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    Shortening Lines at Disney World

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    DINDA ARTYA HAMIDAH
    Disney World uses an operational command center beneath Cinderella Castle to monitor crowds and wait times across the park in real-time. The center collects data from video cameras, maps, ride booking and reservation systems, weather satellites, and historical attendance records to analyze crowding trends. Employees monitor screens displaying attractions outlined in colors corresponding to capacity levels. They work to speed up lines or redirect guests by launching more boats on busy rides, sending characters to entertain waiting crowds, or rerouting parades to less crowded areas of the park. Using this information system has helped Disney raise the average number of rides per visitor from 9 to 10 rides.

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    Shortening Lines at Disney World

    Uploaded by

    DINDA ARTYA HAMIDAH
    69 views2 pages
    Disney World uses an operational command center beneath Cinderella Castle to monitor crowds and wait times across the park in real-time. The center collects data from video cameras, maps, ride booking and reservation systems, weather satellites, and historical attendance records to analyze crowding trends. Employees monitor screens displaying attractions outlined in colors corresponding to capacity levels. They work to speed up lines or redirect guests by launching more boats on busy rides, sending characters to entertain waiting crowds, or rerouting parades to less crowded areas of the park. Using this information system has helped Disney raise the average number of rides per visitor from 9 to 10 rides.

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    case study disney world

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    Disney World uses an operational command center beneath Cinderella Castle to monitor crowds and wait times across the park in real-time. The center collects data from video cameras, maps, ride booking and reservation systems, weather satellites, and historical attendance records to analyze crowding trends. Employees monitor screens displaying attractions outlined in colors corresponding to capacity levels. They work to speed up lines or redirect guests by launching more boats on busy rides, sending characters to entertain waiting crowds, or rerouting parades to less crowded areas of the park. Using this information system has helped Disney raise the average number of rides per visitor from 9 to 10 rides.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    69 views2 pages

    Shortening Lines at Disney World

    Uploaded by

    DINDA ARTYA HAMIDAH
    Disney World uses an operational command center beneath Cinderella Castle to monitor crowds and wait times across the park in real-time. The center collects data from video cameras, maps, ride booking and reservation systems, weather satellites, and historical attendance records to analyze crowding trends. Employees monitor screens displaying attractions outlined in colors corresponding to capacity levels. They work to speed up lines or redirect guests by launching more boats on busy rides, sending characters to entertain waiting crowds, or rerouting parades to less crowded areas of the park. Using this information system has helped Disney raise the average number of rides per visitor from 9 to 10 rides.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Shortening Lines at Disney World

    No one likes standing in line


    at Orlando’s Walt Disney
    World, least of all parents
    with several young children in
    tow. In recent years, the
    average Magic Kingdom
    visitor only had time for nine
    rides because of lengthy waits
    and crowded restaurants and
    walkways. Disney’s
    management is unhappy with
    these long lines as well, and is
    using information technology
    to change that experience.
    Disney handles over 30
    million visitors each year,
    many of them during peak
    family vacation times, such as
    Christmas, Thanksgiving, and
    summer vacations. Disney has
    been treating crowd control as a science for a long time, and now it wants to quicken the
    pace even more. Customers accustomed to video games and smartphones expect
    entertainment to be immediately available.
    Disney World’s management would genuinely like to make its guests happier. In order to
    increase revenue at Disney’s theme parks, it must try to wring more expenditures from
    existing customers. So it’s definitely in Disney’s interest to invest in giving guests faster
    and better access to fun if that encourages them to return more often. And if Disney can
    also increase guests’ average number of restaurant or shop visits, this will boost per
    capita spending as well.
    Beneath the Cinderella Castle lies a Disney Operational Command Center, which uses
    video cameras, digital park maps, computer programs, and other tools to spot gridlock
    before it forms and immediately launch countermeasures. The center’s information
    systems determine ride capacity in part by analyzing airline bookings, hotel reservations,
    and historic attendance data. Satellites supply up-to-the-minute weather analysis.
    Employees monitor flat-screen televisions displaying various Disney attractions outlined
    in red, yellow, and green. They are constantly on the lookout for ways to speed up lines
    or make more efficient use of Disney facilities.
    As Bob Schlinger, a writer on Disney for the Frommers.com travel site notes, “you only
    have so many options once the bathtub is full.” So, for example, if the outline for the
    Pirates of the Caribbean ride changes from green to yellow, the center might alert
    managers to launch more boats. Alternatively, managers might choose to dispatch
    Captain Jack Sparrow or Goofy to entertain people as they wait in line. Video game
    stations help visitors pass the time at wait areas for rides such as Space Mountain.
    If Fantasyland is overcrowded but nearby Tomorrowland has more room, the command
    center might route a miniparade called “Move it! Shake it! Celebrate it!” into the less-
    crowded area to attract guests in that direction. Other command center technicians
    monitor restaurants to see if additional registers need to be opened or if more greeters are
    required to hand menus to people waiting to order. By using information technology to
    improve the flow of crowds, the Operational Command Center has managed to raise the
    average number of daily rides for Disney World visitors to 10.
    Disney has started to harness mobile technology. Disney’s own mobile application called
    Mobile Magic provides additional tools for guiding visitors more efficiently, including
    displaying wait times for rides and the ability to locate Disney characters, such as
    Sleeping Beauty, along with directions to where they are entertaining visitors.
    CASE STUDY QUESTIONS
    1. What are the data that collected by Walt Disney World's information system?
    mention as much as you can!
    2. What are the information generated by Walt Disney World's information system
    based on the data collected earlier? mention as much as you can! (make sure that
    the information you mentioned, are something that has a meaning, otherwise, it is
    just a data).
    3. What are the decision made by Walt Disney World's management based on the
    information they got from information system?
    4. What is the strategic business objective achieved by Walt Disney World in
    implementing information system related to handling the line?!

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