Netmeds
Netmeds
In this digital era e-commerce industry is flourishing and has gained massive popularity in a short
period. Everything is available online. E-commerce is redefining the shopping experience, and
medicines are no behind.
Netmeds is an online medicine delivery platform. Netmeds was started seeing the massive success of
other e-retail. Initially, it was a pharmaceutical ltd but to target many customers, and they have to
expand their services. It started on Netmeds.com. In this field, there are other big players too, like
Pharmeasy, Medlife, 1mg. But Netmeds has grabbed its position by innovation and meeting the
customer demands. There was a need for convenient medicine shopping for those who are regular
consumers of medicines. Netmeds provides its solution.
In this pandemic era, this industry is growing faster. But this has always not been this smooth for
them. There were many challenges in its path, like tough competition from its rivals like Pharmeasy,
Medlife, etc., challenging traditional medicine shopping, and gaining faith in its customers. This is not
it. Around 2019, offline traders started complaining about the lack of regulations due to which they
suffered from lack of funds even though the government bought a draft for this, but this already has
damaged it. To cope up with these problems, they must change their traditional way of doing
business.
They made the platform customer-friendly which is easy to use. They provided a wide range
of medicines. Seeing the popularity of conventional medication, they are also providing
ayurvedic, Unani, and homeopathic remedies.
They also offer value-added services to help customers like loyalty programs, expense
analytics, a digital copy of the prescription, and automated refill reminders, which allow one
order medicines on time and make us free from the chaos of treasuring the medication. In
this covid time, people cannot visit the doctor or fear stepping out to the house. Seeing the
need, they diagnosed services that provide customers with expert advice.
To stand out from offline medicine stores, they are providing discounts to attract customers.
They also give loyalty to their regular users.
It uses data analytics to predict demands with accuracy, which helps them in their inventory
management so that in any emergency case, they have stocks.
Some people need their medicines urgently for thus they have a fast-delivering system. In
metro cities, they deliver it within one day.
They provide high-quality and genuine drugs so that customers are satisfied. While ordering,
the customer gets to know the expiry date of the drug. This also maintains transparency.
Since there is no need for retailers in their model, they provide the drug at a wholesale rate.
A survey found that 25% of fake drugs in the Indian market see this as an opportunity to
provide verified medicines direct from manufacturers.
These all decisions and innovative ideas have helped Netmeds stay in the competition and get their
customer's faith. There was a need for genuine medicines delivered timely at their doorstep, according
to which Netmeds innovated and worked in that direction