Bakery Business Plan: Jolly's Java and Bakery Executive Summary
Bakery Business Plan: Jolly's Java and Bakery Executive Summary
Bakery Business Plan: Jolly's Java and Bakery Executive Summary
Company Summary
JJB is a bakery and coffee shop managed by two partners. These partners represent sales/management and
finance/administration areas, respectively. The partners will provide funding from their own savings, which will
cover start-up expenses and provide a financial cushion for the first months of operation. A ten-year Small Busi-
ness Administration (SBA) loan will cover the rest of the required financing. The company plans to build a
strong market position in the town, due to the partners' industry experience and mild competitive climate in the
area.
2.1 Company Ownership
JJB is incorporated in the state of Washington. It is equally owned by its two partners.
2.2 Company History
JJB is a start-up company. Financing will come from the partners' capital and a ten-year SBA loan. The follow-
ing chart and table illustrate the company's projected initial start-up costs.
Products
JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported cof-
fee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to
suit the customer, down to the smallest detail.
The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to
eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods
are always available.
Technologically savvy competitors make fresh coffee and coffee-related products conveniently available via
mail order and online. Additionally, mail order catalogs offering coffees, certain food items, and select coffee-
making equipment and accessories, have been made available by a few larger competitors. Websites offering
online stores that allow customers to browse for and purchase coffee, gifts, and other items via the Internet have
become more commonplace as well.
Sales Forecast
2001 2002 2003
Unit Sales
Espresso Drinks 135,000 148,500 163,350
Pastry Items 86,000 94,600 104,060
Other 0 0 0
Total Unit Sales 221,000 243,100 267,410
Unit Prices2001 2002 2003
Espresso Drinks $3.00 $3.15 $3.31
Pastry Items $1.00 $1.05 $1.10
Other $0.00 $0.00 $0.00
Sales
Espresso Drinks $405,000 $467,775 $540,280
Pastry Items $86,000 $99,330 $114,726
Other $0 $0 $0
Total Sales $491,000 $567,105 $655,006
Management Summary
Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of mar-
keting with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance
and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national cof-
fee store chain, BuzzCups.
6.1 Personnel Plan
As the personnel plan shows, JJB expects to make significant investments in sales, sales support, and product
development personnel.
Personnel Plan
2001 2002 2003
Managers $100,000 $105,000 $110,250
Pastry Bakers $40,800 $42,840 $44,982
Baristas $120,000 $126,000 $132,300
Other $0 $0 $0
Total People 10 10 10
Financial Plan
JJB expects to raise $110,000 of its own capital, and to borrow $100,000 guaranteed by the SBA as a ten-year
loan. This provides the bulk of the current financing required.
7.1 Break-even Analysis
JJB's Break-even Analysis is based on the average of the first-year figures for total sales by units, and by operat-
ing expenses. These are presented as per-unit revenue, per-unit cost, and fixed costs. These conservative as-
sumptions make for a more accurate estimate of real risk. JJB should break even by the fourth month of its
operation as it steadily increases its sales.
Break-even Analysis
Assumptions:
Average Per-Unit Revenue $2.22
Average Per-Unit Variable Cost $0.35
Estimated Monthly Fixed Cost $32,343
7.2 Projected Profit and Loss
As the Profit and Loss table shows, JJB expects to continue its steady growth in profitability over the next three
years of operations.
