Republic of the Philippines

Department of Education
Regional Office IX, Zamboanga Peninsula

10 Zest for Progress

Z Peal of artnership

ENGLISH
Quarter 2 – Module 1:
Language of Research, Campaigns and
Advocacies

Name of Learner: ___________________________

Grade & Section: ___________________________
Name of School: ___________________________
 What I Need to Know
This module was designed to help you master how to write an exposition or
discussion on a familiar issue to include key structural elements and language
features. The scope of this module permits it to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of students,
and the lessons are arranged to follow the standard sequence of the course.

The module contains only one lesson that will lead you to:
Learning Competency: Observe the language of research, campaign and
advocacy. (MELC Code: EN10G-IVa-32)

After going through this module, you are expected to:

• define research, campaign and advocacy;
• identify the types of campaign and advocacy;
• determine research as a tool in effective campaign and advocacy; and
• create an advocacy plan and a campaign material for an advocacy.

What’s In

Task 1: Develop Your Idea

Develop your idea about Martin Luther King’s line by completing the
statements on the web diagram below. By activating your prior knowledge and skills
learned from the previous quarter, answer the process questions thereafter.

One of the many rights I I express my opinions on

have as a person is the particular issues
right to_______________. through__________________
“Our lives begin to __________________________
end the day we ________________.
become silent about
things that matter”
– Martin Luther King
I can describe freedom It is important to
of speech by convince people to take
_____________________ actions on__________
___________________. because______________
____________________.

1
 1. How do you find the guide statements, are they easy or difficult to complete?

2. If you were to develop a paragraph about Martin Luther’s line, will the
statements in the graphic organizer be helpful? Why or why not?

3. You have learned about identifying the writer’s purpose on the material read in
the previous quarter. After reading the line of Martin Luther King, what do you
think is his purpose in saying it?

4. For you, what issue concerning young people that needs to be changed or you
need not to be silent about?

5. Employing analytical listening skill in problem solving is important as what you

have learned previously. In addressing issues, is learning the skill to convince
others of your ideas important too? Why or why not?

What’s New
Task 2: Identify Your Advocacy
Read the short information about one of the famous and inspiring Filipino
youth advocacies and find out how this group of young people contribute to the
community. Afterwards, cite an advocacy closest to your heart that you have plans
on advocating today or in the future.

What is your advocacy and its significance? My advocacy is to help uplift the lives of
underprivileged and neglected Filipinos, and I do that through our work in Project SMILE.
We have an on-going campaign right now called #PeopleWith which recognizes PWDs
beyond their disabilities. Through this initiative, we wish to raise awareness, promote
inclusion, and empower PWDs.
My advocacy is important to me because I believe true progress can be only achieved
when it takes into account the well-being of all Filipinos including marginalized sectors
such as the PWD community.
How would you encourage others to do their own part? I encourage others to be a
part of our movement through on-the-ground engagements with our partners and
beneficiaries as well as online promotions in our social media accounts. At Project
SMILE, we hope to inspire others, especially the Youth, to be proactive citizens. By
publishing our activities in our Facebook and Instagram accounts, we do not only
promote transparency but also to spread the word about our initiatives and campaigns.

Source: Mikaela Zulueta, 15 Passionate Filipinos Whose Advocacies Inspire You, 2019.
https://www.wheninmanila.com/inspiring-pinoy-advocates-talk-about-advocacies/

2
How can you help out in your own ways? Answer the following questions:
▪ What advocacy do you have in mind and what is its significance?
▪ How would you encourage others to do their own part?

What is it
❑ Research is a systematic investigation and study of materials and sources in
order to establish facts and reach new conclusions (Oxford Dictionary).
❑ Through research, you can investigate an issue then discuss findings and
propose solutions or options to address the issue. You can extend your efforts
through campaigns and advocacies.

