“Lumpia with an Explosion of Twisted Flavors!

”
 SECTION 1

EXECUTIVE SUMMARY

Lumpia are various types of spring rolls commonly found in Indonesia and here in

the Philippines. These are made of thin crepe pastry skin called “lumpia wrapper”.

These are often served as an appetizer, snack and it can also be a viand food. It might

be served deep fried or fresh

Lumpia is one of the common dishes you will find in any kind of celebration –

whether it be a wedding, birthday, reunion or a simple get-together. Furthermore, it is

sold almost in all eatery in the Philippines. In fact, it is also sold in some school canteen

and even in the small food stalls outside the school premises. This is because it can be

a good viand food for the students. Moreover, it can be considered as nutritious for it is

filled with either grind pork and vegetables or purely vegetables. Lastly, it is very

affordable and suits to the preferences of the mass.

Based on this observation, we were motivated to come up of a lumpia recipe with

a twist that will suit to their preferences and budget while considering the nutrition it

brings.

SECTION 2

PERSONAL DETAILS
THE PROPONENTS

RYAN PAUL
SATORRE

He was born on September 2, 1999. Her current address is in Dunggo-an,

Perrelos, Carcar City, Cebu. Her parents are Wilmar S. Satorre and Shirlita Satorre. He

is currently a 2nd-year student in Carcar City College.

JECEL
BAROLO
She was born on December 12, 2000 . Her current address is in North Poblacion, San

Fernando, Cebu. Her parents are Alex S. Barolo and Rhea W. Barolo. She is currently a

2nd-year student in Carcar City College.

MARIEL
BAROLO

She was born on October 18, 1999. Her current address is in North Poblacion San

Fernando, Cebu . Her parents are Nicolas S. Barolo Jr. and Veronica Barolo. She is

currently a 2nd-year student in Carcar City College.

 WILMER JERZEL
DELA PEÑA

She was born on September 22, 1999. Her current address is in Dunggo-an,

Perrelos, Carcar City, Cebu. Her parents are Merlina Dela Peña and Wilfredo Dela

Peña. She is currently a 2nd-year student in Carcar City College.

SHAIRA
SERINO

She was born on June 11, 2000. Her current address is in Ibabao Perrelos,

Carcar City, Cebu. Her parents are Joselyn Serino and Greg Serino. She is currently a

2nd-year student in Carcar City College.

 MICHELLE

VILLAMERO

She was born on August 1, 2000. Her current address is in Ibabao Perrelos, Carcar

City, Cebu. Her parents are Cecilia Villamero and Andres Villamero. She is currently a

2nd-year student in Carcar City College.

SECTION 3

OVERVIEW OF THE BUSINESS

Bachelor of Science in Office Administration students proudly introduce the Ding

Dong Eatery that brings a unique flavor of lumpia inside the school campus. This eatery

aims to provide more unique flavor of lumpia with the consideration of the nutrition it

brings. We saw the students’ interests to taste new flavors and with that, we want to

cater this interest through providing new food product to them.

NAME OF THE BUSINESS

 We named our business as “Ding Dong Eatery” because just like in a ring of a

bell,

we are ready to offer you variety flavors of lumpia. The meaning of the logo is that we

consider every customer as a soldier fighting and surviving in their daily lives and we

aim to serve rewarding and with an explosion of flavors foods.

 SECTION 4

BUSINESS PLAN PROPER

The needs

The information below shows the problem o need of the business plan based on

the observations of the proponent.

1. NEW FOOD OFFERS

Having common lumpia recipes served to the students, the stall is open and

ready to serve lumpia with a twist and unique flavors inside the school.

2. PRODUCT AFFORDABILITY

The foods are affordable and guaranteed to fit everyone’s budget.

3. BSOA DEPARTMENT PRODUCTS

The products are proudly made by the BSOA students of Carcar City College

since they are health conscious.

VISION, MISSION AND OBJECTIVES

The information below shows the VISION, MISSION and OBJECTIVES based on

the prepared product concept.

VISION: Ding Dong Eatery aims to produce delicious and healthy foods that will bring a

smile to our customers’ hearts.

