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    Cherry Mobile

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    Kimberly Raymundo
    Cherry Mobile is a Philippines-based smartphone company founded in 2008 that imports and sells phones under its own brand. It aims to provide affordable phones that match different lifestyles. Cherry Mobile's strengths include low costs and technology, while weaknesses include poor acquisitions, lack of scale, inefficiencies, and high staff turnover. Opportunities exist in online markets, emerging markets, and international expansion, while threats include political risk, regulations, and volatile costs. The document then discusses Cherry Mobile's history and values, focusing on providing value for customers' lifestyles and its "Cherry CaRES" philosophy of caring for customers, natural resources, employees, and society.

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    Cherry Mobile

    Uploaded by

    Kimberly Raymundo
    191 views6 pages
    Cherry Mobile is a Philippines-based smartphone company founded in 2008 that imports and sells phones under its own brand. It aims to provide affordable phones that match different lifestyles. Cherry Mobile's strengths include low costs and technology, while weaknesses include poor acquisitions, lack of scale, inefficiencies, and high staff turnover. Opportunities exist in online markets, emerging markets, and international expansion, while threats include political risk, regulations, and volatile costs. The document then discusses Cherry Mobile's history and values, focusing on providing value for customers' lifestyles and its "Cherry CaRES" philosophy of caring for customers, natural resources, employees, and society.

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    Cherry Mobile is a Philippines-based smartphone company founded in 2008 that imports and sells phones under its own brand. It aims to provide affordable phones that match different lifestyles. Cherry Mobile's strengths include low costs and technology, while weaknesses include poor acquisitions, lack of scale, inefficiencies, and high staff turnover. Opportunities exist in online markets, emerging markets, and international expansion, while threats include political risk, regulations, and volatile costs. The document then discusses Cherry Mobile's history and values, focusing on providing value for customers' lifestyles and its "Cherry CaRES" philosophy of caring for customers, natural resources, employees, and society.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    191 views6 pages

    Cherry Mobile

    Uploaded by

    Kimberly Raymundo
    Cherry Mobile is a Philippines-based smartphone company founded in 2008 that imports and sells phones under its own brand. It aims to provide affordable phones that match different lifestyles. Cherry Mobile's strengths include low costs and technology, while weaknesses include poor acquisitions, lack of scale, inefficiencies, and high staff turnover. Opportunities exist in online markets, emerging markets, and international expansion, while threats include political risk, regulations, and volatile costs. The document then discusses Cherry Mobile's history and values, focusing on providing value for customers' lifestyles and its "Cherry CaRES" philosophy of caring for customers, natural resources, employees, and society.

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    Cherry mobile strength

    Cost

    Technology

    Weakness

    Bad Acquisitions (Cherry MObile) 


    Lack of Scale (Cherry MObile) 
    Work Inefficiencies (Cherry MObile) 
    High Staff Turnover (Cherry MObile) 
    High Debt Burden (Cherry MObile)
    Opportunities

    Online Market (Cherry MObile) 


    Emerging Markets (Cherry MObile)
    International Expansion (Cherry MObile) 
    Fragmented Market (Cherry MObile) 
    Threats

    Political Risk (Cherry MObile)


    Govt Regulations (Cherry MObile) 
    Volatile Costs (Cherry MObile) 

    Cherry Mobile is a Philippines-based mobile phone maker founded in


    2008. The smartphone company imports phones from China and sells
    them under its brand. Cherry Mobile partnered with Google to become
    one of the first companies to launch the Android One initiative in
    Philippines. The company's product portfolio ranges from
    smartphones, feature phones, and tablet computers. Cherry Mobile's
    latest mobile launch is the One.The smartphone was launched in
    February 2015. The phone comes with a 4.50-inch touchscreen
    display with a resolution of 480 pixels by 854 pixels.

