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    Juanitas - 2CASSESSMENT 3 (Exposure To Comprehension)

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    President Girl
    This document contains an assessment submitted by Kathryn T. Juanitas, a 3rd year business student. It includes questions about how zipping and zapping affect consumer exposure to ads, the definition of perception, principles of perceptual organization, how source identification and message comprehension affect stimulus comprehension, and a request to define and explain the importance of absolute threshold for marketing strategy.

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    Juanitas - 2CASSESSMENT 3 (Exposure To Comprehension)

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    President Girl
    250 views2 pages
    This document contains an assessment submitted by Kathryn T. Juanitas, a 3rd year business student. It includes questions about how zipping and zapping affect consumer exposure to ads, the definition of perception, principles of perceptual organization, how source identification and message comprehension affect stimulus comprehension, and a request to define and explain the importance of absolute threshold for marketing strategy.

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    Juanitas_2CASSESSMENT 3 (Exposure to Comprehension)

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    This document contains an assessment submitted by Kathryn T. Juanitas, a 3rd year business student. It includes questions about how zipping and zapping affect consumer exposure to ads, the definition of perception, principles of perceptual organization, how source identification and message comprehension affect stimulus comprehension, and a request to define and explain the importance of absolute threshold for marketing strategy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    250 views2 pages

    Juanitas - 2CASSESSMENT 3 (Exposure To Comprehension)

    Uploaded by

    President Girl
    This document contains an assessment submitted by Kathryn T. Juanitas, a 3rd year business student. It includes questions about how zipping and zapping affect consumer exposure to ads, the definition of perception, principles of perceptual organization, how source identification and message comprehension affect stimulus comprehension, and a request to define and explain the importance of absolute threshold for marketing strategy.

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    © All Rights Reserved
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    of 2

    ASSESSMENT 3

    EXPOSURE TO COMPREHENSION

    KATHRYN T. JUANITAS 3-BSBA

    3.1 QUESTIONS

    1.How do zipping and zapping affect consumers’ exposure to stimuli such as


    products and ads? (3-5 sentences).
    Zipping is the act of fast- forwarding through commercials between
    programs in a pre-recorded tape, while zapping is the act of switching
    channels when commercial appears. These two affect consumers’ exposure
    to stimuli such as products and ads by enabling the consumer’s to neglect
    the advertisement and not give attention on it at all. In this case, the
    products being advertised will not be given so much exposure and would
    likely not be process thoroughly by the consumers for them to decide if they
    want to buy it or not.

    2.What is perception, and what methods do we use to perceive stimuli? (4-6


    sentences)
    Perception is the process on which consumers use the five senses
    taste, hearing, vision, smell and touch in identifying, organizing and
    interpreting information to reach a desired decision towards a product.
    Perceiving through our senses can help consumers process all the different
    stimuli that they are engaging with. With enough processing, methods use to
    perceive stimuli take place. Consumers might want to be selective with the
    stimuli that surrounds them and after much exposure to the products they
    might organize the information received from the products. Lastly, is the
    interpretation of the stimuli to the products they have been exposed to.

    3.Identify four principles of perceptual organization and describe why


    marketers need to know about them. (4-6 sentences)
    The four principle of perceptual organization are the figure and ground,
    closure, grouping and bias for the whole. These four principles of perceptual
    organization are used to mentally arrange information from certain stimuliin
    order to give meaning to it. Thus, marketers need to know about the
    principle of perceptual organization for them to be able to
    4.Discuss how source identification and message comprehension affect
    consumers’ comprehension of a stimulus. (3-5 sentences)
    5.
    6.Create your own definition of the absolute threshold, provide 1 example and
    explain why it is important for marketing strategy.
    (Own definition of absolute threshold : 2-3 sentences)
    (Explanation why it is important ; 3-5 sentences)

    Deadline: September 28, 2020 (Monday), 11:59 PM

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