CHAPTER 1

INTRODUCTION

Fruits and vegetables are universally promoted as healthy. According to the

World Health Organization, Food & Agriculture of the United Nation, reports recommend

adults to consume at least five servings of fruits and vegetables per day excluding

starchy vegetables. Fruits and vegetables are a board collection of plant foods with a

wide range of energy and nutrient content. Based on the survey of NHANES 2013-2016

Analysis, majority of the results are in favor of 100% fresh fruit and vegetable juice

drink. Replacing 100% fruit and vegetable juice with whole fruits and vegetables

equivalents did not affect nutrient intake. The result shows that 100% fruit and

vegetable juice intake was associated with better diet quality and higher nutrient intake.

Get Juiced! is perfect for those people who don’t have time to eat whole fruits or to

those people who do not enjoy eating the whole fruits and vegetables.

Get Juiced! Is a homemade fresh fruit and vegetable juice that is wholeheartedly

made for just for you. It gives a refreshing feeling and a healthy drinking lifestyle

towards our customer. Health is our first priority throughout this outbreak. We offer

some of the most popular and healthy vegetables & fruits for juicing such as carrots,

cabbage, cucumber, celery, kale, spinach, lettuce, tomatoes, lemons, oranges,

pineapples, watermelons, and apples which contains more vitamins, minerals,

antioxidants, and other nutrients that could help to sustain the needs of our body and

protect us for other possible illnesses. Other add-ins are fresh ginger, turmeric, honey,

and limes that is good to our health. These fruits and vegetables are processed into
clean and high-quality juicers that can preserve the nutrients at the purest level and

prevent oxidation. And as a result, it will definitely have a healthier juice for a nutrition

boost. Get Juiced! offers a regular fresh juice, healthy combo juice such as Immune

Booster (orange, lemon, & ginger), Green Goddess (cucumber, apple, & celery), Ginger

Zinger (carrots, orange, & turmeric) and others. Our target customers are mainly

composed of youths, adults, and seniors. We also offer a sugar-free juice for those

people who are following a healthy diet, as well as for diabetics.

Through providing fresh fruits and vegetables in the community, our product

would probably help the locality to strengthen their immune systems, provide them with

proper nutrition each day, prevent them from getting any diseases especially during in

this time of pandemic, and help fuel healthy lifestyles to everyone. According to the

Mayo Clinic, drinking freshly produced juices allows your body to absorb nutrients

effectively, as well as allowing your digestive system a break from fiber digestion.

Juicing is said to help you lose weight, reduce the chances of getting a cancer, enhance

your immune system, and remove toxins from your body. Fresh juice can offer you a

boost of energy and help you think more clearly.

Get Juiced! Is placed in a biodegradable transparent plastic juice cup to show off

the vibrant colors of beverages. Adding to its creative mood of labeling that can make

the act of drinking from these containers playful and interactive. It features an image of

a fruit, which is only rendered in a way so that it looks like it’s being consumed as the

contents of a drink are sipped through the straw, and the juice cup is completely sealed

to maintain the safety of the customer’s health. Furthermore, the straw is made by an

eco-friendly manufacturer with a tiny note that says “Please throw me Properly”.
Through this creative packaging, it could also help the community to educate them and

become responsible for their own garbage.

According to Ivankovic et al. (2017), packaging is an integral part of production,

storage, distribution, preservation, and other unit operations. Food packaging and

agriculture are two of the most common uses for biodegradable polymers. Protection

(protect the food from undesirable physical, chemical and biological changes),

Containment (enabling of storage, transport and distribution throughout the supply

chain), and Communication (required information (labeling), marketing the product) are

all functions that packaging serves in the food sector. Bioplastics have recently been

employed as an alternative to traditional plastics in a variety of applications. Bioplastic is

a bio-based plastic or a plastic with a biodegradable feature. Bio-based is described as

“generated from biomass” in European standard EN 1675. (Van den Oever et al., 2017)

This provide critical information on biopolymers as their role in packaging materials,

which is an important innovation that can help reduce the environmental impact of

plastic pollution while also providing a healthy and secure packaging for food and

beverages. Our product operates through social media accounts. And we are also

purchasing this product in our local stores and markets (street foods); we also have

delivery service to those customers who don’t have time to go outside.

Our product aims to promote healthy lifestyle in the locality by offering an

affordable healthy fresh-squeezed fruit & vegetable drinks. Furthermore, it is

guaranteed that there are non-chemicals added because our ingredients for making a

juice drinks are from the market and farms here in our locality. Through this, it can help

our local fruit and vegetable vendors to use their products in promoting healthy drink
lifestyle in the locality. Get Juiced! creates innovative methods such as offering a triple

fruit combination that provides full nutrition for your body in terms of immune boosting.

And also offering a sugar-free fresh juice drink that would probably love by the market.

As well as our packaging we innovate it through joyful and creative mood of labeling.

This would be a new taste and appearance that would pique the interest of our local

consumers who would like to try and purchase the product. And this might have a

significant impact on the product’s marketability.

Methodology

In this section, examines how the researchers gathering the data and information

that is essential to the study. It specifies who will be the participants as well as the data

collection method. The researcher questionnaires are disseminated through online

platform Via Google form for youths and adults (age 20-30) and survey questionnaires

for 31 years old and above participants. The participants in this study is randomly

selected in the municipality of Sto. Tomas, Davao del Norte.

Respondents:

Due to a large number of people who may become potential buyers. The

researchers got less than 60 participants in the municipality of Sto. Tomas, Davao del

Norte. Participants are identified that have an interest in Get Juiced! fresh-squeeze fruit

& vegetable juice drink.

 Participants No. of Participants

Youth/Teens/Students 22

Adults (age 20-30) 23

Elders (age 31 years old and above) 15

Table 1

Scope of the Study

The feasibility study of Get juiced! Fresh fruit & vegetable juice is modified to the

Philippine setting, particularly in Sto. Tomas, Davao del Norte. This study is primarily

focused on the assessment of helping the community to promote a healthy drinking

lifestyle as well as the local vendors as suppliers of the additives needed in the

business. This was conducted in Sto. Tomas, Davao del Norte. The nature of the study

uses a simple survey interview and an online platform interview. The study aims to

determine how the Get Juiced! Fresh fruit & vegetables juice drink benefits the locality,

citizens, and consumers.

References:

Intake of 100% Fruit Juice Is Associated with Improved Diet Quality of Adults: NHANES

2013-2016 Analysis (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6836193/

https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/expert-

answers/juicing/faq-20058020

Ivonkovic et al., 2017 A. Ivonkovic, K. Zeljko, S. Talic, M. Lasic

Biodegradable packaging in the food industry
Journal of Food Safetyvand Food Quality, 68 (2017), pp. 26-38
Google Scholar
Van den Oever et al., 2017 M. Van den Oever, K. Molenveld, M. van der Zee, H. Bos
Bio-based and biodegradable plastics: facts and figures: focus on food
packaging in The Netherlands (No. 1722)
Wageningen Food & Biobased Research (2017), Article 1722
Google Scholar
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4644575
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3649719/