OpTech Zone Inc: ViZoom

A Business Proposal from CpE – 401

by

Leader: Rondina, Mark Jomel L.

Members:
Manalo, Adrian Louis S.
Marquez, Joshua Vince R.
Morit, Mark David V.
Nerpiol, Princess Angel P.
Paloma, John Louie S.
Rutao, John Vince J.

June 2019

1
 TABLE OF CONTENTS
I. INTRODUCTORY PAGE.................................................................................................................3
A. Name and Address of the Business...........................................................................................3
B. Name(s) and address(es) of the Principal.................................................................................3
C. Nature of the Business.............................................................................................................3
D. Mission.......................................................................................................................................4
E. Vision..............................................................................................................................................4
F. Core Values...................................................................................................................................4
II. Executive Summary.......................................................................................................................5
III. INDUSTRY ANALYSIS................................................................................................................6
A. Future Outlooks and Trends........................................................................................................6
B. Analysis of Competitors...............................................................................................................7
C. Market Segmentation...............................................................................................................7

2
I. INTRODUCTORY PAGE

A. Name and Address of the Business

Our business name is OpTech Zone Inc., and it is located at 81 United Nations
Ave, Times Plaza, Ermita, Manila, Commercial Building.

B. Name(s) and address(es) of the Principal

Morit, Mark David V. Guinbanuahan, Balud, Masbate
Nerpiol, Princess Angel P. #6303 Libis Nadurata St., Brgy. 18, Caloocan City
Rondina, Mark Jomel L. #21 Milagrosa St., Bagong Barrio, Caloocan City
Marquez, Joshua Vince R. #53 7th St. 10th Ave, Caloocan City
Rutao, John Vince J. Blk 16 Lot 7 Phase 2, Kaunlaran Village, Longos
Malabon City
Manalo, Adrian Louis S. Blk 54 Lot 7, Bisugo St., Phase 1C, NBBS,
Navoliches City
Paloma, John Louie S. Blk 12b Lot 5 Phase 2, Area 3, Brgy. Longos,
Malabon City

C. Nature of the Business

Our business is a privately owned C corporation company, which means that we
are the ones who will pay our own taxes, and we plan to separate all
responsibilities from our shareholders that are included in the business. Also, our
business plan is to be manufacturer of advanced eyeglasses from its simple
form, to ensure that it is still have high quality regardless of its affordable price.
Most of the people nowadays, included us, are using gadgets that are prone to
the high risks of radiations. As for this reason, we are experiencing eye-problem
that causes us to wear graded eyeglasses, and it is hassle for us because we
need to spend our time and money monthly to check if our eyes’ grades are still
maintained.
So, our company plans to offer high-tech eyeglasses with good qualities and
features like anti-radiation, zoom-in & zoom-out button, text scanner, have its

3
 own memory card, also it is empowered by the solar and electricity. From these
features of our eyeglasses, we tend to help our customers to avoid/lessen all the
risks in terms of eye condition and lessen the hassle of going in clinic monthly for
check-up.

D. Mission
To provide high-quality eye wear with the use of the new technology to aid
people with their eye health issues and to meet society standards in terms of
products and services.

E. Vision
To lead the country in the advancement of technology and to develop products
that will be use of the people of today and the next generation.

F. Core Values
Conducting our business is just as important as what we do. Our core values are
the principles that help us in assisting our customers, as well as our employees,
with accomplishing financial prosperity and true serenity.
 Integrity – We always conduct ourselves professionally and uphold the
highest standards of integrity in all our actions.
 Coordination – We make sure that we always negotiating with each other and
work together effectively.
 Customer Satisfaction – We provide quality products with affordable prices to
help and meet the needs of our number one priority, our customers.
 Employee Welfare – We develop workers’ personality, efficiency, health,
loyalty, and satisfaction through giving them fairness and providing healthy
environment.

