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Bus 139: Entrepreneurship I: Course Description

This course provides an introduction to entrepreneurship. It covers self-analysis of entrepreneurial readiness, the role of entrepreneurs, legal issues, business structures, financing, budgeting, and cash flow. Students will understand the entrepreneurial process and challenges entrepreneurs face. They will learn about opportunity recognition, business plans, marketing plans, and different types of business structures like franchising, buyouts, and family businesses. The course uses lectures, discussions, and textbook readings to teach these entrepreneurship fundamentals.

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Johnson Njasoteh
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92 views2 pages

Bus 139: Entrepreneurship I: Course Description

This course provides an introduction to entrepreneurship. It covers self-analysis of entrepreneurial readiness, the role of entrepreneurs, legal issues, business structures, financing, budgeting, and cash flow. Students will understand the entrepreneurial process and challenges entrepreneurs face. They will learn about opportunity recognition, business plans, marketing plans, and different types of business structures like franchising, buyouts, and family businesses. The course uses lectures, discussions, and textbook readings to teach these entrepreneurship fundamentals.

Uploaded by

Johnson Njasoteh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUS 139: ENTREPRENEURSHIP I

COURSE DESCRIPTION:

Prerequisites: ENG 090 and RED 090, or satisfactory score on placement test
Corequisites: None

This course provides an introduction to the principles of entrepreneurship. Topics include self-analysis of
entrepreneurship readiness, the role of entrepreneur in economic development, legal problems,
organizational structure, sources of financing, budgeting, and cash flow. Upon completion, students should
have an understanding of the entrepreneurial process and issues faced by entrepreneurs. Course Hours per
Week: Class, 3. Semester Hours Credit, 3.

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:
1. Understand the meaning of entrepreneurship and its different classifications.
2. Understand why entrepreneurship is a viable career choice.
3. Understand the importance of opportunity recognition and internal and external analyses to the
success of a business venture.
4. Understand the components and importance of the business plan to entrepreneurial venture
development and sustainability.
5. Understand the importance of the marketing plan to obtaining, maintaining and expanding an
entrepreneur’s reach to its target market.

OUTLINE OF INSTRUCTION:

I. Introduction to Entrepreneurship
A. Definition of Entrepreneurship and Types of Entrepreneurs
B. Advantages and Disadvantages of Being an Entrepreneur
II. Recognizing and Exploiting Opportunity
A. Conducting Internal and External Analyses
B. Determining the Feasibility of the Concept
C. Selecting a Marketing Strategy
III. Entrepreneurial Business Types
A. Overview of Franchising and Their Advantages and Disadvantages
B. Overview of Buyouts & Their Advantages and Disadvantages
C. Overview of Family Businesses and Their Advantages and Disadvantages
IV. The Overall Business Plan
A. Purpose of the Business Plan
B. Components of the Business Plan
BUS 139 November 2015
C. Presentation of the Business Plan
D. Matching the Business Plan to the Needs of the Firm
V. The Marketing Plan
A. Conducting a Market Analysis
B. Understanding the Target Market
C. Reaching the Target Market through Locale and Engagement

REQUIRED TEXTBOOK AND MATERIAL:

The textbook and other instructional material will be determined by the instructor to ensure that current,
relevant concepts and theories are present.

BUS 139 November 2015

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