BASICS IN THE LANGUAGE OF CAMPAIGNS AND ADVOCACIES

❑ A campaign is any series of actions or events that are meant to achieve a
particular result.
All campaigns, despite varying purposes, are created using similar
structures as well as through the use of language and persuasive techniques
in order to convince audiences to perform a certain action.
Some of the many types of campaigns include:
• Civil society campaign- a project intended to mobilize public support in
order to instigate social change.
• Political campaign- an organized effort which seeks to influence the
decision making process within a specific group.
• Advertising campaign- a series of advertisement messages that share
a single idea and theme.
❑ The word “advocacy” comes from the Latin ‘advocare’ and literally means
‘to call out for support’.
Advocacy involves promoting the interests or cause of someone or a group
of people. It generally involves speaking or acting with the intention of affecting or
changing specific policies, systems, or ideas. This change can occur in an array
of settings: governmental, health, social, economic and legal, among others.
Advocacy is also about helping people find their voice. Some of the many
types of advocacy to enact change include:
• Mass Advocacy – Organized and orchestrated through large groups (i.e.
polls, protests).
• Media Advocacy – Using media as the primary means to promote a
specific cause.
• Health Advocacy – Supporting the rights of patients and improving the
community of people who care about patients.
• Self-Advocacy – Motions taken by individuals to support their own rights in
the workplace, schools, etc.
❑ Advocacies can be delivered through campaigns in Social Media, TV
Commercials, YouTube and other internet platforms. Just like the Project
Smile’s Advocacy introduced earlier, campaign activities were conducted
through Facebook and Instagram accounts.

3
 What’s More
Task 3: Think, Share and Act for an Advocacy
The following graphic organizers present the list of some of the different
issues brought by COVID-19 pandemic to our country. Answer the questions found
in the table below after going over the details.

• Food production and distribution disruption

• Devastating effects on health outcomes
• Women's gain at risk and increased levels of
violence against women.
• Loss of income leading to vulnerable segments of
COVID-19 society and families to fall below poverty line.
Pandemic • Travel restrictions and tourism paralysis
• Business closures, less work time and
unemployment for certain occupations
• Delay of classes and remote learning not accessible
to some
• Restriction of outdoor leisure activities
• Developing of anxiety and emotional stress

THINK. SHARE. ACT!

What other issues caused Which of the issues struck What specific steps can you
by COVID-19 pandemic you the most? What do you take as a student/Filipino
were not mentioned? want to share about this citizen to address the issue
issue? that struck you the most?

Task 4: Plan for an Advocacy

With the pressing issues brought by the COVID-19 pandemic, research
further about a particular issue and come up with an advocacy presentation plan.
Here are the standards to follow:
o Goal: Offer solutions or options to pressing social concerns brought by the
pandemic
o Role: researcher, advocate
o Audience: Filipino Youth
o Situation: You are requested by the National Youth Commission of the
Philippines to pass an advocacy plan. You can choose from thesetypes
of advocacy: mass advocacy, self-advocacy and health advocacy.
o Product: Advocacy plan
o Standard: Detailed/accomplished worksheet advocacy plan

4
Directions: Create your advocacy worksheet plan in a separate of paper and be
guided with the following format:
ADVOCACY WORKSHEET PLAN
Purpose of the Advocacy:

Introduction
• Start with the big idea.
• Think of a device that will get the
attention and interest of the
audience.
• Highlight the significance of your
research by relating your topic to
your audience.
• Discuss the significance of the
research and literature review.
Body
• Outline the findings of the research.
• Use graphs and illustrations to
present your points clearly.
Conclusion
• Provide options or
recommendations concerning the
issue you have researched.
• Highlight your call to action. Talk
about specific steps that your
audience can take in addressing
the issue locally.

Task 5: Create a Campaign Material for an Advocacy

Create a campaign material to be used for a social media campaign activity of
your planned advocacy from the previous task. Your campaign material can be in a
slogan, illustration or in a poster form. Observe the language and the persuasive
techniques used in the samples below to help you create your material.

Source: Rahmad Kurniawan, Black Lives Source: Anuwat Mereewee, Ideas to reduce
matter.https://www.vecteezy.com/free- pollution. https:// www.vecteezy. com/free-
vector/art. vector/danger.

5
Criteria in rating your campaign material:
Standard Excellent Satisfactory Developing Beginning
(5pts.) (4pts.) (3pts.) (2pts.)
Relevance of The campaign The campaign The campaign The
the material material shows material campaign
Campaign shows satisfactory somewhat material lacks
Material relevant and contents. shows related some
excellent contents. relevant
contents. contents.
Effective Comprehensiv Language/ Language/sym Language/
Verbal/Non- ely utilized symbols were bols were symbols were
Verbal language/ adequately used but not used at a
Strategies symbols to utilized to seem to minimum or
Used showcase the showcase the showcase the not used
advocacy. advocacy. advocacy. effectively at
all.
Visual The campaign The campaign The campaign The
Presentation material is material meets material campaign
catchy/ the somewhat material
exceeded the expectation. meets the needs some
expectation. expectations. visual
enhancement.

Create your campaign material here:

What I Have Learned

Task 6: Self-Check

Do a self-check on how well you have learned the lessons in this

module. Place a checkmark in the appropriate box for each skill and for the last part;
answer the questions by reflecting about your learning journey.

