PEST in Gap Case
PEST in Gap Case
PEST in Gap Case
Answer the
necessary questions that are related to specific needs of organization
Analyze the threats and issues that would be caused due to change.
Pest analysis
Pest analysis
PESTEL/ PEST Analysis of Gap Inc Refashioning Performance Management Case Solution:
Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural,
Technological, Environmental and legal situations which can provide great and new
opportunities to the company as well as these factors can also threat the company, to be
dangerous in future.
Pest analysis is very important and informative. It is used for the purpose of identifying
business opportunities and advance threat warning. Moreover, it also helps to the extent to
which change is useful for the company and also guide the direction for the change. In
addition, it also helps to avoid activities and actions that will be harmful for the company in
future, including projects and strategies.
To analyze the business objective and its opportunities and threats, following steps should
be followed:
PEST FACTORS:
POLITICAL:
Next political elections and changes that will happen in the country due to these elections
Strong and powerful political person, his point of view on business policies and their effect
on the organization.
Strength of property rights and law rules. And its ratio with corruption and organized crimes.
Changes in these situation and its effects.
Other political factors likely to change for Gap Inc Refashioning Performance Management.
ECONOMICAL:
SOCIO-CULTURAL:
Change in population growth rate and age factors, and its impacts on organization.
Standards of health, education and social mobility levels. Its changes and effects on
company.
Employment patterns, job market trend and attitude towards work according to different
age groups.
Social attitudes and social trends, change in socio culture an dits effects.
TECHNOLOGICAL:
Any new technology in market that could affect the work, organization or industry
Access of competitors to the new technologies and its impact on their product
development/better services.
Research areas of government and education institutes in which the company can make any
efforts