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CHAPTER 4

MANAGEMENT STUDY

A. Type Of Business

The type of business preferred is corporation since in this form it is easy

for the organization to acquire the needed capital for the business.

Corporation is a type of business which is formally registered with the

Securities and Exchange Commission in order to have its juridical personality

separate and distinct from its incorporators. It has legal rights and liabilities that

are distinct from their employees and shareholders.

The incorporators of the organization agreed to contribute money or

property as a startup capital of the park. All these incorporators are individuals

with big vision for tourism businesses in Bohol particularly in the town of Loboc.

Corporation type of business has lot of advantages and disadvantages

as well.

The advantages of a corporation type of business are as follows:

 The liability of the owners towards the creditors is limited to their

investment in the company. This means that incase of liquidation in

the company, if the company’s assets are insufficient to meet the

liability, nothing is required to be contributed by the owners. Only the

owners’ contribution is at stake rather than their personal assets.

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 The corporation is considered a legal person with perpetual

existence. It exists until it is liquidated and death or change in

ownership has no effect on the corporation.

 The ownership is represented by number of share certificates held by

a person, and this makes the transfer of ownership very easy.

However, there are also disadvantages for this type of business such as:

 A corporation is a complex process and requires registration with the

SEC and fulfillment of certain requirements related to amount of

capital, and number of directors.

 A corporation is subject to a fix 30% corporate income tax and 10%

tax on dividends paid to the stockholders, except when the recipient

of the dividends is another domestic corporation which is free from

tax.
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B. Organizational Chart

Figure 2. Organizational Chart

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B. Responsibility Matrix

Positions Qualification Responsibility

Incorporators / Owners  Has interest in the  Formulate goals and
proposed business objectives
 Has the capital (money or  Formulate short-term and
property) to contribute in long term plans
the business  Develop strategies for the
 Has love and passion in improvement of the
the proposed business business
 Formulate company
policies and strategies
 Does marketing for the
park.
 Maintain clean and orderly
checkout areas.
Sales & Marketing Manager  Male / Female  Communicates effectively
 30 years old & above with prospective clients
 Graduate of Business and employees
and Administration  Delegates tasks to
course preferably major employees.
in Marketing  Implements policies and
 Has leadership skills strategies applicable to
 A good team leader the goals of the park
 Has effective  Establishes linkages to
communication skills both educational intuitions,
oral and written travel and tours agency,
 With experience in sales hotels and inns.
and marketing  Sends proposals to
 Internet savvy educational institutions
 Possess good attitudes  Does any related tasks
 Has great sense of when necessary.
responsibility  Maintains clean and
orderly checkout areas.
Operating & Maintenance  Male / Female  Communicates effectively
Manager ( Contractual Basis )  30 years old & above with the employees
 Graduated any animal  Delegates tasks to
related course employees.
 Has leadership skills  Implements policies and
preferably a good team strategies applicable to
leader the goals of the park
 Has effective  Plans operations policies
communication skills and procedures
 Has great sense of  Continuous improvement
responsibility of the facilities
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 With experience working  Maintains clean and

with animals orderly checkout areas.
 Possess good attitudes  Checks and regulates the
food stand, picture booth,
souvenir shop

Traffic Officer  Male  Setting signs and signals

( Contractual Basis )  20 years old above but in the parking area
not more than 60 years  Manages and organizes
old parked cars in the area
 Can communicate in  Carries out instructions
Visayan, Tagalog and given by the management
English dialects team and head office
 Has a great sense of  Maintains clean and
responsibility orderly checkout areas.
 Possess a good attitudes
 Healthy and clean
appearance
Receiving Clerk  Male  Receives and verifies the
( Contractual Basis )  20 years old above but entrance tickets from the
not more than 60 years guests
old  Carries out instructions
 Can communicate in given by the management
Visayan, Tagalog, and team and head office
English dialects  Maintains clean and
 Has a great sense of orderly checkout areas.
responsibility
 Possess a good attitudes
 Healthy and clean in
appearance

Receptionist / Cashier  Male / Female  Deals with all enquiries in

( Contractual Basis )  20 – 30 years old a professional and
 Any course (college level courteous manner, in
are welcome ) person, on the telephone
 Highly trainable  Administers all
 Good comprehension reservations, cancellations
skills and no-shows, in line with
 Can communicate company policy
Visayan, Tagalog, and  Delivers excellent
English dialects customer service, at all
effectively times
 Pleasing personality  Receives payment by
 Has a great sense of cash and issue receipts
responsibility  Greets customers upon
 Possess a good attitude entering the
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establishments.
 Maintains clean and
orderly checkout areas.
Cleaning Staff  Male / Female  Maintains cleanliness and
( Contractual Basis )  20 – 50 years old orderliness in the entire
 Possess a good attitude park.
 Diligent and hardworking  Gathers and throws trash
 Has a great sense of in accordance with
responsibility municipal waste disposal
 Possess a good attitudes schedule.
 Follows procedures for the
use of chemical cleaners
in order to prevent
damage to floors and
fixtures.
 Helps the plant and
garden in-charge in
eliminating weeds

Website Maintenance Staff  Male / Female  Deals with all enquiries in

( Contractual Basis )  20 – 30 years old above a professional and
 Any computer related courteous manner, in
course email
 Has a great knowledge in  Writes and edits the
social network marketing content in promoting the
 Has a great sense of park in the website
responsibility  Designs webpage layout
 Possess a good attitudes of the park
 Updates websites

Purchaser / Food Acquirer  Female  Provides purchasing

( Contractual Basis )  20 – 50 years old planning and analyzing,
 Has experience in and summarizing data.
canvassing and  Canvasses and purchases
purchasing supplies and materials
 Highly trainable
 Has a great sense of
responsibility
 Possess a good attitudes
 Good comprehension
skills

