bonfire brewing

brand guidelines

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 Creating Community Through Beer

At Bonfire Brewing, we make fantastic beer. But it’s really much more than that.
Since day one, it has been our ambition to bring individuals and groups from all walks of life together,
through beer. We’ve watched in awe as our community has gathered in our taproom over the years,
making us stronger and allowing us to create the beers that they (and we) want, to complete the
reciprocal relationship between beer and community. Gather ’round the Bonfire.

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Logo and Variations
Round Logotypes

Clear Space
Any reproduction of the logo should include a minimum of X clear space on all sides. Clear space minimums
(shown above with blue lines) are built into the logo files.

Minimum Sizes

PRINT DIGITAL
.275 INCHES 26 PIXELS

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Logo and Variations
Horizontal Logotypes

Clear Space
Any reproduction of the logo should include a minimum of 2X clear space on all sides. Clear space minimums (shown
above with blue lines) are built into the logo files.

Minimum Sizes

PRINT DIGITAL
.06 INCHES 6 PIXELS

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Logo and Variations
Mark Logotypes

Uses
These mark logotypes should always be used in conjunction with the words “Bonfire Brewing”. Using these logos as
standalone marks is not allowed unless explicit written permission from Bonfire Brewing has been given.

Clear Space
Any reproduction of the logo should include a minimum of 1X or 2X clear space on all sides, depending on logo.
Clear space minimums (shown above with blue lines) are built into the logo files.

Minimum Sizes

PRINT DIGITAL
.275 INCHES 26 PIXELS

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Brand Typography
Digital
Our primary fonts for web are “Fjalla One” for bold heading and “Cairo Regular” for easy to read standard copy.

Fjalla One - Headings Cairo Regular - Paragraph

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii
Kk Ll Mm Nn Oo Pp Qq Rr Ss Jj Kk Ll Mm Nn Oo Pp Qq
Tt Vv Ww Xx Yy Zz Rr Ss Tt Vv Ww Xx Yy Zz
1234567890 1234567890
Minimum Size - 20 px Minimum Size - 14 px

Print
All marketing materials use “Bebas Neue” for key information and “Avenir” for standard copy.

Bebas Neue Bold - Headings Avenir Medium - Paragraph

ABCDEFGHIJKLMN Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo
OPQRSTVWXYZ Pp Qq Rr Ss Tt Vv Ww
Xx Yy Zz
1234567890 1234567890
Minimum Size - 18 pt
Minimum Size - 9 pt

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Color Palette
Primary Colors
Used on our website and across most promotional materials.

CMYK - 2/73/97/0 CMYK - 28/81/100/24 CMYK - 49/78/77/74 CMYK - 14/9/24/0

RBG - 238/105/39 RBG - 151/33/66 RBG - 56/23/15 RBG - 218/217/195
HEX - #ee6927 HEX - #964221 HEX - #38160c HEX - #dad9c3

Secondary Colors
Used on a wide variety of promotional materials, pulled directly from our products.

CMYK - 2/27/99/0 CMYK - 0/62/100/0 CMYK - 49/70/85/66 CMYK - 97/99/38/45 CMYK - 89/73/56/67 CMYK - 95/45/65/37
RBG - 2348/188/25 RBG - 245/126/32 RBG - 65/40/19 RBG - 30/21/69 RBG - 12/31/44 RBG - 0/82/77
HEX - #f8bc19 HEX - #f57e20 HEX - #412813 HEX - #1e1545 HEX - #0c1f2c HEX - #00524d

CMYK - 0/82/100/0 CMYK - 20/90/67/7 CMYK - 59/93/40/32 CMYK - 84/100/32/33 CMYK - 100/62/35/15 CMYK - 81/19/52/2
RBG - 240/85/35 RBG - 189/59/75 RBG - 97/39/81 RBG - 60/25/82 RBG - 0/86/119 RBG - 25/152/139
HEX - #f05523 HEX - #bd3b4b HEX - #612751 HEX - #3c1952 HEX - #005677 HEX - #19988b

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Imagery
Approved Photographs
All suggested photos can be found on our Brandfolder.

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voice
Approved Voice and Tone
At Bonfire Brewing we’re about fun and camaraderie. We do what we can to bring people together with beer and
good times, wherever adventure make take you. It’s all about how you say it!
Community Comes First
Bonfire Brewing is at the heart of their community in
Downtown, Eagle, Colorado.

Activity Centered
There’s nothing better after a long day on the trail, river,
or slopes than a cold Bonfire brew right off the tap!

Gather ‘round!
Hot summer nights around the campfire with the people
that matter most is what we’re all about! So grab a
6-pack and get the fire started.

Man’s Best Friend

You love dogs, we love dogs, doesn’t everyone love
dogs? 4-legged friends always have a seat at the bar
down at Bonfire Brewing.

Responsibility
Drink responsibly. If you’ve had too much to drink
we’ll ensure you make it home safely... but we can’t
guarantee you won’t end up crashing on the couch.

Last But Not Least

Have fun! It’s impossible to enjoy a Bonfire beer with a
frown on your face.
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Social Media
You can find us and tag us here.

bonfirebrewing.com @bonfirebrewing @bonfirebrewing @bonfirebrewing Bonfire Brewing LLC

#bonfirebrewing #gatherround #creatingcommunitythroughbeer #cobeer #supportyourlocalbrewery

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