6
 I am I am familiar I think I need
confident and can more
Skills that I can perform well practice and
perform this with minimal assistance.
on my own. assistance.
Define research, campaign and
advocacy.
Identify the types of campaign and
advocacy;
Determine research as a tool in
effective campaign and advocacy

Create an advocacy plan and a

campaign material for an advocacy.
How do I feel about the activities?
➢
How does the lesson help me realize the importance of research, campaigns and
advocacies?
➢

Assessment
Task 7: Check Your Understanding

I. Multiple Choice
Directions: Read each item carefully. Choose the letter of the best answer and write
it on the space provided before each number.
______1. Which is defined as any series of actions or events that are meant to
achieve a particular result for an advocacy?
A. self-advocacy C. language
B. campaign D. persuasive techniques
______2. Which can be used to investigate an issue then discuss findings and
propose solutions or options to address the issue?
A. advocacy C. research
B. campaign D. call for action

“Eight years ago, together with a handful of friends, I started a Love

Yourself. It was basically a group of friends who wanted to help out by providing
free HIV testing and counselling because through one way or another, their lives
were affected by HIV. “–Garcia, Ronivin, Love Yourself Advocate.

______3. What must be the purpose of the Love Yourself Advocacy based on the
advocacy founder’s statement?
A. to provide support and stop the spread of HIV
B. to love and protect oneself in order to avoid HIV
C. to emphasize a negative approach towards HIV awareness
D. to limit the people engaging in relationships to impact HIV status

7
______4. What type of advocacy is the example above?
A. media advocacy C. self- advocacy
B. health advocacy D. mass advocacy
______5. Which type of campaign includes a project intended to mobilize public
support in order to instigate social change.
A. civil society campaign C. advertising campaign
B. political campaign D. marketing campaign

II. Create a Campaign Material Based from an Advocacy

Directions: Read the following news article about the Young Focus
Philippines’ Advocacy to which Catriona Gray, Miss Universe 2018 is an active
volunteer. Show support by coming up with a campaign slogan out from their
advocacy. The same rubric for rating from the previous activity (Task 5) will be used.

MANILA, Philippines — Miss Universe 2018 Catriona Gray’s win has truly shed
light on her advocacy for children’s welfare as the non-government organization she
supports, Young Focus Philippines, already covered its financial needs for 2019.
Gray happily shared the good news in an Instagram post on Wednesday: “I am
so grateful and proud to learn today that since winning @missuniverse, my young focus
family has received amazing amounts of support.”
“So much so that the entire financial needs for the year of 2019 has been
covered,” she added.
The beauty queen then thanked those who have supported Young Focus: “Thank
you to all who have and continue to support the amazing work that they do! We’re not
only looking for the silver lining but working together to create a silver lining for our
country’s children.”
Co-founder of Young Focus Philippines Ann van Wijgerden told INQUIRER.net
that the budget for next year’s school year has already been covered thanks to
Catriona’s win.
“The gap we had for next school year’s budget has now been filled because of
extra general funding we’ve received, as well as more people sponsoring students,”
Wijgerden said on Thursday in a text message.
“This has come in because of the exposure we’ve received thanks to Catriona,”
she added.
Wijgerden shared that the donations mostly came from local and international
organizations as well as private individuals who simply wanted to extend their help to the
kids of Tondo.
The kids of Tondo played a big part in Gray’s answer during the question and
answer portion of the coveted international pageant last December.
In fact, Gray had been active in volunteer work for Young Focus Philippines even
before she joined Binibining Pilipinas.
Young Focus Philippines is a non-profit organization that supports the education,
nutrition, and social welfare of children.

Source: Krissy Aguilar, Catriona’s win assures Young Focus Philippines of

funding for 2019, Inquirer.net 2019. Inquirer.net https://entertainment.
inquirer.net

8
 References

Abramovich, Rayman. December 8, 2014. Language and Campaigns.

https://prezi.com/cni8s3imp6t9/language-and-campaigns-foa-2/

Aguilar, Krissy. February 28, 2019. “Catriona’s win assures Young Focus
Philippines of funding for 2019”. Inquirer.net
https://entertainment.inquirer.net/320082/catrionas-win-assures-young-
focus-philippines-of-funding-for-2019#ixzz6VYHtgZ4R

Begloian, Anush. (n.d.). “What is advocacy and how it can help?”

https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is-
advocacy

Celebrating Diversity through World Literature. 2015. Learner’s Material, Module

4 Rebuilding Our Societies. Department of Education

Kurniawan. Rahmad. Black Lives matter. <a

href="https://www.vecteezy.com/free-vector/art">Art Vectors by
Vecteezy</a>

Learning the Language of Policy Advocacy. August 1, 2017. TESPAC.org.

https://diabetespac.org/learning-language-policy-
advocacy/#:~:text=The%20Alphabet%3A%20Basics%20in%20the,%2C%2
0and%20legal%2C%20among%20others.