MISSION: Ding Dong Eatery has a mission to serve the Filipino delicacies with a twist

to the customers, prepared in same high quality manner, perceived as clean, serving

with a friendly staff and friendly atmosphere. We aim to promote Filipino delicacies

within the framework of our healthy eating policy.

OBJECTIVES:

 To serve healthy foods to the customers

 To provide comfortable and restaurant quality venue

 To secure the safety of the customers in terms of clean and delicious delicacies

 To give a high quality service

 To provide different food twists that can satisfy customers’ tastes and

preferences
MARKETING PLAN

The information below shows the marketing plan A, B and C based on the

product concept and data gathered. It includes the service, the target audience and the

marketing strategies.

MARKETING PLAN A

Product

The product we want to establish is a food product specifically, unique flavor of

lumpia. This is called the “Ding Dong Eatery” which serves the smashed squash lumpia.
Target Market

The products are to be sold to:

CCC Students from any year level who would like to satisfy their hunger and

those who indulge their selves in tasting new and twisted flavors of lumpia.

CCC Faculty and Staff working for the school and who would like to satisfy their

hunger and to those who are interested to try new and unique flavors.

Competitors

CARENDERIA

The carenderia located outside the school campus. They provide viands for the

students.
BUTTERED CHICKEN STALL

The buttered chicken stall is one of the food establishment where the students usually

buy their viand.

BARBEQUE STALL

The barbeque stall also gain good sales from the students as their customers.

MARKETING PLAN B

Pricing

Ding Dong stall aims to implement pricing that benefits both the students and the

business as well. This means that the products will be affordable for the students of

Carcar City College, who are the main target or our business. Our business plans to set

price based on the product’s production cost with a small percentage of increase for the

profit.
Advertising

Our business will use the following tools for advertisements:

Online Advertisement. We will be using social media, specifically Facebook to

introduce and promote our products to people.

Utilization of Posters and Flyers. In this way, there will be a higher probability

that the students and the school staff will visit the Ding Dong stall.
 Usage of Publicity. This is for the potential customers outside the school to

know the information and updates to our product and to other particular items.

MARKETING PLAN C

Public Relations

To be able to get the attention of the potential customers, we can use the

following:

Social Media Posts. We will be posting for the knowledge of our potential

customers about the unique features and information of our products.

Promotions. Using the posters and flyers we will produce, we will be posting in

some areas inside the school premises and will be distributing some flyers to the

students and school staff. This is will be done right after the approval of the school

principal.
 OPERATIONAL PLAN/ PRODUCTION AND TECHNICAL PLAN

INPUT
 Product recipe
 Purchasing of the ingredients
 Preparation of the Lumpia

PROCESS
 Cooking of the food products
 Making of the sauce
 Putting the product inside a paper bag

OUTPUT
 Finished product: Smashed squash lumpia.
ORGANIZATIONAL OR MANAGEMENT PLAN

In this chart, you will know our organizational or management chart based on our

chosen business.

Organizational Chart

JAMAICA DAGANDAN

General Manager & Financial

Manager

RACHEL ANN REYES

Asst. Manager & Research and

Development Staff

JAMES CHRISTIAN JEREMIAH

BUGTAY JABEL

Operational Staff Product Marketing

Contribution in the Business

POSITIONS DUTIES AND RESPONSIBILITIES

To manage business operation, to implement boar policies
and decisions, she must accept full responsibility for entire
GENERAL MANAGER business operations and manage both the revenue and cost
elements of a company’s income statement, known as profit
and loss responsibility.

To generally helps the manager to keep a company or store

ASSISTANT MANAGER running smoothly by taking on some managerial tasks, such
as overseeing employees or providing customer service.
 To ensure that the business develops, implements and
adheres to internal business controls. Monitoring
FINANCIAL STAFF responsibilities may include participating in scheduled and
random internal business audits and analyzing business
financial data.

Performs a number of highly important roles within an

RESEARCH AND organization. They are responsible for research, planning and
DEVELOPMENT STAFF implementing new programs and protocols into the business
and overseeing the development of new products.

