E & M Commerce Love It: End Term Assignment

E & M COMMERCE
END TERM ASSIGNMENT

LOVE IT
(BRIDAL LEHENGA)
TABLE OF CONTENT
S. No. Chapter Page No

1 Introduction to E Commerce 5
2 Wireframes 10
3 Website 14
4 Improvements 17
5 References 18
INTRODUCTION
E-Commerce
E-commerce (Electronic commerce) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network, primarily the
internet. The standard definition of E-commerce is a commercial transaction which is
happened over the internet. Online stores like Amazon, Flipkart, Shopify, Myntra, eBay,
Quikr, Olx are examples of E-commerce websites.
Ecommerce was introduced about 40 years ago in its earliest form. Since then,

electronic commerce has helped countless businesses grow with the help of new
technologies, improvements in internet connectivity, added security with payment
gateways and widespread consumer and business adoption.
E-Commerce Types
Electronic commerce can be classified into different categories. The basis for this
simple classification is the parties that are involved in the transactions. So, the electronic
commerce models are as follows:
1. Business to Business
This is Business to Business transactions. Here the companies are doing business with
each other. The final consumer is not involved. So, the online transactions only involve
the manufacturers, wholesalers, retailers etc.
2. Business to Consumer
Here the company will sell their goods and/or services directly to the consumer. The
consumer can browse their websites and look at products, pictures, read reviews. Then
they place their order and the company ships the goods directly to them. Popular
examples are Amazon, Flipkart, Jabong etc.
3. Consumer to Consumer
Consumer to consumer, where the consumers are in direct contact with each other. No
company is involved. It helps people sell their personal goods and assets directly to an
interested party. Usually, goods traded are cars, bikes, electronics etc. OLX, Quikr etc.
follow this model.
4. Consumer to Business
This is the reverse of B2C, it is a consumer to business. So the consumer provides a good
or some service to the company. Say for example an IT freelancer who demos and sells
his software to a company. This would be a C2B transaction.
5. Business-to-administration
This category of e-commerce refers to transactions between businesses and public

administration, which includes areas such as social security, employment and legal.
6. Consumer-to-administration
This includes transactions between consumers and public administration, where

consumers pay for services like taxes and legal document preparation.
Importance of E- commerce
Ecommerce is a huge part of the economy and is vital to businesses that sell their
products or services online. Ecommerce gives businesses the ability to reach more customers
than traditional retail reaches. With so many people making their purchases online, It is the
fastest-growing retail market. Statistics show that 96% of Americans with access to the
internet have made a purchase online. Ecommerce offers consumers a more convenient way
to shop for the products or services they need without having to visit a retailer's physical
location to make a purchase. Because of following reasons e-commerce is important for
business,
 Can Broaden Your Brand

Ecommerce is an ideal way you can take your brand from a traditional brick and
mortar store to an innovative, well-loved brand. By offering great products 24
hours a day along with online customer service, blogs and social media, no
longer is your business one singular store, with an online presence your business
can be the home of your products and the general home of your business,
allowing you to fully expand your product ranges without having to worry about
moving locations or worrying about not being able to expand your business.
 More Convenient
An online store is available all day, every day meaning your customers can visit
your store at all times, no matter what their schedule might be. These days
people don’t always have the time to physically go shopping, instead more and
more people are choosing to shop online to find the items they want or need and
if your business can offer this for your customers there’s no you shouldn't appeal
to a wider range of customers all looking for a convenient and flexible
experience.
 Increase Your Reach
Due to the internet’s accessibility, millions of people across the world can view
your website at any time, meaning that for those looking to expand their
businesses and reach out to a larger audience, you have many more
opportunities to do so. Compare the amount of people you can reach through a
website to the amount you can reach through a high street store or local
advertising, there’s no reason you shouldn’t look at taking your business online if
you’re looking to improve your reach.
 Gives You Marketing Opportunities

Your website is one of the best marketing tools your business has, not only can
the use of SEO when building your site lead to more chances of your business
getting found in search engines, but a huge number of marketing techniques can
also work alongside your website, including pay per click advertising, your social
media marketing and your email marketing, all of which can include links back to
your website.
 Scalable
As your business grows it’s very likely you’ll want to grow your product range and
your target audience, as well as develop your business for customer
requirements and consumer demand. An ecommerce site lets you scale your
business accordingly, allowing you to add more lines, add more payment options
and even grow when you choose to ship to, without having to worry about
changing your location or moving to a larger premise like you might with a brick
and mortar store.
Ecommerce offers business a whole range of opportunities, from marketing

opportunities to increasing your products ranges to generating more sales and with an
optimised and well-developed website you can not only achieve these goals but also
offer your customers around the clock, convenient service, that can boost your
business.
Benefits of E-commerce
Clearly online commerce offers a plethora of benefits. Let's look at some of the biggest
ones.
1. Increasing reach. E-commerce allows small businesses to reach a broad range

