Health Education Perspective

Health Education Perspective  Health education aims at change of
behavior. Therefore multidisciplinary

Historical development approach is necessary for
 The history of health education as an understanding of human behavior as
emerging profession is only a little over well as for effective teaching process.
one hundred years old, the concept of  It is necessary to have a free flow of
educating about health has been around communication. The two-way
since the dawn of humans. It does not communication is particularly of
stretch the imagination too far to begin importance in health
to see how health education first took
place during pre-historic era. Two-way communication
 Alma Ata declaration of Primary Health - involves feedback from the receiver to
Care (1978) the sender. This allows the sender to
-health education was put as one know the message was received
of the components of PHC and it accurately by the receiver.
was recognized as a fundamental - Communication is also negotiated which
tool to the attainment of health for means that the sender and receiver
all. listen to each other, the messages then
gathers information to respond. One
Health education person is the sender, which means they
- has been defined in many ways by send a message to another person via
different authors and experts. face to face, email, telephone, etc. The
other person is the receiver, which
Lawrence Green means they are the one getting the
- he defined it as “a combination of senders message. Once receiving the
learning experiences designed to message, the receiver sends a
facilitate voluntary actions conducive to response back
health.”
A. Terms used for Communication and
Aims: Health Education Activities
 Motivating people to adopt health-
promoting behaviors by providing  Information - A collection of useful
appropriate knowledge and helping to briefs or detailed ideas, processes, data
develop positive attitude. and theories that can be used
 Helping people to make decisions about for a certain period of time.
their health and acquire the necessary  Education - A complex and planned
confidence and skills to put their learning experiences that aims to bring
decisions into practice. about changes in cognitive
(knowledge), affective (attitude, belief,
Principles: value) and psychomotor (skill)
 All health education should be need domains of behavior.
based. Therefore before involving any  Communication - the process of
individual, group or the community in sharing ideas, information, knowledge,
health education with a particular and experience among people
purpose or for a program the need using different channels.
should be ascertained. It has to be also  Social mobilization - is a term used to
specific and relevant to the problems describe a campaign approach
and available solutions. combining mass media and working
with community groups and - also interact with biological and social
organizations. factors as a result an individual’s health
 Health extension - is an approach of might significantly change.
promoting change through Socio-economic factor
demonstration, working with opinion - Individual’s culture, family, belief,
leaders and community based economic condition, attitude and
educational activities. knowledge of health and illness
 Nutrition education - is education significantly influencing individual’s
directed at the promotion of nutrition and choice towards health care system,
coverschoice of food, food-preparation procedure , treatment.
and storage of food.
 Family Life Education - refers to
education of young people in a range of
topics that include family planning,
child rearing and childcare and
responsible parenthood.
 Patient education - is a term for
education in hospital and clinic settings
linked to following of treatment
procedures, medication, and home care
and rehabilitation’ procedures.
 Behavior Change Communication
(BCC)
-Is an interactive process aimed
at changing individual and social
behavior, using targeted, specific
messages and different
communication approaches,
which are linked to services for
effective outcomes.
 Advocacy - refers to communication
strategies focusing on policy makers,
community leaders and opinion
leaders to gain commitment and
support. It is an appeal for a
higher-level commitment,
involvement and participation in fulfilling
a set program agenda.
Biological factors
- related to an individual’s health are his/
her genetic composition, internal
homeodynamics and his or her
homeostasis, and external factors like
microorganisms, injury etc. along with
this factor natural process aging is
obviously influence his/her health.
Psychological factors
HEALTH EDUCATION The development of an individual, group,
OBJECTIVES institutional, community strategies in the
Define health education. improvement of their health knowledge, skills,
Discuss the importance of health education in attitude & behavior.
the improvement of health behavior. Combination of learning experience designed
Explain the role and functions of the nurse as a to facilitate voluntary action conducive to
health educator. health. (Green & Kreauter)
Concerned with people at all stages of health &
OBJECTIVES illness to maximize each person’spotential for
Describe the various strategies of community healthy living.
empowerment in the three level of care. Objective of Health Education/Health