    The Cherry Mobile One is powered by 1.3GHz quad-core and it


    comes with 1GB of RAM. The phone packs 8GB of internal storage
    that can be expanded up to 32GB via a microSD card. As far as the
    cameras are concerned, the Cherry Mobile One packs a 5-megapixel
    primary camera on the rear and a 2-megapixel front shooter for
    selfies.

    The Cherry Mobile One runs Android 5.1 and is powered by a


    1700mAh removable battery.

    The Cherry Mobile One is a dual SIM (GSM and GSM) smartphone
    that accepts two Micro-SIM. Connectivity options include Wi-Fi, GPS,
    Bluetooth, FM.Sensors on the phone include Proximity sensor,
    Ambient light sensor, Accelerometer, and Gyroscope.

    The Beginnings
    Values Your Lifestyle
    2009 marked Cherry Mobile’s commitment to become the top value-for-money
    mobile phone in the country. In its first year, Cosmic Technologies Inc. CEO
    Maynard Ngu envisioned Cherry Mobile to become the brand that has
    “Everything for Everyone,” providing handsets that cater to different age groups
    and match different lifestyles.
     
    It was a dream that became a reality. So big it captivated the market and rocked
    its competitors - the telecommunications bigwigs. In 2010, barely two years after
    it started, Cherry Mobile was voted IT Company of the Year in the 3rd
    CyberPress Awards, upstaging some of the country’s technology giants. 
    The tagline “Values Your Lifestyle” is not only a promise to bring products that
    are comparable to high-end devices at reasonable prices, but also reflects the
    intention of the brand to serve the needs of its users. Starting from essential
    feature phones with true Dual SIM capabilities, the company has expanded its
    product range to entertainment-on-the-go TV and multimedia phones, and then
    eventually entered the smartphones segment for the tech savvy and smart social.
    Novelty is also consistent in the Cherry Mobile collection -- with either hip, stylish
    designs, or with product capabilities ranging from multiple SIM to shockproof,
    waterproof handheld devices. Now, users can even personalize their back covers
    with the ME phone series, another first in the market.
    Cherry CaRES Philosophy

    To be able to truly value people’s lifestyle, Cherry Mobile


    ceases to be a mere product in the market.
    Cherry Mobile seeks to be a brand that interacts with its stakeholders’ way of life
    – a brand that creates and establishes connection with its consumers,
    employees, and the general public. We make Cherry Mobile CaRES our guiding
    business principle, so that in every transaction we make with each of our
    stakeholders, we deliver the message of giving back, sharing, caring, and
    creating a positive impact. 
    Cherry Mobile CaRES stands for:

    C
    ustomers
    We aim to give our customers the best mobile experience by offering quality
    mobile phones. We aspire to continuously level up our products to cater to the
    changing needs of the Filipino market as well as maintain and improve our after-
    sales support.

    AR
    natural Resources
    We believe that the environment we thrive in does not belong to us and that we
    are mere stewards of it. We optimize what we have and make ourselves
    responsible for the resources that the next generation would inherit from us. We
    support environmental causes and implement sustainable business practices
    responsive to climate change.

    E
    mployees
    Our best assets are our people. Thus, we foster our employees’ overall well-
    being, personal and professional development by giving them a valuable work
    experience. We cultivate an atmosphere of positive competition and constructive
    criticism in the workplace, and imbibe in each of our employees the spirit of
    teamwork and the values of persistence and hard work. By involving our
    employees in volunteer activities, we give them a first-hand grasp of what the
    grassroots communities are, and lead them to realize more about themselves
    and their ability to give and share, not only as constituents of Cherry Mobile, but
    as human beings capable to care for others.

    S
    ociety
    We are part of a greater whole, and we desire to contribute to society by adding
    our very own contribution to the efforts of many groups and individuals in the
    country to improve the lives of our fellow Filipinos. We have been and will
    continue to engage in philanthropic activities and outreaches to the poorest of the
    poor communities so that we can ignite change in the nation, one community at a
    time.

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