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1.
In May 1886, Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created the syrup for Coca-
Cola actually made as a medicine.
He carried a jug of the new product down the street to Jacobs' Pharmacy in
Atlanta. There, it was sampled, pronounced "excellent" and placed on sale as a soda fountain drink
for five cents a glass.
Dr. Pemberton's bookkeeper, Frank Robinson, suggested the name "Coca-Cola" and penned the
script that is famous today.
2.
Coca Cola began building the global network in the 1920s. The global growth expanded during World
War II when Coca-Cola President Robert Woodruff believed that every American service man and
woman should have a Coke at their disposal, no matter where they were or the cost to the company.
Woodruff’s vision during this critical period in American history helped establish Coke as a global
corporation by introducing the product to different markets.
Now operating in more than 200 countries and producing nearly 500 brands, our system has
successfully applied a simple formula on a global scale: provide a moment of refreshment for a very
little amount of money -- a billion times a day.
3.
To avoid confusion with copycat brands, The Coca-Cola Company asked the Root Glass Company in
Terra Haute, Indiana, to create a package that was “so distinctive that it could be recognized by
touch alone and so unique it could be identified when shattered on the ground.”
The result was the iconic Coca-Cola bottle inspired by the curves and grooves of the gourd-shaped
cocoa bean, an ingredient the designers originally thought was in the product.
One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle.
Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the
“perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.
Slide 4 :
Coca-Cola first came to India in 1956, yet exited the Indian market in 1977 due to the then Foreign
Exchange Regulation Act, only to re-enter in 1999. The brand had a strategic sponsorship in 1998
with the Sharjah Tri-Nation Cricket Cup, just before it entered the Indian market. It came to be
known as the Coca-Cola Cup.
If one looks at old Coca-Cola advertisements the two most striking things are the immense effort to
make it youth-friendly and the presence of A-list Bollywood stars.
Everyone used to love the Coke ad with Aishwarya Rai and Hrithik Roshan so much that people
would flip channels just to chance upon it. The commercial had the tagline ‘Jo Chaho Ho Jaaye, Coca-
Cola Enjoy’ and featured the actors as best friends in college who get into a race to become the
college president which leads to a rivalry, only to end with both of them easing off tensions with a
bottle of Coca-Cola each.
Slide 5 :
Everyone is well aware of the 4Ps in the Marketing sector that is Product , Price, Promotion and
Place. Coca-Cola used these 4 word to perfection and created a mass economy for itself
Product:
Coca-Cola has diversified its products vastly over time. The company offers 500 sparkling and still
beverage brands in its portfolio. There are over 3,900 beverage options in total in its product mix.
Although Coca-Cola, the company’s flagship product, is one of the most well-known and valuable
brands amongst all.
The following are some of Coca-most Cola’s well-known brands:
 Coca-Cola- It is the world’s most popular and highest-selling soft drink, as well as one of the
most recognisable brands.
 Sprite- Is another popular soft drink with a lemon-lime flavour that was first produced in
1961.
 Fanta- Is Coca-second-oldest Cola’s brand, having been created in 1940. It comes in a
signature orange flavour.
 Diet Coke- In several markets, Diet Coke is referred to as Coca Cola Light. A calorie- and
sugar-free soft drink. It was first introduced in 1982.
 Coca-Cola Zero: Introduced in 2005, this sugar-free beverage became a million-dollar brand
in 2007.
Price:
Coca Cola follows a price discrimination strategy in its marketing mix. This means that they charge
different prices for products in different segments. The beverage market is considered an oligopoly,
with a small number of sellers and a large number of purchasers. And Coca-Cola and Pepsi are their
two most powerful brands. Hence, Coke products are priced similarly to Pepsi products in the same
segments.
Consumers in developing nations like India are price sensitive and may flip if Coca-Cola prices its
goods too high in comparison to Pepsi in a certain segment. As a result, both parties agree to
preserve price parity in each segment. Coca-Cola also provides discounts on bulk purchases by
bundling items.
Place:
Coca-Cola, which has been in business for more than 130 years and operates in more than 200
countries throughout the world, has thus amassed a massive distribution network. Their place
strategy is highlighted by their extensive distribution network. The Coca-Cola company
manufactures the beverage using its patented formula and distributes it to bottlers across the world.
The company itself controls the brands and is in charge of consumer brand marketing campaigns as
well as manufacturing and selling concentrates, beverage bases, and syrups to bottling plants. Their
bottling partners then manufacture packages, merchandise, and distribute the finished branded
beverages to their vending partners, who finally sell them to consumers.
Its products can be found in practically every retail shop and supermarket. Coca-Cola products are
sold at 2.5 million stores in India. Their products are also distributed in a variety of hotels and
restaurants around the world.

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Slide 3:

known as the Coca-Cola Cup.

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