Explain the importance of communication, Empowerment
networking and collaboration in community As a preventative measures .
empowerment. Facilitate strategies for change.
Differentiate between health education &health Dissemination of health information to those
promotion who need help.
Define health education The empowerment of the community with
HEALTH EDUCATION health information.
Health education is any combination of Change the health behavior of the community.
learning experiences designed to help Community to be able to care forthemselves.
individuals and communities improve their Why Health Education?
health, by increasing their knowledge or For the improvement of the health status of
influencing their attitudes. individual, families, communities, society &
Process of providing information and advice nation.
related to healthy lifestyle and encouraging the It enhance the quality of life for everyone.
development of knowledge, attitudes and skills Focus on prevention, help reduce the health
aimed at behaviour change of individuals or costs both for the individuals & nation spend on
communities. medical treatment.
Enables and influences controll over own´s
health leading to optimalization of attitudes and Health Education Main principles
habits related to lifestyle and increasing quality Supported by the latest knowledge from
of life.( WHO ) research (medicine, sociology, psychology).
HEALTH EDUCATION A systematic, comprehensive and consistent
It is a social science that draws from activity.
the biological, environmental, psychological, Adapted to age, gender, education and
physical and medical science to promote particular health, mental or social problems of
health, prevent disease, disability and an individual or community (school, entreprise,
premature death through education –driven city).
voluntary behavior change activities. Encourages personal investment of an
HEALTH EDUCATION individual.
Health education is concerned with a range of Respects environment of an individual.
goals, including giving information, attitude Health Education in Communities
change, behavior and social change. Strategies
It is concerned with helping people to help Building collaborating team (physician, PH
themselves and helping people work towards officer, health counsellor, NGO, schools,
creating healthier conditions for everybody municipality, entreprise)
( “making healthy choices easier choices” Partnership and national networks (Healthy
Ewles& simmets 1985 –Wass200) Cities, Healthy Schools), EU projects
HEALTH EDUCATION? Providing regular information – media, bulletins
Motivation actions related to days Cost
acknowledged by WHO – Health Day, Global Availability of resources
Day without Tobacco, Mental Health Week, Culture
International Day of Fight against HIV/AIDS, Problems In Health Education.
etc. Health Facilities
Health Facilitators
Community Mobilization Client –provider Attitudes both clients and educators
interaction Methods, message/material
Medtechs as a Health Educator Educators or officials who carry out the task
The medical technologist is an AGENT for The tools use for demonstration
change by helping identify and solve health Health Literacy
related problems by : Illiteracy & Literacy –impact on health
Informing Health information
Advising Health Literacy : application of literacy skills to
Help in the acquisition of skills health& health care .
Clarifying beliefs and values Being able to participate individually, publically
Enabling the adaptation of life styles about health prevention and promotion &
Promoting change in the structure treatment , preference.
&organization which promote health. Able to intergrade new information and
Provide a model of values and belief related to understand process require to improve
health. health ,have access to health resources
Medtechs as a Health Educator Health literacy Levels
Empower CLIENT about: Function level literacy : receiving sufficient
Disease process sign& symptoms level of factual information on health risks&
How to live with their health problem and live to services available that they can participate in
their full potential illness prevention and health protective
Diagnostic and treatment procedures activities.
Preventative & promotive measures Communicative &Interactive Health
FORMAL OR INFORMAL Literacy: develop personal skills – developing
Activities of A Health Educator capacity to influence social norms & helping
Assess individual & community needs others . Understanding how organization work
Plan health education being able to access services they need
Develop health education program .Critical Health Literacy
Coordinated health program POST QUIZ.
Implement health education programs
Evaluate health education programs
Write proposal for health education
Build coalitions
Identify resources
Organize & mobilize communities for action.
Advocate for health related issues
Develop Mass media campaign .
Conduct research
Encourage healthy behavior
Problems In Health Education.

Geographical layout.
Accessibility
Language
Illiteracy & literacy rate

Health Education Perspective

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Health Education Perspective

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Health Education Perspective  Health education aims at change of

behavior. Therefore multidisciplinary

Problems In Health Education.

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