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PRACTICAL RESEARCH 2: QUANTITATIVE

WRITTEN WORK #1
REVIEW OF RELATED LITERATURE MATRIX

__________________________________________
Title of Proposed Study
Leader:

Members:

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Date of Submission:

Instructor’s Name and Signature: Mr. M. J. Roxas, LPT

RUBRIC
4 3 2 1
Criteria weight Score

Subject matter/content of chosen

literatures
Topic and content of chosen x2
literatures are directly relevant to the
proposed study.
Quality of Information presented
Details lifted from the chosen x3
literature are appropriate, accurate,
factual, and consistent.
Organization
Good organization; points are x3
logically ordered; Closely adheres to
the standard conventions.
Mechanics
x1
No errors
Citation Style x1
 Correct use of APA citation style Senior High School Department

Research Journal Article #1:

Westenberg, Wilma. (2016) . “The influence of YouTubers on teenagers” . W.M Westenberg, Volume4
Issue1, 1-35. Page(s). doi:#P.O Box 217, 7500AE Enschede

TOPIC/THESIS STATEMENT “The influence if Youtubers on teenagers”

Objectives/Research ( To describe how teenagers behave on YouTube and what role

YouTubers play their life, How much teenagers identify with their favorite
Youtubers and want to be like them, And how aware teenagers are of
the influence and the commercial market behind Youtubers. )

What role do Youtubers play in the life of their teenage viewers and how
do youtubers assess their own influences and experience?
Questions

Summary/ Highlights of the The aim of this research is to give an overview of the current YouTube
Findings/Recommendation community, including
s for further studies.
what influence Dutch YouTubers have on their teenage viewers and to
what extent this influence on

their life is good or bad. This study uses a qualitative study approach
with a semi-structured

interviewing technique. The research focuses on both teenagers and

YouTubers and combines the

results. The sample consists of 16 in-depth interviews with 20 teenagers

in total and 4 in-depth

interviews with 4 YouTubers in total . The research

investigates what changes in behavior occur, how teenagers identify

with YouTubers and how
 YouTubers think about their influence on teenagers.
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interviews investigate whether

the life of a YouTuber really is as beautiful as it looks in their videos and

whether teenagers know how

real everything in their videos is.

Participants focuses on 2 groups : Dutch Youtubers and their teenage

viewers, 16 interviews were held among 20 dutch teenagers aged
between 10 and 18 years old who follows youtubers. The k distribution
was 12 girls (60%) and 8 boys (40%) all interviews took place face to
face and 4 out of 16 interviews were in pairs, 2 YouTuber started their
Youtube channel one year ago and 2 youtubers had at least 4 years of
experience. 1 Youtubers focused on lifestyle beauty and fashion 2
Participants/Sampling
focused on entertainment, Their age varied from 16-22.
Procedure.

All participants were interviewed face to face The interview questions

focused on four themes: (1)

behavior, (2) identification, (3) influences and (4) awareness. First

behavior measured to see how active teenagers are on youtube.
Identification focused on the amount of the time spent on youtube, most

Data Gathering Procedure:

favorite youtubers, if they visit youtube events, follow the accounts or

maybe even own one themselves and if they have merchandise.
Influence what attracts them to watch youtube videos .And awareness
how they behave when they see the kinds of message, what they think
the goal of the messages is and wheter they could buy or do it.

1.Teenagers

-Time on youtube

- Follow or own fan accounts

 - Active in fan facts Senior High School Department

- visit youtube events

-Own merchandise

Semi Structured Interviews

- Behavior

Data Analysis Procedure: Youtube

- Combining YouTube with school

- Difference starting phase and now

- Behavior YouTube versus real life

- Conten.

2.Teenagers

- Attractiveness YouTube(rs)

- Role YouTubers in their life

- Learnt from YouTubers

- Become YouTubers themselves

Semi structured interviews

-Identification

Youtubers

- Copy behavior of teenagers

- Awareness copy behavior

- Examples copy behavior

- Advice teenagers becoming YouTubers.

3.Teenagers Senior High School Department

- Buy products based on YouTubers

- Listen to advice

- Influence on homework, sleep, money

- Environment about influence

Semi-structured interviews

-Influences

Youtubers

- Examples influence on teenagers

- Opinions not shared

- Avoided topics

4. Teenagers

- Recognize sponsored content

- Honesty of YouTubers

- Do teenagers know how much work

- Money YouTubers earn

Semi-structured interviews

-Awareness

Youtubers
 - Use sponsored content Senior High School Department

- Honesty in their advertisements

- Workload of YouTubers

- Do they think teenagers are aware.

Accomplished by: __________________________________

Research Journal Article #1:

Ensor, Hiyam S. (2015). “The Effect of Using Youtube on Youth Worst and Best Case”. Ensour, BJAST,
Volume(Issue), 1-19. Page(s). doi:#10.9734/BJAST/2015/11956.

Topic/Thesis Statement “The Effect of Using Youtube on Youth Worst and Best Case”

Objectives/Research Our goal here is to highlight the youth segment

and identify the extent of their use of YouTube
programs in HKJ and KSA, either through
uploading, making or watching videos, and study
of the and behavioral purposeful motivations
behind this use. The study also aims to identify
the types of YouTube videos (entertainment,
political, sports, etc.) uploaded or made by young
people in HKJ and KSA.

Questions Is YouTube a Daily Habit or a Life

Behavior?

Summary/ Highlights of the It aims to clarify its advantages

Findings/Recommendations for and disadvantages using a thorough search for
further studies. the negative effects of this program on young
people in particular, whether it is ethical
behavioral or religious beliefs or habits, and find
out the extent to which young people are
influenced by this program and such websites,
and how to utilize them positively through the
results and recommendations reached through
the questionnaires used, and how we can,
through this study, contribute to reducing the
high rate of cyber crime.
 This study is classified under analytical studies
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which aim at identifying the most correct
numbers of the phenomenon that the researcher
is studying in terms of its nature and essence,
the current relations with environmental, religious
and community factors and the impact of online
globalization and various other factors affecting
the two communities (in HKJ and KSA).

Participants/Sampling The study relied on the adoption of the

Procedure. community (in HKJ and KSA) of young people
between 17-45 years old, and then some
universities and schools were selected as the
best sample for this topic. The total number of
questionnaires was 2000, distributed among the
youth and the individuals of the Saudi and
Jordanian communities (both female and male),
1000 in the Jordanian community and 1000 in
the Saudi community.
The study sample comprised 400 individuals, of
which 70% were university students, 20%
administration personnel and 10% school
students.
After the questionnaire was distributed on
research respondents electronically, the
researcher retrieved a total of 220 questionnaires
from both communities (Jordanian and Saudi Arabian).

After careful examination, 13

questionnaires were excluded for the lack of
seriousness of answers therein, rendering them
unfit for statistical analysis, and bringing the total
number of questionnaires suitable for analysis to
about 200 as selected sample. Results were
shown in percentages to facilitate reading and
reference thereto.

Data Gathering Procedure: Sorting data extracted from the

questionnaires and calculating the number
of serious participants in both
communities. All uncompleted
questionnaires were terminated.
- Displaying results according to the nature
of questions in tables showing the actual
figures for both communities in a clearer
and more direct manner.
- In light of the findings of the study, we will
propose some recommendations that may
contribute to increasing the effectiveness
of the optimal and positive use of
 YouTube, mitigating its negative impacts
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and reducing its role in the world of cyber
crime.

The researcher used the statistical analysis of

Data Analysis Procedure: the data from this study using SPSS software,
and the following statistical indicators were used:
- Statistical analysis in percentages
- Tables
- Graphical representation