Pro Forma Profit and Loss
2001 2002 2003
Sales $491,000 $567,105 $655,006
Direct Cost of Sales $76,750 $88,646 $102,386
Other $0 $0 $0
Total Cost of Sales $76,750 $88,646 $102,386
Expenses
Payroll $260,800 $273,840 $287,532
Sales and Marketing and Other Expenses$27,000 $35,200 $71,460
Depreciation $60,000 $69,000 $79,350
Utilities $1,200 $1,260 $1,323
Payroll Taxes $39,120 $41,076 $43,130
Other $0 $0 $0
Current Assets
Cash $156,593 $232,894 $327,637
Other Current Assets $12,000 $12,000 $12,000
Total Current Assets $168,593 $244,894 $339,637
Long-term Assets
Long-term Assets $65,000 $85,000 $105,000
Accumulated Depreciation $60,000 $129,000 $208,350
Total Long-term Assets $5,000 ($44,000) ($103,350)
Total Assets $173,593 $200,894 $236,287
Liabilities and Capital 2001 2002 2003
Current Liabilities
Accounts Payable $14,574 $15,438 $19,907
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $14,574 $15,438 $19,907
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 84.37% 84.37% 84.37% 60.50%
Selling, General & Administrative Expenses 74.74% 71.43% 71.39% 39.80%
Advertising Expenses 0.49% 1.76% 6.87% 3.20%
Profit Before Interest and Taxes 5.32% 10.24% 10.66% 0.70%
Main Ratios
Current 11.57 15.86 17.06 0.98
Quick 11.57 15.86 17.06 0.65
Total Debt to Total Assets 66.00% 52.48% 40.17% 61.20%
Pre-tax Return on Net Worth 27.33% 50.90% 43.55% 1.70%
Pre-tax Return on Assets 9.29% 24.18% 26.06% 4.30%
Additional Ratios 2001 2002 2003
Net Profit Margin 2.65% 6.43% 7.01% n.a
Return on Equity 22.06% 38.17% 32.48% n.a
Activity Ratios
Accounts Payable Turnover 10.79 12.17 12.17 n.a
Payment Days 27 29 27 n.a
Total Asset Turnover 2.83 2.82 2.77 n.a
Debt Ratios
Debt to Net Worth1.94 1.10 0.67 n.a
Current Liab. to Liab. 0.13 0.15 0.21 n.a
Liquidity Ratios
Net Working Capital $154,019 $229,456 $319,731 n.a
Interest Coverage 2.61 6.11 8.46 n.a
Additional Ratios
Assets to Sales 0.35 0.35 0.36 n.a
Current Debt/Total Assets8% 8% 8% n.a
Acid Test 11.57 15.86 17.06 n.a
Sales/Net Worth 8.32 5.94 4.63 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Appendix
Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unit Sales
Espresso Drinks 0% 5,000 7,500 10,000 12,500 12,500 12,500 12,500 12,500 12,500
12,500 12,500 12,500
Pastry Items 0% 2,000 3,000 6,000 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 7,000 10,500 16,000 20,833 20,833 20,833 20,833 20,833
20,833 20,833 20,833 20,833
Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Espresso Drinks $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00
Pastry Items $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00
Other $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Espresso Drinks $15,000 $22,500 $30,000 $37,500 $37,500 $37,500 $37,500 $37,500
$37,500 $37,500 $37,500 $37,500
Pastry Items $2,000 $3,000 $6,000 $8,333 $8,333 $8,333 $8,333 $8,333
$8,333 $8,333 $8,333 $8,333
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $17,000 $25,500 $36,000 $45,833 $45,833 $45,833 $45,833 $45,833
$45,833 $45,833 $45,833 $45,833
Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Espresso Drinks 0.00% $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $0.25
$0.25
Pastry Items 0.00% $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50
Other 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total Payroll $21,733 $21,733 $21,733 $21,733 $21,733 $21,733 $21,733 $21,733
$21,733 $21,733 $21,733 $21,733
General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $17,000 $25,500 $36,000 $45,833 $45,833 $45,833 $45,833 $45,833 $45,833
$45,833 $45,833 $45,833
Direct Cost of Sales $2,250 $3,375 $5,500 $7,292 $7,292 $7,292 $7,292 $7,292
$7,292 $7,292 $7,292 $7,292
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $2,250 $3,375 $5,500 $7,292 $7,292 $7,292 $7,292 $7,292
$7,292 $7,292 $7,292 $7,292
Gross Margin $14,750 $22,125 $30,500 $38,542 $38,542 $38,542 $38,542 $38,542
$38,542 $38,542 $38,542 $38,542
