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    Xu Xu
    BMW segments consumers into growing markets like baby boomers and affluent professionals. This works for BMW because it allows them to target specific market segments with high standards of living focused on quality and perfection. BMW also segments a group of younger, family-oriented customers looking for BMWs at lower costs. BMW markets well to each segment through research on preferences and introducing varied premium models like SUVs and compacts meeting consumer needs. BMW improves popular models while keeping performance and uses diverse advertising strategies including TV, print, online and mobile to reach targets. BMW's tagline "The Ultimate Driving Machine" should not be changed as it perfectly defines BMW cars' performance and design, remaining a memorable

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    02 Quiz 1

    Uploaded by

    Xu Xu
    177 views1 page
    BMW segments consumers into growing markets like baby boomers and affluent professionals. This works for BMW because it allows them to target specific market segments with high standards of living focused on quality and perfection. BMW also segments a group of younger, family-oriented customers looking for BMWs at lower costs. BMW markets well to each segment through research on preferences and introducing varied premium models like SUVs and compacts meeting consumer needs. BMW improves popular models while keeping performance and uses diverse advertising strategies including TV, print, online and mobile to reach targets. BMW's tagline "The Ultimate Driving Machine" should not be changed as it perfectly defines BMW cars' performance and design, remaining a memorable

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    BMW segments consumers into growing markets like baby boomers and affluent professionals. This works for BMW because it allows them to target specific market segments with high standards of living focused on quality and perfection. BMW also segments a group of younger, family-oriented customers looking for BMWs at lower costs. BMW markets well to each segment through research on preferences and introducing varied premium models like SUVs and compacts meeting consumer needs. BMW improves popular models while keeping performance and uses diverse advertising strategies including TV, print, online and mobile to reach targets. BMW's tagline "The Ultimate Driving Machine" should not be changed as it perfectly defines BMW cars' performance and design, remaining a memorable

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    177 views1 page

    02 Quiz 1

    Uploaded by

    Xu Xu
    BMW segments consumers into growing markets like baby boomers and affluent professionals. This works for BMW because it allows them to target specific market segments with high standards of living focused on quality and perfection. BMW also segments a group of younger, family-oriented customers looking for BMWs at lower costs. BMW markets well to each segment through research on preferences and introducing varied premium models like SUVs and compacts meeting consumer needs. BMW improves popular models while keeping performance and uses diverse advertising strategies including TV, print, online and mobile to reach targets. BMW's tagline "The Ultimate Driving Machine" should not be changed as it perfectly defines BMW cars' performance and design, remaining a memorable

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Questions (3 items x 5 points):

    1. How does BMW segment its consumers? Why does this work for BMW?
    BMW has utilized statistic and statistic showcase division. Theysuccessfully target the developing
    markets of child boomers and proficient elitists and particular advertise section whose standard of living
    are tall in termsof quality and flawlessness. They moreover sectioned a bunch advanced standard who
    are family centered and require BMW at moo cost.

    2. What does BMW do well to market to each segment group? Where could it improve its marketing
    strategy?
    BMW are doing well to advertise to each its portion bunches since BMW knows who it’sspecifically
    target advertise. At that point, the company were doing a few investigate in arrange to knows
    itsconsumer inclinations for each fragment bunch and this brought about in presenting of unique-
    premium estimated car such as SUVs, roadsters, convertibles conjointly less compact cars just like the
    1Series. BMW moreover updated 3, 5, and 7 Arrangement cars by making them special in appearance
    butstill keeping up their extraordinary execution. In this way, this advancements and redesigned
    carswere requested more to these customers because it fulfil1 the consumer’s needs. BMW moreover
    are employing a wide run of publicizing strategies to reach each of target markets. Thisincludes
    astounding tv commercials, print notice, online promotion and alsomobile promoting.

    3. Should BMW ever change its tagline, “The Ultimate Driving Machine”? Why or why not?

    As I would see it, BMW ought not change its tagline of The Ultimate Driving Machine. This is on the
    grounds that this tagline entirely characterized BMW cars as the cars were uncommon in execution and
    furthermore its plan.

    BMW's marking tagline 'The Ultimate Driving Machine' is likely perhaps the most recollected and
    effective showcasing efforts. Indeed, even today, individuals like the motto for its effect on the BMW
    client's.

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