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    Subliminal Advertising

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    Abhimanyu Parmar
    The document discusses subliminal advertising and provides some examples. Subliminal messages are stimuli that the conscious mind cannot perceive but can influence behavior or messaging. True subliminal messages are below the threshold of conscious perception. Subliminal advertising aims to directly influence consumers by passing messages to the subconscious. A few examples given are a "31" hidden in the Baskin Robbins logo promoting their 31 flavors, and the Toyota logo hiding the word "Toyota".

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    Subliminal Advertising

    Uploaded by

    Abhimanyu Parmar
    26 views4 pages
    The document discusses subliminal advertising and provides some examples. Subliminal messages are stimuli that the conscious mind cannot perceive but can influence behavior or messaging. True subliminal messages are below the threshold of conscious perception. Subliminal advertising aims to directly influence consumers by passing messages to the subconscious. A few examples given are a "31" hidden in the Baskin Robbins logo promoting their 31 flavors, and the Toyota logo hiding the word "Toyota".

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    SUBLIMINAL ADVERTISING

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    The document discusses subliminal advertising and provides some examples. Subliminal messages are stimuli that the conscious mind cannot perceive but can influence behavior or messaging. True subliminal messages are below the threshold of conscious perception. Subliminal advertising aims to directly influence consumers by passing messages to the subconscious. A few examples given are a "31" hidden in the Baskin Robbins logo promoting their 31 flavors, and the Toyota logo hiding the word "Toyota".

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views4 pages

    Subliminal Advertising

    Uploaded by

    Abhimanyu Parmar
    The document discusses subliminal advertising and provides some examples. Subliminal messages are stimuli that the conscious mind cannot perceive but can influence behavior or messaging. True subliminal messages are below the threshold of conscious perception. Subliminal advertising aims to directly influence consumers by passing messages to the subconscious. A few examples given are a "31" hidden in the Baskin Robbins logo promoting their 31 flavors, and the Toyota logo hiding the word "Toyota".

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SUBLIMINAL ADVERTISING

    Submitted by : Abhimanyu Parmar

    Subliminal messages are visual or auditory stimuli that the conscious mind cannot
    perceive, often inserted into other media such as TV commercials or songs. This kind of
    messaging can be used to strengthen or heighten the persuasiveness of advertisements, or
    to convey an altogether different message entirely.

    True subliminal messages cannot be observed or discovered by the conscious mind, even
    if you’re actively looking for them. This is because stimuli to which we respond every
    day – the things we see and hear around us – are above the threshold of conscious
    perception, unlike subliminal messages, which are below this threshold.

    Subliminal advertising involves what your senses can perceive consciously or


    subconsciously. The idea is that, by passing messages right by your conscious awareness
    and straight to your subconscious, it is possible to directly influence you to do what the
    message wants you to do. It is understandable that, given this sensational idea, advertisers
    would want to try it out on potential customers.
    EXAMPLES OF SUBLIMINAL ADVERTISING

    1. Burger king - In 2009, Burger King launched an advertisement campaign to promote


    its new seven-inch burger, which included a single beef patty, American cheese, sauteed
    onions, and A-1 steak sauce. It features a surprised-looking woman with her mouth,
    facing the product. The caption reads “It’ll blow your mind away.”

    2. Amazon - Take a look at the strategically placed arrow to see what I mean.

    Why it works: The hidden message here is simple: Amazon sells everything, from A to Z.

    It helps of course, that Amazon actually does sell everything. It’s not pushy or salesy,
    it’s just a reinforces the channels all-in-one model.The fact the arrow also forms a smile
    doesn’t hurt, either.
    3. Baskin Robbins - You might know the company sells 31 flavors of ice cream.

    But did you also know that Baskin Robbins uses subliminal advertising? In fact, the
    company used a subliminal message to promote the number of flavors it sells.

    It’s subtle, but it gets the point across. There’s a distinct “31” within the “B” and the “R”.

    The company uses that subliminal message to reinforce its well-known unique selling
    proposition: a whole lot of flavors to choose from.

    4. TOYOTA - Have you ever looked closely at the Toyota logo? If so, you might have
    noticed a bit of subliminal advertising in it.The logo looks like a fairly routine car
    company graphic. However, if you pay careful attention, you can see that the logo has
    meaning.Because the various parts of the graphic can spell out the word “Toyota.”Take a
    look at the graphic to the left of the company name in the image below. See if you can
    make out letters within it.You can create letters by hiding specific parts of the logo. Then,
    you can use the letter you create to spell out the brand name.

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