Gross Margin % 86.76% 86.76% 84.72% 84.09% 84.09% 84.09% 84.09% 84.09%
84.09% 84.09% 84.09% 84.09%
Expenses
Payroll $21,733 $21,733 $21,733 $21,733 $21,733 $21,733 $21,733 $21,733 $21,733
$21,733 $21,733 $21,733
Sales and Marketing and Other Expenses $2,250 $2,250 $2,250 $2,250 $2,250 $2,250
$2,250 $2,250 $2,250 $2,250 $2,250 $2,250
Depreciation 15% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$5,000 $5,000 $5,000 $5,000
Utilities 5% $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Payroll Taxes 15% $3,260 $3,260 $3,260 $3,260 $3,260 $3,260 $3,260 $3,260
$3,260 $3,260 $3,260 $3,260
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $32,343 $32,343 $32,343 $32,343 $32,343 $32,343 $32,343
$32,343 $32,343 $32,343 $32,343 $32,343
Profit Before Interest and Taxes ($17,593) ($10,218) ($1,843) $6,198 $6,198 $6,198 $6,198
$6,198 $6,198 $6,198 $6,198 $6,198
EBITDA ($12,593) ($5,218) $3,157 $11,198 $11,198 $11,198 $11,198 $11,198
$11,198 $11,198 $11,198 $11,198
Interest Expense $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
Taxes Incurred ($5,528) ($2,763) ($669) $1,341 $1,341 $1,341 $1,341 $1,341 $1,341
$1,341 $1,341 $1,341
Net Profit ($12,899) ($8,289) ($2,007) $4,024 $4,024 $4,024 $4,024 $4,024 $4,024
$4,024 $4,024 $4,024
Net Profit/Sales -75.87% -32.50% -5.58% 8.78% 8.78% 8.78% 8.78% 8.78% 8.78% 8.78%
8.78% 8.78%
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Net Cash Flow ($5,839) $472 $7,071 $12,699 $9,024 $9,024 $9,024 $9,024
$9,024 $9,024 $9,024 $9,024
Cash Balance $64,161 $64,633 $71,703 $84,403 $93,426 $102,450 $111,474 $120,498
$129,521 $138,545 $147,569 $156,593
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash $70,000 $64,161 $64,633 $71,703 $84,403 $93,426 $102,450 $111,474 $120,498
$129,521 $138,545 $147,569 $156,593
Other Current Assets $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
$12,000 $12,000 $12,000 $12,000 $12,000
Total Current Assets $82,000 $76,161 $76,633 $83,703 $96,403 $105,426 $114,450 $123,474
$132,498 $141,521 $150,545 $159,569 $168,593
Long-term Assets
Long-term Assets $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000
$65,000 $65,000 $65,000 $65,000 $65,000
Accumulated Depreciation $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000
$40,000 $45,000 $50,000 $55,000 $60,000
Total Long-term Assets $65,000 $60,000 $55,000 $50,000 $45,000 $40,000 $35,000
$30,000 $25,000 $20,000 $15,000 $10,000 $5,000
Total Assets $147,000 $136,161 $131,633 $133,703 $141,403 $145,426 $149,450 $153,474
$157,498 $161,521 $165,545 $169,569 $173,593
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $1,000 $3,060 $6,820 $10,898 $14,574 $14,574 $14,574 $14,574
$14,574 $14,574 $14,574 $14,574 $14,574
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $1,000 $3,060 $6,820 $10,898 $14,574 $14,574 $14,574
$14,574 $14,574 $14,574 $14,574 $14,574 $14,574
Long-term Liabilities $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
$100,000 $100,000 $100,000 $100,000 $100,000
Total Liabilities $101,000 $103,060 $106,820 $110,898 $114,574 $114,574 $114,574 $114,574
$114,574 $114,574 $114,574 $114,574 $114,574
Paid-in Capital $110,000 $110,000 $110,000 $110,000 $110,000 $110,000 $110,000 $110,000
$110,000 $110,000 $110,000 $110,000 $110,000
Retained Earnings ($64,000) ($64,000) ($64,000) ($64,000) ($64,000) ($64,000) ($64,000) ($64,000)
($64,000) ($64,000) ($64,000) ($64,000) ($64,000)
Earnings $0 ($12,899) ($21,187) ($23,195) ($19,171) ($15,147) ($11,124) ($7,100) ($3,076) $948
$4,971 $8,995 $13,019
Total Capital $46,000 $33,101 $24,813 $22,805 $26,829 $30,853 $34,876 $38,900
$42,924 $46,948 $50,971 $54,995 $59,019
Total Liabilities and Capital $147,000 $136,161 $131,633 $133,703 $141,403 $145,426 $149,450
$153,474 $157,498 $161,521 $165,545 $169,569 $173,593
Net Worth $46,000 $33,101 $24,813 $22,805 $26,829 $30,853 $34,876 $38,900 $42,924
$46,948 $50,971 $54,995 $59,019