Plant and Garden In-charge  Male / Female  Supervises the growth of

( Contractual Basis )  20 – 50 years old above the flowers and plants
 Has experience in  Plants flowers and trees
gardening  Eliminates weeds and
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 Diligent and hardworking other non-beneficial plants

 Has a great sense of  Waters the plants and
responsibility flowers
 Possess a good attitudes
Carpenter  Male  Responsible of the
( On – Call Basis )  20 – 50 years old above carpentry works of the
 Has experience in park
carpentry and  Responsible for installing,
maintenance and repairing structures,
 Diligent and hardworking fixtures, furniture, and
 Has a great sense of other items
responsibility
 Possess a good attitudes
Park Guides / Animal  Male  Do the brief orientation
Caretakers – Stay In  20 – 30 years old before the tour proper
( Contractual Basis )  Any animal science  Introduce to the tourists
related course (college the unique wild and exotic
level are welcome ) animals
 Highly trainable  Plan and organize the flow
 Good comprehension of tours and activities
skills  Discuss and explain the
 Can communicate nature and characteristics
Visayan, Tagalog, and of each animals
English dialects  Check and protect the
 Jolly person animals
 Pleasing personality  Apply medication to sick
 Has a great sense of animals
responsibility  Make sure that guests are
 Possess a good attitudes following the park rules
and regulations
Bookkeeper / Audit (Part-time)  Male / Female  Computes accurately all the
 BS Accountancy records
graduate  Checks and records all the
 Willing to work part - time accounting transactions
 Maintains the book of
accounts of the business
 Consistent in the recording
of the report
On-the-Job Trainee  Must be 4th year in  Cover the responsibility of
Animal Science or any the on leave or day off
related Office employee
Administration course
 Highly trainable
 Can communicate
effectively
 Possess good attitudes
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C. Labor Requirement

D.1. Total Labor Requirement

Table 41. Labor Requirement

Number of Daily Monthly 13th Total Annual

Position
Employees Rate Rate Month Pay Cost
Sales & Marketing
Manager 1 401.00 10,426.00 10,426.00 135,538.00
Operating &
Maintenance Manager 1 401.00 10,426.00 10,426.00 135,538.00
Park Guides / Animal
Caretakers 2 350.00 9,100.00 109,200.00

Traffic Officer 1 310.00 8,060.00 96,720.00

Receiving Clerk 1 310.00 8,060.00 96,720.00

Cleaning Staff 1 300.00 7,800.00 93,600.00

Website Maintenance
Staff 1 350.00 9,100.00 109,200.00
Receptionist / Cashier 2 350.00 9,100.00 109,200.00
Bookkeeper / Audit
(Part-time) 1 3,000.00 36,000.00
Purchaser / Food
Acquirer 1 310.00 8,060.00 96,720.00
Plant and Garden In-
charge 1 310.00 8,060.00 96,720.00

Carpenter (On-Call) 1 320.00 8,320.00 49,920.00

Total 99,512.00 20,852.00 1,165,076.00

Table 41 shows the labor requirement of the business as well as the

corresponding annual salary including the 13th month pay. Only the probationary

/ regular employees will receive the 13th month pay such as the managerial

positions.

All the employees will be hired as contractual basis subject to renewal

according to performance, except for the managerial positions. Managers will

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start as probationary until promoted to regular status. Managers have different

employment arrangement for the reason that they will possess and perform

bigger responsibilities. Fast turnover of managerial positions should be prevented

to continue the implementation of the management strategy.

All employees will be rated on daily basis. The “no work means no pay”

policy should be practiced. It is assumed that there will be 26 working days and 4

day-off in a month for all the employees except for the managerial positions, in

which they will be required only to report from Monday to Friday.

D.2. Employee Benefits

The Management will comply with the Regional Minimum Wage Law

regarding the amount of compensation to the employees as well as its adherence

to the prescribing rules and standards of the New Labor Code of the Philippines,

and the statutory benefits available such as Social Security System, Philippine

Health Insurance and PAG-IBIG. Thus, the regular employees of the park will

receive statutory benefits. Regular employees will receive and benefit the

employer’s contribution for SSS, PHILHEALTH and PAG-IBIG. Moreover, the

management will also contribute to contractual employees’ monthly contribution

to PHILHEALTH and PAG-IBIG.

E. Management Policies

E.1. Hiring Of Employees

a. All vacant positions shall be advertised through word of mouth and

referrals.
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b. A thorough screening shall be done by the incorporators. After

selection of the managerial positions, the managers shalll be the in-

charge of screening.

c. All applicants who pass the screening shall be asked to get a medical

certificate in the health center. Failure to comply means not fit to

work.

d. All accepted and hired applicants shalll be asked to sign a Contract

of Employment.

E.2. Training of Employees

a. All hired employees shall undergo an orientation on the vision,

mission, and goals of the park.

b. All employees shall undergo 1-month training with regards,

i. How to perform their tasks in adherence to International

standards of tourism

ii. How to deal with clients

E.3. Termination of Employees

a. An employee shall be fired on the following grounds:

i. Excessive absence without leave (AWOL); and

ii. Failure to follow the company’s vision, mission, goals, policies,

rules and procedures.

b. An employee will be issued a memo on the 1st and 2nd offenses.

c. On the 3rd offense, the employee shall be advised to resign.

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F. Project Time Table

Months
Activities
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Project Feasibility Study

Acquisition of Funds
Preparing for SEC and DTI
Registration
Securing of Building Permits
Purchase of Building Materials
& Other Facilities
Building Construction

Purchase of Animal

Cage Construction

Landscaping

Purchase of Supplies

Purchase of Equipment

Installation of Equipment

Securing Business Permit

Hiring and Selection of
Employees
Training of Employees

Start of Operation