4
II. Executive Summary

OpTech Zone Inc. is a start-up company that provides advanced high

technologies through innovating simple eyeglasses. We realize that the problem on
eye health issues is inevitable nowadays, so, our company makes the eye wear that
cares for everybody. This eye wear is called Vizoom, it is an eyeglass equipped with
our new technologies that enable the users to zoom-in and zoom-out their vision on
the lens using the button that is placed on the temple frame of the product. In
addition, our company adds an anti-radiation lens to protect the eye of the users and
a text scanner when the user wants to save in the memory the information on his/her
vision immediately. Its power is coming from solar and electricity, depends on what
is necessary.

We choose corporation as our business ownership to have a full control in our

enterprise in terms of taxes and entities. Our operational plans are constructed on
how we will satisfy our customer from our service up to our products. We, the
directors together with our employees, will serve our customers every week, from
Monday to Saturday, starting at 8am-5pm. Also, we plan to give discount in a
software update of an eyeglasses every first Saturday of a month. We will provide
them our high-tech eyeglasses that are surely beneficial to them, due to its usage
and features.

For our production plan, we will order 500 pieces of eyeglass frame and 500
pieces of eyeglass lens in our local supplier. Then, we will produce 500 pieces of
eyeglasses every month and will innovate it through adding our high-tech features.
To do that, we hired two (2) IT programmers to add the said features of our eye
wear, and one (1) eyeglasses’ designer to make our eyeglasses more attracted for
our customers.

For our marketing plan, we will use digital marketing strategy to market our
Vizoom. Most of our target customers are spending their time using digital devices.
Some are using those devices for entertainment, some are for important matters,
and some are for searching a product that they can buy. So, our company thought

5
that digital marketing is a very big help for us to reach more our target customers
and to easily make our product be recognize by many.

The strength of our business is that we have excellent service for our customers,
and we produce high quality and authentic products in a low-cost manufacturing. We
also maintain the good reputation of our company through providing a good
customer experience, being trustworthy in all matters, and offering values to all the
people that are related in our business. In order to make this business plan be real,
we need a million pesos for our initial investments.

III. INDUSTRY ANALYSIS

A. Future Outlooks and Trends

Based on our research, one of the eyewear trends is the frames that are
being used on it. We, OpTech Zone Inc., plans to use this Stylish Clear
Eyeglasses that is one of the most popular eyewear of the year 2021. Its clear
frame glasses have captured the imagination of fashion designers and it is more
attracted and look decent for many people. (Vint & York News, 2021)
When it comes to innovation, smart glasses are in trends nowadays due to
its primary purpose, which is to improve our vision to 20/20. They strive bringing
the wireless connectivity and putting the enjoyment from the computers and
cellphones into the frames and lenses of the eyewear. (Smart glasses: How they
work and what’s next, n.d.) One of the smart glasses that is coming on this year
is the Facebook smart glasses. Mark Zuckerberg, CEO of Facebook, confirmed
that their company would launch its first AR glasses. This eyeglass can locate
keys that are misplaced and can find things quicker inside of shops. (The best
smart glasses and AR specs, 2021)
For the future innovation of our product, it could be in the tip of the
eyeglass that would be the source of sounds. We will use bone conduction which
is sounds travel through the bone. We all know that most of the people nowadays
love wearing earphones everywhere. So, this future innovation of our product

6
 could give satisfaction to our customers. Also, it could be a help to them when
they are studying or working online because they do not have to wear earphones
and eyeglasses at the same time (which is hassle) if they need and want to.

B. Analysis of Competitors

C. Market Segmentation
The pie charts below show the target market of our business. We chose
demographics segmentation to present each percentage of our buyers.
 The 100% of Manila population is the basis of our target market and it is
14,158,573.

7
IV. DESCRIPTION OF THE VENTURE

A. Product
Parts and Specs of the ViZoom:

Scanner view example:

8
B. Service
ViZoom offers advanced technologies to our customers. Its technologies
could help people to lessen the risks that they might get from the radiation and
can perform zoom-in & zoom-out and scanning all the information from laptops
and cellphones that are in front of the user. Also, it can connect to all digital
devices that has Bluetooth, to directly save the scanned information if the user
wants to.
We offer a one-year warranty on our eyeglasses and frames, which cover
things like program glitches and short-circuits (though there is a small chance
this will happen). Our warranty does not cover scratches, breakage, or other
defects made by incorrect wearing or storage of the eyeglasses.