Meereewee, Anuwat. Ideas to reduce pollution.

href="https://www.vecteezy.com/free-vector/danger">Danger Vectors by
Vecteezy</a>

West Virginia University. 2020. Types of Advocacy.

http://cedwvu.org/resources/types-of-advocacy/

What is campaign? (n.d.). Vocabulary.com .ph.

https://www.vocabulary.com/dictionary/campaign

Zulueta, Mikaela. December 3, 2019. 15 Passionate Filipinos Whose Advocacies

Inspire You.
https://www.wheninmanila.com/inspiring-pinoy-advocates-talk-about-
advocacies/
 Development Team
Writer: Julive B. Tupino
Kabasalan Science and Technology High School
Editor/QA:
Reviewer: Evelyn F. Importante
OIC-CID Chief EPS
Illustrator:
Layout Artist:
Management Team:
Raymond M. Salvador
OIC-Assistant Schools Division Superintendent

Jerry C. Bokingkito
OIC-Assistant Schools Division Superintendent

Dr. Jeanelyn A. Aleman, CESE

OIC-Schools Division Superintendent
My Final Farewell
And when the dark night wraps the graveyard
Farewell, dear Fatherland, clime of the sun around With only the dead in their vigil to see
caress'd Pearl of the Orient seas, our Eden lost!, Break not my repose or the mystery profound
Gladly now I go to give thee this faded life's And perchance thou mayst hear a sad hymn
best, And were it brighter, fresher, or more resound 'T is I, O my country, raising a song
blest unto thee.
Still would I give it thee, nor count the cost.
And even my grave is remembered no
On the field of battle, 'mid the frenzy of fight, more Unmark'd by never a cross nor a
Others have given their lives, without doubt or stone
heed; The place matters not-cypress or laurel or Let the plow sweep through it, the spade turn it
lily white, Scaffold or open plain, combat or o'er That my ashes may carpet earthly floor,
martyrdom's plight, T is ever the same, to serve Before into nothingness at last they are blown.
our home and country's need.
Then will oblivion bring to me no
I die just when I see the dawn break, care As over thy vales and
Through the gloom of night, to herald the plains I sweep;
day; And if color is lacking my blood thou Throbbing and cleansed in thy space and
shalt take, Pour'd out at need for thy dear air With color and light, with song and
sake lament I fare, Ever repeating the faith that I
To dye with its crimson the waking ray. keep.

My dreams, when life first opened to me, My Fatherland ador'd, that sadness to my
My dreams, when the hopes of youth beat high, sorrow lends
Were to see thy lov'd face, O gem of the Orient Beloved Filipinas, hear now my last good-by!
sea From gloom and grief, from care and sorrow I give thee all: parents and kindred and friends
free; No blush on thy brow, no tear in thine eye. For I go where no slave before the oppressor
bends, Where faith can never kill, and God
Dream of my life, my living and burning reigns e'er on high!
desire, All hail ! cries the soul that is now to
take flight; All hail ! And sweet it is for thee Farewell to you all, from my soul torn away,
to expire ; Friends of my childhood in the home
To die for thy sake, that thou mayst dispossessed ! Give thanks that I rest from the
aspire; And sleep in thy bosom eternity's wearisome day !
long night. Farewell to thee, too, sweet friend that
lightened my way;
If over my grave some day thou seest Beloved creatures all, farewell! In death there is
grow, In the grassy sod, a humble flower, rest!
Draw it to thy lips and kiss my soul so,
While I may feel on my brow in the cold tomb
below The touch of thy tenderness, thy breath's
warm power.

Let the moon beam over me soft and

serene, Let the dawn shed over me its
radiant flashes, Let the wind with sad
lament over me keen ; And if on my cross a
bird should be seen,
Let it trill there its hymn of peace to my
ashes. Let the sun draw the vapors up to
the sky,
And heavenward in purity bear my tardy
protest Let some kind soul o 'er my untimely
fate sigh, And in the still evening a prayer be
lifted on high From thee, 0 my country, that in
God I may rest. (This is the 1911 translation by Charles
Derbyshire of the Spanish original of José
Pray for all those that hapless have died, Rizal's poem, Mi Ultimo Adiós)
For all who have suffered the unmeasur'd pain;
For our mothers that bitterly their woes have
cried,
For widows and orphans, for captives by torture
tried And then for thyself that redemption thou
mayst gain.