of consumers. It allows all sellers to be a part of a global marketplace.
2. More jobs. As these small e-commerce businesses grow, they employ more
people.
3. Lower operational costs. E-commerce also helps small businesses to grow
because it can have fewer operational costs. Without having to pay rent on a
shop, many small business owners can afford to run their e-commerce shops.
4. Easier and more convenient shopping. One of the major advantages of e-
commerce is that it allows customers to quickly find and get what they're looking
to buy. It also offers consumers the convenience of not needing to leave their
homes to get what they need, which saves time.
5. Allows comparison shopping. Consumers also gain power through the
experience of online shopping. They can research and compare products and
companies easily. Websites can offer things like detailed product descriptions and
consumer reviews that can help consumers make decisions wisely.
6. Some of the other benefits are Convenience, Personalization and customer
experience, Global marketplace, Minimized expenses.
Disadvantages of E-commerce
While there are plenty of advantages to the growth of ecommerce, there are some
disadvantages. Here are some of the challenges of e-commerce:
Limited face-to-face interaction with customers
One of the disadvantages of e-commerce is that business owners have more limited
relationships with their clients. Since their clients are typically on the other end of a
computer, it can be more difficult to build meaningful relationships, something that is
important to many business owners and customers.
Bandwidth challenges
Bandwidth and reliability can vary from country to country, so it can be challenging if
you are targeting or wanting to work in a particular region.
Shifting retail jobs
Another disadvantage of e-commerce is that it can cause a shift in retail jobs. While the
employers of small businesses that sell on the internet may be hiring as a result of their
success with e-commerce, traditional department stores may experience some job loss
as a result. Retailers have to sell online to stay competitive, but some have been more
successful at that than others.
Rapidly changing trends
This field is changing remarkably quickly. It can be challenging to keep up with trends
and technology in such a rapidly changing field.
When it comes to e-commerce, there are many different areas of concern in

regards to online security. These issues include:
1. Confidentiality
2. Encryption
3. Integrity (ensuring that the information is transmitted without being changed)
4. Availability (that users can access the information when they need to)
5. Authenticity (confirming that a user is who they claim to be)
6. Non-repudiation (confirming that a sender cannot deny sending information once
it has been sent)
7. Auditability (ensuring that data can be audited).
WIREFRAMES
HOME PAGE:
This is the wireframe of the home page of the website which contains the products,
about the company, contact details and the store location.
PRODUCTS PAGE:
This wireframe contains all the products that can be sold to the customer.
CONTACT SUPPORT PAGE:
This wireframe has the input text where the customer can contact the company.
WEBSITE
Link - https://singirikondaakarsh.wixsite.com/love
HOMEPAGE:
The home page of the website appears when website is opened. It contains the
products, about the company, contact details and the store location.
PRODUCT PAGE:
This page contains all the products that can be sold to the customer and the product
details are shown for every lehenga.
CONTACT SUPPORT PAGE:

The page takes all the data from the customer to contact the company for queries.
IMPROVEMENTS
Here are some improvements that can be done to website for customer satisfaction:
 Videos for the lehengas can be uploaded.

 Try it on option can be updated.
 The custom measurement model can be shown on the screen and when the
customer selects a lehenga it shows how well the lehenga looks for the model in
180-degree rotation can be implemented by AR/VR technology.
 Payment options like Credit/Debit card, UPI, Bank account details, Google pay/
Phonepe /Amazon pay can be implemented.
 Chatbot redirecting to WhatsApp can be added.
 UI Design of the website can be integrated.
 Virtual Store options can be implemented.
REFERENCES
 https://www.toppr.com/guides/business-environment/emerging-trends-in-
business/electronic-commerce/
 https://www.bigcommerce.com/articles/ecommerce/#types-of-ecommerce
 https://www.discoverydesign.co.uk/blog/post/5-reasons-why-ecommerce-is-so-
important-for-your-business/
 https://singirikondaakarsh.wixsite.com/love/support
 https://balsamiq.cloud/sf9j96g/projects

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E & M COMMERCE

END TERM ASSIGNMENT

S. No. Chapter Page No

Ecommerce was introduced about 40 years ago in its earliest form. Since then,

This category of e-commerce refers to transactions between businesses and public

This includes transactions between consumers and public administration, where

 Can Broaden Your Brand

 Gives You Marketing Opportunities

Ecommerce offers business a whole range of opportunities, from marketing

1. Increasing reach. E-commerce allows small businesses to reach a broad range

Limited face-to-face interaction with customers

Shifting retail jobs

When it comes to e-commerce, there are many different areas of concern in

CONTACT SUPPORT PAGE:

 Videos for the lehengas can be uploaded.

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