1.

0 EXECUTIVE SUMMARY

Cynophilist Food and Spa is a full-service food and animal care facility dedicated to consistently providing high

customer satisfaction by rendering excellent service, quality pet care, delicious food and furnishing a fun, clean,

enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which

respects diversity, ideas, and hard work.

The timing is right for starting this new venture. Animals are playing a large role in our lives, and working

people are choosing to provide them with a good life loving families with active pets and an active conscience

and in search of better lives for their pets and peace of mind for themselves, causing busy animal lovers to flock

to an ever-growing number of animal day care facilities across the nation. For customer convenience in addition

to day care, Cynophilist food and spa will include day and night care, pet grooming, animal behavior, pet

portraits, gifts, and pet specialty product, 24 hour service and special request, all at once facility.

With the improvement of people’s living standard, more and more people want a pet to accompany with them

outside their studying and working time. Therefore, Cynophilist food and spa is here to help the needs of an

animal but also the needs of people.

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 2.0 Description of the Business

2.1 Overview of the Industry

Pet care in the Philippines demonstrated continued improvement in its performance in 2020. This was

underpinned by increased sales of dog food, with the increasing popularity of dogs as pets, a greater propensity

for owners to feed their dogs packaged food instead of scraps, and, growing sales of pet products, particularly

pet healthcare products. The food service industry in the Philippines is growing at a phenomenal rate and

everyone wants a part of it. For those unaware, the food service industry is composed of all forms of food retail.

This includes fast-food chains, food kiosks, cafes, bars, take-out and delivery stores, and full-service restaurants.

2.2 Overview of the Company

Cynophilist Food and Spa is a partnership type of business that locates in Sitio Bliss, Malasin San Jose City, and

Nueva Ecija, Philippines. The owners of the business will be the stockholders that consists with the Managing

Director, Manager/Human Resources Management, Sales and Marketing Head, Customer Service and Medical,

Head of Finance and other Employees. Our mission is to provide excellent animal care in a pet friendly

atmosphere while ensuring our customers. The history of our business is came from the ideas that we shared of.

Pet shop is our first idea, and later on, we added some twist and uniqueness and that is how Cynophilist Food

and Spa started. Cynophilist is a Greek roots "cyn" means dog and "phil" means love, so the word cynophilist in

English is "dog lover".

2.3 Logo

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 This logo represent that our business is combine by food for the owner and Pet shop for their pets. The

picture of the dog and cat represent our Pet Shop, while spoon and fork represent our mini snack shop.

2.4 Mission

To provide excellent animal care in a pet friendly atmosphere while ensuring our customer, both pet and

owner, receive excellent service in a playful safe environment.

2.5 Vision

To be leading pioneer for the business of this kind that will be both economical and consumer friendly as

well as to be recognized to deliver world class merchandise and services at affordable price.

2.6 LOCATION

2.6 Location

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CYNOPHILIST

ROAD BJMP

General hospital

Bliss road

HOUSES MALASIN

Maharlika
Petron

FIGURE No. 1

We chose this place because it has a good view that will encourage our customers to go even far and we will not

have difficulty in disposing of garbage and we make sure that here in the place we have chosen no one will

complain about our business.

2.7 Goals/Objective

 To generate an income at the end of the year

 To establish recognition of our brand to the whole community

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  To establish an annual growth rate of at least 30% by the end of each year

3.0 Description of the Product/Services

Cynophilist food and spa will be considered an upscale, full-service food and animal care facility. We will offer

a wide range of services, not limited to dogs or cats. Services are as follows:

FOOD PRODUCT DESCRIPTION PRICE

French fries are pieces of potato P50.00

that have been deep-fried.

FRENCH FRIES

Siomai is a popular dim sum dish

which consists of ground pork or

shrimp or both, carrots, dried

mushrooms, green onions and

P10.00 per 3pcs
flavored with soy sauce, Chinese

SIOMAI wine, salt, pepper and sesame oil.

Egg and cornstarch are used to

bind the mixture together.

