Dashboard / My courses / UGRD-BAMM6003-2023T / Week 5- Prelim Examination / Prelim Exam

Started on Friday, 4 December 2020, 3:30 PM

State Finished
Completed on Friday, 4 December 2020, 3:43 PM
Time taken 13 mins 18 secs
Marks 39.00/40.00
Grade 97.50 out of 100.00
Question 1
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Competitor Analysis"

Select one:
a. SWOT Analysis

b. Reviewing Input

c. Strategic Matrix

d. Reviewing and Adjusting Stage

e. the process is not identified 

Your answer is correct.

Question 2
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

JUG Family SUV Car, Market Price Php 2.5 million per unit

Select one:
a. a lawyer who have 4 kids 

b. a young professional bachelor living in a condo unit

c. a retired general

d. a senior high school graduate who planned to take up mechanics

Your answer is correct.

Question 3
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Gen went to WANT Appliances to complain about the television that she purchased last week. It did not match with her cable
provider at home. The customer service said that he cannot do anything about it and ask the security guard to escort Gen outside.

Select one:
True

False 
Question 4
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Operational Plan" 

Select one:
a. Reviewing and Adjusting Stage

b. Reviewing Input

c. the process is not identified 

d. SWOT Analysis

e. Reviewing Input

Your answer is correct.

Question 5
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

Mini SO Ballerina Ticket, Market Price, Php 800.00 per ticket

Select one:
a. A young girl who loves dolls

b. A mature woman who likes cooking

c. A young professional woman who loves dances 

d.
A lady teenager who likes volleyball

Your answer is correct.

Question 6
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

GOLINA Women Perfume, Market Price Php 5,890.00 per bottle

Select one:
a. a stay home mother with three kids

b. a Catholic sophomore lady student

c. a newly graduate woman working in Social Service

d. a sales manager working in customer service 

Your answer is correct.

Question 7
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

TINA All-Cotton and Shocking Pink Colored Napkin Pad, Market Price Php 20.00 per box

Select one:
a. 5-10 year-old girls

b. 45-50 year-old women

c. 12-16 year-old teen ladies 

d. 25-30 year-old women

Your answer is correct.

Question 8
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Michelle was a 5 months pregnant and was looking for a maternity dress at MOM Dress store. This is her first pregnancy. The
customer service shows Michelle the different sets of maternity dress for 5, 6, 7, 8, and 9 months. She also showed Michelle the
dresses after giving birth. 

Select one:
True 

False
Question 9
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: Cresida Tueres, the owner of Greenwich Company started out as an over-the-counter pizza joint. This is an example
of formulated marketing.
Second statement: Milagros, Clarita, and Doris Leerin are sisters and sister-in-law who started the Goldilocks Empire. This is an
example of Entrepreneurial Marketing.

Select one:
A

C 

Your answer is correct.

Question 10
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

TUTU Mini-Utility Knife, Market Price, Php 450.00 per piece

Select one:
a. A priest

b. A physician

c. A call center engineer

d. An engineer 

Your answer is correct.

Question 11
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: There is a big possibility for the market leader to buy a successful market niche.
Second statement: It is advisable to always buy out the market niche.

Select one:
A

C 

Your answer is correct.

Question 12
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Strategic Questions"

Select one:
a. the process is not identified

b. SWOT Analysis 

c. Strategic Matrix

d. Reviewing Input

e. Reviewing and Adjusting Stage

Your answer is correct.

Question 13
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Luis is a famous food critic. Today he will review the French fries of RIA fast food. The RIA fast food prepared a “special French fries”
for Luis. They added more French fries in the box, sprinkled spring onions, and provided a special dip sauce. Luis gave a RIA fast food
a positive review. However, the French fries that RIA fast foods served to her other customers were not as many like the one they
sent to Luis, it did not have sprinkled onions and there was no special sauce too.

Select one:
True

False 
Question 14
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

HANNA Android Phone with in-built Powerful Alarm Clock, Market Price, Php 19,000.00 per unit

Select one:
a. A farmer

b. A veterinarian

c. A pet shop owner

d. A call center agent 

Your answer is correct.

Question 15
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Defining Strategies to Address SWOT Combination"

Select one:
a. SWOT Analysis

b. the process is not identified.

c. Reviewing and Adjusting Stage

d. Strategic Matrix 

e. Reviewing Input

Your answer is correct.

Question 16
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: Knowing your business position in the market will help you to win over your competition.
Second statement: In competitive myopia, the company is doing everything to further improve its product.

Select one:
A

C 

Your answer is correct.

Question 17
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

Koppel Mountain Jug, Market Price Php 1,500.00 per item

Select one:
a. 6-10 year-old boys

b. 30-35 year-old men 

c. 15- 20 year-old teen boys

d. 50-55 year-old men

Your answer is correct.

Question 18
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Miko bought a cell phone with a 6-month warranty at SHU Company. On its 6 months and 2 weeks, the cellphone broke down. Miko
went to the physical store of SHU Company and hoped that it can still be fixed. The customer service repaired the cellphone free of
charge. 

Select one:
True 

False
Question 19
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

NU Mini-Laptop with Advanced Research and Presentation Tools, Market Price Php 15, 000.00 per unit

Select one:
a. A grade 12 student who studied in a rural area

b. A nursery student who studied in an urban area

c. A junior high school student who studied in a rural area

d. A college student who studied in an urban area 

Your answer is correct.

Question 20
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

MEOWIEE All-meat 5 stacks burger Without Bun, Market Price, Php 323.00 per item

Select one:
a. A person who practiced KETO diet 

b. An Intermittent Fasting Advocate

c. A strict fruitarian diet 

d. A practicing pesto-vegetarian

Your answer is correct.

