinson's Mall Carpark-Iloilo.
    By 2009, Mang Inasal opened one hundred stores. In October of 2010,
    70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3 billion
    ($68.8 million).

    Bacolod Chicken Inasal

    - The chain was created in 1993 by the Tanalgo siblings; Rose, Bing and
    JM. It started as a small store in Mandaluyong where customers simply buy and
    go. A year later, renovations have been made and that patrons could dine at the
    place.
    On May 30, 2009, the first-ever Inasal Festival was held in Bacolod City.
    For their efforts in promoting inasal nationwide, BCI was commended by the
    city's mayor Evelio Leonardia who presented them a trophy.
    II. Evaluation of service

    Mang Inasal

    Based on our interview the best seller meal as of now is their “Inasal Chicken
    Barbeque w/ unlimited rice” promo. But wait there’s more; they also have a ‘Bangus
    Sisig” that slowly to be known. Some of their branches serve their rice wrap in
    banana leaves. But then, their average check is a confidential thing so that they don’t
    want to talk about it.

    Bacolod Chicken Inasal

    Their chicken inasal and their complete course meal are the famous dishes in this
    restaurant. Bacolod Chicken Inasal has more menus to choose from and the ambience
    is nice. Like in Mang Inasal they do not want to revile their average check.
    III. S.W.O.T Analysis

    Mang Inasal

    Strength Weakness Opportunities Threats


    Cheaper meal Poor Ambience Costumer focus Many competitor
    Many promos Sometimes they Increase delivery
    serve cold food service
    Good location
    More Branches

    Bacolod Chicken Inasal

    Strength Weakness Opportunities Threats


    Many choices of Lack of branches Costumer focus Many competitor
    meal
    Air condition Little bit expensive Increase delivery
    service
    Good location
    IV. Recommendation

    I actually go for Mang Inasal, because their chicken seems tastier to me.
    Their prices are also affordable and the fact that you even get unlimited rice and a
    bowl of Sinigang for free. Because of this, their restaurant is more popular than
    others.

    On the other hand Bacolod Chicken Inasal has more menus to choose from
    and the ambience is nicer than Mang Inasal but to be honest I don't really like
    their chicken, it’s not as tasty as Mang Inasal.
    V. Appendices
    S.W.O.T. Analysis

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