Nachos are a Mexican regional

dish from northern Mexico that

consists of heated tortilla chips

or totopos covered with melted P75.00

NACHOS CHIPS cheese (or a cheese-based

sauce), often served as a snack

or appetizer.
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 Burger is a sandwich consisting

of one or more cooked patties

of ground meat, usually beef, P30.00

placed inside a sliced bread roll

BURGER
or bun.

Iced tea (or ice tea) is a form of

cold tea. Though usually served

in a glass with ice, it can refer P20.00

to any tea that has been chilled

or cooled.

ICED TEA
Soft drink, any of a class of

nonalcoholic beverages, usually

but not necessarily carbonated,

normally containing a natural or Big- P70.00

artificial sweetening agent, In-can/ P30.00

SOFTDRINKS/In-CANS edible acids, natural or artificial

flavours, and sometimes juice.

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 Lemonade is a sweetened

lemon-flavored beverage. It is

traditionally a homemade drink P25.00

using lemon juice, water, and a

sweetener such as cane sugar,

simple syrup or honey.

LEMONADE

Dog toys come in many

varieties, including dog bones,

puppy toys, balls, tug toys, P100.00-300.00

training aids, squeaky toys,

discs and frisbees, plush toys,

TOYS and sticks.

Leash is a rope or similar

material used to control an P250.00

animal by attaching it to a

collar, harness, or halter.

NECKLACE AND LEASHES

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 Like humans, pets can

experience skin conditions that

may cause redness, itchiness, P200.00-500.00

odor, and even wounds.

PET HYGIENE PRODUCTS

A bed will keep your dog

warm, support arthritic joints, P300.00-500.00/Size

and prevent calluses.

BED

We also have 80sq. meter indoor playground for fun, safe atmosphere for pets to spend exercising and

enjoying the company of other pets, pet-grooming, animal behavior courses, pet portraits, gift shop, special

events for pet’s birthday, special request for pets with special needs including administering medication,

assisting with recovery from surgery, handicaps, etc. And we offer the most special request that is overnight

care. You can leave your pet for as long as necessary for 24 hour care and attention. 4 large dog runs and 4 kitty

condos and lastly vaccines that dogs and cats need to be vaccinated frequently, especially when they are puppies

or kitten.

Table 1- Description of the Products/Services

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 4.0 Market Strategies

4.1 Definition of the Market

Cynophilist Food and Spa offered a foods and services in our customers. Our target clients is the fur parents.

Although we have a competitors in terms of the scope in our business we assure that our business is more

unique and new to the people. Also we are proud to represent our view in the balcony of our store which give

the customer an amazing sight and took an Instagramable photos.

4.2 Determination of the Market Share

Table 2. Illustration of Cynophilist Food and Spa Target Sales

Number of prospects in the target Market 500 fur parents

Frequency of purchase per month (average) 30 time
Total number of purchase 15,000
Average payment per purchase 500
Projected total industry sales per year 7,500,000
Percentage the firm can attain 15%
The Firm’s Market Share 1,125,000

There are 500 fur-parents who loves taking care of their pets. The annually purchase is 30 times so there

are 15,000 purchase per month, and multiply to the average payment per purchase which is P500.00 is equals to

the projected total industry sales per year 7,500,000 in the annual projected industry sales. The 15% of this is

the target percentage of our pet spa business. So the target share is 1,125,000.

4.3 Positioning Strategy

Customer: Cynophilist food and spa is a friendly food and pet shop. We are focusing to our target which is for

parents. We have to know if there will be a problem between our business and customer, therefore they can

leave some reports via survey or reviews. We are listening to our customer’s need and placing a high

importance on those needs is pivotal in getting our customer’s attention and loyalty.

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Business: Our business has strength and weaknesses Cynophilist food and spa’s strengths are we have a strong

relationship with the humane society and local breeders we have a unique offers, ample time to dedicate to the

care of animals. We have ideal facilities and high customer loyalty. Our weaknesses are those direct competitor

which is other veterinary clinic. The difference of our business to the other competitor are full time pet shop

services and food for parents so that they will not get bored because of waiting to their pets to be done. The

unique services and product of cynophilist food and spa is our services that no one after 24 how care making it

inconvenient for clients to pick up their pet by a specified time.