Question 21
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Liza is a practicing vegetarian. He bought a sandwich at LEAFY fast food. While eating the sandwich, she noticed that there is a
chicken sandwich spread. She asked the customer service if there is a chicken sandwich spread but the customer service said she did
not know what is in the sandwich.

Select one:
True

False 
Question 22
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Ada bought a new doll to ELEN dollhouse. Ada likes the doll very much and she gives a positive review of the doll on her Blog. The
blog became famous and ELEN dollhouse was informed about the Blog of Ada. To thank ADA, ELLEN dollhouse sends her free
dresses for her purchased doll.

Select one:
True 

False
Question 23
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: The market leader will stay the leading company for a very long time.

Second statement: The market niche can be a market leader based on customers’ response.

Select one:
A

D 

Your answer is correct.

Question 24
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"External Analysis"

Select one:
a. Reviewing and Adjusting Stage

b. the process is not identified

c. SWOT Analysis 

d. Reviewing Input

e. Strategic Matrix

Your answer is correct.

Question 25
Incorrect

Mark 0.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Defining 3-4 Key Statements"

Select one:
a. Reviewing and Adjusting Stage 

b. Reviewing Input

c. the process is not identified

d. SWOT Analysis

e. Strategic Matrix

Your answer is incorrect.

Question 26
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Joan called MY Dress Shop. She complained about the dress that she bought last week which has a hole along the hem. The customer
service said sorry about Joan’s experience and promise to replace the item within 2 days. Within 2 days, Joan received the package
with a complimentary purse.

Select one:
True 

False
Question 27
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Industry Analysis"

Select one:
a. Reviewing Input

b. the process is not identified 

c. Reviewing and Adjusting Stage

d. Strategic Matrix 

e. SWOT Analysis

Your answer is correct.

Question 28
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Evaluation of SWOT Analysis"

Select one:
a. the process is not identified

b. Strategic Matrix

c. SWOT Analysis

d. Reviewing and Adjusting Stage

e. Reviewing Input 

Your answer is correct.

Question 29
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: AMA University is considered the leading computer school because it provides superior value by ensuring quality
education through innovation of the latest technological advancement. This is known as Product Leadership.
Second statement: Smart Communication Company is the leading telecommunication because it continually researched to improve
its services by introducing something new to the market. This is known as Operational Excellence.

Select one:
A 

Your answer is correct.

Question 30
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Mike went to FAST telecommunication customer service center and complained that he did not have any internet connection for two
days in a row. The customer service created an on-line report and he promised to Mike that he will have an internet connection again
within 2 days. After 2 days, Mike did still did not have an internet connection.

Select one:
True

False 
Question 31
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: During Partner Intelligence, the focus of analyses is business unit and ratio.
Second statement: During Market Intelligence, the focus of analyses is scenario and pestle.

Select one:
A 

Your answer is correct.

Question 32
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct but the
second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: The SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the identified company and the competitive
is done after creating the competitive marketing strategy. 

Second statement: The appropriate strategy that the company will use would be determined through a thorough study of SWOT
Analysis. 

Select one:
A

D 

Your answer is correct.

Question 33
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Objectives"

Select one:
a. the process is not identified 

b. SWOT Analysis

c. Strategic Matrix

d. Reviewing and Adjusting Stage

e. Reviewing Input

Your answer is correct.

Question 34
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: An oil company is mostly a monopoly type of competition.

Second statement: Many food stalls have similar starting pack franchising fee. This is because the nature of competition is Oligopoly.

Select one:
A

B 

Your answer is correct.

Question 35
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Joseph went to customer service center of FRY Cable TV. He was shouting at the customer service angrily because he paid for 20
cable channels but he only had only 2 channels for two days. He was very frustrated about the issue, the customer service assisted
him to an isolated area, listened to him, and told him he would be frustrated too if it happened to him. He called the technical
assistance to resolve the issue right away.

Select one:
True 

False
Question 36
Correct

Mark 1.00 out of 1.00

Directions: Based on the identified product or service, choose the letter that corresponds to the customer who might fit its target
market profile.

KYLE Placemat Sleeves, Market Price, Php 30.00 per piece

Select one:
a. A housewife who often entertained her husband’s co-worker at home 

b. A young debutante

c. A housewife who worked as an OFW

d. A 6-year girl with doctor parents

Your answer is correct.

Question 37
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: In a perfect competition, both the buyer and seller were knowledgeable about the competition.

Second statement: During a monopolistic competition, the business sector has a partial control over price due to product
differentiation.

Select one:
A 

Your answer is correct.

Question 38
Correct

Mark 1.00 out of 1.00

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is Reviewing Input, C if it is
Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is not identified.

"Short and Long Term Goals"

Select one:
a. the process is not identified 

b. Strategic Matrix

c. SWOT Analysis

d. Reviewing Input

e. Reviewing and Adjusting Stage

Your answer is correct.

Question 39
Correct

Mark 1.00 out of 1.00

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice in dealing with customers.

Luisa ordered a blouse in an on-line shop. The blouse has three color options: red, yellow, and blue.  Luisa chose the blue blouse. The
customer service realized that there is no blue blouse so he sent the yellow blouse instead.

Select one:
True

False 
Question 40
Correct

Mark 1.00 out of 1.00

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first statement is correct
but the second statement is wrong; and D if the first statement is wrong but the second statement is correct.

First statement: The cost-leadership is gained by being the lowest-cost producer in the industry. An example of this approach is the
total market share of SM supermarket.
Second statement: This narrow focus strategy achieves competitive advantage by concentrating on narrow segments of a larger
market. An example of this approach is the elite profile of the iPhone buyers.

Select one:
A 

Your answer is correct.

◄ Prelim Quiz 2

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Module 5: Segmenting an Industrial Market ►