To resolve customer issues filling orders and they may also

OPERATIONAL STAFF help with business management. They may assigned tasks
such as ordering supplies and preparing sales report

To undertake market research on new products and develop

PRODUCT MARKETING messaging positioning around products and take part in
presentations.
SECTION 5

SUSTAINABILITY

This part shows the financial plan, projected cost revenue, projected revenue, projected
income, statement and plan.

FINANCIAL PLAN

Capitalization

Ding Dong Eatery, the initial capital is P500.00 there will be six (6) members.
Each of the members shall share P83.33 to earn projected capital.

Monthly Expenses
 The table shows our projected expenses per month during the initial year of our
operation based on our product.

Table 1 MONTHLY EXPENSES

Fixed cost MARCH APRIL MAY

VARIABLE COST (MONTH)

Raw Materials

Squash 400 400 400

Pineapple 700 700 700

Cheese 550 550 550

Seasoning 100 100 100

Lumpia wrapper 230 230 230

Knor cubes 100 100 100

Oil 400 400 400

Garlic 100 100 100

Onion 100 100 100

Vinegar 200 200 200

(A+B) TOTAL MONTHLY 2,880.00 2,880.00 2,880.00

COST

The table shows the projected expenses per month during the initial year of
operation. It was identified that there are still no changes in the expenses because the
business will just be newly establish.
 Computed of the Projected Cost and Revenue

TABLE 2

PROJECTED DAILY PROJECTED MONTHLY YEARLY

TYPES OF COSTING VALUE REVENUE VOLUME REVENUE PROJECTED
PRODUCT/S (C x PVD) REVENUE
(DR x 20)
MONTHLY
(MR x 12)
DAILY (PVD x 30)

LUMPIA 5.00 100 500 3000 10,000.00 36,000.00

PROJECTED REVENUE

Table 2 showed the projected cost and revenue by month. Based on the table
the total Revenue is P36,000.00 the combined variable cost. It indicates that Ding Dong
Eatery has the great potential of generating profit.
CASH FLOW 1ST QUARTER OF 2021

March June July

CASH BALANCE BEGINNING P500.00 P500.00 P500.00

CASH INFLOWS 3000 3000 3000

NET INCOME

CASH OUTFLOWS 2,800 2,800 2,800

VARIABLE COST

CASH BALANCE ENDING 200 200 200

Computation of the projected income statement for the year ended and cash flow for the
first quarter of the year based on our product concept.

PROJECTED INCOME STATEMENT

FOR THE YEAR ENDED

2021 2022

Revenue 36,000.00 38,960.00

Cost / expenses 33,600.00 34,750.00

Projected net income 2,400.00 4,210.00

Projected Income FOR THE YEAR IS EXPECTED TO BY AT LEAST RISE BY 2%

SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the
following questions:

1. What is the desired outcome of your business as stated in your vision

statements?
As stated in our in our vision “to produce delicious and healthy foods that
will bring a smile to our customer's heart”. Thus, we desire to achieve our
goal to produce our product healthier considering their preferences.
Through this, this may satisfy our customers and at the same time, letting
them feel being valued.

2. What business activities and its corresponding social impact? Write it in the
appropriate column.
 BUSINESS ACTIVITY SOCIAL IMPACT

Providing students another kind of Students will be satisfied with the

viand new twist of their usual viand

Occasional Promos Students will be given a chance to

buy more and make the most out
from their money.

3. What are your business programs directly benefiting the following

stakeholders?
A. STUDENTS
For the students, they could have a more satisfying and healthier viand in
the school setting through our stall. They don’t have to go outside to buy
viand that will satisfy their cravings.
B. SCHOOL
For the school, they will help out in providing the students a healthy viand.
Also it will be their pride for having and quiding business oriented students. In
the same manner this business may be a great help in the further progress in
the school itself.
C. COMMUNITY
As our business expands, we may be able to build another stall outside the
school campus. With these, the people in the community can already buy our
product and may be able to experience being satisfied how healthy it is.