4.4 Pricing Strategy

Cynophilist Food and Spa will be a friendly price of what that market will bear competing with similar types of

services in the area.

4.5 Distribution Strategy

Smile and Greet Customers

Ask for their needs and wants

Give Treatments/food to serve

Receive their payment

Say “Thank you” & “Come Again”

4.6 Promotion Strategy

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 We will host an open house with business card drawing for free services we will offer discounts after a

specified number of visits for the 5 executive months to establish a client base.

Example:

20 visits = 450.00 discount

5.0 Analysis of the Competition

A. SWOT ANALYSIS

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Description of Cynophilist Food and Spa

Cynophilist Food and Spa is a full-service food and animal care facility dedicated to consistently

providing high customer satisfaction by rendering excellent service, quality pet care, delicious food and

furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work

environment which respects diversity, ideas, and hard work.

STRENGTH Weaknesses

 No one can claim a several services, 24 hour  There is a direct competitor that can give a

care, and convenience at one location. grooming services

 We also have comfortable site for the pets and  Many food stalls that serves food that we

owner because it is sited far away from the have.

city and noise environment.

 Our staff and employees are well-trained for

the job.

 Free consultation for loyal customer.

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 Opportunity Threats

 We are the only one who has Food and Pet  Maybe the target market of Cynophilist Food

shop combined. spa will change their mind to come in our

location because it’s far away from the

highway.

Table 3- SWOT ANALYSIS OF CYNOPHILIST FOOD AND SPA

6.0 Operation and Management

6.1 Organizational Structure

MANAGER/

HUMAN RESOURCE
MANAGEMNET

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 Customer Service and
Employees Head of Finance
Medical

Assistant Employees

a. Employee Qualification

Table 4. Job Title of Manager

Job Title Job Description Job Specification

Manager  An employee  Male-Female Manager
who is  At least 2 years of experience
responsible for
planning,  Willing to learn more things
directing, and  Healthy and Honest
overseeing the
operations and
fiscal health of a
business unit,
division,
department, or
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 operating unit
within an
organization.

Job Title Job Description Job Specification

Veterinarians  Care for the health of  Male-Female Veterinarians
animals and work to  College Graduate
 With experience about this
protect public health.
job.
 Healthy and honest
Table 5. Job Title of Customer service and Medical

Table 6. Job Title of Head Finance

Job Title Job Description Job Specification

Head Finance  Responsibilities include  Male-Female Financer
creating forecasting  College Graduate
models, assessing risk in  At least 2 years of
investments and ensuring experience in any
all accounting activities accounting activities
comply with regulations.  Healthy and honest

Table 7. Job Title of Employee 1

Job Title Job Description Job Specification

Employee 1 (Assistant)  Perform all aspects of  Male Assistant
routine pet care. Feed  At least vocational
animals and monitor graduate
whether they're eating.  Healthy and Honest
 Clean, sterilize, and  Friendly to Animals
maintain kennels, operating
rooms, examining rooms,
cages, and surgical
equipment.

Table 8. Job Title of Employee 2

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 Job Title Job Description Job Specification
Employee 2 (Pet Groomer)  Include bathing animals of  Male-Female Pet Groomer
various sizes and  Have experience in
temperaments, trimming, grooming
clipping, or shaving  Healthy and Honest
hair/fur, and removing  Friendly to Animals
matted hair.

Table 9. Job Title of Employee 3

Job Title Job Description Job Specification

Employee 3 (Assistant Pet  Bathe and clean dogs, brush  Male-Female Crew
out their hair, clean ears, and  At least Vocational
groomer) trim toe nails. Trim, shave, graduate
and shape a dog's coat,
 Healthy and Honest
following typical patterns for
 Friendly to Animals
the breed or owner's
directions. Manage the front
desk, answer the phone,
schedule appointments, and
greet customers.

Table 10. Job Title Employee 4

Job Title Job Description Job Specification

b.
Employee 4(Cook)  Cooking foods for the  Male-Female Crew

customer.  At least have

experience on how to

cook

 Healthy and Honest

Employee Salary

Table 10. Employee Salary

Names Pay/day/ Total Total Income

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 Service Hours/Service Per month

Worked
Manager 170 18 P36,800
Veterinarians 111 12 P24,100
Head of Finance 190 21 P41,300
Employee 1 DESCRIPTION 78 8 P17,747
MONTHLY YEARLY
Employee 2 81
Food Product 9 P2,511
2,000 24,000
Employee 3 Supplies(Oil,Gas,Spices)
Kitchen 71 7 P2,201
2,000 24,000
Office Supplies 2,000 24,000
Internet Expenses 1,500 18,000
Medical Supplies 2,000 24,000
Pet Hygiene Product 5,000 60,000
Pet Supplies 5,000 60,000
Electric Bills 5,000 60,000
Water Bills 2,000 24,000
Tax 3,000 36,000
6.2 Payroll/Salary Expenses 124,659 1,495,908
Maintenance 3,000 36,000
Projected Total Operating Expenses 151,159 1,885,908

Operating Expenses

CYNOPHILIST FOOD AND SPA MONTHLY AND YEARLY OPERATING EXPENSES

Table 11. Operating Expenses

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6.3 Capital Requirements

Table 12. Capital Equipment

TOOLS AND EQUIPMENTS DESCRIPTIONS QUANTITY UNIT PRICE

PRICE

Use for pet 1 11,800 11,800

grooming,

Pet Grooming Table

Use for kitchen 1 13,000 13,000

purposes

Stainless Kitchen Table

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 Use for cooking
food 3 300/pc 900

Frying Pan

They provide a
way to move,
rotate and turn the 2 210/pc 420
food with delicate
precision, or fetch
a full serving in
TONGS
one grab.

Natural high
quality walnut
wood material, 20 34/pc 680
Healthy & Eco-
friendly.

Walnut Wood Plates

a stove that is
fueled by
combustible gas
such as syngas, 1 3,490 3,490
natural gas,
propane, butane,
liquefied
petroleum gas or
Gas Stove
other flammable
gas.

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 Dog grooming
supplies are
necessary in order
to keep up with 1 1,615
your dog's
grooming needs.
Pet Grooming Equipments Package

A system that is
used to cool down
a space by 4 8,000 32,000
removing heat
from the space
and moving it to
Air conditioner some outside area.

An instrument that
makes an enlarged
image of a small
object, thus
revealing details 1 5,999 5,999
too small to be
seen by the
unaided eye.

Microscope

6.4 Building Plan

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 Figure 10: Cynophilist Food and Spa Bulding

The Cynophilist Food and Spa is located at Zone 5 Sitio Bliss, Bgry. Malasin, San Jose City

Nueva Ecija. It is nearby BJMP-San Jose City, Nueva Ecija.

6.5 Floor Plan

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 Figure 11: Physical Layout of Cynophilist Food and Spa

This is the physical layout of the Cynophilist Food and Spa. It is comfortable to work.

6.6 Gantt Chart

Figure 12: Gantt chart

7.0 Financial Data

7.1 Statement of Comprehensive Income (Income Statement)

Cynophilist Food and Spa

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 Income Statement
For the Month ended March 31, 2021
Revenue 200,000.00
Operating Expenses 151,159.00
Net Income 48,841.00
(Monthly Income)

7.2 Statement of Financial Position (Balance Sheet)

Cynophilist Food and Spa

Balance Sheet
For the month ended March 31, 2021

February
Assets
Cash 250,000
Inventories 45,000
Total Assets 295,000
Liabilities and Owner’s Equity
Notes Payable 100,000
Accrued Liabilities 47,000
Accounts Payable 50,000
Total Liabilities 197,000
Owner’s Equity 98,000
Total Liabilities and Owner’s Equity 295,000

1.1 Cash Flow

Cynophilist Food and Spa

Cash Flow
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 For the Three Months ended March 31

Cash In Person Price

Grooming 20 person 10,000.00
Vaccines 15 person 3,750.00
Medicines 8 person 4,000.00
Food/Beverage 20 person 2,000.00
Total 19,750.00

Cash Out
Food/Beverage 2,000.00
Electric Bill 3,000.00
Water Bill 2,000.00
Total 7,000.00

Cash In 19,750.00
Cash Out 7,000.00
Total Cash Flow 12,750.00

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